Sobefy
Sobefy is a Miami Beach-based, remote-first custom eCommerce development agency serving DTC brands that have outgrown Shopify templates. It builds proprietary headless commerce platforms on Medusa.js and Next.js, embeds AI automation, and offers project-based, retainer, and equity-partnership engagements.
- Company typePrivate
- Founded2013
- HeadquartersMiami Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sobefy does
Sobefy is a custom eCommerce development agency founded in 2013 in Miami Beach, Florida, operating as a remote-first boutique serving direct-to-consumer brands that have outgrown template-based Shopify solutions. The firm builds proprietary commerce software across six practice areas: AI Automation, Headless Commerce on Medusa.js plus Next.js, Custom Software (admin tooling, ERP/3PL/WMS integrations, React Native mobile apps), Shopify Plus Engineering, Platform Modernization off legacy Magento/Adobe Commerce, and an Incubator & Equity Partner program for early-stage founders. The technology stack centers on Node.js-based Medusa.js backends with PostgreSQL, REST and GraphQL APIs, Next.js frontends, and Sanity/Vercel infrastructure, with AI capabilities embedded across merchandising, customer service, dynamic pricing, personalization, and content generation workflows.
The business model combines project-based custom development scoped via Statement of Work with ownership transfer to clients, optional ongoing retainers for post-launch iteration, and equity partnerships that provide upside participation in exchange for technical co-founder work. Go-to-market is direct sales: 30-minute consultation calls booked via Cal.com with an engineer present, supplemented by a partner-referral channel and inbound contact forms. Distribution is exclusively direct, with no self-serve, marketplace, or channel partner presence, and the company holds Shopify Select Partner status, giving it priority support and early feature access inside the Shopify Plus ecosystem.
The company claims 99+ projects shipped across 47 brands in 12 countries, with a small team of 1-10 employees and no disclosed funding or external investors. Selected customers span fashion (Young Miko), beauty (Sayn Beauty), and health (Better Flock, Rescue Link, the latter HIPAA-compliant), with engagement durations of 3-6 months per project. Sobefy's competitive positioning rests on the claim that AI tooling allows a small team to replace entire platform teams, offering proprietary code ownership versus recurring app fees as the primary value lever for mid-market and enterprise eCommerce brands.
Sobefy firmographics
Firmographics- Name
- Sobefy
- Legal name
- Sobefy
- Website
- https://sobefy.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sobefy is a Miami Beach-based, remote-first custom eCommerce development agency serving DTC brands that have outgrown Shopify templates. It builds proprietary headless commerce platforms on Medusa.js and Next.js, embeds AI automation, and offers project-based, retainer, and equity-partnership engagements.
- Ownership category
- akta.pro rank
Where Sobefy is headquartered
LocationHeadquarters
- HQ city
- Miami Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sobefy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Custom eCommerce Development Projects: Project-based custom development engagements for building headless commerce platforms, custom Shopify stores, and proprietary software. Engagement scoped via Statement of Work (SOW) with clear deliverables, timeline, and compensation. Clients receive ownership of custom code upon full payment, excluding pre-existing tools and third-party software.
- Ongoing Retainer & Support: Optional ongoing retainer for new features, experiments, and platform upgrades post-launch. Includes 30 days of post-launch babysitting and load testing support.
- Incubator & Equity Partnership: Equity partnerships with early-stage eCommerce founders providing hands-on engineering, GTM & ops playbooks, fundraise support, and product/brand strategy as full-stack build partner.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Project-based custom development |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Sobefy product offering
Product offeringCore offering
Sobefy is a custom eCommerce development agency that builds proprietary commerce software for brands that have outgrown Shopify template apps. It delivers headless storefronts using Medusa.js and Next.js, AI-embedded automation across merchandising, support, pricing, and content, custom Shopify Plus engineering, platform modernization from legacy Magento/Adobe Commerce stacks, and equity-based incubator partnerships with early-stage founders.
Product overview
Sobefy is a custom eCommerce development agency offering AI-powered commerce solutions as a portfolio of specialized services. The core offering includes AI Automation for embedding AI across merchandising, support, pricing, and content; Headless Commerce built on Medusa.js and Next.js for proprietary storefronts; Custom Software for internal platforms and mobile apps; Shopify Plus Engineering for enterprise implementations; Platform Modernization for migrating from legacy systems; and Incubator & Equity Partner services for early-stage founders. The company has delivered 99+ projects across fashion, health, fintech, and real estate verticals since 2013.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Automation AI-embedded automation services that integrate AI across merchandising, support, pricing, and content operations for eCommerce merchants, designed to reduce manual work and increase efficiency.
- Headless Commerce (Medusa.js + Next.js) Proprietary headless storefronts built on Medusa.js backend and Next.js frontend with custom checkout, edge performance, multi-region/multi-currency support, and full code/data ownership for merchants replacing monolithic platforms.
- Custom Software Proprietary internal platforms and tooling for merchants who have outgrown apps, including admin and ops dashboards, ERP/3PL/WMS integrations, subscription and loyalty engines, custom reporting and BI, and React Native mobile apps.
- Shopify Plus Engineering Enterprise Shopify Plus implementations including checkout UI extensions, Plus launches and migrations, B2B storefronts, Markets and multi-region support, and Shopify public/private apps for enterprise merchants.
- Platform Modernization Migration services from legacy Magento/Adobe Commerce to modern composable stacks, including headless migration audits, composable architecture, CMS/PIM/Search integrations, and strangler-fig rollouts that reduce overhead incrementally.
- Incubator & Equity Partner Equity-based technical co-founder partnerships with early-stage eCommerce founders providing hands-on engineering, GTM and ops playbooks, fundraise support, and product and brand strategy as a full-stack build partner.
Quantifiable outcome
- 99+ client satisfaction rate
- +2 more outcomes
Companies that use Sobefy
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Sobefy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability11 records
Feature5 records
Sobefy partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered featured, flagship and core.
- RecurpayfeaturedSubscription platform built to scale for F&B, health, pets, beauty sectors. Features powerful subscription APIs, multi-currency flexibility, subscription migration assistance, customer portal control, discounts, free shipping. Includes free white-glove migration from other subscription apps and live chat support.
- Candy RackfeaturedOne-click upsell app for product page upsells & cross-sells displayed after Add to Cart. Offers in multiple placements (product pages, cart, checkout, post-purchase) with AI mode for automated product selection, A/B testing via Intelligems, lightning-fast load times, and bespoke design matching native storefront experience.
- Section Store: Theme SectionsfeaturedSection library for Shopify themes allowing addition to any theme with edit from Shopify theme editor. Plug-and-play customizable sections (features, testimonials, FAQ, trust badges) upgrade existing themes without starting over. Sections are 2.0 ready, load faster than apps, and new sections added weekly.
- SupaEasy: Functions GeneratorfeaturedShopify Functions generator for discounts, payments, delivery, and validation customizations. ShopTank winner at Editions 25. Migrates old Scripts to new Shopify Functions with AI assistant for generating needed functions. Available for all Shopify plans, not restricted to Plus.
- Buy with PrimefeaturedAmazon service offering Prime shopping benefits on merchant websites. Provides fast, free delivery via Amazon's fulfillment network, trusted checkout experience, ability to attract Prime members, increased conversion rates, and seamless integration with Amazon logistics infrastructure.
- KlaviyofeaturedMarketing platform specializing in email campaigns, customer engagement, and marketing automation for e-commerce businesses. Advanced segmentation, personalization, and analytics capabilities with SMS marketing and seamless e-commerce platform integration.
- SanityfeaturedFully customizable, all-code backend platform for creating, managing, and delivering content across applications. Headless TypeScript CMS with real-time collaboration and AI-assisted tools. Content Operating System enabling flexible content workflows with visual editing, serverless functions, and Content Lake database.
- VercelfeaturedCloud platform providing developer tools and infrastructure for building, deploying, and scaling web applications. Features git-connected deployments, collaborative environments, performance monitoring, automatic HTTPS, global CDN, and AI-powered infrastructure for modern web applications.
- BigCommercefeaturedOpen SaaS eCommerce platform for businesses from startups to enterprise. Features headless commerce capabilities with Catalyst framework, 99.99% uptime guarantee, unlimited products and bandwidth, auto-scaling infrastructure, and comprehensive API-first architecture. Enterprise customers see 211% ROI with $774k+ savings per Forrester research.
- ShipStationfeaturedShipping software platform integrating with 400+ selling channels. Streamlines order fulfillment with automated workflows, rate shopping across carriers, branded shipping experiences, order and inventory management. Saves up to 10 hours per month on fulfillment tasks.
- Medusa.jsflagshipThe world's most flexible open-source commerce platform with headless, API-first architecture and modular design. #1 eCommerce project on GitHub with 200,000+ monthly npm downloads. Sobefy specializes in Medusa.js development with deep expertise in building custom, scalable headless commerce solutions for B2B, B2C, and marketplace applications.
- Loop SubscriptionsfeaturedAll-in-one subscription app for smart offers, bundles & cancel flows. Turns one-time buyers into loyal subscribers with dynamic discounts, flexible bundles, frictionless checkout, smart payment recovery, personalized cancel flows, gamified customer portal, and analytics for drop-off points and revenue drivers.
- ShopifycoreWorld's leading all-in-one commerce platform powering over $1 trillion in merchant sales. Sobefy is a Shopify Select Partner with priority support, advanced technical resources, and early access to new features. Provides expertise in Shopify Plus, Hydrogen framework for headless commerce, and 13,000+ apps ecosystem integration. Shopify delivers 15% higher conversions compared to other platforms.
- RefersionfeaturedAffiliate and referral program platform with accurate tracking and automated payouts. Simplifies tracking with first-party data for revenue attribution, flexible commission rules by product/customer/subscription type, and centralized dashboard for affiliates, ambassadors, influencers, and customer referral programs.
- Shop2AppfeaturedMobile app builder for enterprise brands to launch high-performance mobile apps. Features intuitive mobile app builder with configurable home screen, 100% customizable product & collection pages, segmented experience, memberships, in-app subscription portal, white-glove development with dedicated growth manager, shoppable videos, and wholesale features.
- Evey Events & TicketsfeaturedAll-in-one ticketing solution for event organizers enabling design, sell, and scan event tickets. Supports seated, tiered, multi-day, virtual events with PDF, Apple Wallet Pass, and calendar ticket formats with QR codes for mobile check-in. Custom messages to attendee groups with Klaviyo and MailChimp integration.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Sobefy competitors and assessment
Company assessmentBroad incumbents
- Globant: Globant is a large global IT services and digital engineering firm offering custom commerce development, AI, and platform modernization services to enterprise clients, addressing the same headless commerce and AI automation opportunity as Sobefy.
- Publicis Sapient: Publicis Sapient is a global digital transformation agency offering large-scale eCommerce platform builds, modernization, and AI integration across enterprise customers, competing for the same enterprise modernization deals as Sobefy but with much larger delivery capacity.
- Bold Commerce: Bold Commerce is a larger headless commerce platform and agency offering checkout extensions, subscription, and custom commerce tooling to enterprise brands, overlapping with Sobefy's headless and Shopify Plus work but at significantly greater scale.
Direct peers
- OuterBox: OuterBox is a Shopify Plus partner agency providing custom eCommerce development, design, and digital marketing services to DTC and B2B brands, overlapping directly with Sobefy's full-stack custom commerce build offering.
- We Make Websites: We Make Websites is a London-based Shopify Plus partner agency specializing in custom storefront builds, headless commerce, and platform migrations for premium and enterprise brands, competing head-to-head with Sobefy on similar project scopes.
- Electric Enjin: Electric Enjin is a Shopify Plus partner agency focused on custom commerce builds, integrations, and platform migrations for mid-market and enterprise brands, offering overlapping services with Sobefy.
- The Taproom: The Taproom is a Shopify Plus-focused digital agency that builds custom commerce storefronts for enterprise brands, directly competing with Sobefy for the same Shopify Plus engineering and headless commerce projects across mid-market and enterprise customers.
- Disco Labs: Disco Labs is a Shopify development agency focused on custom theme work, Shopify Plus builds, and app integrations for DTC brands, providing comparable services to Sobefy's custom Shopify engineering practice.
- Eastside Co: Eastside Co is a UK-based Shopify Plus agency delivering custom builds, headless commerce, and digital marketing services to retail and DTC brands, comparable to Sobefy in service mix and target customer profile.
- Blue Stout: Blue Stout is a Shopify Plus partner agency serving enterprise merchants with custom storefronts, B2B commerce, and migration projects, directly comparable to Sobefy's Shopify Plus Engineering and Platform Modernization services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights3 records
Customer concentration
Sobefy social profiles
Digital presenceSobefy compliance and trust
Trust signalCompliance1 record
Sobefy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sobefy leadership team
Management profileNumber of profiles
Sobefy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sobefy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sobefy
What does Sobefy do?
Sobefy is a custom eCommerce development agency that builds proprietary commerce software for brands that have outgrown Shopify template apps. It delivers headless storefronts using Medusa.js and Next.js, AI-embedded automation across merchandising, support, pricing, and content, custom Shopify Plus engineering, platform modernization from legacy Magento/Adobe Commerce stacks, and equity-based incubator partnerships with early-stage founders.
Is Sobefy a public or private company?
Sobefy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sobefy founded?
Sobefy was founded in 2013. It employs 1 to 10 people.
Where is Sobefy based?
Sobefy is headquartered in Miami Beach, United States, in the North America region.
How does Sobefy make money?
Three revenue lines are on record. Custom eCommerce Development Projects are the primary driver. The others are ongoing Retainer & Support and incubator & Equity Partnership.
Who are Sobefy's main competitors?
Broad incumbents on record are Globant, Publicis Sapient and Bold Commerce. Direct peers are OuterBox, We Make Websites, Electric Enjin, The Taproom, Disco Labs, Eastside Co and Blue Stout.
Does Sobefy have an API?
Yes. Medusa.js provides REST and GraphQL APIs enabling seamless integration with any frontend, mobile app, or third-party service. Custom API development is offered as a service.