Event Partners
Event Partners (Orange Drive B.V., Amsterdam) provides registration, check-in, badge printing, lead scanning, and exhibitor management software for trade fairs, congresses, corporate events, and festivals across Western Europe, including clients such as TEFAF, BRAFA, and Vodafone.
- Company typePrivate
- Founded2006
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Event Partners does
Event Partners (DBA: Eventpartners), legally Orange Drive B.V., is a Dutch private limited company headquartered at Wichersstraat 1, 1051 ML Amsterdam, that provides event registration and management software for trade fairs, congresses, corporate events, and festivals. The platform covers visitor registration, QR-based check-in, on-site badge printing with photobooth functionality, real-time RSVP tracking, secure exhibitor invitation management with per-exhibitor 2-factor authentication, a digital queue system for stand visits, accreditation point tracking, and the Eventpartners Leadscan mobile app (iOS and Android) for QR-based lead capture. Customers include prominent European event organizers such as TEFAF, BRAFA, PAN Amsterdam, KunstRAI, Art Rotterdam, Bovag Jaarcongres, NARIM, and corporate accounts including Vodafone.
The company monetizes through modular subscription packages tailored to four verticals (trade fair, congres, bedrijfsevent, festival), per-scan transaction pricing for exhibitors, and optional on-site support services staffed with hostesses. Go-to-market is sales-led with personalized demos and quote-based pricing, supplemented by content marketing via a multilingual blog (Dutch, English, French, German, Italian) and social channels on Facebook, LinkedIn, and Instagram. The technology stack integrates payments (Adyen), messaging (MessageBird, Mailchimp, SparkPost EU), marketing automation (ActiveCampaign), and analytics (Google Analytics), hosted on ISO-certified Dutch infrastructure via TRUE.
The company is privately held with no disclosed funding events, M&A activity, or institutional investors in the source data. Management team data is not disclosed, and a designated Data Protection Officer ([email protected]) signals formal GDPR posture. Operating geographies are concentrated in Western and Southern Europe (Netherlands, Belgium, France, Germany, Italy). No AI/ML capabilities, public APIs, or SDKs are disclosed, and pricing is not publicly listed.
Event Partners firmographics
Firmographics- Name
- Event Partners
- Legal name
- Orange Drive B.V.
- Website
- https://eventpartners.nl
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Event Partners (Orange Drive B.V., Amsterdam) provides registration, check-in, badge printing, lead scanning, and exhibitor management software for trade fairs, congresses, corporate events, and festivals across Western Europe, including clients such as TEFAF, BRAFA, and Vodafone.
- Ownership category
- akta.pro rank
Event Partners industry classification
Industry- Product category
- Event Management Software
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)
- akta.pro secondary industries
- Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ), Party Invitations, Stationery & Guest Management (HSACACAK)
Keywords
Where Event Partners is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Event Partners business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Event Software Subscriptions: Event Partners offers various software packages for event registration and management. Customers can select modules based on their event needs, with different pricing tiers available. The company provides custom quotes based on event size and requirements.
- Per-Scan Pricing: Pricing model where exhibitors only pay for tickets that are actually scanned, providing cost control and flexibility for event budgets.
- On-site Support Services: Optional on-site support including hostesses for hands-on assistance during events, providing white-glove service for enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Modular package system with customizable event software |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Event Partners product offering
Product offeringCore offering
Event Partners sells modular event management software with packages tailored to four event types: trade fairs, congresses, corporate events, and festivals. The platform covers visitor registration, QR-based check-in, badge printing, exhibitor portal management with secure invitations, digital queue handling, and lead scanning via a mobile app. Customers can add optional on-site support with hostesses for hands-on event execution.
Product overview
Eventpartners offers event management software as a unified platform with modular packages tailored to different event types: trade fairs (beurs), congresses (congres), corporate events (bedrijfsevent), and festivals. The core software provides visitor registration, check-in, QR-based ticketing, and badge printing, supplemented by an exhibitor portal module for managing guest invitations and RSVP tracking. On-site support services are available as an add-on. The platform also includes a digital queue system for managing visitor flows and the Eventpartners Leadscan App for lead capture during events.
Differentiator
Problem solved
Functional benefit
Brands
- Leadscan App: Mobile application for scanning leads via QR code, capturing context with notes, and exporting results for sales and marketing follow-up.
Products and services
- Eventpartners Event Software Comprehensive event management software for event organizers and corporations, with modular packages tailored to four event types: trade fairs, congresses, corporate events, and festivals. Includes visitor registration, QR-based check-in, badge printing, and exhibitor portal management.
- Exhibitor Portal Secure per-exhibitor online environment with 2-factor authentication that lets trade fair and art fair exhibitors upload contact data, invite guests to specific days, track RSVPs in real time, and send reminders. Designed to protect exhibitor client data from competitors.
- Eventpartners Leadscan App Mobile application for iOS and Android that scans QR codes to capture leads during events, add notes and context, qualify contacts, export results, and serve as an additional ticket scanner at entry points.
- On-site Badge Printing with Photobooth On-site badge printing service integrated with photobooth functionality for producing attendee badges at events in real time.
- On-site Support Services Optional white-glove on-location support service providing hostesses and staff for hands-on event execution, from start to finish of the event.
Quantifiable outcome
- Low no-show rates through effective registration management
- +3 more outcomes
Companies that use Event Partners
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Event Partners technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Event Partners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TRUEcoreISO-certified hosting partner in the Netherlands providing secure infrastructure for Event Partners' software applications.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Event Partners competitors and assessment
Company assessmentEmerging players
- Grip: AI-powered event matchmaking and networking platform used at trade shows and conferences. Overlaps with Eventpartners on the trade fair / exhibitor engagement layer.
- Hubilo: Event experience platform with virtual/hybrid events plus registration and engagement tools. Partial overlap with Eventpartners — strong in newer virtual/hybrid where Eventpartners is less developed.
Direct peers
- Cvent: Leading global event management SaaS platform covering registration, badge printing, on-site solutions, attendee management, and lead capture. Direct competitor in the enterprise event-tech category where Eventpartners operates.
- Swapcard: Event platform offering registration, matchmaking, and exhibitor lead capture for trade shows and conferences. Direct competitor in the trade fair and congress software category.
- Whova: Event management app and registration platform serving conference and community organizers with attendee engagement, badge, and check-in features. Comparable feature set to Eventpartners' Leadscan and registration modules.
- Bizzabo: Enterprise event experience platform with registration, on-site solutions, and lead capture capabilities. Closely comparable in target customer (corporate/conference organizers) and product scope.
- EventMobi: Canadian event technology platform offering event apps, registration, and on-site check-in for conferences and corporate events. Direct competitor for mid-market event organizers.
- Aventri: Event management software for conferences, trade shows, and corporate events with registration, badge printing, and on-site check-in tools. Direct functional peer in the same vertical.
- SpotMe: Enterprise event app platform with registration, badge printing, and lead capture for B2B conferences. Comparable to Eventpartners for large corporate and association events.
Broad incumbents
- Eventbrite: Public, large-scale event ticketing and registration platform serving organizers of all sizes globally. Overlaps with Eventpartners in registration and ticketing, but operates at much broader consumer-event scale rather than premium B2B trade fairs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Event Partners social profiles
Digital presenceEvent Partners compliance and trust
Trust signalCompliance1 record
Event Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Event Partners leadership team
Management profileNumber of profiles
Event Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Event Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Event Partners
What does Event Partners do?
Event Partners sells modular event management software with packages tailored to four event types: trade fairs, congresses, corporate events, and festivals. The platform covers visitor registration, QR-based check-in, badge printing, exhibitor portal management with secure invitations, digital queue handling, and lead scanning via a mobile app. Customers can add optional on-site support with hostesses for hands-on event execution.
Is Event Partners a public or private company?
Event Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Event Partners founded?
Event Partners was founded in 2006. It employs 11 to 50 people.
Where is Event Partners based?
Event Partners is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Event Partners make money?
Three revenue lines are on record. Event Software Subscriptions are the primary driver. The others are per-Scan Pricing and on-site Support Services.
Who are Event Partners's main competitors?
Emerging players on record are Grip and Hubilo. Direct peers are Cvent, Swapcard, Whova, Bizzabo, EventMobi, Aventri and SpotMe. Eventbrite is listed as a broad incumbent.
Does Event Partners have an API?
No public API is recorded for Event Partners.
What industry is Event Partners in?
Event Partners's product category is Event Management Software. Its primary akta.pro industry code is THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging), with a secondary code of THAHABAJ, Retail, Consumer Goods & Lifestyle Shows Organizers. Its NAICS code is 561920 and its SIC code is 7990.