Motix
Motix B.V. is a Dutch B2B wholesale distributor of industrial piping, valves, fittings, and water management products, serving professional installers, agriculture, industry, and municipal buyers across the Netherlands and Belgium from branches in Amersfoort and Middenmeer.
- Company typePrivate
- Founded2009
- HeadquartersAmersfoort, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Motix does
Motix B.V. is a privately held Dutch B2B wholesale distributor of industrial piping, valves, fittings, water management, and irrigation products, headquartered in Amersfoort with a secondary branch at Agriport in Middenmeer. Founded in 2009, the company serves Dutch and Belgian professional buyers across four verticals: construction and installation, agriculture/horticulture, industrial/manufacturing, and municipal/government infrastructure. Motix explicitly does not sell to private consumers and operates an account-based model requiring business registration to access pricing.
The product portfolio spans civil engineering (PVC pressure piping, drainage, infiltration), construction/installation (Genebre, TECE, Bonfix, ITAP, Victaulic, EEB valves and fittings), press and compression fittings, complete pipe systems (underfloor heating, sanitary), irrigation (sprinklers, pumps, watermeters), geothermal components, roofing, and installation chemicals (Griffon). Motix curates a multi-brand assortment from over fifteen manufacturers and has developed Hydrosphere as a proprietary sub-brand for professional water systems. Distribution is executed via direct delivery (with tiered Franco thresholds) and customer pickup at branches, with a B2B webshop offering 2% (webshop) and 3% (pickup) order discounts.
The revenue model is one-time wholesale product sales to registered business customers. Pricing is quote-based and login-gated rather than publicly disclosed. Sales are driven by phone/email/WhatsApp account management rather than self-service e-commerce. The company is independently owned with no disclosed parent, investors, funding rounds, or M&A activity in the source data.
Motix firmographics
Firmographics- Name
- Motix
- Legal name
- Motix B.V.
- Website
- https://motix.nl
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Motix B.V. is a Dutch B2B wholesale distributor of industrial piping, valves, fittings, and water management products, serving professional installers, agriculture, industry, and municipal buyers across the Netherlands and Belgium from branches in Amersfoort and Middenmeer.
- Ownership category
- akta.pro rank
Motix industry classification
Industry- Product category
- Industrial Piping & Water Management Distribution
- NAICS
- Service Establishment Equipment and Supplies Merchant Wholesalers (42385)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
Keywords
Where Motix is headquartered
LocationHeadquarters
- HQ city
- Amersfoort
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Motix business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Product Sales (Wholesale/Distribution): Revenue generated through wholesale distribution of industrial piping, valves, fittings, and water management products to professional B2B customers including construction companies, installers, and agricultural businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | B2B wholesale pricing - account-based |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Motix product offering
Product offeringCore offering
Motix B.V. is a B2B wholesale distributor supplying industrial piping systems, valves, fittings, water management products, irrigation equipment, and installation materials to professional construction, installation, agricultural, and industrial companies. The company operates a registered-account webshop alongside direct delivery and branch pickup across the Netherlands and Belgium, distributing branded product lines from manufacturers such as GENEBRE, TECE, BONFIX, DYKA, HAWLE, AVK, VICTAULIC, DAB, and WAVIN.
Product overview
Motix B.V. is a B2B wholesale webshop for industrial piping, hydraulics, and installation products. The product portfolio includes multiple interconnected categories: (1) Core piping systems covering PVC, PE, PP, steel, and stainless steel materials; (2) Valve products including ball valves, gate valves, check valves, and actuators from brands like Genebre, ITAP, EEB, and Victaulic; (3) Hose and coupling systems with camlock, Geka, Storz, and other quick-coupling solutions; (4) Irrigation and water management products including sprinklers, pumps, watermeters, and water softening systems; (5) Geothermal solutions for ground-source heating; (6) Installation tools available for both sale and rent. The company does not sell to private consumers and operates from locations in Amersfoort and Middenmeer, Netherlands.
Differentiator
Problem solved
Functional benefit
Brands
- Hydrosphere: Professional Water Systems product line
- Van de Lande
Products and services
- Grond- Weg- & Waterbouw (Civil Engineering Products) Products for civil engineering applications including PVC pressure pipe systems, drainage systems, well screens, infiltration systems, and related components for professional civil contractors.
- Bouw / Installatie (Construction / Installation Products) Industrial installation products including Genebre ball valves, actuators, EEB valves, ITAP valves, Victaulic couplings, Bonfix press fittings, TECE piping systems, steel and stainless steel pipes, and installation materials for installation professionals.
- Persfittingen (Press Fittings) Compression and press fittings for various piping applications including Bonfix brand products used in plumbing and heating installations.
- Leidingsystemen (Pipe Systems) Complete piping systems including underfloor heating (TECEfloor), sanitary systems (TECEprofil), and Tecelogo piping solutions for building services contractors.
- Beregening (Irrigation) Irrigation products including sprinklers, drip irrigation systems, pumps, manometers, watermeters, water softeners, and hose couplings for agricultural and landscaping professionals.
- Hydrosphere - Professional Water Systems Professional water system products including pump wells and related components for professional water management applications, distributed exclusively through Motix.
- Geothermie (Geothermal) Geothermal products including grout hoses (SDR11, SDR17), PE100 RC pipes, and geothermal probes for ground-source heating systems.
- Dakbedekking (Roofing) Roofing products including roof coverings and accessories, lead substitutes, and related installation materials for roofing contractors.
- Camlock Koppelingen (Camlock Couplings) Quick-release camlock couplings available in aluminum, stainless steel (RVS), PP, and brass materials in various connection types (A, B, C, D, E, F, DC, DP) for fluid handling applications.
- Genebre RVS Afsluiters (Stainless Steel Valves) Stainless steel ball valves, gate valves, check valves, butterfly valves, needle valves, Y-strainers, and actuators from Genebre brand in RVS 304 and RVS 316 materials with various pressure ratings.
- Slangen & Slangenwagens (Hoses & Hose Reels) Various types of hoses and hose carts/reels for water and air applications sold to professional users.
- Gereedschappen (Tools) Tools available for sale and rent including press machines, pipe cutters, threading equipment, and accessories from brands such as REMS and Perkeo.
- Lijmen & Kitten (Adhesives & Sealants) Adhesives, sealants, and cleaners including Griffon, Saba, Tangit, and Bonfix products for PVC, PE, and general installation applications.
Companies that use Motix
Customer profileSegments4 records
Ideal customer profiles4 records
Motix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Motix partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- GENEBREcoreMajor brand partnership for ball valves, shut-off valves, and related valve products. Motix distributes GENEBRE's complete range of valves including brass, cast iron, and stainless steel variants.
- TECEcoreDistributes TECE piping systems including TECEFLEX, TECELOGO, floor heating, and sanitary systems.
- BONFIXcoreMajor distribution partner for compression fittings, press fittings, valves, and related installation materials.
- DYKAcoreDistributes DYKA piping products including PVC, PP drainage systems, and sound-dampening piping.
- HAWLEcoreDistributes Hawle System 2000 and related water/gas infrastructure products.
- AVKcoreDistributes AVK street boxes, shut-off valves and accessories for water infrastructure.
- VICTAULICcoreDistributes Victaulic grooved couplings and fire protection valve systems.
- GEKAcoreDistributes GEKA quick couplings, spray nozzles, and garden irrigation accessories.
- DABcoreDistributes DAB pumps and pump systems for water management and pressure boosting.
- HYDROSPHEREcoreProfessional water systems brand distributed exclusively, including pump pits and water management solutions.
- GRIFFONcoreDistributes Griffon adhesives, sealants, cleaners and related installation chemicals.
- WALRAVENminorDistributes Walraven pipe clamps, CV brackets, and rail console systems.
- WAVINcoreMajor piping systems brand for plastic drainage and sewerage solutions.
- ITAPcoreDistributes ITAP ball valves, shut-off valves, and check valves.
- PIPELIFEcoreDistributes PipelifE piping systems including plastic piping for various applications.
- VYRminorDistributes VYR irrigation equipment including spray plates and nozzles.
- HUNTERminorDistributes Hunter irrigation systems and controllers.
- RAINBIRDminorDistributes Rain Bird irrigation products and sprinkler systems.
- VAN DE LANDE (VDL)coreOwn brand program - distributes Van de Lande PVC and PE piping products including fittings and accessories.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Motix competitors and assessment
Company assessmentOthers
- Wilo SE: Major European pump manufacturer whose products Motix distributes (DAB pumps are a similar competitor). Relevant as both a peer in the broader water-management value chain and a potential upstream supplier relationship for Motix.
- REMS GmbH: Manufacturer of pipe-working tools (press machines, cutters) whose products Motix both sells and rents. Adjacent peer relevant to the installation-tools sub-category and an active supplier relationship.
Direct peers
- Technische Unie: One of the largest Dutch technical wholesalers serving HVAC, plumbing, and installation professionals with multi-brand catalogs. Directly comparable to Motix in customer base (installers, contractors) and product categories (piping, valves, fittings, climate), though at significantly larger scale.
- Rensa Family: Dutch HVAC and installation wholesaler with branch network across the Netherlands. Competes head-on with Motix in piping, heating, and sanitary categories for the installer segment.
- Solar Nederland: Dutch technical wholesaler with deep HVAC, plumbing, and sanitary installation assortment serving professional installers. Overlaps with Motix in TECE, Bonfix-style branded assortments and B2B account-based distribution.
- Van der Spek: Dutch technical wholesaler serving installers with HVAC, plumbing, and sanitary products. Comparable account-based B2B distribution to installers and contractors.
- Custers Hydrauliek & Techniek: Dutch/Belgian distributor of hydraulics, pneumatics, piping, and industrial fluid-handling components. Comparable product mix in industrial valves, fittings, and quick-coupling systems (camlock, Storz, Geka).
- Hellebrekers Technische Groothandel: Mid-sized Dutch technical wholesaler focused on installation, HVAC, and water-management products for professional customers. Closely comparable regional B2B distribution model with similar product breadth.
Broad incumbents
- Ferguson (Wolseley): International plumbing and HVAC distributor with significant European presence. Provides a scale benchmark for what a wholesale-distribution leader in this category looks like globally.
- Saint-Gobain PAM: Large European manufacturer and distributor of water and sewer infrastructure products. Overlaps with Motix's civil engineering ('Grond- Weg- & Waterbouw') category at the heavy-infrastructure end.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Customer concentration
Motix social profiles
Digital presenceMotix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motix leadership team
Management profileNumber of profiles
Motix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motix
What does Motix do?
Motix B.V. is a B2B wholesale distributor supplying industrial piping systems, valves, fittings, water management products, irrigation equipment, and installation materials to professional construction, installation, agricultural, and industrial companies. The company operates a registered-account webshop alongside direct delivery and branch pickup across the Netherlands and Belgium, distributing branded product lines from manufacturers such as GENEBRE, TECE, BONFIX, DYKA, HAWLE, AVK, VICTAULIC, DAB, and WAVIN.
Is Motix a public or private company?
Motix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Motix founded?
Motix was founded in 2009. It employs 11 to 50 people.
Where is Motix based?
Motix is headquartered in Amersfoort, Netherlands, in the Europe region.
How does Motix make money?
One revenue line is on record: product Sales (Wholesale/Distribution).
Who are Motix's main competitors?
Others on record are Wilo SE and REMS GmbH. Direct peers are Technische Unie, Rensa Family, Solar Nederland, Van der Spek, Custers Hydrauliek & Techniek and Hellebrekers Technische Groothandel. Broad incumbents are Ferguson (Wolseley) and Saint-Gobain PAM.
Does Motix have an API?
No public API is recorded for Motix.
What industry is Motix in?
Motix's product category is Industrial Piping & Water Management Distribution. Its primary akta.pro industry code is CRAOAFAJ, HVAC, Water Heaters & Indoor Air Quality Distribution. Its NAICS code is 42385 and its SIC code is 5070.