AgroNext
AgroNext is a Turkish AgriTech startup developing a smart greenhouse management platform combining IoT hardware, a GRU-based AI engine tuned to Turkish climate data, and mobile/web applications for mid-sized Turkish greenhouse growers. The company is pre-revenue at MVP stage.
- Company typePrivate
- Founded2014
- HeadquartersGebze, Türkiye
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AgroNext does
AgroNext is a Turkish AgriTech startup developing a smart greenhouse management platform targeted at mid-sized greenhouse operators in Turkey. The product combines four integrated layers: edge IoT hardware (ESP32-based sensor network measuring humidity, temperature, soil moisture, light, and CO2, solar-powered with LoRa 868 MHz communication), a GRU-based deep learning AI engine trained on Turkish climate data via a Gebze Technical University partnership, open-source cloud infrastructure, and mobile/web applications for remote monitoring and one-tap control. Founded in 2024 by three founders (described as high-school students at founding) with academic advisory support from Gebze Technical University, the company is currently in MVP stage with first paying customers targeted for Q3-Q4 2025.
The business model is a subscription-based offering structured into three tiers — Starter ($5,000 estimated setup, 1-2 greenhouses, basic sensor monitoring), Pro ($10,000-$15,000 setup, up to 3 greenhouses, GRU-based AI predictions, irrigation/fertilization automation), and Enterprise ($15,000-$20,000 setup, unlimited greenhouses, custom AI training, API/ERP integration, SLA) — all billed annually with a 20% annual discount. Hardware/system setup is bundled into the overall cost, positioning the company at approximately one-tenth the price of global competitors Netafim, Priva, and Growlink. Distribution is entirely direct via the company website through "Request a Demo" and "Get Started Free" CTAs, with no channel partners, resellers, or marketplace listings in place.
AgroNext currently operates from Gebze, Kocaeli, Türkiye, with a team of 1-10 employees (three founders plus one academic advisor from Gebze Technical University). The company is private, has not yet completed a funding round, and is pre-revenue. Future plans include pilot greenhouse deployments in Q2 2025, commercialization and TÜBİTAK BiGG grant application in Q3-Q4 2025, formal incorporation, Mediterranean regional expansion, and a seed funding round planned for 2026.
AgroNext firmographics
Firmographics- Name
- AgroNext
- Legal name
- AgroNext
- Website
- https://agronext.net
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AgroNext is a Turkish AgriTech startup developing a smart greenhouse management platform combining IoT hardware, a GRU-based AI engine tuned to Turkish climate data, and mobile/web applications for mid-sized Turkish greenhouse growers. The company is pre-revenue at MVP stage.
- Ownership category
- akta.pro rank
AgroNext industry classification
Industry- Product category
- Smart Agriculture Technology
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- CEA Monitoring, Sensors & Automation Software (SCADA, IoT, Climate/Recipe Control) (AFAAAHAG)
- akta.pro secondary industries
- Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB), Environmental Control & Climate Systems (HVAC, CO₂, Ventilation, Dehumidification) (AFAAAHAB)
Keywords
Where AgroNext is headquartered
LocationHeadquarters
- HQ city
- Gebze
- HQ country
- Türkiye
- HQ region
- Europe
Offices1 record
Markets served
AgroNext business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Subscription Plans (Starter / Pro / Enterprise): Recurring subscription revenue from three pricing tiers (Starter, Pro, Enterprise) differentiated by number of greenhouse connections, AI features, and support level. Pricing is quote-based, tailored to greenhouse size. All tiers include mobile app access and data logging.
- Hardware / System Setup: One-time hardware setup component bundled into the overall system cost ($5,000–$20,000 estimated setup cost vs. $50,000–$300,000 for competitors). The IoT sensor network, ESP32 microcontroller, solar panel, and installation services are delivered as part of the system, likely as an upfront or included component.
- Professional Services (Enterprise): Enterprise tier includes on-site setup support, custom AI model training, and ERP integration services — suggesting a professional services revenue component for large-scale deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter — for small operations with 1–2 greenhouses |
| Subscription | Annual | Pro — for growing commercial greenhouse businesses (Most Popular) |
| Subscription | Multi-year contract | Enterprise — for large-scale greenhouse complexes |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
AgroNext product offering
Product offeringCore offering
AgroNext provides an integrated smart greenhouse management platform for mid-sized Turkish greenhouse operators, combining ESP32-based solar-powered IoT sensor hardware, a GRU-based deep learning AI model tuned on Turkish climate data through a Gebze Technical University partnership, open-source cloud infrastructure, and mobile/web applications for remote monitoring, irrigation/fertilization automation, and proactive climate predictions. The system is delivered as a $5,000–$20,000 setup with annual subscription pricing across three tiers (Starter, Pro, Enterprise) targeting greenhouse operations from 500 m² to 10,000 m²+.
Product overview
AgroNext is a smart greenhouse management platform designed specifically for Turkey's mid-sized greenhouse operations. The system comprises four integrated layers: Field Hardware (ESP32-based IoT sensor network with solar power), AI Engine (GRU-based deep learning model tuned for Turkey's climate), Cloud Infrastructure (open-source real-time processing), and User Application (mobile app and web dashboard). The platform is offered through three pricing tiers—Starter (1-2 greenhouses, basic monitoring), Pro (up to 3 greenhouses, AI predictions, automation), and Enterprise (unlimited greenhouses, custom AI, API/ERP integration)—all built in-house from hardware to AI to mobile application.
Differentiator
Problem solved
Functional benefit
Products and services
- AgroNext Smart Greenhouse Platform An integrated four-layer smart greenhouse management platform for mid-sized Turkish greenhouse operators (500 m² to 10,000 m²+). It combines (1) ESP32-based IoT sensor hardware with solar power and LoRa 868 MHz communication, (2) a GRU-based deep learning AI model trained on Turkish climate data, (3) open-source real-time cloud infrastructure with API endpoints, and (4) mobile and web applications for remote monitoring, irrigation/fertilization automation, and proactive climate predictions. The system delivers approximately 4-hour installation, sub-2-second data refresh, 99% sensor accuracy, and 30–41% water savings.
Quantifiable outcome
- 30–41% reduction in water consumption through smart irrigation automation
- +5 more outcomes
Companies that use AgroNext
Customer profileSegments3 records
Ideal customer profiles3 records
AgroNext technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature5 records
AgroNext partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Gebze Technical UniversitycoreFormal academic advisory and research partnership with Gebze Technical University (GTU). GTU provides Turkish climate data for training the AI model, as well as field-testing methodology guidance. The partnership is described as foundational to the product's Turkey-tuned AI model. The company's headquarters are also in Gebze, co-located with the university.
- TEKNOFESTminorAgroNext is a participant in the TEKNOFEST Startup Program, Turkey's major technology and aviation festival. TEKNOFEST provides a platform for AgriTech startups to gain visibility, network with investors and partners, and build brand credibility in the Turkish market.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
AgroNext competitors and assessment
Company assessmentEmerging players
- Tule Technologies: Precision irrigation and crop water stress monitoring specialist serving agriculture and greenhouse operators. Comparable to AgroNext's smart irrigation and water-savings focus, with similar predictive analytics orientation.
- Koidra: AI-driven climate control platform for greenhouses using machine learning to optimize irrigation and environmental conditions. Comparable to AgroNext's GRU-based predictive AI approach, with a focus on commercial-scale greenhouses.
- Sensoterra: Specialist in soil moisture sensors for precision agriculture and irrigation management. Comparable to AgroNext's soil moisture + IoT sensor stack for smart irrigation, though lacking the full AI prediction layer.
- Aranet: Provider of IoT environmental sensors and monitoring solutions for agriculture, greenhouses, and building management. Comparable to AgroNext's edge hardware layer (ESP32 + LoRa sensor network) for greenhouse monitoring.
Direct peers
- 30MHz: Dutch smart greenhouse and precision agriculture platform offering IoT sensors, climate monitoring, and analytics for horticulture. Directly comparable to AgroNext's four-layer IoT-plus-AI architecture for greenhouse operators.
- Priva: Dutch provider of climate control and process automation for greenhouses, named by AgroNext as a direct competitor. Priva's high-end HVAC/climate systems for horticulture overlap directly with AgroNext's environmental control and AI prediction capabilities.
- Phytech: Plant-based IoT sensor and analytics platform for growers, providing real-time monitoring and irrigation recommendations. Comparable to AgroNext's predictive analytics approach, with overlapping target customer profiles in commercial horticulture.
- Growlink: US-based smart greenhouse and irrigation control platform, explicitly named as a competitor. Growlink offers IoT-driven environmental monitoring and automation for greenhouses, comparable in functionality and mid-market positioning to AgroNext's platform.
- Netafim: Global leader in smart irrigation and precision agriculture, explicitly named by AgroNext as a competitor. Netafim serves greenhouse and open-field growers with premium-priced digital farming solutions, directly overlapping with AgroNext's target market of mid-scale Turkish greenhouse operators.
Broad incumbents
- Semios: Large precision agriculture platform offering IoT sensors, analytics, and pest/disease management for orchards, vineyards, and greenhouses. Comparable to AgroNext's IoT-plus-AI platform approach, but at much larger scale and broader crop focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
AgroNext financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgroNext leadership team
Management profileNumber of profiles
Profiles4 records
AgroNext funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgroNext M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgroNext
What does AgroNext do?
AgroNext provides an integrated smart greenhouse management platform for mid-sized Turkish greenhouse operators, combining ESP32-based solar-powered IoT sensor hardware, a GRU-based deep learning AI model tuned on Turkish climate data through a Gebze Technical University partnership, open-source cloud infrastructure, and mobile/web applications for remote monitoring, irrigation/fertilization automation, and proactive climate predictions. The system is delivered as a $5,000–$20,000 setup with annual subscription pricing across three tiers (Starter, Pro, Enterprise) targeting greenhouse operations from 500 m² to 10,000 m²+.
Is AgroNext a public or private company?
AgroNext is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AgroNext founded?
AgroNext was founded in 2014. It employs 1 to 10 people.
Where is AgroNext based?
AgroNext is headquartered in Gebze, Türkiye, in the Europe region.
How does AgroNext make money?
Three revenue lines are on record. Subscription Plans (Starter / Pro / Enterprise) is the primary driver. The others are hardware / System Setup and professional Services (Enterprise).
Who are AgroNext's main competitors?
Emerging players on record are Tule Technologies, Koidra, Sensoterra and Aranet. Direct peers are 30MHz, Priva, Phytech, Growlink and Netafim. Semios is listed as a broad incumbent.
Does AgroNext have an API?
Yes. API access is available as part of the Enterprise plan, enabling integration with customer ERP systems. Real-time data processing is supported through cloud infrastructure.
What industry is AgroNext in?
AgroNext's product category is Smart Agriculture Technology. Its primary akta.pro industry code is AFAAAHAG, CEA Monitoring, Sensors & Automation Software (SCADA, IoT, Climate/Recipe Control), with a secondary code of AFAGALAB, Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT). Its NAICS code is 54151 and its SIC code is 3822.