What RG Foundation does

RG Foundation operates under the Reward Gateway | Edenred brand as a provider of a cloud-based, mobile-first employee engagement platform. Its core offering — SmartHub (and the next-generation EngagementOS in the UK market) — unifies recognition and rewards, wellbeing, employee surveys, internal communications, engagement analytics, commuter benefits, employee discounts, and a global reward marketplace (with Amazon integration) behind a single employer-branded experience, supported by ISO 27001-certified integrations into HR and collaboration systems such as Workday, Microsoft Teams, Slack, and Amazon. Dedicated product modules and acquired assets include Recognition & Reward, Wellbeing+ (including the MoveSpring fitness tracking app, acquired in 2024), Employee Communications, Employee Surveys, Engagement Analytics, the Engaged Index benchmarking tool, Commuter Benefits, Discounts, Cashback, and Total Reward Statement, plus a Connect+ mobile app for frontline and hybrid workforces.

The company sells on a B2B enterprise SaaS subscription model with annual billing, using a quote-based direct enterprise sales motion (Request a Demo / Schedule a Demo) supported by dedicated Client Success Managers and an ROI Calculator. It targets large organizations of 1,000+ employees across functions including HR & People Leaders, Operations & Frontline Leaders, and C-Suite, with named customers spanning Technology (Atlassian, Salesforce, Workday), Healthcare (Shannon Medical Center, Southern Tier Health Care System), Education (SNHU, Franklin University, Montrose County School District), Financial Services (Golden 1 Credit Union, SelectQuote, NAHL), and Retail/Food Service (Taco Bell). Marketing and demand generation run through content (resource library, blog, case studies, ROI calculator), events and webinars, paid search and paid social, and an SEO-led topic page strategy.

RG Foundation was founded in 2006 in London (UK headquarters at Third Floor, 1 Dean Street, London, W1D 3RB, company number 05696250) and was acquired by Edenred SE in January 2024; it now operates within the Edenred group alongside subsidiaries in the US (Reward Gateway (USA) Inc., Boston, MA), Australia (Reward Gateway Pty Ltd, Sydney), Bulgaria (Reward Gateway Bulgaria LLC), and North Macedonia (SEO Reward Gateway DOOEL Skopje), serving 6m+ clients and 10m+ employees across 65+ countries with 1,000+ staff. Compliance posture includes ISO 27001 and ISO 27701 certification, GDPR, CCPA, and PCI DSS compliance, EU AI Act alignment, and data hosting in Ireland and Germany.

Name

RG Foundation

Legal name

Reward Gateway (UK) Ltd

Website

https://rewardgateway.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Employee Engagement Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Human Resources Consulting Services (541612)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

akta.pro secondary industries

Core HR & HRIS (BPACAPAA), Enterprise & Workplace Communities (BPAMABAJ)

Keywords

• Employee engagement platform
• Recognition and rewards software
• HR technology solutions
• Corporate wellbeing programs
• Internal communications tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: B2B SaaS subscription model for enterprise employee engagement platform. Organizations pay for access to the unified platform including recognition, rewards, wellbeing, communications, and analytics modules.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels11 records

Core offering

RG Foundation operates a unified, cloud-based employee engagement platform (SmartHub / EngagementOS) that enables enterprises to deliver recognition and rewards, wellbeing programs, internal communications, employee surveys, and engagement analytics to their workforce through a single branded system. The platform supports manager-led and peer-to-peer recognition, milestone celebrations, a global Reward Marketplace with 1m+ products, and is sold on an annual SaaS subscription to HR, People, and C-Suite buyers.

Product overview

RG Foundation (Reward Gateway | Edenred) offers a unified employee engagement platform architecture consisting of a core platform (SmartHub or EngagementOS in UK) plus multiple integrated modules. The core platform brings together all employee value proposition elements in one intuitive system. The product portfolio includes: SmartHub/EngagementOS as the core unified platform; Connect+ App for mobile-first internal communications; Recognition & Reward module with peer-to-peer recognition, milestone celebrations, and manager-led awards; Wellbeing and Wellbeing+ modules for holistic employee wellness; Commuter Benefits for pre-tax commuting savings; Discounts for everyday retail savings; Employee Surveys for real-time feedback; Employee Communications for team alignment; Engagement Analytics and Engaged Index for benchmarking; Reward Marketplace with Amazon integration for global reward redemption; Cashback for flexible financial support; and Total Reward Statement for visualizing complete benefit value. All modules are designed to work together as an integrated employee experience ecosystem supporting HR teams, managers, and employees across office, hybrid, and frontline workforces.

Differentiator

Problem solved

Functional benefit

Products and services

• SmartHub Employee Engagement Platform The core unified employee engagement platform that brings together all employee value proposition elements in one intuitive system, supporting every employee moment from recognition to wellbeing. Sold to enterprise HR buyers.
• Connect+ App Mobile-first internal communications app that keeps workforce connected to one another, the company, and its culture through real-time news, cross-departmental communication, push notifications, and social features.
• Recognition & Reward Recognition and reward program supporting peer-to-peer recognition, milestone celebrations (work anniversaries, birthdays), and manager-led awards designed to drive culture and business results.
• Wellbeing Comprehensive employee wellbeing module including activity challenges, holistic wellbeing content, individual goal setting, and chat/community tools supporting physical fitness, mental health, nutrition, and financial wellness.
• Commuter Benefits Pre-tax commuter benefits administration for bike, train, or car commuting that lowers commuting costs while maximizing tax savings for employees and the business.
• Discounts Employee discount program providing everyday savings at hundreds of retailers, from essential purchases to special items, helping stretch employee salaries.
• Employee Surveys Real-time feedback survey module that turns employee sentiment into strategic action for measuring and improving engagement across the workforce.
• Employee Communications Social communications tools that keep teams aligned, informed, and engaged across the organization with cross-departmental interaction capabilities.
• Engagement Analytics Real-time insight dashboards and customizable reporting that reveals what drives engagement, performance, and financial returns for data-driven people decisions.
• Reward Marketplace Global reward redemption marketplace offering thousands of options including gift cards, travel experiences, Amazon integration, custom rewards, and prepaid debit cards across 65+ countries.
• Wellbeing+ Corporate wellbeing app with AI-powered capabilities, goals and challenges, and comprehensive wellness content supporting holistic employee wellbeing.
• Engaged Index Engagement benchmarking tool that identifies risk and reduces churn by measuring employee engagement against industry standards.
• Cashback Employee cashback program delivering flexible financial support by tracking purchases at retail partners and providing cash returns.
• Total Reward Statement Visual statements that spotlight the full value of employee benefits with automated personalized total reward communications.
• Open API Public API enabling third-party integrations and custom development connections to the Reward Gateway platform, documented at docs.rewardgateway.net.
• EngagementOS Next-generation engagement operating system combining all employee engagement modules in one unified platform for the UK market.
• MoveSpring Employee wellness and fitness tracking application, offered as a wholly owned acquired brand within the Reward Gateway | Edenred portfolio.

Quantifiable outcome

• 94.5% of colleagues reported having appropriate way of rewarding and recognizing one another (NAHL case study)
• +2 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• WorkdaycoreTechnology or IntegrationIntegration partnership enabling secure, ISO27001-certified synchronization of employee data between Workday HRIS and Reward Gateway platform. Allows recognition and rewards data to flow to HRIS profiles supporting personal development and performance management.
• Microsoft TeamscoreTechnology or IntegrationIntegration enabling Microsoft Teams users to access employee recognition features directly within Teams interface for seamless workplace communication and recognition.
• SlackcoreTechnology or IntegrationIntegration instructions available for Slack workspace users to access employee recognition and engagement features within Slack communication platform.
• AmazoncoreTechnology or IntegrationAmazon integration for employee reward and recognition providing direct access to millions of products through Amazon in the Reward Marketplace. Enables employees to redeem rewards for Amazon products.
• Edenred SEflagshipStrategic or Co-development PartnerReward Gateway was acquired by Edenred SE. In January 2024, assets of Edenred (UK Group) Limited were transferred to Reward Gateway (UK) Ltd. Edenred is a global group specializing in employee benefits, corporate payment, and motivation and engagement solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Culture Amp: Employee engagement survey and people analytics platform with performance and development modules. Closest peer to Reward Gateway's Employee Surveys and Engagement Analytics modules and increasingly competing in the broader engagement suite.
• Lattice: People management platform combining performance, engagement surveys, and goals. Competes with Reward Gateway in employee engagement surveys, analytics, and culture programs for HR and people leaders.
• Kudos: Employee recognition and engagement platform offering peer-to-peer recognition, rewards, and culture analytics. Closely comparable to Reward Gateway's Recognition & Reward and Engagement Analytics modules, with overlapping customer persona of HR leaders.
• Achievers: Enterprise employee recognition and rewards platform with global reward marketplace. Direct competitor to Reward Gateway in mid-market and enterprise recognition, serving similar HR buyers with peer-to-peer recognition, milestone programs, and analytics.
• Bonusly: Peer-to-peer recognition and rewards platform with points-based recognition and a global reward catalog. Competes head-on with Reward Gateway's recognition module, particularly in mid-market and tech-forward buyers.
• Motivosity: Employee recognition, feedback, and engagement platform with manager-led and peer recognition workflows. Overlaps directly with Reward Gateway's recognition, surveys, and engagement analytics offerings, with comparable enterprise and mid-market positioning.

Broad incumbents

• BI WORLDWIDE: Global engagement and loyalty solutions provider with reward and recognition, incentive travel, and consumer promotions. Broader incumbent adjacent to Reward Gateway's enterprise reward marketplace and recognition business.
• Microsoft Viva: Microsoft's employee experience platform integrated with Microsoft 365 and Teams. Broad incumbent offering engagement, recognition-adjacent, learning, and communications — directly competes with Connect+ and engagement modules and is bundled into enterprise Microsoft estates.
• Workday Peakon: Employee voice/survey product owned by Workday HCM. Broad incumbent competing in the same engagement analytics space and bundled into the Workday HRIS — relevant because Reward Gateway's HRIS integration partner (Workday) is also a competitor.

Emerging players

• Empuls (by Kiwi HR): Employee engagement platform with recognition, rewards, surveys, and intranet capabilities. Emerging player with overlapping product surface to Reward Gateway, often competing in mid-market and Asia-Pacific deals.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reward-gateway
• Xx.com/RewardGateway

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RG Foundation