The Ollie Foundation focuses

What The Ollie Foundation focuses does

The OLLIE Foundation is a UK-registered charity (number 1167116) founded in 2016 and headquartered in St Albans, Hertfordshire, that delivers suicide prevention training, wellbeing workshops, and mental health awareness programmes with a stated focus on young people. Its service portfolio centers on awareness sessions, training courses, keynote speaking, and downloadable resources including the My Safe Plan safety planning tool, the Benchmarks curriculum for Year 10+ students, and the Guidance for Educational Settings Following a Suicide or Sudden Death co-developed with Tooled Up Education. The charity operates a community-led and event-driven go-to-market model, reaching audiences through direct engagement with schools, businesses, healthcare settings, families, and individuals, supported by a digital presence built on Mailchimp email communications, Google Analytics, and JustGiving-integrated donations.

The business model is donation-based with six revenue streams: individual donations via JustGiving and PayPal, Give as you Live retail-linked fundraising, challenge and community fundraising events through realbuzz, philanthropy from trusts and foundations, legacy giving, and in-memory donations through Much Loved tribute pages. Training and open-access sessions are offered fully funded through philanthropy, removing price as a barrier for participants, while corporate partnerships (managed by Naomi Powell) and a formal Charity Partner Program create a B2B route for workplace wellbeing engagements. Since 2021, OLLIE reports having equipped 28,380 people with suicide prevention knowledge and skills, and in 2026/27 it serves as Luton Town Football Club's Charity of the Year, expanding its community reach.

The organization competes in the UK suicide prevention and mental health charity sector alongside larger entities such as Samaritans, Mind, and PAPYRUS. Its differentiators include a specific focus on young people, practical skills-based training rather than crisis intervention, and co-developed educational resources. Operationally, OLLIE runs with 1-10 staff, relies on volunteer event support, and uses standard SaaS tools (JustGiving, Give as you Live, Mailchimp, Google Analytics, realbuzz, Much Loved) for fundraising and communications. Its governance structure follows standard UK charity conventions with trustees and founders, including co-founder Chris Sibley (Head of Business Engagement & Donations).

Name

The Ollie Foundation focuses

Legal name

The OLLIE Foundation

Website

https://theolliefoundation.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The OLLIE Foundation is a UK-registered charity that delivers suicide prevention training, wellbeing workshops, and educational resources focused on young people, funded through donations, philanthropy, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Suicide prevention and mental health support services

NAICS

Child and Youth Services (624110), Other Individual and Family Services (624190), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300), Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Crisis Response & Threat Assessment (Suicide Prevention, Violence Prevention) (EDAJAIAH)

akta.pro secondary industry

Suicide Prevention, Self-Harm Prevention & Threat Assessment Programs (EDAKAMAI)

Keywords

• Suicide prevention training
• Mental health awareness
• Youth wellbeing programs
• Community support services
• Educational mental health

Headquarters

HQ city

Saint Albans

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Donations: One-time and regular donations from individuals via JustGiving platform, bank transfer, cheque, or PayPal. Donations fuel vital training and awareness activities.
2. Pay as you Shop: Registered with Give as you Live platform, enabling supporters to raise free donations through everyday online shopping with over 6,000 participating retailers.
3. Fundraising Events: Organised fundraising events including challenge events (marathons, half marathons via realbuzz partnership), community fundraisers, and personal fundraising pages.
4. Philanthropy and Trusts: Unrestricted funding from trusts, foundations, families and individuals. Includes major donor relationships and corporate philanthropy partnerships.
5. Legacy Giving: Bequests and gifts in wills from supporters, which can reduce inheritance tax for donors while supporting future generations.
6. In Memory Donations: Donations made in memory of loved ones lost to suicide, funeral collections, and tribute pages via Much Loved platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The OLLIE Foundation is a UK suicide prevention and wellbeing charity that delivers awareness training, workshops, and downloadable educational resources (including My Safe Plan, Benchmarks curriculum, and post-incident school guidance) to help individuals and communities recognise distress and provide effective support, with a particular focus on young people. Services are delivered directly online and at events, supported by charitable donations and corporate partnerships.

Product overview

The OLLIE Foundation offers a suite of suicide prevention and wellbeing services centered around awareness training, educational resources, and community support. The core offerings include awareness sessions and training courses that equip individuals with skills to recognize distress and provide support. Key educational resources include My Safe Plan (a downloadable safety planning tool), Benchmarks curriculum for older teens, and guidance for educational settings on handling suicide-related incidents. The organization also provides support services such as a memorial wall, newsletter communications, panel events, and recommended reading materials. Fundraising and volunteer programs enable community participation, while the charity partner program enables organizational partnerships for broader reach. All services are oriented toward suicide prevention with a particular focus on young people, delivered through both direct engagement and digital resources.

Differentiator

Problem solved

Functional benefit

Products and services

• My Safe Plan A downloadable safe planning resource designed to help individuals experiencing distress or suicidal thoughts by reminding them of reasons to live and connecting them with people and services who can help.
• Benchmarks – An Accompanying Curriculum for Older Teens An educational package built around a short film on suicide prevention and hope, accompanied by lesson activities for Year 10 and above students to explore the film's messages through creative and critical thinking.
• Guidance for Educational Settings Following a Suicide or Sudden Death A comprehensive resource for schools and educational settings to develop protocols, policies, and resources for responding to sudden death or suicide within their community.
• Awareness Sessions and Training Courses Suicide prevention training workshops designed to equip individuals, professionals, and communities with the skills, confidence, and understanding to recognise distress and provide effective support.
• Keynote Speakers Expert speakers available for events to raise awareness about suicide prevention and mental health support.
• Charity Partner Program Organisational partnerships enabling businesses to deliver suicide prevention training and wellbeing programmes to employees, supporting corporate social impact and workplace mental health.
• Memorial Wall Online memorial page honouring lives lost to suicide where family and friends can submit tributes and photos for remembrance.

Quantifiable outcome

• 28,380 people equipped with suicide prevention knowledge and skills since 2021

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Luton Town Football ClubcoreStrategic or Co-development Partner · 1 July 2026OLLIE has been chosen as Luton Town Football Club's Charity of the Year for 2026/27 season. This partnership leverages football's unique ability to unite communities and spark important conversations about mental health. The goal is to break down the stigma of suicide, encourage open conversations, and empower people with the confidence to look out for one another.
• Give as you LivecoreChannel Partner/ Reseller/ DistributorAward-winning fundraising platform for UK charities enabling supporters to raise free donations through everyday online shopping with over 6,000 participating stores including Amazon, M&S, John Lewis and others. Also provides donation processing functionality.
• JustGivingcoreChannel Partner/ Reseller/ DistributorPrimary donation processing platform enabling single and monthly payments, Gift Aid boosts, and fundraising page creation for OLLIE supporters.
• RealbuzzminorChannel Partner/ Reseller/ DistributorCharity running partner offering access to world-famous marathon and half marathon events with full fundraising support. Provides exclusive charity champion finisher packs.
• Peer 2 Peer GlobalminorStrategic or Co-development PartnerPartner organisation featured in OLLIE's training network and organisations they work with section.
• Tooled Up EducationminorStrategic or Co-development PartnerCo-developed the 'Guidance for Educational Settings Following a Suicide or Sudden Death' resource, with shared credit for information and design.
• Stay Alive AppminorOthersSuicide prevention app recommended on the emergency page as an additional resource for those struggling, offering support and distraction tools.
• St Albans District Chamber of CommerceminorGTM or Marketing PartnerProud member of St Albans District Chamber of Commerce, indicating local business community integration.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• YoungMinds: UK charity focused on children and young people's mental health, providing training for educators, parents, and young people. Closely comparable audience segments (educators, parents, young people) and training/resource model.
• The Mix: UK charity providing free, confidential support for under-25s via digital channels including helpline, webchat, and peer communities. Directly comparable youth-focused support mission and digital-first resource model.
• Zero Suicide Alliance: UK-based collaborative of organisations working toward zero suicides, offering free online suicide prevention training for workplaces and communities. Closely comparable training-delivery model and target audience of frontline professionals and businesses.
• PAPYRUS Prevention of Young Suicide: UK charity specifically focused on preventing suicide in young people, offering HOPELineUK helpline and training for schools and communities. Directly comparable mission, target demographic (under-35s), and school-based training delivery model.
• Campaign Against Living Miserably (CALM): UK charity leading a movement against suicide, providing helpline, webchat, and training. Comparable mission focus on suicide prevention, employer partnerships, and community awareness campaigns targeting men and young people.

Broad incumbents

• Childline (NSPCC): NSPCC-operated free, private helpline for children and young people. Comparable audience of under-18s needing mental health support, but operates at national scale with significantly larger resources.
• Mind: Major UK mental health charity providing information, advice, training, and advocacy across the full mental health spectrum. Overlaps with OLLIE on mental health training for workplaces and educators, with much broader scope and resources.
• Samaritans: Large, established UK suicide prevention charity operating a 24/7 helpline with broad public reach. Overlaps with OLLIE on suicide prevention mission but serves all ages and operates at much greater scale with a national infrastructure.

Emerging players

• Shout: UK-based 24/7 text messaging crisis support service for anyone in crisis, including young people. Comparable mission to provide immediate suicide prevention support with strong digital-first delivery model.

Regional players

• Andy Cole Foundation: UK charity focused on kidney disease and mental health support, with overlap to mental health/wellbeing topics relevant to OLLIE. Comparable small UK charity profile and family/lived-experience origin story.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/the_ollie_found
• Facebookfacebook.com/TheOLLIEFoundation
• LinkedInlinkedin.com/company/the-ollie-foundation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Ollie Foundation focuses