fabtrackr

What fabtrackr does

CalorieStar is a UK-based consumer-facing health and nutrition platform that operates a free mobile application (available on Apple App Store and Google Play) and a content-rich website (caloriestar.com). Its core offering is a curated food nutrition fact database covering UK-specific foods, brands and grocery products — examples observed include Tesco, Sainsbury's, Asda, Cadbury, Kellogg's, Lindt, Nestlé, Galaxy and Warburtons lines. The platform provides macro counting, calorie tracking, a personalised macro calculator, BMI calculation with printable charts, a sugar leaderboard, food-versus-food comparison tools, and editorial blog content on topics such as sugar nomenclature and body composition. Underlying technology is a mobile application backed by a structured food nutrition database; no AI/ML, API, or SDK layer is disclosed in the available material.

The business operates on a freemium product-led growth model targeting individual UK consumers (described internally as "health-conscious individuals in the UK") rather than enterprise or clinical customers. Monetisation mechanics are not publicly disclosed beyond the free tier; a pricing page is referenced on the site but no paid tiers, subscription prices, ad-inventory terms, or data-licensing arrangements are documented in the source material. Go-to-market is entirely organic: content marketing (blog, SEO-optimised resource pages), and presence on Twitter, Facebook, LinkedIn and Instagram, with no paid acquisition, sales team, or partnership channel described. The company is privately held with no disclosed funding, investors, leadership team, headcount, or revenue figures in the available inputs.

Notable data gaps: legal entity name, founding year, registered domicile, employee count, revenue/ARR, funding history, management team, and any premium-tier pricing are all unspecified. The "fabtrackr" identifier used as the company name in the input data does not match the operational product (CalorieStar) described in all source material, indicating either a holding entity, a planned rebrand, or an upstream data-mapping artefact that is itself not clarified by any source.

Name

fabtrackr

Website

https://fabtrackr.com

Company type

Private

Operating status

Operating

Short description

CalorieStar is a UK-focused consumer health platform offering a free mobile app and website with a UK-specific food nutrition database, macro calculator, BMI tools, and editorial content, targeting health-conscious individuals managing weight and nutrition.

Ownership category

akta.pro rank

Product category

Nutrition Tracking Software

akta.pro primary industry

Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

akta.pro secondary industry

General Nutrition Coaching (HSADAFAA)

Keywords

• Food nutrition database
• Macro counting app
• Calorie tracking
• Nutrition tracking
• BMI calculator

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. Mobile App Distribution: Freemium mobile application model with free macro counting app available on app stores, with potential premium features

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

fabtrackr operates CalorieStar, a UK-focused mobile application that provides a comprehensive food nutrition facts database covering UK foods, brands, and products. The app enables users to track calories, macronutrients (carbs, fat, protein), and BMI from a localized database of UK food items. It is distributed as a freemium mobile application available on both the Apple App Store and Google Play Store, with a companion website providing searchable nutrition data and supplementary tools such as a macro calculator, sugar leaderboard, and BMI calculator.

Differentiator

Problem solved

Functional benefit

Products and services

• CalorieStar Mobile App

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cronometer: Detailed nutrient and macro tracking app with verified food database. Competes directly with CalorieStar on macro counting and nutrition fact depth for health-conscious consumers.
• Nutracheck: UK-based calorie and macro tracking platform with a strong British food database. The closest direct competitor to CalorieStar given its matching UK geographic focus and nutrition-tracking use case.
• MyNetDiary: Calorie counter and macro tracker with a verified food database. Closely comparable product offering focused on daily nutrition tracking for weight loss and fitness.
• Lose It!: Calorie and macro tracking app with strong US brand presence and food database. Comparable product category (calorie/macro tracker) and freemium mobile distribution model.
• MyFitnessPal: Global leader in calorie counting and macro tracking. Comparable as a direct mobile-first nutrition tracker, though it serves a much broader international audience than CalorieStar.
• Lifesum: Nutrition and healthy eating app offering macro tracking, meal plans, and personalised coaching. Overlaps with CalorieStar on calorie/macro tracking and weight management use cases.
• Yazio: Freemium calorie counter and macro tracker with international food database. Directly comparable mobile nutrition tracker with freemium monetisation model.
• Foodvisor: AI-powered food recognition and nutrition tracking app. Comparable mobile-first nutrition tracker targeting weight management and macro counting users.

Broad incumbents

• Fitbit: Broader health and activity tracking platform owned by Google with an integrated food logging feature. Competes indirectly through an ecosystem-level nutrition tracking offering.
• Apple Health: Platform-level health and nutrition aggregator on iOS. While not a direct nutrition tracker, it competes for the same consumer mindshare around calorie and macro logging within the Apple ecosystem where CalorieStar is also distributed.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/fabtrackr
• Facebookfacebook.com/fabtrackr
• LinkedInlinkedin.com/company/caloriestar
• Instagraminstagram.com/caloriestar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fabtrackr