Venture Creative Collective

What Venture Creative Collective does

Venture Creative Collective (legally operating as OUTCLASSED INC.) is a privately held, bootstrapped Canadian digital agency founded in 2014 by Michelle Weger and Nabil Ould Brahim, headquartered in Kanata/Ottawa, Ontario. The firm delivers website development, business automation, SEO, ecommerce, and AI/ChatGPT training services to small and medium-sized businesses, with a cumulative portfolio of over 300 websites built across more than ten years of operation. It serves a horizontal mix of SMB clients across healthcare, food and beverage, fitness, pet care, real estate, home services, and professional services verticals, primarily within Ontario.

The company's revenue model combines project-based one-time fees (for websites, 'Done in a Day' 24-hour builds, ecommerce sites, and VIP Automation Day intensives) with ongoing professional services revenue from SEO engagements, ChatGPT/AI training, and advisory or fractional CTO retainers. Core technology delivery relies on WordPress and Shopify for build work, augmented by third-party platforms Keap (CRM/automation), Zapier (integrations), Acuity Scheduling (booking pipeline), ProPet (booking integrations), and Termageddon (privacy compliance). Pricing is quote-based and not publicly disclosed.

The team of 1-10 employees is led by CEO Michelle Weger (Ottawa Business Journal Forty Under 40, 2020; RBC Women of Influence nominee) and co-founder Nabil Ould Brahim (former Apple developer), supported by content specialists Taylor Holmes and Makayla Peacock. The company maintains certifications and partnerships with Keap, Termageddon, Wiideman (Advanced SEO), and HERO, and was recognized as the Canada Prestige Awards 2023 SEO Agency Winner. Go-to-market is sales-led and direct, with inbound driven by SEO, an active 60+ article blog, case studies, and Acuity-powered discovery calls.

Name

Venture Creative Collective

Legal name

OUTCLASSED INC.

Website

https://venturecreative.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Venture Creative Collective is a bootstrapped Canadian digital agency founded in 2014 that delivers website development, business automation, SEO, and ChatGPT training services to small and medium-sized businesses in Ontario under a project-based professional services model.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYMPAAAAAA

Integrated Full-Service Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Website development services
• Business automation consulting
• Ecommerce development services
• Search engine optimization services
• ChatGPT training services

Headquarters

HQ city

Kanata

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Website Development Services: One-time project-based website development including 24-hour websites, ecommerce sites, and full website overhauls. Revenue generated through upfront project fees.
2. VIP Automation Day: Intensive single-day or weekend automation strategy and implementation sessions at premium pricing for rapid results.
3. Advisory & Fractional CTO Services: Ongoing advisory engagements providing business growth strategy, technology guidance, and fractional CTO services. Likely retainer or per-engagement basis.
4. SEO Services: Technical SEO, keyword audits, and website optimization services to improve search rankings and organic traffic.
5. ChatGPT Training & AI Implementation: Training and implementation services to help businesses leverage AI tools like ChatGPT for operational efficiency.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Venture Creative Collective is a Canadian digital agency that designs and builds custom websites (including rapid 24-hour and ecommerce sites on WordPress and Shopify), implements business automation systems (CRM, email, post-purchase sequences) using Keap and Zapier, delivers SEO services for Ontario businesses, and provides ChatGPT/AI training and fractional CTO advisory. Its core revenue comes from project-based website builds, VIP Automation Day intensives, SEO engagements, and ongoing advisory retainers for SMB owners.

Product overview

Venture Creative Collective is a full-service digital agency offering a unified suite of website development, automation, and AI services. The core offering centers on Website Development (including the rapid 'Done in a Day' option and ecommerce solutions) and Business Automation services, supported by SEO, copywriting, and advisory capabilities. Additional modules include website audits, WordPress security, ChatGPT training, ecommerce management, and fractional CTO services. The company has delivered over 300 websites and emphasizes rapid turnaround times and business outcome-focused implementations.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Development

Quantifiable outcome

• 300+ websites created for clients
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• KeapcoreTechnology or IntegrationKeap (formerly Infusionsoft) is a CRM and marketing automation platform. VCC is a Keap Certified Partner, enabling them to implement Keap's automation tools for clients. This certification demonstrates VCC's expertise in CRM setup, email automation, and customer management systems.
• Acuity SchedulingcoreTechnology or IntegrationAcuity Scheduling is used for client appointment booking (vcc.acuityscheduling.com). This is VCC's primary scheduling tool for consultation calls and represents their sales pipeline management.
• ZapiercoreTechnology or IntegrationZapier automation platform referenced in ChatGPT training content as a tool for connecting ChatGPT with other business applications. Used as part of automation implementations for clients.
• ShopifycoreTechnology or IntegrationEcommerce platform used for client website implementations. References to online store development and ecommerce management services indicate Shopify as a primary platform choice.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Idea Rebel: Toronto-based digital agency offering web development, ecommerce, and digital strategy — comparable full-service Canadian agency targeting SMB/mid-market clients.
• WebFX: Large US-based SMB-focused digital marketing agency offering SEO, web design, and automation services to small and mid-sized businesses — directly comparable in target customer, service mix, and project-based delivery model.
• Designity: US-based creative-as-a-service platform pairing SMB clients with marketing, design, and web development talent — comparable SMB-targeting creative services model with subscription-like delivery.
• Coalition Technologies: US-based full-service digital agency offering SEO, web design, ecommerce, and Shopify development to SMB and mid-market clients — directly comparable in ecommerce and SEO services.
• Thrive Internet Marketing Agency: US SMB-focused digital marketing agency delivering web design, SEO, and automation services — comparable target customer profile and bundled service model.
• SmartSites: US SMB web design and digital marketing agency specializing in website development, SEO, and PPC for small businesses — overlaps directly with VCC's core web dev + SEO + automation bundle.
• Major Tom: Toronto-based full-service digital agency serving mid-market and SMB clients with strategy, web development, and marketing services — same Canadian geography and overlapping service lines.
• Lyfe Marketing: US digital marketing agency specializing in social media, SEO, and web design for small businesses — comparable SMB-focused service bundle and project-based engagement model.
• Section Design: Ottawa-based digital studio offering web design, branding, and digital marketing for SMBs — closest geographic peer and comparable boutique agency profile.

Broad incumbents

• HubSpot Solutions Partners (e.g., digital agencies): HubSpot and its certified solutions partner ecosystem provide inbound marketing, CRM, and automation tooling that overlaps with VCC's automation and advisory services — a broader incumbent shaping the same SMB buyer conversation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/venturecreativecollective

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Venture Creative Collective