The Complete Picture

What The Complete Picture does

The Complete Picture is a full-service photography and visual media company founded in 2021 by Mark Stranglen and Abbie Cornett, headquartered in New Orleans and operating across the Louisiana Gulf Coast and Southern California markets. The company serves Realtors, vacation rental hosts, commercial property owners, restaurants, and other businesses with a portfolio that spans residential and commercial real estate photography, FAA Part 107 licensed drone photography and videography, Matterport Pro2 3D virtual tours, twilight photography, virtual staging, 2D/3D floor plans, platform-specific packages (Zillow Showcase, Google 360 Business View), food and product photography, corporate/event photography, and professional headshots. Its technical stack is composed of professional DSLR cameras, FAA-licensed drone operations, and Matterport Pro2 3D cameras rather than proprietary software, with virtual tours including six months of free hosting for client website embedding.

The business operates as a private, family-owned enterprise with no disclosed outside funding, running a direct-to-consumer service model supplemented by listings on third-party marketplaces (Thumbtack, Homejab, Snappr) and partner relationships with multiple national real estate brokerages. Revenue is generated almost entirely through one-time, transactional fees priced by property square footage — for example $150 for a sub-2,000 sq ft residential shoot and $200–$300 for larger properties — with discrete add-ons such as drone photography ($150–$200), virtual staging ($30/image), twilight photos ($225), 3D floor plans ($75), and Zillow Showcase bundles ($275). Go-to-market is regional and on-location, with services delivered at client properties, and customer acquisition is supported by content marketing (website blog, email newsletter, social media) and review-driven discovery on Thumbtack.

Name

The Complete Picture

Legal name

The Complete Picture

Website

https://thecompletepicture.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

The Complete Picture is a full-service photography and visual media company founded in 2021, serving real estate professionals, vacation rental owners, and commercial clients across Louisiana and Southern California with photography, drone, and Matterport 3D virtual tour services.

Ownership category

akta.pro rank

Product category

Real Estate Photography Services

NAICS

Commercial Photography (541922), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Photo Production (BPAFAIAF)

akta.pro secondary industry

Real Estate, Architecture & Hospitality Marketing Video (MPADAEAO)

Keywords

• Real estate photography
• Drone aerial imaging
• 3D virtual tours
• Commercial photography
• Vacation rental photography

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Photography Services: One-time photography services for residential and commercial properties, priced by square footage. Includes high-resolution and MLS-compliant images.
2. Virtual Tour Services: Matterport 3D virtual tour creation using Pro2 cameras, includes 6 months hosting. Pricing tiers by property size.
3. Drone Photography and Videography: Aerial photography (6-10 images) and video services (1-2 minutes) by FAA licensed pilots.
4. Additional Services: Twilight photography, virtual staging ($30/image), local attractions photography, floor plans, Zillow Showcase packages, Google 360 Business View, food and product photography.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Complete Picture delivers on-location professional photography and visual media services for residential and commercial real estate listings, vacation rentals, businesses, and individuals. Core service offerings include still photography, FAA-licensed drone aerial photography and videography, Matterport 3D virtual tours with included hosting, twilight photography, virtual staging, 2D and 3D floor plans, food and product photography, corporate/event photography, and professional headshots. Services are priced primarily by property square footage with fixed-price add-ons and delivered directly at client locations across the Louisiana Gulf Coast and Southern California.

Product overview

The Complete Picture is a full-service photography and visual media company offering a comprehensive suite of photography and visual content services. The core offering includes residential and commercial real estate photography, drone photography/videography, 3D virtual tours via Matterport, twilight photography, virtual staging, food/product photography, corporate/event photography, and professional headshots. The portfolio includes photography services (organized by property type: Residential and Commercial Real Estate), aerial services (FAA Part 107 licensed drone pilots), immersive 3D tours (Matterport Pro2 cameras), and specialized add-on services (Twilight Photos, Virtual Staging, Floor Plans). Additional offerings include platform-specific packages for Zillow Showcase and Google 360 Business View. Services are priced by property square footage with add-ons like drone photos ($200), drone video ($175), virtual staging ($30/image), twilight photos ($225), and floor plans ($75 for 3D).

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Photography Professional still photography services for residential properties capturing every detail to help homeowners, real estate agents, vacation rental owners, and production teams showcase properties at their best. Priced by property square footage (0-1999 sq ft: $150; 2000-2999 sq ft: $200; 3000-3999 sq ft: $300; 4000+ sq ft: Call for pricing). Includes high-resolution and MLS-compliant images with 2D floor plans in basic packages.
• Commercial Real Estate Photography Commercial real estate packages including still photography, Matterport 3D tours, and aerial/drone photography for industrial, commercial, retail properties, portfolio documentation, and RFP responses. Commercial pricing starts at $200.
• Drone Photography and Videography FAA Part 107 licensed drone pilots providing aerial footage, images, and video to showcase properties from aerial perspectives. Drone photography: $200 for 6-10 images, or $150 add-on with any photo package. Drone video: $175 for 1-2 minutes.
• Matterport 3D Virtual Tours Fully immersive 3D virtual tours using Matterport Pro2 cameras, including 360-degree panorama views with 6 months free hosting, embeddable on client websites. Priced by property square footage (0-1999 sq ft: $200; 2000-2999 sq ft: $250; 3000-3999 sq ft: $300; 4000+ sq ft: Call for pricing).
• Twilight Photography Twilight photos capturing the 'golden hour' just before sunset to add warm, dramatic lighting that highlights exterior features like landscape lighting, pool lighting, and architecture. $225 with photography plan, $275 standalone.
• Virtual Staging Digital staging service to transform unfurnished listings into cozy homes or add finishing touches to vacation rentals by virtually adding furniture and décor to images. $30 per image in vacant rooms.
• Food Photography Professional food photography services with basic retouching and background cleanup, typically covering 10 items per hour shoot at $150/hour. Targeted at restaurants and food brands for menus, websites, and social media.
• Product Photography Professional product photography services with basic retouching and background cleanup, typically covering 10-15 items per hour shoot at $150/hour. Targeted at businesses and brands for websites, marketing materials, and advertising.
• Zillow Showcase Package Package including still photography, Zillow 3D Tour, and interactive floorplan for properties up to 2000 sq feet. Priced at $275.
• Google 360 Business View 360-degree panoramic business view integration with Google's Street View platform. Available in 5 Panos ($425), 10 Panos ($600), or 15 Panos ($775) packages.
• 2D and 3D Floor Plans Floor plan drafting services; 2D floor plans provided with all basic residential photography packages, with optional 3D floor plans available as add-on at $75.
• Local Attractions Photography Photography of nearby parks, schools, and landmarks to enhance property listings. Priced at $50 per location.
• Corporate and Event Photography Corporate and special event photography services for businesses and organizations, including event documentation and corporate imagery for marketing and internal use.
• Professional Headshots and Portraits Professional headshots and portrait photography for individuals and corporate clients, supporting online presence, corporate profiles, and personal branding.

Quantifiable outcome

• Professional photography can increase bookings by up to 24%
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• MatterportcoreTechnology or IntegrationMatterport Pro2 3D camera technology used for virtual tour creation. Services include 360-degree panorama views and 6 months free hosting for virtual tours.
• ThumbtackminorChannel Partner/ Reseller/ DistributorListed on Thumbtack marketplace for customer discovery. Customer reviews sourced from Thumbtack profile.
• Compass RealtyminorChannel Partner/ Reseller/ DistributorReal estate brokerage partner for property photography services.
• HomejabminorChannel Partner/ Reseller/ DistributorReal estate photography services marketplace partner.
• Cushman & WakefieldminorChannel Partner/ Reseller/ DistributorCommercial real estate brokerage partner.
• RE/MAXminorChannel Partner/ Reseller/ DistributorReal estate franchise partner.
• Century 21minorChannel Partner/ Reseller/ DistributorReal estate franchise partner.
• Marcus & MillichapminorChannel Partner/ Reseller/ DistributorCommercial real estate brokerage partner.
• Douglas EllimanminorChannel Partner/ Reseller/ DistributorReal estate brokerage partner.
• SnapprminorChannel Partner/ Reseller/ DistributorPhotography services marketplace partner.
• Keller WilliamsminorChannel Partner/ Reseller/ DistributorReal estate franchise partner.
• EXP RealtyminorChannel Partner/ Reseller/ DistributorReal estate brokerage partner.
• HomeSmart RealtyminorChannel Partner/ Reseller/ DistributorReal estate brokerage partner.
• Berkshire Hathaway HomeServicesminorChannel Partner/ Reseller/ DistributorReal estate franchise partner.
• Coldwell Banker RealtyminorChannel Partner/ Reseller/ DistributorReal estate brokerage partner.
• DoorDashminorGTM or Marketing PartnerMarketing/GTM partnership (nature of partnership not detailed)

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• HomeJab: US nationwide real estate photography marketplace offering stills, drone, video, 3D tours, and floor plans. Comparable because it sells essentially the same service bundle (photo + drone + virtual tour + floor plan) to the same Realtor customer base.
• EyeSpy360: Virtual tour software and capture-services platform for real estate, hospitality, and commercial properties. Comparable because it offers 360°/3D tour creation and real estate marketing visuals similar to The Complete Picture's Matterport-based tour product.
• CloudPano: Virtual tour software that also supports a photographer/reseller network for real estate 3D tours. Comparable because it targets the same real estate listing agent customer and offers 360° tour deliverables analogous to The Complete Picture's tour SKU.
• PhotoUp: Real estate photo editing and photography services company offering photo, drone, virtual staging, floor plans, and virtual tours to Realtors. Comparable because it offers essentially the same product suite and target buyer as The Complete Picture, often at scale across multiple US markets.
• Snappr: On-demand photography marketplace specializing in real estate, food, product, and corporate shoots. Comparable because it directly competes for real estate listing photography via a gig-photographer network and offers drone and video add-ons similar to The Complete Picture's bundle.
• ListingPix: Real estate photography, drone, 3D tour, and virtual staging service sold to Realtors across multiple US markets. Comparable because it sells the same listing-media bundle to the same real estate agent customer base.

Broad incumbents

• Zillow Showcase: Zillow's premium listing photo, 3D tour, and interactive floor plan package sold to listing agents. Comparable because Zillow Showcase packages exactly the same SKU (still photography + 3D tour + interactive floorplan) that The Complete Picture resells.
• Matterport: Category-defining 3D virtual tour platform whose Pro2 cameras power The Complete Picture's virtual tour offering. Comparable because it competes at the technology layer and operates its own capture services marketplace that overlaps with the company's core offering.

Emerging players

• Luxury Presence: Real estate marketing platform offering websites, photography, video, and virtual tours for high-end agents and brokerages. Comparable because it bundles professional visual media (including drone and 3D tours) into a real estate marketing product targeting the same premium listing segment.

Regional players

• Real Estate Media Pro (RTV): US-based real estate photography and videography provider focused on the Texas/regional broker market with a similar photo + drone + tour bundle. Comparable as a regional real estate media operator with overlapping services and SMB Realtor customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-complete-picture-real-estate-photography

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Complete Picture