Project Founders

What Project Founders does

Project Founders is a New York-based growth consulting agency that provides outsourced sales prospecting services to software companies. Its core offering is 100% commission-based appointment setting, in which trained cold callers work on a pay-for-outcome basis to book qualified meetings for client sales teams, supplemented by customized sales video production to support outbound sequences. Beyond appointment setting, the firm takes over entire cold calling and email marketing operations, installs and trains Business Development Representatives on behalf of clients, and delivers one-on-one strategic engagements to build repeatable, scalable sales models.

The company's service suite is delivered primarily through human labor rather than proprietary technology. Its claims include capacity for 4,000 cold calls per month per client and the ability to fully automate email campaigns. Project Founders does not appear to operate a software product, platform, or technology stack of its own beyond standard scheduling and email automation tools such as Calendly.

The business model is outcome-based: clients pay nothing upfront and the agency is compensated only when qualified appointments are delivered. Customers are primarily B2B software and SaaS startups across verticals including AI, analytics, and sports technology, with named engagements at NearHero, Apteo AI, Point Analytics, and GÉR Sports. The firm is privately held, has 1-10 employees, and reports no external institutional funding. Distribution is direct via free Calendly-based consultation calls, and acquisition relies heavily on published testimonials and case studies.

Name

Project Founders

Legal name

Project Founders

Website

https://projectfounders.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Project Founders is a New York-based growth consulting agency that provides 100% commission-based cold calling, email marketing, and BDR training services to B2B software and SaaS companies seeking to scale their sales prospecting operations.

Ownership category

akta.pro rank

Product category

B2B Sales Development Services

NAICS

Management Consulting Services (54161), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro primary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

akta.pro secondary industries

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Prospecting & Lead Generation (SDR/BDR) (EDABABAB)

Keywords

• Appointment setting services
• Cold calling agency
• B2B sales outsourcing
• Lead generation services
• Growth consulting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Commission-based Appointment Setting: Project Founders operates on a 100% commission-based revenue model where they are compensated for delivering qualified appointments and sales-ready leads to their software company clients. This aligns their incentives directly with client outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Project Founders provides 100% commission-based appointment setting and outsourced prospecting operations for B2B software companies. The agency supplies trained cold callers, customized sales videos, full takeover of cold calling and email marketing campaigns, BDR installation and training, and one-on-one growth consulting to help software companies build repeatable and scalable sales models.

Product overview

Project Founders is a growth consulting agency that offers a suite of sales acceleration services for software companies. The core offerings consist of commission-based appointment setting through trained cold callers and customized sales videos. The company also provides full operational takeover of cold calling and email marketing campaigns, including the installation and training of BDRs on behalf of clients. These services are complemented by strategic advisory offerings including growth roadmap development and customer acquisition process implementation, delivered through one-on-one consulting engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Commission-Based Appointment Setting

Quantifiable outcome

• 5-10 demos per week for Apteo AI
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• CIENCE: CIENCE provides outsourced SDR and appointment setting services for B2B technology companies, including SaaS. It is a direct competitor on outbound prospecting operations with comparable target customers.
• SalesRoads: SalesRoads provides B2B SDR outsourcing and appointment setting for technology and SaaS companies, including cold calling and email outreach, making it a direct comparable on services and customer profile.
• Martal Group: Martal Group is a B2B lead generation and appointment setting agency focused on SaaS, software, and technology vendors, offering outsourced SDR services closely aligned with Project Founders' offering.
• Outbound Squad: Outbound Squad offers outsourced SDR teams and appointment setting for B2B SaaS companies, providing a comparable end-to-end cold calling and email operations takeover service.
• Belkins: Belkins is a B2B appointment setting and lead generation agency that delivers qualified sales appointments on a performance basis, mirroring Project Founders' core service model for SaaS and B2B clients.
• Callbox: Callbox is a lead generation and appointment setting company offering multi-channel outbound campaigns for B2B technology and SaaS clients, overlapping directly with Project Founders' core offering.

Regional players

• Sales Talent Agency (STA): STA focuses on recruiting and placing SDRs and account executives, particularly in North America. While more recruiting than appointment setting, it overlaps with Project Founders' BDR installation and training service.

Emerging players

• UpLead: UpLead is a B2B lead generation and prospecting data platform that enables in-house SDR teams to build targeted lists. It competes with Project Founders on the prospecting enablement layer for SaaS sales teams.

Broad incumbents

• Apollo.io: Apollo.io is a broad sales intelligence and engagement platform used by B2B SaaS sales teams for prospecting, outreach automation, and pipeline management, providing an in-house alternative to outsourced appointment setting.
• Salesforce Pardot (Account Engagement): Pardot is a B2B marketing automation and lead nurturing platform from Salesforce. As a broad incumbent in B2B demand generation, it competes with parts of Project Founders' email marketing and lead nurture scope, especially for in-house teams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/project-founders

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Founders