Partners & Partners

What Partners & Partners does

Partners & Partners, operating commercially as Coffee Store, is a Qatar-headquartered specialty distributor of coffee equipment, espresso machines, grinders, coffee beans, capsules, vending machines, barista tools, spare parts, and adjacent food-service hardware (gelato machines, orange juicers, water filtration, gourmet syrups). Founded in 2009 and based in Doha, the company serves coffee shops, hotels and hospitality venues, corporate offices, and home coffee enthusiasts across the GCC region, with a 518-SKU catalog spanning 23+ premium European equipment brands including FAEMA, Slayer, La Cimbali, IZZO, Eureka, Bianchi Vending, BRAVILOR, Elektra, Gaggia, Melitta, SAECO, NEMOX, BWT, and a private-label BARISTA accessories line of 118 SKUs.

The commercial model is built on a Magento-based e-commerce storefront (coffeestore.com) that supports multi-currency checkout in EUR, BHD, KWD, OMR, QAR, and SAR, alongside direct B2B channels for higher-ticket commercial sales. Revenue is generated through three streams: hardware and consumable sales (entry-level tools from €15 to commercial espresso machines priced above €30,000), equipment rental for commercial machines bundled with service and maintenance packages, and professional services including SCA-certified barista training and customized coffee-menu development. Pricing is published for standard catalog SKUs, while commercial-grade equipment and rentals use contact-for-pricing tiers.

The company's go-to-motion combines direct-to-consumer e-commerce for the long tail of home and prosumer buyers with a direct enterprise sales layer for cafes, hotels, and corporate accounts seeking installation, training, and ongoing service. Distribution depth is reinforced by a spare-parts catalog covering La Cimbali, ECM, FAEMA, IZZO, Nuova Simonelli, Saeco, and Slayer, which positions Partners & Partners as an after-sales service provider rather than a pure transactional reseller. Marketing is concentrated on the storefront itself, supported by newsletter signup, product reviews, and a featured-brands showcase, with no disclosed social-media presence or paid-acquisition evidence in the available data.

Name

Partners & Partners

Legal name

Partners & Partners

Website

https://coffeestore.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Partners & Partners (Coffee Store) is a Doha-based specialty distributor of premium coffee equipment, espresso machines, grinders, consumables, and related food-service hardware, serving cafes, hotels, corporates, and home enthusiasts across the GCC via e-commerce, equipment rental, and SCA-certified barista training.

Ownership category

akta.pro rank

Product category

Coffee Equipment Retail

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Coffee equipment distribution
• Espresso machines
• Commercial coffee equipment
• Barista training
• Coffee accessories retail

Headquarters

HQ city

Doha

HQ country

Qatar

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Revenue generated from selling coffee machines, espresso machines, grinders, coffee beans, capsules, barista tools, spare parts, vending machines, and accessories through their e-commerce platform. Prices range from €15 for basic tools to over €30,000 for commercial espresso machines.
2. Equipment Rental: Rental services for espresso machines including FAEMA E61 JUBILE A/2 and IZZO ALEX DUETTO IV STAINLESS, along with service and maintenance packages.
3. Training Services: Barista training programs including personalized training programs, customized coffee menu development, and SCA certified courses for professional barista development.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Partners & Partners distributes and retails coffee equipment, espresso machines, grinders, coffee beans, capsules, barista tools, vending machines, spare parts, and related accessories through its e-commerce platform CoffeeStore. The company serves both commercial buyers (cafes, hotels, corporate offices) and home enthusiasts across the GCC region, and complements product sales with equipment rental and SCA certified barista training services.

Product overview

Partners & Partners operates CoffeeStore, a comprehensive e-commerce platform for coffee equipment and accessories. The product portfolio centers on commercial and home espresso machines from premium brands (FAEMA, Slayer, La Cimbali, IZZO, Elektra, Bravilor) alongside a full range of complementary products including coffee beans, capsules, barista tools, grinders, vending machines, spare parts, teas, gelato machines, gourmet syrups, and water filtration systems. The company also offers equipment rentals and professional barista training services including SCA certified courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Coffee Machines Commercial and home espresso machines from premium brands such as FAEMA, Slayer, La Cimbali, IZZO, Elektra, Gaggia, Melitta, and Bravilor, covering home line, single group, commercial, super-automatic, capsule, and grinder categories for professional and prosumer buyers.
• Coffee Grinders Dedicated coffee grinders from Eureka, Fiorenzato, and Vinci, including manual and electric models with multiple grind settings for home and professional use.
• Coffee Beans and Ground Coffee Whole bean and ground coffee from Corona and Morganti brands, including Arabica varieties and decaffeinated options for home and cafe use.
• Coffee Capsules Nespresso-compatible capsules from the Morganti brand in multiple flavors including Decaf, Oro, and Classico.
• Barista Tools and Equipment Professional barista tools and accessories from the private-label Barista brand, including tampers, knock boxes, milk jugs, foam spoons, scales, distributors, gooseneck kettles, shot glasses, and cleaning tools.
• Vending Machines Automatic vending machines from Bianchi Vending, including touch screen models and coffee-to-go modules for offices and public venues.
• Spare Parts for Espresso Machines Replacement parts for La Cimbali, ECM, FAEMA, IZZO, Nuova Simonelli, Saeco, and Slayer espresso machines, supporting after-sales service for major commercial brands.
• Tea Products Loose leaf teas and tea accessories from 1872 Clipper Tea and Teahouse Exclusives, including flavored teas and tea bags for retail and hospitality use.
• Gelato Machines Automatic gelato and ice cream makers from Nemox brand, including i-GREEN technology models for commercial gelato production.
• Gourmet Syrups, Sauces, and Toppings Flavor syrups, gourmet sauces, and fruity toppings from Buontalenti brand for coffee and dessert applications.
• Water Filtration Systems Water filtration products from BWT, including Best Aqua Premium filters, Bestaqua membranes, and Bestprotect water treatment solutions for coffee equipment.
• Orange Juicers Fresh orange juice extraction machines from Zummo brand in multiple models for commercial foodservice operations.
• Espresso Machine Rental Rental program for commercial espresso machines including the FAEMA E61 JUBILE A/2 and IZZO ALEX DUETTO IV STAINLESS, bundled with service and maintenance packages.
• Barista Training Services Barista training programs including personalized instruction, customized coffee menu development, and SCA certified courses for professional barista development.

Quantifiable outcome

• Hassle-free express delivery
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• FAEMAcoreChannel Partner/ Reseller/ DistributorLeading commercial espresso machine manufacturer. Partners & Partners carries 43 FAEMA products including E61 JUBILE, E71 Essence, E71 GTi, PRESIDENT, and PRESTIGE series commercial machines ranging from €9,200 to €20,700.
• Slayer EspressocoreChannel Partner/ Reseller/ DistributorPremium espresso machine brand. Carries 20 Slayer products including single group, 2-group, and Steam LPX series commercial machines priced up to €70,000+.
• La CimbalicoreChannel Partner/ Reseller/ DistributorItalian espresso machine manufacturer. Products include La Cimbali M200, M39, and M1 bean-to-cup machines.
• IZZOcoreChannel Partner/ Reseller/ DistributorItalian espresso machine brand. Carries 8 products including Alex Duetto Evo, VIVI PID Plus, and VIVI FLAT series home and commercial machines ranging €2,000-€3,200.
• EurekacoreChannel Partner/ Reseller/ DistributorItalian coffee grinder manufacturer. Offers 51 products including Mignon series, Atom series, and Olympus grinders ranging €325-€2,470.
• BRAVILORcoreChannel Partner/ Reseller/ DistributorDutch coffee equipment manufacturer. Carries 47 products including Bolero, FreshOne, FreshMore, and Bonamat series filter coffee machines and instant coffee solutions.
• ELEKTRAminorChannel Partner/ Reseller/ DistributorItalian espresso machine brand known for artisan and manual machines. Products include Belle Epoque Riforma, Verve Premium, and Micro Casa Leva series.
• GaggiaminorChannel Partner/ Reseller/ DistributorItalian coffee machine manufacturer. Products include Viva Chic, Carezza Deluxe, and Accademia home and semi-professional machines €170-€1,535.
• MelittaminorChannel Partner/ Reseller/ DistributorGerman coffee equipment brand. Offers 11 products including Cafina series commercial machines, Caffeo and LatteSelect home machines.
• Bianchi VendingcoreChannel Partner/ Reseller/ DistributorItalian vending machine manufacturer. Carries 45 products including Diva, LEI series, and related vending solutions.
• SAECOminorChannel Partner/ Reseller/ DistributorItalian super-automatic espresso machine brand. Products include Aulika Evo Top, Lirika OTC, and related machines €200-€2,694.
• 1872 Clipper TeaminorChannel Partner/ Reseller/ DistributorPremium tea brand from Singapore. Offers 61 specialty teas including flavored, herbal, and traditional varieties €10-€88.
• MORGANTIminorChannel Partner/ Reseller/ DistributorItalian coffee brand. Products include 11 coffee varieties - beans, ground, capsules including Oro, Classico, and Decaf options.
• CORONAminorChannel Partner/ Reseller/ DistributorCoffee brand. Products include Principe, Imperatore, Cavaliere, Maestro coffee beans and espresso capsules, plus paper cups and accessories.
• BARISTA (Private Label)coreChannel Partner/ Reseller/ DistributorOwn-brand barista tools and accessories. 118 products including tampers, knock boxes, kettles, pitchers, scales, and professional barista equipment €15-€400+.
• NEMOXminorChannel Partner/ Reseller/ DistributorItalian gelato and coffee equipment manufacturer. Products include 4 Magic Pro, Gelato Chef, Gelatissimo, and Gelato NXT series gelato machines €475-€4,480.
• BWT WaterminorChannel Partner/ Reseller/ DistributorWater filtration specialist for coffee equipment. Products include Best Aqua Premium filters, Bestaqua membranes, and Bestprotect water treatment solutions €225-€2,486.
• BuontalentiminorChannel Partner/ Reseller/ DistributorItalian syrup and topping manufacturer. Products include 9 gourmet syrups, 5 sauces, and 3 fruity toppings for coffee and gelato applications €14-€18.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prima Coffee Equipment: Specialty coffee equipment retailer and wholesaler offering espresso machines, grinders, and brewing gear. Matches Partners & Partners in distributing premium equipment brands and serving both prosumer and commercial customers.
• Clive Coffee: Specialty coffee equipment e-commerce retailer focused on premium home and prosumer espresso machines, grinders, and curated bundles. Similar to Partners & Partners in its curated premium brand portfolio and direct-to-consumer online retail positioning.
• Barista Warehouse: Australia-based coffee equipment retailer offering machines, grinders, tools, and consumables from multiple premium brands. Mirrors Partners & Partners' multi-brand one-stop-shop model across machines, tools, and consumables.
• 1st-line Equipment: European-based espresso equipment retailer specializing in commercial and prosumer machines. Comparable to Partners & Partners in carrying premium commercial espresso brands and serving cafe and hospitality buyers online.
• Seattle Coffee Gear: Large US specialty coffee equipment retailer selling espresso machines, grinders, and accessories from numerous premium brands online. Comparable to Partners & Partners in broad catalog depth, multi-brand e-commerce retail, and content-led customer education.
• Espresso Parts: Online retailer of espresso machines, parts, and accessories with deep spare-parts inventory. Closely aligned with Partners & Partners on the combination of equipment sales plus strong spare-parts aftersales across major machine brands.
• Whole Latte Love: US-based e-commerce specialty coffee equipment retailer carrying espresso machines, grinders, and accessories from premium brands. Closely comparable business model to Partners & Partners: online-first retail of third-party premium coffee equipment with educational content and customer support.

Regional players

• Kaapi Machines: India-headquartered coffee equipment distributor with expanding Middle East presence, supplying commercial espresso machines, grinders, and aftersales service. Closely comparable to Partners & Partners in distributor-led model for premium equipment brands across South Asia and the GCC.
• Coffee Planet: UAE-based coffee equipment and beans distributor serving the GCC with commercial machines and coffee programs. Comparable to Partners & Partners in targeting GCC hospitality and office customers, but operates in a different primary market within the same region.

Broad incumbents

• La Marzocco Direct: Direct-to-consumer storefront of La Marzocco, a premium espresso machine manufacturer. Relevant as both a supplier competitor and a peer channel — it sells premium espresso equipment online globally, illustrating the manufacturer-DTC trend that pressures independent distributors like Partners & Partners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partners & Partners