Sportief Plus
- Company typePrivate
- Founded2016
- HeadquartersDelft, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Sportief Plus firmographics
Firmographics- Name
- Sportief Plus
- Legal name
- Sportief Plus BV
- Website
- https://sportiefplus.nl
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sportief Plus industry classification
Industry- Product category
- Senior and Inclusive Community Wellness Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Geriatric Physical Therapy & Fall Prevention (HSADAIAD)
- akta.pro secondary industries
- Senior/Low-Impact Group Fitness (HSADABAI), Recreational Outings, Community Participation & Mobility Support (Non-Clinical) (HSABAAAI), Functional Fitness & Mobility Training (HSADAAAD), Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK), Safety Check-Ins, Wellness Calls & Monitoring (Non-Clinical) (HSABAAAG)
Keywords
Where Sportief Plus is headquartered
LocationHeadquarters
- HQ city
- Delft
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Sportief Plus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Municipal Service Contracts: Sportief Plus generates revenue primarily through contracted agreements with municipalities in the Netherlands. Municipalities commission the company to deliver fall prevention programs, vitality days, vitality coaching, and sports brokerage services for senior and disabled residents. This is the dominant revenue model, structured as public service contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Fall prevention programs (Den Haag Blijft Staan) provided free of charge to qualifying seniors (65+) under municipal commissioning. |
| Unit Pricing | Pay-as-you-go | Granny HipHop Crew dance lessons for 60+ seniors |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Sportief Plus product offering
Product offeringCore offering
Sportief Plus delivers community-based physical activity and preventive health services for home-living seniors (55+/65+) and people with physical, intellectual, or sensory disabilities, contracted primarily by Dutch municipalities in the South Holland region. The portfolio centers on fall prevention (Blijft Staan, using the recognized InBalans and Functioneel Trainen Ouderen interventions), Vitaliteitsdagen (vitality days with health checks), the Beweegmakelaar (exercise broker) matching service, Vitaliteitscoaches for behavior change, G-Sportmaatje inclusive sports for youth 12+, and the Granny HipHop Crew dance group.
Product overview
Sportief Plus operates as a unified service organization offering wellness and exercise programs for seniors and people with disabilities. The portfolio centers on five interconnected services: Blijft Staan (fall prevention), Vitaliteitsdagen (vitality days), Beweegmakelaar (exercise broker), Vitaliteitscoaches (vitality coaches), and G-Sportmaatje (sports buddy program). Additionally, Den Haag-specific offerings include Granny Hiphop Crew. These services work as an integrated ecosystem—vitality days serve as entry points for health assessments, with participants then guided through vitality coaches or exercise brokers to appropriate programs like Blijft Staan for fall prevention or G-Sportmaatje for sports participation.
Differentiator
Problem solved
Functional benefit
Brands
- Blijft Staan: Fall prevention program for home-living seniors (65+), based on recognized interventions InBalans (VeiligheidNL) and Functioneel Trainen Ouderen (TNO). Participants work on strength, balance, and mobility over 13 weeks to reduce fall risk.
- Vitaliteitsdag
- G-Sportmaatje
- Beweegmakelaar
- Vitaliteitscoach
- Granny HipHop Crew
Quantifiable outcome
- 750+ seniors received recognized fall prevention intervention training through Den Haag Blijft Staan
- +4 more outcomes
Companies that use Sportief Plus
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Sportief Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sportief Plus partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core and minor.
- VeiligheidNLcoreVeiligheidNL is the developer of the InBalans recognized fall prevention intervention. Sportief Plus uses the InBalans methodology as a core component of its Blijft Staan fall prevention program for home-living seniors. This partnership provides the evidence-based foundation for Sportief Plus's primary service offering.
- TNOcoreTNO developed the Functioneel Trainen Ouderen (FTO) recognized fall prevention intervention. Sportief Plus uses FTO alongside InBalans in its fall prevention programs. Together, these two evidence-based interventions form the methodological foundation of Sportief Plus's flagship Blijft Staan offering.
- B&B HealthcarecoreB&B Healthcare partners with Sportief Plus and the municipality of Den Haag to deliver the Den Haag Blijft Staan fall prevention program. B&B Healthcare provides physiotherapy expertise and trained therapists who deliver the exercise components of the program under the municipal commissioning arrangement.
- Julianaplaza (Atalay Celenk)minorJulianaplaza in Den Haag serves as a key local partner for organizing Vitaliteitsdagen in the Transvaal district. The venue plays a role in neighborhood recruitment and creating a welcoming environment for health days. Atalay Celenk leads outreach efforts to involve local residents.
- GGD HaaglandenminorGGD Haaglanden (Municipal Health Service) participates as a partner in Vitaliteitsdagen, providing health expertise and contributing to the delivery of health checks and wellness information for residents.
- HartstichtingminorThe Dutch Heart Foundation (Hartstichting) participates in Vitaliteitsdagen as a health partner, contributing heart and vascular health expertise and educational materials for residents.
- Open Je HartminorOpen Je Hart provides follow-up activities for Vitaliteitsdag participants, offering continued opportunities for movement and social connection as a direct pathway from the vitality day engagement.
- WijkzminorWijkz participates as a healthcare partner in Vitaliteitsdagen in Den Haag, contributing to neighborhood health initiatives and connecting residents to appropriate care pathways.
- BuddyNetwerkminorBuddyNetwerk participates in Vitaliteitsdagen as a social connection partner, contributing to the loneliness reduction and social network building aspects of the program.
- Bibliotheek Den HaagminorThe public library in Den Haag serves as a distribution channel for flyers and outreach materials promoting Vitaliteitsdagen, helping reach residents who visit the library.
- Duurzaam Den HaagminorDuurzaam Den Haag participates in Vitaliteitsdagen, contributing to the broader wellness and sustainable living aspects of the health day program.
- Voedselbank Den HaagminorThe food bank in Den Haag serves as a channel for reaching vulnerable residents with information about Vitaliteitsdagen, helping to reach populations who are less likely to be reached through mainstream channels.
- VegrominorVegro participates as a partner in Vitaliteitsdagen, contributing expertise related to health and wellness for seniors.
- DVNminorDVN participates as a health partner in Vitaliteitsdagen, contributing to diabetes and nutrition-related health information and support.
- Lief en Leed Den HaagminorLief en Leed Den Haag participates in Vitaliteitsdagen, contributing to social support and community wellbeing aspects of the program.
- Bewegen WerktminorBewegen Werkt participates as a partner in Vitaliteitsdagen, contributing movement and exercise expertise to the health day activities.
- De Gezondheid OndernemerminorDe Gezondheid Ondernemer participates in Vitaliteitsdagen as a health entrepreneurship partner, contributing to the health and wellness programming.
- Dietisten Praktijk AlmaazminorDietisten Praktijk Almaaz participates in Vitaliteitsdagen, contributing dietary and nutritional expertise and advice for participants.
- IndigominorIndigo participates in Vitaliteitsdagen, contributing mental health and wellbeing expertise in the Haaglanden region.
- Stichting VTVminorStichting VTV participated in the Regional G-Sportdag organized by the Inclusief Sporten en Bewegen collaboration in the Haaglanden region, contributing to inclusive sports programming.
- Lansingerland BeweegtminorLansingerland Beweegt participated as a partner in the Regional G-Sportdag Haaglanden, contributing to inclusive sports activities across the region.
- SGKminorSGK participated as a partner in the Regional G-Sportdag Haaglanden, contributing to the inclusive sports day activities.
- Sport en WelzijnminorSport en Welzijn participated as a partner in the Regional G-Sportdag Haaglanden, contributing sports and welfare expertise to the inclusive sports event.
- Gemeente Den HaagcoreThe municipality of Den Haag is the primary commissioning partner for Sportief Plus programs including Den Haag Blijft Staan (fall prevention), vitality days, vitality coaching, G-Sportmaatje, and Granny HipHop Crew. The municipality funds and contracts these services for its residents.
- Gemeente RijswijkcoreThe municipality of Rijswijk commissions Sportief Plus to deliver fall prevention, vitality days, and sports brokerage services for its residents, including seniors, people with disabilities, and individuals with obesity.
- Gemeente VlaardingencoreThe municipality of Vlaardingen commissions Sportief Plus to deliver fall prevention, vitality days, and sports brokerage for its senior residents.
- Gemeente WestlandcoreThe municipality of Westland commissions Sportief Plus to deliver fall prevention programs and vitality days for its residents in collaboration with local partners.
- Gemeente DelftcoreThe municipality of Delft commissions Sportief Plus to deliver fall prevention programs and vitality days for its senior residents in collaboration with local partners and neighborhood sports coaches.
- Gemeente Midden-DelflandcoreThe municipality of Midden-Delfland commissions Sportief Plus to deliver fall prevention programs, vitality days, and activities in collaboration with the neighborhood sports coach for its senior residents.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Sportief Plus competitors and assessment
Company assessmentDirect peers
- PlusGezond: PlusGezond is a Dutch platform/community aimed at 50+ residents offering vitality, movement, and social-connection programming with municipal and health-insurer support. It targets the same senior end-user with a comparable (though more consumer-direct) vitality proposition.
- FysioHolland: FysioHolland is one of the largest Dutch physiotherapy networks and runs recognized fall-prevention exercise programs (often inBalans/FTO-aligned) for seniors, often commissioned by municipalities and health insurers - directly overlapping Sportief Plus's Blijft Staan service line.
- VeiligheidNL: VeiligheidNL is the Dutch national safety/fall-prevention organization that developed the InBalans protocol that Sportief Plus delivers. It also runs preventive-intervention programs for seniors and municipalities, making it the closest methodological and competitive peer.
- Sportservice Haaglanden: Sportservice Haaglanden is a regional sports-brokerage organization in the same Haaglanden municipalities, delivering sport- and exercise-brokerage, fall-prevention and vitality programs on municipal contracts - the same operating model Sportief Plus competes against.
- Fys'Optima: Fys'Optima is a Dutch physiotherapy franchise network delivering senior fall-prevention and vitality interventions under municipal and insurer contracts. It is comparable to Sportief Plus's clinical-exercise and fall-prevention service line for 65+ residents.
- Stichting LOEK!: LOEK! is a Dutch foundation that delivers group vitality and exercise programs for seniors in municipalities, funded by municipal and healthcare budgets. It is directly comparable to Sportief Plus's vitality-day and group-exercise delivery model for 55+ residents.
Broad incumbents
- NISB (Nederlands Instituut voor Sport en Bewegen): The historic Dutch Institute for Sport and Physical Activity set recognized standards for community exercise, including FTO and other validated programs used in fall prevention. It is comparable as a broader incumbent that enables and certifies the market Sportief Plus operates in.
- NL Actief: NL Actief is the Dutch trade association for the fitness and exercise sector, including senior-focused operators. It is a broader incumbent shaping the regulatory and commissioning environment in which Sportief Plus competes.
- Kenniscentrum Sport & Bewegen: The Knowledge Centre for Sport Netherlands is the national knowledge institute that sets quality frameworks, recognized interventions, and best practices for community sport, including fall prevention. It shapes the standards Sportief Plus operates within and competes at the policy level.
Others
- Jantje Beton: Jantje Beton is a Dutch foundation that funds and coordinates inclusive sport/play for young people, including children with disabilities. It is adjacent thematically to Sportief Plus's G-Sportmaatje program and operates in the same commissioning/funding ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sportief Plus social profiles
Digital presenceSportief Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sportief Plus leadership team
Management profileNumber of profiles
Profiles15 records
Sportief Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sportief Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sportief Plus
What does Sportief Plus do?
Sportief Plus delivers community-based physical activity and preventive health services for home-living seniors (55+/65+) and people with physical, intellectual, or sensory disabilities, contracted primarily by Dutch municipalities in the South Holland region. The portfolio centers on fall prevention (Blijft Staan, using the recognized InBalans and Functioneel Trainen Ouderen interventions), Vitaliteitsdagen (vitality days with health checks), the Beweegmakelaar (exercise broker) matching service, Vitaliteitscoaches for behavior change, G-Sportmaatje inclusive sports for youth 12+, and the Granny HipHop Crew dance group.
Is Sportief Plus a public or private company?
Sportief Plus is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sportief Plus founded?
Sportief Plus was founded in 2016. It employs 11 to 50 people.
Where is Sportief Plus based?
Sportief Plus is headquartered in Delft, Netherlands, in the Europe region.
How does Sportief Plus make money?
One revenue line is on record: municipal Service Contracts.
Who are Sportief Plus's main competitors?
Direct peers on record are PlusGezond, FysioHolland, VeiligheidNL, Sportservice Haaglanden, Fys'Optima and Stichting LOEK!. Broad incumbents are NISB (Nederlands Instituut voor Sport en Bewegen), NL Actief and Kenniscentrum Sport & Bewegen. Jantje Beton is listed as an others.
Does Sportief Plus have an API?
No public API is recorded for Sportief Plus.
What industry is Sportief Plus in?
Sportief Plus's product category is Senior and Inclusive Community Wellness Services. Its primary akta.pro industry code is HSADAIAD, Geriatric Physical Therapy & Fall Prevention, with a secondary code of HSADABAI, Senior/Low-Impact Group Fitness. Its NAICS code is 624120 and its SIC code is 8300.