Weibel Weine

What Weibel Weine does

Weibel Weine is a privately held Swiss wine importer and direct-to-consumer retailer operating through the e-commerce platform weibelweine.ch and two physical showroom locations in Thun-Gwatt (headquarters and primary warehouse) and Baar, Switzerland. The company is organized under two legal entities, Weibel Weine AG and Weibel Weinhandel AG, and specializes in a curated portfolio of premium Italian and French wines sourced from a roster of 25-plus producers, including Gaja and its affiliated estates (Ca'Marcanda, Pieve S. Restituta, IDDA), Fontodi, Col d'Orcia, Elena Walch, Boscarelli, Quintodecimo, Domaine Amiot et Fils, and Champagne Laborde. The catalog spans 688-plus active SKUs across red, white, rosé, sparkling wines, grappa, Italian liqueurs, and gourmet delicacies such as olive oil, pasta, and risotto rice.

The business model is straightforward transactional retail: Weibel Weine purchases wines directly from producers and resells them to end consumers via the website and showroom consultation, with seasonal preferred pricing published through printed mailings (e.g., the Sommer 2026 brochure valid until 31 August 2026) and supported by a newsletter and active presence on Instagram, Facebook, LinkedIn, and YouTube. Prices are denominated in Swiss Francs and range from approximately CHF 11.90 for entry-level bottles to CHF 1,150 for flagship offerings such as Fontodi Flaccianello, with curated tasting boxes (Degustationspakete) priced between CHF 99 and CHF 326. A small B2B dimension exists through a field sales team (Aussendienst) servicing on-trade hospitality accounts.

From a technology standpoint, the company operates a conventional e-commerce storefront with no proprietary platform, mobile app, public API, or disclosed AI capabilities. Revenue, headcount, ownership structure beyond private/family control, and founding date are not publicly disclosed; the company is not listed and has no evidence of external institutional investment. Strategic emphasis is placed on supplier curation, editorial content through the "capisci" wine knowledge platform, and personalized consultation and tasting services at the Baar showroom.

Name

Weibel Weine

Legal name

Weibel Weine AG

Website

https://weibelweine.ch

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Weibel Weine is a privately held Swiss specialty wine retailer selling premium Italian and French wines directly to Swiss consumers via its weibelweine.ch e-commerce site and two showrooms in Thun-Gwatt and Baar, supplemented by seasonal brochures and on-trade field sales.

Ownership category

akta.pro rank

Product category

Specialty Wine Retail

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (4453)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Fine Wine & Luxury Spirits Retail (CRANABAE), Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

Keywords

• Premium wine retail
• Italian wine import
• French wine distribution
• Online wine shop
• Wine tasting services

Headquarters

HQ city

Thun

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail wine and fine food sales: Weibel Weine generates revenue through the direct sale of wines (red, white, rosé, sparkling), grappa, spirits, delicacies (pasta, risotto rice, olive oil), and tasting packages to end consumers via their e-commerce platform and physical showrooms in Switzerland.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Weibel Weine is a Swiss specialty wine importer and retailer that curates and sells premium Italian and French wines, grappa, spirits, liqueurs, gourmet delicacies (pasta, risotto rice, olive oil), and tasting boxes through its e-commerce platform (weibelweine.ch) and two physical showrooms in Thun and Baar. The portfolio spans 688+ products from 25+ producers across 11 Italian regions and key French regions (Burgundy, Champagne), with a focus on family-owned and biodynamic estates.

Product overview

Weibel Weine is a Swiss online wine merchant specializing in premium Italian and French wines. The company offers a diverse portfolio organized by wine type (red, white, rosé, sparkling), region (Tuscany, Piedmont, Sicily, Burgundy, Champagne, and others), and producer. Key products include wines from renowned Italian estates such as Gaja, Ca'Marcanda, Fontodi, Boscarelli, and Elena Walch, alongside French offerings from Burgundy and Champagne. The company also offers complementary products including Grappa spirits, tasting boxes, gourmet delicacies (pasta, olive oil, risotto rice), and liqueurs. The product range spans from everyday drinking wines to premium collector bottles, with bottle sizes ranging from 37.5cl to 900cl (magnum and larger formats).

Differentiator

Problem solved

Functional benefit

Products and services

• Red Wines (Rotweine) Red wines sourced from Italian and French producers across Tuscany, Piedmont, Sicily, Burgundy, and other wine regions; available in standard and large-format bottles.
• White Wines (Weissweine)
• Rosé Wines (Roséweine)
• Sparkling Wines (Schaumweine)
• Grappa
• Tasting Boxes (Degustationspakete)
• Organic / Biodynamic Wines (Bioweine)
• Delicacies (Delikatessen)
• Olive Oil (Olivenöl)
• Gift Suggestions (Geschenkvorschläge)
• Liqueurs and Liqueur Wines
• Sweet Wines (Süssweine)
• Personal Tasting Sessions (Persönliche Degustation) at Baar
• Personal Consultation (Persönliche Beratung)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered core.

• GajacoreStrategic or Co-development PartnerGaja (Angelo Gaja) is one of Italy's most renowned winemakers. Weibel Weine distributes Gaja's full portfolio including the Gaja main label, Ca'Marcanda di Gaja (Bolgheri wines), and Pieve S. Restituta di Gaja (Montalcino wines). The partnership represents a flagship relationship for premium Italian wine distribution.
• Ca'Marcanda di GajacoreStrategic or Co-development PartnerCa'Marcanda is a Gaja family estate in Bolgheri, Tuscany, specializing in international varieties. Weibel Weine is the Swiss distributor for Ca'Marcanda's wines including Camarcanda Bolgheri DOP, Magari Bolgheri DOP, and Promis Toscana IGP. The estate celebrated its 30th anniversary in 2024.
• FontodicoreStrategic or Co-development PartnerFontodi is a leading biodynamic Chianti Classico producer in Panzano in Chianti, owned by Giovanni Manetti. Weibel Weine distributes Fontodi's full portfolio including the flagship Flaccianello della Pieve Toscana IGT, Chianti Classico DOCG, and other Tuscan wines.
• Elena WalchcoreStrategic or Co-development PartnerElena Walch is a leading South Tyrolean (Alto Adige) wine producer known for premium Pinot Grigio, Chardonnay, and Sauvignon Blanc. Weibel Weine distributes their wines in Switzerland.
• Col d'OrciacoreStrategic or Co-development PartnerCol d'Orcia is a historic Montalcino estate and Tuscany's largest biodynamic winery (142 hectares of Sangiovese). Awarded Wine Enthusiast's Environmental Advocate of the Year 2025. Weibel Weine distributes their Brunello di Montalcino DOCG, Grappa di Brunello, and other wines.
• Podere 414coreStrategic or Co-development PartnerPodere 414 is a biodynamic Maremma estate led by Simone Castelli, producing Morellino di Scansano DOCG and other Tuscan wines. Weibel Weine distributes their wines and offers a tasting package (Degustationspaket Podere 414).
• BoscarellicoreStrategic or Co-development PartnerBoscarelli is a prestigious Vino Nobile di Montepulciano producer in Tuscany. Weibel Weine distributes their full portfolio including Rosso di Montepulciano DOC, Vino Nobile di Montepulciano DOCG, and the Sangiovese-based Ferrari wines.
• DeltettocoreStrategic or Co-development PartnerDeltetto is a family-owned Piedmont estate (21 hectares) specializing in Arneis and Barbera. Weibel Weine distributes their wines and grappa. The partnership includes a gift set of Grappa di Arneis San Michele.
• Silvio CartacoreStrategic or Co-development PartnerSilvio Carta is a Sardinian producer (since the 1950s) known for Vermentino di Gallura DOCG, Cannonau di Sardegna DOC, and spirits including Amaro, Mirto, Vermouth, and Limonello. Weibel Weine distributes their complete portfolio including delicacies and a tasting package.
• San RusticocoreStrategic or Co-development PartnerSan Rustico is a fifth-generation Valpolicella estate (22 hectares) producing Amarone Classico DOCG, Valpolicella Ripasso Gaso DOC, and Grappa di Amarone. Weibel Weine distributes their complete portfolio in Switzerland.
• Elio GrassocoreStrategic or Co-development PartnerElio Grasso is a prestigious Piedmont estate producing Barolo DOCG and Barbaresco. Weibel Weine distributes their wines in Switzerland.
• Elio PerronecoreStrategic or Co-development PartnerElio Perrone is a Piedmont estate in Castiglione Tinella producing high-quality Barbera d'Asti (including the single-vineyard Mongovone DOCG) and Moscato d'Asti. Weibel Weine distributes their wines.
• BellendacoreStrategic or Co-development PartnerBellenda is a Veneto estate producing Prosecco DOCG, Prosecco Rosé Brut DOC, and other Venetian wines. Weibel Weine distributes their complete portfolio and offers a tasting package (Degustationspaket Bellenda, CHF 99).
• Champagne LabordecoreStrategic or Co-development PartnerChampagne Laborde is a Champagne house featured as a new addition to Weibel Weine's portfolio. The company offers a Champagne Laborde tasting package (Degustationskarton, CHF 326) and Champagne Rosé AOC.
• DomizianocoreStrategic or Co-development PartnerDomiziano is an Apulian wine brand from Cellino San Marco (Cantine Due Palme cooperative) known for Negroamaro Salento IGP, Primitivo Puglia IGP, and Salice Salentino Riserva DOP. Weibel Weine distributes their wines at attractive price points.
• QuerciabellacoreStrategic or Co-development PartnerQuerciabella is a renowned Chianti Classico estate (50+ hectares in Chianti Classico, 41 hectares in Maremma) run by Mita Castiglioni, producing organic and vegan wines including Chianti Gran Selezione DOCG and Camartina.
• Figli Luigi OdderocoreStrategic or Co-development PartnerFigli Luigi Oddero is a traditional Piedmont estate in the Langhe producing Barolo DOCG, Barbaresco Rombone DOCG, Dolcetto d'Alba DOC, and other classic Piedmont wines in a classical style.
• Rocca del GecocoreStrategic or Co-development PartnerRocca del Geco (Curatolo Arini family) produces Nero d'Avola and Syrah wines in Sicily. Featured as part of the 'Genuss ohne Reue' tasting package. Weibel Weine distributes their Nero d'Avola Corbellò DOC and Nero d'Avola Syrah DOP.
• PrimosiccoreStrategic or Co-development PartnerPrimosic is a family estate in Oslavia, Friuli (Collio region) known for Ribolla Gialla IGT Venezia Giulia. Weibel Weine distributes their wines in Switzerland.
• IDDA di GajacoreStrategic or Co-development PartnerIDDA (Gaja family's Mount Etna estate) is described as producing wines with a unique Etna signature. Weibel Weine distributes IDDA's portfolio including IDDA Bianco Sicilia DOP, IDDA Rosato Terre Siciliane IGT, and a tasting package 'Die Handschrift des Ätna'.
• Distillerie BertacoreStrategic or Co-development PartnerDistillerie Berta is a leading Piedmontese grappa producer founded in 1947 by Paolo Berta, now run by sons Gianfranco and Enrico. Weibel Weine distributes their Grappa Elisi (aged 10 years in oak) and other premium grappas.
• Cantine BaronecoreStrategic or Co-development PartnerCantine Barone is a Campania estate in the Cilento region producing Aglianico Pietralena DOC and Fiano Vignolella DOC. Weibel Weine distributes their wines in Switzerland.
• Lucie ThiéblemontcoreStrategic or Co-development PartnerLucie Thiéblemont is a Burgundy (Chablis) producer. Weibel Weine distributes their Chablis AOP and Chablis 1er Cru Les Fourneaux AOP wines.
• Le Quattro TerrecoreStrategic or Co-development PartnerLe Quattro Terre is a Franciacorta producer. Weibel Weine distributes their Franciacorta Brut DOCG sparkling wine.
• QuintodecimocoreStrategic or Co-development PartnerQuintodecimo is a renowned Campania estate in Irpinia producing Greco di Tufo DOCG 'Giallo d'Arles', Falanghina Irpinia DOC 'Via del Campo', and Aglianico Irpinia 'Terra d'Eclano' DOC. Weibel Weine distributes their complete portfolio.
• Curatolo ArinicoreStrategic or Co-development PartnerCuratolo Arini is a historic Marsala and Sicilian wine producer (since 1875) producing Grillo DOC, Zibibbo DOC, and Vernaccia di Oristano DOC Riserva. Weibel Weine distributes their complete portfolio.
• Domaine Amiot et FilscoreStrategic or Co-development PartnerDomaine Amiot et Fils is a Burgundy producer recognized as Vigneron de l'Année 2026 by Weibel Weine. Weibel Weine distributes their wines in Switzerland.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vinissimo: Vinissimo is a Swiss online wine merchant specializing in curated European wines with DTC shipping. It competes head-to-head with Weibel Weine for the same Swiss premium wine consumer.
• Tannico: Tannico is Italy's leading online wine retailer, offering a curated catalog of Italian and international premium wines direct to consumers across Europe. Like Weibel Weine, it is a specialist e-commerce wine merchant focused on premium curation.
• Italian Wine Merchant: Italian Wine Merchant is a UK-based specialist wine merchant focused exclusively on premium Italian wines, with curated producer relationships and personal service. It mirrors Weibel Weine's curation-led Italian wine focus but serves a different geography.
• Mövenpick Wein: Mövenpick Wein is Switzerland's largest specialty wine retailer with an omnichannel DTC model, physical showrooms, and a broad portfolio of international wines. It is the closest direct competitor to Weibel Weine's curated wine retail model in the Swiss market.

Broad incumbents

• Wine-Searcher: Wine-Searcher is a global wine price comparison and discovery platform that aggregates offers from thousands of merchants worldwide. It functions as a broader incumbent competing with Weibel Weine on price transparency and breadth of catalog.
• Vivino: Vivino is the world's largest online wine marketplace and community with a vast catalog and price-comparison tools. It is a broader digital incumbent whose marketplace model competes for the same Swiss online wine buyer, though without specialist curation.
• Berry Bros. & Rudd: Berry Bros. & Rudd is one of the UK's oldest and most established fine wine merchants, combining physical cellars in London with a strong DTC e-commerce operation across premium international wines. It is a broader incumbent in the same high-touch curated wine retail category.
• Falstaff: Falstaff is an Austria-based wine media and retail group that combines editorial content, ratings, and a wine shop featuring curated Austrian and international wines. It is a broader incumbent in the content-driven wine retail space that competes for similar premium wine consumers in the DACH region.

Emerging players

• Honest Grapes: Honest Grapes is a smaller UK-based specialist wine merchant focused on curated Italian and boutique European wines with personal service. It is comparable as a niche, emerging specialist in the same curated DTC premium wine space as Weibel Weine.

Regional players

• Selezione di Botta: Selezione di Botta is a small Swiss specialist wine merchant with a curated Italian portfolio sold DTC and through select Swiss channels. It is a regional specialist comparable to Weibel Weine's boutique curation model, though at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCopfGxXaIsO7CSc7NpMOJPg
• Facebookfacebook.com/weibelweine
• LinkedInlinkedin.com/company/weibelweine
• Instagraminstagram.com/weibelweine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weibel Weine