Shamaazi
Shamaazi is a London-based fintech-for-good platform that builds automated donation tools (MyTenNights, MyFridays, MyTenDays) for Islamic charities, mosques, and Muslim donors, processing giving through regulated DAFs and Stripe across 120+ countries.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Shamaazi does
Shamaazi (legally The Shamaazi Project Ltd.) is a London-based fintech-for-good platform that builds automated donation and payment tools specifically for faith-led Islamic giving. Founded in 2016 and registered in England and Wales, the company operates an ecosystem of three core products: MyTenNights (automated donations across the last ten nights of Ramadan), MyFridays (weekly Jumu'ah giving during the Hour of Acceptance), and MyTenDays (Dhul Hijjah giving for the first ten days). These products collectively create a year-round rhythm of faith-based generosity, targeting peak spiritual intent moments to convert seasonal givers into recurring supporters.
The underlying platform processes donations through regulated Donor Advised Funds (DAFs) and Stripe, with a 100% Donation Policy ensuring donor funds are not deducted. Shamaazi offers two distribution channels: a direct partner platform (charity.shamaazi.com) where charities and mosques access dedicated dashboards with real-time analytics, and an embedded plugin model allowing organisations to integrate giving tools into their own websites via a single line of code. The platform is GDPR-compliant, Fundraising Regulator registered, and supports multi-currency donations (GBP, USD, CAD, AUD) from 120+ countries.
Shamaazi serves a dual-sided market: 200+ charity, NGO, and mosque partners on the B2B side, and 350,000+ individual Muslim donors on the consumer side. Notable partners include Muslim Aid, Islamic Relief Worldwide, Charity: Water, and Al-Aqsa Mosque. Revenue is generated through partnership/subscription fees for partner dashboard access and co-branded campaign services, with custom negotiated multi-year contracts replacing public pricing tiers. To date, the platform has facilitated $100M+ in cumulative donations and created 850,000+ donation schedules, operating with a lean team of 1-10 employees and no disclosed external funding.
Shamaazi firmographics
Firmographics- Name
- Shamaazi
- Legal name
- The Shamaazi Project Ltd.
- Website
- https://shamaazi.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shamaazi is a London-based fintech-for-good platform that builds automated donation tools (MyTenNights, MyFridays, MyTenDays) for Islamic charities, mosques, and Muslim donors, processing giving through regulated DAFs and Stripe across 120+ countries.
- Ownership category
- akta.pro rank
Shamaazi industry classification
Industry- Product category
- Faith-based fundraising software
- NAICS
- Grantmaking and Giving Services (8132), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Islamic Transaction Banking (Cash Management & Treasury Services) (FSABAGAF)
- akta.pro secondary industry
- Islamic Private Banking & Wealth (FSABAGAD)
Keywords
Where Shamaazi is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Shamaazi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction/Fundraising Platform Fee: Shamaazi earns revenue by facilitating donations between donors and charity/mosque partners through its platforms. The company processes donations via regulated DAFs and Stripe. A '100% Donation Policy' is referenced, suggesting charity-partner-friendly terms. Revenue is generated through transaction volume as charities onboard and grow their donor bases across Ramadan, Fridays, and Dhul Hijjah campaigns. The scale of $100M+ raised across the ecosystem indicates significant transaction flow, with revenue derived from a share of those flows or platform licensing agreements with charity partners.
- Platform Licensing / Partnership Fees: Charities and mosques pay to access Shamaazi's full-featured partner dashboard, co-branded campaign tools, real-time analytics, and operational support. Partners can choose between the homepage fundraising platform (wider reach) or the embedded plugin (brand retention). The demo booking and contact form flow suggests a sales-driven onboarding process indicative of platform/subscription or tiered partnership fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom partnership pricing — no public tiers disclosed |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Shamaazi product offering
Product offeringCore offering
Shamaazi provides a fintech-for-good donation and payment platform purpose-built for charities, non-profits, and mosques serving Muslim donors. It offers three automated giving products — MyTenNights (Ramadan), MyFridays (weekly Jumu'ah), and MyTenDays (Dhul Hijjah) — that schedule donations around key Islamic calendar moments via regulated Donor Advised Funds and Stripe-powered payment processing. The platform is distributed through direct partner onboarding and an embeddable plugin that charities can integrate on their own websites.
Product overview
Shamaazi offers a unified platform ecosystem of three distinct giving products designed for faith-based generosity: MyTenNights (automated Ramadan donations across the last ten nights), MyFridays (weekly Jumu'ah giving during the Hour of Acceptance), and MyTenDays (Dhul Hijjah giving for the first ten days). Together, these products create a year-round rhythm of generosity, engaging donors at spiritual high points and helping charities maintain fundraising momentum. The platform enables both featured fundraising through their homepage and embedded giving via plugin integration on partner websites.
Differentiator
Problem solved
Functional benefit
Brands
- MyTenNights: Automated giving platform for the last ten nights of Ramadan, helping Muslim donors give consistently during Laylatul Qadr and the final nights of fasting.
- MyFridays
- MyTenDays
Products and services
- MyTenNights Automated Ramadan giving platform that schedules donations across the last ten nights of Ramadan, including Laylatul Qadr, Zakat, and Sadaqah categories. Designed for Muslim donors and the charities that serve them.
- MyFridays Weekly Muslim giving platform that automates donations every Jumu'ah during the Hour of Acceptance (before Maghrib), converting one-time donors into consistent weekly supporters for charities and mosques.
- MyTenDays Hajj giving platform built for Islamic fundraising during Dhul Hijjah, automating donations across the first ten days and supporting multi-currency giving from 120+ countries.
- Partner Dashboard and Analytics Real-time donor behaviour tracking, campaign performance monitoring, and engagement analytics dashboard for charity and mosque partners. Provides actionable insights to optimise future campaigns.
- Embedded Plugin / Widget Integration Embeddable giving widget that lets charities and mosques integrate Shamaazi's automated donation flows on their own websites with a single line of code, maintaining full brand control with a co-branded donation experience.
Quantifiable outcome
- $100M+ raised for global causes across the Shamaazi ecosystem
- +9 more outcomes
Companies that use Shamaazi
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Shamaazi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Shamaazi partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Orphans in NeedcoreOrphans in Need is explicitly named as a Shamaazi charity partner on the Ramadan campaign blog. The organisation uses Shamaazi's MyTenNights platform to automate donations during Ramadan, with Shamaazi cited alongside 200+ other charity partners including Muslim Aid, Islamic Relief, Charity: Water, and others.
- Muslim AidflagshipMuslim Aid is a featured partner charity on Shamaazi's homepage and product pages. The partnership enables Muslim Aid to access Shamaazi's automated Ramadan giving platform (MyTenNights), MyFridays weekly giving, and MyTenDays Dhul Hijjah campaigns. Muslim Aid is among the named flagship partners whose logo appears on Shamaazi's homepage alongside Islamic Relief Worldwide and Charity: Water.
- Islamic Relief WorldwideflagshipIslamic Relief Worldwide is a featured flagship partner charity on Shamaazi's homepage and product pages, enabling the organisation to leverage Shamaazi's automated giving tools during Ramadan, Fridays, and Dhul Hijjah. Islamic Relief's logo appears prominently on the homepage alongside Muslim Aid and Charity: Water, indicating a primary-tier partnership.
- Charity: WaterflagshipCharity: Water is Shamaazi's featured impact case study partner. Shamaazi has helped Charity: Water sponsor 15 water projects in Sierra Leone, providing clean water for 4,073 people. The partnership demonstrates Shamaazi's ability to connect faith-driven Muslim donors with international humanitarian causes beyond the Islamic charity sector.
- Al-Aqsa MosquecoreAl-Aqsa Mosque is featured on Shamaazi's homepage as a partner mosque, enabling digital giving through Shamaazi's platform. The mosque appears alongside other mosque partners in Shamaazi's partner imagery, indicating active use of the platform for fundraising and community engagement.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Shamaazi competitors and assessment
Company assessmentDirect peers
- JustGiving: JustGiving is a leading UK-based charity giving platform. Highly comparable as a London-headquartered, charity-focused donation infrastructure with mass-market donor reach and recurring giving features.
- Classy: Classy (by GoFundMe) is an enterprise nonprofit fundraising platform offering campaign management, recurring giving, and analytics. Comparable as a serving-the-charity-sector B2B SaaS with analytics dashboards and partner enablement.
- LaunchGood: LaunchGood is the largest Islamic-focused crowdfunding and donation platform globally. Directly comparable to Shamaazi: both serve Muslim donors and faith-aligned charities with seasonal campaign tools, recurring giving, and a focus on the Islamic calendar (Ramadan, Hajj).
- Mightycause: Mightycause is a fundraising and donor management platform for nonprofits, with recurring giving, event tools, and embedded donation forms. Comparable to Shamaazi as a B2B fundraising SaaS for US/UK charities.
- Givebutter: Givebutter provides modern donation, event, and fundraising software for nonprofits with recurring giving and embedded widgets. Comparable to Shamaazi as a B2B fundraising SaaS targeting charities with a similar plugin/integration model.
- Donorbox: Donorbox is a recurring donation platform serving nonprofits with embedded forms, donor management, and campaign tools. Closely comparable to Shamaazi's plug-in/embedded donation architecture and B2B charity focus, though not religion-specific.
- Funraise: Funraise is a nonprofit donation platform with peer-to-peer fundraising, recurring gifts, and donor CRM. Directly comparable to Shamaazi as a B2B fundraising platform for charities with embedded donation flows and analytics.
Others
- Muslim Aid (as a platform/comparator): Muslim Aid is one of Shamaazi's flagship charity partners, operating in international humanitarian aid. Included as a customer-side comparator to illustrate the charity-side ecosystem Shamaazi serves.
- Stripe (Charity/Donation product set): Stripe is Shamaazi's payment processing infrastructure partner and offers direct payment/donation APIs that competing donation platforms build on. Included as an infrastructure enabler and indirect platform competitor.
Broad incumbents
- Bloomerang: Bloomerang is a nonprofit CRM and donor management platform with broader donor retention focus. Adjacent competitor offering overlapping capabilities (donor analytics, recurring giving) to Shamaazi's partner dashboard.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights8 records
Customer concentration
Shamaazi social profiles
Digital presenceShamaazi compliance and trust
Trust signalCompliance3 records
Shamaazi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shamaazi leadership team
Management profileNumber of profiles
Profiles8 records
Shamaazi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shamaazi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shamaazi
What does Shamaazi do?
Shamaazi provides a fintech-for-good donation and payment platform purpose-built for charities, non-profits, and mosques serving Muslim donors. It offers three automated giving products — MyTenNights (Ramadan), MyFridays (weekly Jumu'ah), and MyTenDays (Dhul Hijjah) — that schedule donations around key Islamic calendar moments via regulated Donor Advised Funds and Stripe-powered payment processing. The platform is distributed through direct partner onboarding and an embeddable plugin that charities can integrate on their own websites.
Is Shamaazi a public or private company?
Shamaazi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shamaazi founded?
Shamaazi was founded in 2016. It employs 1 to 10 people.
Where is Shamaazi based?
Shamaazi is headquartered in London, United Kingdom, in the Europe region.
How does Shamaazi make money?
Two revenue lines are on record. Transaction/Fundraising Platform Fee is the primary driver. The others are platform Licensing / Partnership Fees.
Who are Shamaazi's main competitors?
Direct peers on record are JustGiving, Classy, LaunchGood, Mightycause, Givebutter, Donorbox and Funraise. Others are Muslim Aid (as a platform/comparator) and Stripe (Charity/Donation product set). Bloomerang is listed as a broad incumbent.
Does Shamaazi have an API?
No public API is recorded for Shamaazi.
What industry is Shamaazi in?
Shamaazi's product category is Faith-based fundraising software. Its primary akta.pro industry code is FSABAGAF, Islamic Transaction Banking (Cash Management & Treasury Services), with a secondary code of FSABAGAD, Islamic Private Banking & Wealth. Its NAICS code is 8132 and its SIC code is 7372.