What Soft Way does

Soft Way is a B2B SaaS platform that automates corporate travel booking, expense monitoring, policy enforcement, and analytics, targeting enterprises and small-to-medium businesses across Ukraine, Poland, and Latvia. The company was founded in 2023, is privately held with no disclosed institutional backing, and operates through three legal entities — Soft Way Sp. z o.o. (Poland), Soft Way SIA (Latvia), and Soft Way LLC (Ukraine) — with sales/marketing offices in Warsaw and regional presence in Riga and Kyiv, reporting 1-10 employees overall.

The product is built around four integrated modules: Business Travel Management (policy and approval automation), Expense Monitoring (real-time budget tracking by cost center), Analytics & Insights (interactive dashboards with Excel/CSV export), and an All-in-one Booking Platform covering flights, trains, hotels, taxis, and transfers. Underlying connectivity is delivered through integrations with six GDS and rate-aggregation partners (Amadeus, Travelport, Travel Fusion, Travel Booster, RateHawk, I-Way) plus corporate ERP, CRM, HR, accounting, and SAP systems (the latter gated to the Enterprise tier with two-way data exchange). The platform is GDPR-compliant and exposed via web app at obt.soft-way.pro, with localized sites for Ukrainian and Polish markets. Customers include Ukrenergo, Lactalis, Polpharma, Smart Holding, and other multinationals in FMCG, manufacturing, pharmaceuticals, and energy.

Soft Way monetizes through a three-tier subscription (Basic free, Premium at EUR 80/month for up to 50 users, Enterprise at EUR 200/month for 50+ users), a usage-based transaction fee of $2-$30 per booking across all tiers, and custom enterprise contracts with dedicated account teams. Go-to-market is hybrid: self-serve for SMB, direct enterprise field sales with personalized demos, a referral/affiliate partner program targeting ERP/CRM vendors and integrators, and inside-sales support across the three country locations. The company has no disclosed revenue, no funding rounds beyond a Google for Startups listing dated 2025-06-11, and no parent company or controlling investor identified.

Name

Soft Way

Legal name

Soft Way Sp. z o.o.

Website

https://soft-way.pro

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Soft Way is a B2B SaaS platform that automates corporate travel booking, expense monitoring, policy enforcement, and analytics for enterprises and SMBs across Ukraine, Latvia, and Poland, integrating multiple GDS providers and SAP.

Ownership category

akta.pro rank

Product category

Corporate Travel Management Software

NAICS

Travel Arrangement and Reservation Services (5615), All Other Travel Arrangement and Reservation Services (561599), Travel Agencies (56151)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Corporate Travel & Expense Booking Platforms (BPAMAIAI)

akta.pro secondary industries

Corporate Travel Booking Platforms (Online Booking Tools/SME) (THALAFAI), Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)

Keywords

• Corporate travel management
• Business travel booking
• Travel expense monitoring
• Corporate travel SaaS
• Travel policy automation

Headquarters

HQ city

Lviv

HQ country

Ukraine

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription Plans: Soft Way generates revenue primarily through tiered SaaS subscription plans. The Basic tier is free with unlimited users. The Premium tier is priced at 80 EUR/month for up to 50 user accesses. The Enterprise tier is 200 EUR/month for more than 50 users. All tiers include consolidated invoicing, cost centers, and travel reporting.
2. Transaction/Booking Fees: Usage-based transaction fees are charged per booking. Minimum fee is $2 per booking and maximum is $30 per booking. These apply across all plans as a usage-based component on top of subscription fees.
3. Enterprise Custom Contracts: Enterprise clients receive tailored solutions with advanced customization, deep integrations, and dedicated account teams. Pricing is customized per commercial contract, likely including professional services for implementation and SAP integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Soft Way operates a B2B SaaS platform that consolidates corporate business travel booking (flights, trains, hotels, taxis, transfers), automated travel policy enforcement and approval workflows, real-time expense monitoring, and interactive analytics into a single solution. The platform integrates with corporate ERP, CRM, HR, and accounting systems — including SAP at the Enterprise tier — and connects to multiple Global Distribution Systems to source competitive travel inventory. It is delivered via tiered subscriptions (free Basic, €80/month Premium, €200/month Enterprise) plus a per-booking transaction fee of $2 to $30.

Product overview

Soft Way is a B2B SaaS platform for corporate travel management comprising four integrated modules: Business Travel Management (for policy automation and approval workflows), Expense Monitoring (for real-time expense tracking and forecasting), Analytics & Insights (for real-time dashboards and budget seasonality analysis), and an All-in-one Booking Platform (consolidating flights, trains, hotels, taxis, and transfers with up to 10x faster booking). The platform offers SME Solutions and Enterprise Solutions as delivery mechanisms, plus Solutions by Role for finance teams, administrative managers, travel managers, and executives. Pricing tiers include Basic (free), Premium (80 EUR/month for up to 50 users), and Enterprise (200 EUR/month for 50+ users with SAP integrations).

Differentiator

Problem solved

Functional benefit

Products and services

• Business Travel Management Automates corporate travel planning, policy enforcement, and approval workflows for company travel managers and administrators, integrating travel policies into the platform to streamline booking authorization and reduce manual administrative work.
• Expense Monitoring Tracks and monitors corporate travel expenses in real time with automated reporting, budget tracking by cost center, expense forecasting, and cash flow monitoring for finance teams and travel managers.
• Analytics & Insights Provides advanced analytical tools including real-time interactive dashboards, customizable reports, data visualization, and Excel/CSV export for tracking departmental travel budgets and identifying expense seasonality patterns.
• All-in-one Booking Platform Centralized booking platform for flights, trains, hotels, taxis, and transfers that aggregates inventory from multiple GDS providers, with consolidated invoicing, real-time availability, and automated approval workflows that accelerate booking processes up to 10x versus manual methods.

Quantifiable outcome

• 10x faster booking and approval processes compared to manual travel management
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• AmadeuscoreTechnology or IntegrationAmadeus is listed as a GDS (Global Distribution System) technology partner providing travel inventory (flights, hotels, etc.) integration into the Soft Way booking platform, enabling access to competitive travel content and rates.
• TravelportcoreTechnology or IntegrationTravelport is listed as a GDS technology partner integrated into the Soft Way booking platform, providing travel distribution connectivity and enabling consolidated booking and pricing capabilities.
• Travel FusionsupportingTechnology or IntegrationTravel Fusion is listed as a technology partner integrated with the Soft Way platform for travel booking connectivity.
• Travel BoostersupportingTechnology or IntegrationTravel Booster is listed as a technology partner integrated with the Soft Way booking platform.
• RateHawksupportingTechnology or IntegrationRateHawk is listed as a technology partner integrated with the Soft Way platform for travel inventory and rate aggregation.
• I-WaysupportingTechnology or IntegrationI-Way is listed as a technology partner integrated with the Soft Way booking platform for travel services connectivity.
• SAPcoreTechnology or IntegrationSAP integration is a featured Enterprise tier capability, enabling two-way data exchange between the Soft Way platform and SAP ERP/financial systems for accounting synchronization and enterprise resource planning connectivity.
• ERP/CRM Product CompaniessupportingStrategic or Co-development PartnerSoft Way seeks partnerships with companies specializing in ERP, CRM, task management systems, financial and accounting management systems, telephone and communication software, HR management, and electronic document management. Partners include organizations working in project management systems or electronic document management.
• Business Consultants & IntegratorssupportingImplementation/ SI/ Consulting PartnerSoft Way partners with operational and HR consultants, business process optimization specialists, business valuation experts, strategy and management consultants, system integrators, and IT product implementers who help deploy and configure the Soft Way platform for corporate clients.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Egencia (Expedia Group): Egencia is a corporate travel management provider backed by Expedia Group, offering online booking tools, policy enforcement, and reporting for mid-market and enterprise customers. Broad incumbent peer in the same online corporate booking tool category.
• SAP Concur: SAP Concur is the dominant enterprise expense, travel, and invoice management suite with deep ERP integration. It is both a competitor (end-to-end platform) and a complementary integration partner (Concur's content) for Soft Way's enterprise-grade positioning.
• Amex GBT (American Express Global Business Travel): Amex GBT is one of the world's largest corporate travel management companies serving enterprise clients with full-service TMC capabilities plus digital tools. Represents the incumbent alternative Soft Way competes against for enterprise accounts requiring global coverage.

Direct peers

• TravelPerk: TravelPerk is a Barcelona-based corporate travel booking and expense platform offering flights, hotels, rail, and car hire with integrated policy controls, invoicing, and sustainability features. It directly competes with Soft Way in serving SMB and mid-market enterprise customers seeking self-serve corporate travel SaaS.
• Rydoo: Rydoo is a travel, expense, and invoice management SaaS serving European mid-market and enterprise customers with multi-currency, VAT-ready invoicing, and policy controls. Highly comparable to Soft Way given similar feature scope and European customer focus.
• Navan (formerly TripActions): Navan is a unified corporate travel and expense management platform combining booking, cards, and reporting with AI-driven policy enforcement. It competes directly with Soft Way's all-in-one booking + expense + analytics proposition for enterprise and mid-market clients.
• Spotnana: Spotnana is a modern corporate travel platform offering an open API, multi-GDS aggregation, and direct connectivity to NDC content with built-in expense workflows. Comparable to Soft Way as a tech-first TMC challenger targeting enterprise with deep integrations.
• TravelBank: TravelBank combines corporate travel booking with expense management and a corporate card, focused on SMB and mid-market customers. Similar product positioning to Soft Way's freemium, self-serve, policy-driven booking and expense offering.

Emerging players

• Yokoy: Yokoy is an AI-driven spend management platform combining expense, invoice, and corporate card management with travel booking integrations. Comparable to Soft Way's expense-monitoring and ERP/accounting integration capabilities for European mid-market customers.
• Happay: Happay is an India-headquartered corporate expense, travel, and cards management platform with growing international presence. Comparable to Soft Way on expense automation and travel booking integration with policy workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soft Way