Actionbase AB
Actionbase AB is a privately held Swedish data management and CRM software company founded in 1995 and headquartered in Stockholm, with a small headcount of 11-50 employees and no currently verifiable product, customer, or revenue disclosures.
- Company typePrivate
- Founded1995
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Actionbase AB does
Actionbase AB is a privately held Swedish software company, founded in 1995 and headquartered in Stockholm, that self-describes as operating in data management and customer relationship management (CRM). Its corporate web presence (actionbase.se) is currently degraded, serving a captcha/loader page rather than substantive company information, which limits external verification of its current operating status, product portfolio, and customer base. The firm has a small headcount band of 11-50 employees, consistent with a small Swedish B2B software vendor serving a niche or regional customer set.
No specific products, services, pricing models, integrations, certifications, or technology stack details are disclosed in the available source data. The company has no recorded funding rounds, no disclosed ownership or parent company, no named management team, no partnerships, no patents or trademarks, and no customer references on file. The combination of nearly three decades of continuous incorporation and a currently inactive public web presence suggests either a very small ongoing operation or a business that has materially scaled down from prior levels.
From a due diligence perspective, the available evidence base is insufficient to assess business model mechanics (licensing vs. services vs. subscriptions), customer segments, revenue model, or competitive positioning. The firm's continued existence as a registered Swedish entity for roughly 30 years is its single most durable fact, but it does not by itself indicate commercial health, product relevance, or growth trajectory in the current AI-augmented CRM market.
Actionbase AB firmographics
Firmographics- Name
- Actionbase AB
- Website
- https://actionbase.se
- Company type
- Private
- Founded year
- 1995
- Headcount range
- 11–50 employees
- Short description
- Actionbase AB is a privately held Swedish data management and CRM software company founded in 1995 and headquartered in Stockholm, with a small headcount of 11-50 employees and no currently verifiable product, customer, or revenue disclosures.
- Ownership category
- akta.pro rank
Actionbase AB industry classification
Industry- Product category
- CRM Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industry
- Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
Keywords
Where Actionbase AB is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Actionbase AB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Actionbase AB product offering
Product offeringCore offering
Actionbase AB operates as a data management and CRM company, providing software tools to organize, store, and manage customer and business data. Founded in 1995 and headquartered in Stockholm, Sweden, the company serves customers with a small team of 11-50 employees.
Differentiator
Problem solved
Functional benefit
Companies that use Actionbase AB
Customer profileIdeal customer profiles1 record
Actionbase AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Actionbase AB partnerships and signals
Strategic signalRecent moves1 record
Actionbase AB competitors and assessment
Company assessmentDirect peers
- Creatio: CRM and workflow automation platform with no-code tooling, comparable to a CRM + data management bundle. Targets mid-market and enterprise globally.
- Pipedrive: CRM platform built for SMB sales teams. Comparable product category and customer segment, though operating at substantially greater scale.
- Lime CRM: Swedish CRM company selling to Nordic SMBs and mid-market. Direct geographic and product overlap with Actionbase, and similar size band.
- SuperOffice: Norwegian-headquartered CRM vendor focused on the Nordic and European mid-market. Closely comparable to Actionbase by geography, target customer (Nordic SMB/mid-market), and CRM-led offering.
Broad incumbents
- Zoho CRM: Broad SaaS vendor with a CRM product aimed at SMBs and mid-market. Competes on price and integrated suite, pressuring smaller CRM specialists.
- Salesforce: Global CRM category leader. Represents the upper bound of competitive pressure on any CRM vendor; Actionbase's data-management angle is the only potential differentiation.
- HubSpot: Global CRM and marketing automation platform with a freemium tier that directly addresses the same Nordic SMB buyer that Actionbase targets, but at vastly greater scale and with a much broader product surface.
- Microsoft Dynamics 365: Microsoft's CRM and ERP suite, deeply embedded in Nordic enterprises via the Microsoft 365 stack. A key competitor for any integrated CRM + data management sale in the region.
Emerging players
- Apptivo: Integrated CRM and business apps suite aimed at SMBs. Comparable in offering scope (CRM plus adjacent operational apps) and target segment.
- monday.com: Work management platform that has expanded into CRM-adjacent workflows. Adjacent threat that bundles CRM-like functionality into a broader collaboration product.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights3 records
Customer concentration
Actionbase AB social profiles
Digital presenceActionbase AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Actionbase AB leadership team
Management profileNumber of profiles
Actionbase AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Actionbase AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Actionbase AB
What does Actionbase AB do?
Actionbase AB operates as a data management and CRM company, providing software tools to organize, store, and manage customer and business data. Founded in 1995 and headquartered in Stockholm, Sweden, the company serves customers with a small team of 11-50 employees.
When was Actionbase AB founded?
Actionbase AB was founded in 1995. It employs 11 to 50 people.
Where is Actionbase AB based?
Actionbase AB is headquartered in Stockholm, Sweden, in the Europe region.
Who are Actionbase AB's main competitors?
Direct peers on record are Creatio, Pipedrive, Lime CRM and SuperOffice. Broad incumbents are Zoho CRM, Salesforce, HubSpot and Microsoft Dynamics 365. Emerging players are Apptivo and monday.com.
Does Actionbase AB have an API?
No public API is recorded for Actionbase AB.
What industry is Actionbase AB in?
Actionbase AB's product category is CRM Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools). Its NAICS code is 5132 and its SIC code is 7370.