Smith Builders
Smith Builders Inc is a privately held, Fond du Lac, Wisconsin-based residential construction firm founded in 1996 that delivers custom new home builds, whole-home remodeling, and exterior upgrades for homeowners across the surrounding Wisconsin region.
- Company typePrivate
- Founded1996
- HeadquartersFond Du Lac, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Smith Builders does
Smith Builders Inc is a privately held residential construction firm founded in 1996 and headquartered at 227 Morris Court, Fond du Lac, Wisconsin. The company delivers custom new home construction, whole-home remodeling, and exterior upgrades for residential clients across the Fond du Lac region and surrounding Wisconsin communities. Its portfolio spans single-room renovations (e.g., ~90 sqft bathroom remodels) through to ground-up custom homes of approximately 3,884 sqft, with a secondary focus on lakeside property owners requiring waterfront-aware design and construction.
The company's core offering is built around three service lines: new residential construction (including custom floor plans, framing, roofing, siding, interiors, and energy-efficient systems), whole-home remodeling (kitchens, bathrooms, basements, structural modifications, cabinetry, and flooring), and exterior services (roofing, siding, windows, decks, patios, garage additions). Every new home is certified under the Wisconsin Focus on Energy New Home Program, delivering a third-party-verified energy efficiency certificate on completion. Project management and homeowner communication are operated through JobTread, a third-party SaaS platform that provides clients a real-time portal for selections, schedules, milestones, progress photos, warranty documents, and direct messaging.
Smith Builders generates revenue through project-based, quote-driven fees with no publicly disclosed pricing or recurring component. The go-to-market is direct-to-homeowner via website contact form, phone, and in-person consultation, supplemented by a portfolio gallery, Facebook, LinkedIn, and a BBB listing. The firm operates as a 11-50 employee privately held company with no disclosed institutional investors, funding rounds, or parent entity, and serves an exclusively residential customer base in a single regional market.
Smith Builders firmographics
Firmographics- Name
- Smith Builders
- Legal name
- Smith Builders Inc
- Website
- https://smithbuildersinc.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smith Builders Inc is a privately held, Fond du Lac, Wisconsin-based residential construction firm founded in 1996 that delivers custom new home builds, whole-home remodeling, and exterior upgrades for homeowners across the surrounding Wisconsin region.
- Ownership category
- akta.pro rank
Smith Builders industry classification
Industry- Product category
- Residential Construction Services
- NAICS
- Residential Remodelers (236118), New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Building Construction (23611)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industries
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC), Rear/Back-of-Home Extensions (HSAPADAC), Whole-Home Exterior Renovation (Envelope & Curb Appeal) (HSAPAEAD)
Keywords
Where Smith Builders is headquartered
LocationHeadquarters
- HQ city
- Fond Du Lac
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Smith Builders business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Construction Services: One-time project-based fees for new residential construction, whole home remodeling, additions, and exterior services. Projects range from small remodels to full custom home builds. Revenue is generated through quoted project costs rather than recurring fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project-Based Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Smith Builders product offering
Product offeringCore offering
Smith Builders provides ground-up custom home construction, comprehensive whole home remodeling, and exterior upgrade services for residential homeowners in the Fond du Lac, Wisconsin region. Projects range from small single-room remodels to full custom home builds and are supported by a JobTread-based project portal that gives homeowners real-time visibility into selections, schedules, and progress. Every new home is certified under the Wisconsin Focus on Energy New Home Program for verified energy efficiency.
Product overview
Smith Builders is a residential construction and remodeling company offering three core service areas: New Residential Construction (custom home building from ground-up with Wisconsin Focus on Energy certification), Whole Home Remodeling (comprehensive interior updates including kitchens, bathrooms, basements, and structural modifications), and Exterior Services (roofing, siding, windows, decks, and outdoor living spaces). The company also provides a JobTread-powered online project portal as an add-on service for clients to track their projects. Projects span new custom home builds (lake homes, modern farmhouse designs) and remodels ranging from single-room updates to whole-home transformations.
Differentiator
Problem solved
Functional benefit
Products and services
- New Residential Construction Ground-up custom home construction for residential homeowners in Wisconsin, including custom floor plan development, foundation and framing, roofing, siding, windows, interior finishes, trim carpentry, kitchens, bathrooms, living spaces, and energy-efficient systems and insulation. Every new home is certified under the Wisconsin Focus on Energy New Home Program, with third-party testing and an official certificate issued upon completion.
- Whole Home Remodeling Comprehensive interior remodeling for homeowners, including kitchen and bathroom overhauls, basement finishing and living space upgrades, structural modifications and additions, window and door replacements, custom cabinetry and millwork, and flooring and trim packages.
- Exterior Services Exterior home improvement services for residential customers, including roofing and gutters, siding and soffit systems, window and door installations, decks, patios and outdoor living spaces, garage additions and overhead doors, and exterior paint and finishes.
Quantifiable outcome
- Every new home built receives official Focus on Energy New Home Certificate, verifying energy efficiency and performance standards.
Companies that use Smith Builders
Customer profileSegments2 records
Ideal customer profiles2 records
Smith Builders technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Smith Builders partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Better Business Bureau (BBB)minorBBB accreditation provides third-party verification of business credibility and ethical practices. Displayed as a trust signal on company website.
- Wisconsin Focus on EnergycoreSmith Builders participates in the Wisconsin Focus on Energy New Home Program, certifying every new home built meets strict energy-efficiency standards. Includes third-party testing and official certificate upon completion.
- National Association of Home Builders (NAHB)minorMembership in national home builders association providing industry resources, standards, and credibility.
- Wisconsin Builders Association (WBA)minorState-level home builders association membership supporting Wisconsin construction industry standards and advocacy.
- Eastern RidgeminorPartner logo displayed on About page; specific partnership details not disclosed.
- JobTreadcoreJobTread is Smith Builders' project management platform of choice, providing homeowners with a personalized online portal to view selections, track schedules, approve milestones, access warranty documents, and communicate directly with the team throughout their project.
Scale indicators3 records
Recent moves1 record
Expansion highlights2 records
Smith Builders competitors and assessment
Company assessmentRegional players
- Trademark Homes: Wisconsin-based custom home builder primarily serving the Madison/southern Wisconsin region. Comparable in custom new-home construction services but operates in a different geographic submarket from Smith Builders.
Direct peers
- Tim O'Brien Homes: Wisconsin-focused custom home builder operating in the Milwaukee and broader southeastern Wisconsin markets with energy-efficient new construction offerings. Comparable in regional residential new-build focus and energy-efficiency positioning.
- Veridian Homes: Wisconsin homebuilder offering new construction in communities across southeastern Wisconsin. Comparable as a Wisconsin-based residential construction firm focused on for-sale and custom homebuilding.
- Wausau Homes: Wisconsin-based custom home builder offering design and construction services across the state. Directly comparable as a Wisconsin-headquartered residential construction firm competing for the same custom-home and lake-home buyer.
- Bielinski Homes: Wisconsin residential home builder and remodeler serving multiple Wisconsin metros. Comparable as a Wisconsin-based general contractor providing new construction and remodeling services to homeowners.
Broad incumbents
- PulteGroup: One of the largest U.S. homebuilders with active operations across multiple states including Wisconsin through Centex and Del Webb brands. Comparable as a residential new-construction provider, but at vastly larger scale and broader geographic scope than the local Fond du Lac focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Smith Builders social profiles
Digital presenceSmith Builders compliance and trust
Trust signalCompliance1 record
Smith Builders financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smith Builders leadership team
Management profileNumber of profiles
Smith Builders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smith Builders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smith Builders
What does Smith Builders do?
Smith Builders provides ground-up custom home construction, comprehensive whole home remodeling, and exterior upgrade services for residential homeowners in the Fond du Lac, Wisconsin region. Projects range from small single-room remodels to full custom home builds and are supported by a JobTread-based project portal that gives homeowners real-time visibility into selections, schedules, and progress. Every new home is certified under the Wisconsin Focus on Energy New Home Program for verified energy efficiency.
Is Smith Builders a public or private company?
Smith Builders is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smith Builders founded?
Smith Builders was founded in 1996. It employs 11 to 50 people.
Where is Smith Builders based?
Smith Builders is headquartered in Fond Du Lac, United States, in the North America region.
How does Smith Builders make money?
One revenue line is on record: construction Services.
Who are Smith Builders's main competitors?
Trademark Homes is listed as a regional player. Direct peers are Tim O'Brien Homes, Veridian Homes, Wausau Homes and Bielinski Homes. PulteGroup is listed as a broad incumbent.
Does Smith Builders have an API?
No public API is recorded for Smith Builders.
What industry is Smith Builders in?
Smith Builders's product category is Residential Construction Services. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 236118 and its SIC code is 1520.