GoTo

What GoTo does

GoTo is a Boston-headquartered cloud communications and IT support software company serving primarily small and mid-sized businesses across multiple continents with approximately 2,500 employees and roughly $1 billion in annual revenue. Originally founded as LogMeIn in 2003 and rebranded to GoTo in 2022, the company sells a portfolio of subscription SaaS products organized as a platform-plus-modules architecture. The core offering, GoTo Connect, delivers unified communications (phone, messaging, video) combined with contact center (CCaaS) and customer experience (CX) capabilities, layered with AI add-ons including AI Receptionist, AI Summaries, AI Optimization, AI Quality Management, and Admin GoPilot. Adjacent products include GoTo Meeting, GoTo Webinar, GoTo Training, and the LogMeIn IT support family (Rescue, Resolve, GoToMyPC, Central, Pro, Miradore), the last of which now incorporates agentic AI for autonomous endpoint issue identification and remediation.

The company generates revenue primarily through tiered monthly SaaS subscriptions (Standard, Premium, Ultimate tiers for GoTo Connect; freemium trial for GoTo Webinar), with additional monetization through AI feature add-ons and quote-based enterprise pricing. GoTo distributes via a hybrid go-to-market combining self-serve online purchase and free trials, direct inside/field sales targeting multi-location SMBs, and the 2026-launched LogMeIn Partner Network serving MSPs, IT resellers, and global systems integrators. Vertical-specific solutions target automotive (with reported 50%+ win rates and integrations into Tekion, DriveCentric, Reynolds & Reynolds, DealerSocket, BLiNK AI, Xtime), healthcare (Vista Healthcare, ARSA, Tenet Health), education (Vallejo City Unified, Leigh Academies Trust), and government customers, alongside named enterprise references including Deloitte, Lenovo, and Symantec by Broadcom. The company operates across North America, Europe (UK, Ireland), Latin America, and Asia Pacific.

Name

GoTo

Legal name

GoTo

Website

https://goto.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

GoTo is a Boston-based cloud communications and IT support software company serving SMBs across automotive, healthcare, education, and other verticals with AI-powered UCaaS, CCaaS, and endpoint management products, generating approximately $1B in annual revenue.

Ownership category

akta.pro rank

Product category

Cloud Communications Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design Services (541512)

SIC

Services-Telephone Interconnect Systems (7385), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Voice Quality, Monitoring & Analytics (QoS/QoE, call recording, compliance) (HDAIAHAM)

akta.pro secondary industries

IT Asset Management (ITAM) Platforms (HDAEALAD), Helpdesk & End-User Support Services (BPAEABAB), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Cloud communications platform
• Unified communications software
• Contact center solutions
• Remote IT support software
• Endpoint management solutions

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscriptions - GoTo Connect: Subscription-based cloud communications platform offering phone systems, CX tools, contact center solutions with tiered pricing (Standard, Premium, Ultimate) for SMB and mid-market customers
2. SaaS Subscriptions - GoTo Meeting: Video conferencing and meeting solutions with subscription pricing
3. SaaS Subscriptions - GoTo Webinar: Webinar platform with 30-day free trial and subscription plans
4. SaaS Subscriptions - GoTo Training: Online training platform with subscription-based access
5. LogMeIn IT Support Solutions: Remote support and endpoint management solutions (Rescue, Resolve) sold via subscription to IT teams and MSPs
6. Add-on AI Features: Additional AI capabilities like AI Receptionist, AI Optimization, AI Quality Management sold as add-ons to base subscriptions

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

GoTo provides AI-powered cloud communications and IT support software for small, mid-sized, and distributed businesses. Its core offering, GoTo Connect, is a unified communications-as-a-service (UCaaS) and contact-center-as-a-service (CCaaS) platform combining a cloud phone system, contact center, customer experience tools, and AI features such as AI Receptionist and AI Optimization. Under the LogMeIn product family, GoTo also delivers remote support (Rescue) and endpoint management (Resolve) solutions for IT teams and managed service providers.

Product overview

GoTo is a cloud communications and IT company offering a portfolio of products organized as a platform-plus-modules architecture. The core GoTo Connect platform provides unified communications (phone system, contact center, customer experience tools) with AI-powered add-ons including AI Receptionist, AI Optimization, and AI Quality Management. The product suite includes GoTo Meeting (video conferencing), GoTo Webinar (webinar hosting), GoTo Training (online training), and LogMeIn products (LogMeIn Rescue for remote support, LogMeIn Resolve for endpoint management, GoToMyPC for remote access). GoTo serves multiple vertical markets through specialized offerings including GoTo Connect for Automotive, GoTo Connect for Healthcare, and GoTo Connect for Education. The company was rebranded from LogMeIn and is headquartered in Boston with approximately $1 billion in annual revenue and 2,500 employees.

Differentiator

Problem solved

Functional benefit

Brands

• GoTo Connect: AI-powered cloud communications platform for small, mid-sized, and distributed businesses, including phone system, CX, and contact center solutions.
• GoTo Meeting
• GoTo Webinar
• GoTo Training
• LogMeIn
• GoTo Connect CX Complete
• GoTo Connect for Automotive
• GoTo Connect for Education
• GoTo Connect Contact Center

Products and services

• GoTo Connect AI-powered cloud communications platform offering a unified business phone system, contact center, and customer experience tools for small, mid-sized, and distributed businesses.
• GoTo Meeting Video conferencing and online meeting solution with screen sharing and HD video capabilities for businesses.
• GoTo Webinar All-in-one webinar software with professional tools, integrations, webcast mode, polls, surveys, breakout rooms, and AI summaries.
• GoTo Training Online training platform enabling organizations to conduct interactive training sessions with recording, reactions, screen sharing, and management controls.
• LogMeIn Rescue AI-powered remote support solution enabling IT teams to remotely secure, manage, and support endpoints, with agentic AI for autonomous issue remediation.
• LogMeIn Resolve AI-driven endpoint management platform for IT teams and MSPs to remotely secure, manage, and support endpoints everywhere.
• GoTo Connect for Automotive AI-powered communications solution built for auto dealerships with CRM and DMS integrations, 24/7 AI receptionist, dynamic call routing, and integrations with Tekion, Momentum, BLiNK AI, DealerSocket, Reynolds & Reynolds FOCUS, and Xtime.
• GoTo Connect for Healthcare Secure patient engagement platform for clinics and multi-location practices enabling easy connection, scheduling, and attending of appointments.
• GoTo Connect for Education Unified communications platform for schools and universities consolidating calls, virtual classrooms, messaging, and safety alerts into a single dashboard with bell system integration.
• GoTo Connect CX Complete Unified AI-powered customer experience platform combining a full phone system with AI Receptionist, voice analytics, intelligent routing, advanced reporting, and built-in webinar capabilities.
• LogMeIn Data Protection Suite Endpoint backup and disaster recovery suite launched in partnership with Acronis, integrating LogMeIn and Acronis tools to streamline backup and security for IT professionals and MSPs.

Quantifiable outcome

• Reduced call center volume by 25% with AI Receptionist (Bob Johnson Imports)
• +4 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability10 records

Feature12 records

Partnerships

Five partnerships are on record, tiered core and minor.

• LogMeIncoreStrategic or Co-development Partner · 20 May 2026GoTo showcased LogMeIn Rescue solution for IT support teams in Solution Spotlight webinar, demonstrating AI-powered remote support tools that reduce resolution times, streamline workflows, and maintain device security.
• DriveCentriccoreTechnology or Integration · 23 April 2026Strategic partnership to integrate GoTo Connect directly into DriveCentric's AI-powered dealership engagement platform, enabling automotive dealerships to manage all customer interactions within a single system. Integration allows placing/receiving calls, sending messages, and capturing AI-powered insights without switching platforms. Builds on GoTo's March 2025 launch of GoTo Connect for Automotive.
• AcroniscoreStrategic or Co-development Partner · 28 May 2025Formed strategic partnership to enhance endpoint management and security for IT professionals, launching the LogMeIn Data Protection Suite that integrates their respective tools. Aims to reduce risks and streamline backup and disaster recovery processes for partners managing complex environments.
• TekioncoreTechnology or IntegrationIntegration with Tekion automotive platform enables seamless dealership operations; Tekion made dealers paperless while GoTo made them mobile.
• Workplace IntelligenceminorStrategic or Co-development PartnerResearch partnership for Pulse of Work surveys examining AI adoption, workplace trends, and employee sentiment. Conducted surveys of 2,500 global employees and IT leaders.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Dialpad: Dialpad sells AI-first UCaaS and CCaaS to SMB and mid-market with real-time transcription, sentiment, and AI coaching — directly competing with GoTo's AI Receptionist and AI Optimization suite on AI-driven contact center value proposition.
• Five9: Five9 is a pure-play cloud CCaaS provider with AI workforce engagement and analytics — a direct competitor to GoTo Connect Contact Center and CX Complete, especially in mid-market and enterprise customer experience deployments.
• Zoom Communications: Zoom has expanded from video conferencing into Zoom Phone (UCaaS) and Zoom Contact Center (CCaaS), directly overlapping with GoTo Connect, GoTo Meeting, and GoTo Webinar for both SMB and mid-market customers.
• 8x8: 8x8 offers a unified UCaaS + CCaaS platform with AI-powered contact center features for SMB and mid-market — directly comparable to GoTo Connect CX Complete in target customer, pricing model, and feature set.
• Vonage (Ericsson): Vonage, now part of Ericsson, provides cloud communications APIs, UCaaS, and CCaaS — overlapping directly with GoTo Connect's communications platform and GoTo's API/integration ecosystem for SMB and mid-market.
• ConnectWise: ConnectWise provides a suite of business management, RMM, and security solutions for MSPs and IT teams — directly comparable to the LogMeIn IT portfolio (Resolve, Central, Miradore) and a key competitor for the same LogMeIn Partner Network channel.
• TeamViewer: TeamViewer is a leading remote access and IT support platform directly comparable to LogMeIn Rescue and LogMeIn Resolve, serving IT teams and MSPs with endpoint management and remote support capabilities.
• RingCentral: RingCentral is a leading cloud UCaaS/CCaaS provider serving SMB and mid-market customers with phone, video, contact center, and AI features — the most direct head-to-head competitor to GoTo Connect across both horizontal and vertical SMB segments.

Broad incumbents

• Cisco (Webex): Cisco Webex offers UCaaS, meeting, and contact center capabilities as part of a broader enterprise collaboration portfolio, competing with GoTo at the mid-market and enterprise end where IT support and security integration matter.
• Microsoft (Microsoft Teams / Microsoft 365): Microsoft Teams is bundled into Microsoft 365 and offers free/low-cost voice, video, and collaboration — a broad incumbent that overlaps with GoTo Connect and GoTo Meeting and exerts structural pricing pressure across GoTo's SMB customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/YourGoTo
• Facebookfacebook.com/GoTo
• LinkedInlinkedin.com/company/GoTo
• Instagraminstagram.com/GoTo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds10 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A12 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoTo