EDM Lead Network

What EDM Lead Network does

EDM Lead Network, operated by Evolving Dynamic Media LLC (a Florida LLC), is a performance marketing and pay-per-call lead generation exchange that connects advertisers seeking high-intent consumers with publishers monetizing website traffic. The platform operates across six core verticals — Insurance, Financial Services, Home Services, Legal, Travel, and Real Estate — delivering four primary product types: Live Transfers, Inbound Calls, Form Fills, and Website Traffic. At scale, the company reports 30,000+ businesses in its network, 150+ active campaigns, and approximately 20,000 calls per day, with publishers reportedly earning $500,000+ weekly through the marketplace.

The underlying technology is a proprietary platform, EDM Network Software, which enables advertisers and publishers to create, configure, and manage campaigns with real-time tracking, dynamic pricing, automated billing, and ROI reporting. Differentiated components include Pre-Ping lead validation, real-time fraud protection, dynamic pricing engines, customizable targeting, an Aged Data Marketplace for retargeting, IVR-based call routing, and an AI Agent capability priced per minute. The platform is accessible via self-serve web portals for both advertisers and publishers, supplemented by dedicated account management for enterprise clients.

EDM Lead Network generates revenue through multiple streams: transaction-based take rates on pay-per-call and live transfer flows, monthly license fees plus usage rates from white-label partners (EDM Nexus), commissions routed through the independent broker program, and monetization of aged lead data. Distribution combines self-serve sign-up, direct sales segmented by advertiser team size, an independent broker channel, white-label agency partners, and a separate EDM Marketplace portal serving individual non-enterprise agents.

Name

EDM Lead Network

Legal name

Evolving Dynamic Media LLC

Website

https://edmleadnetwork.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

EDM Lead Network operates a pay-per-call and lead generation exchange connecting advertisers with publishers across insurance, financial services, home services, legal, travel, and real estate verticals, delivering live transfers, inbound calls, form fills, and website traffic.

Ownership category

akta.pro rank

Product category

Performance Marketing & Pay-Per-Call Lead Generation

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Affiliate & Partner Lead Generation Networks (BPAFAKAL)

akta.pro secondary industries

Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• Pay-per-call leads
• Lead generation platform
• Performance marketing exchange
• Live transfer leads
• White-label lead marketplace

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Pay Per Call / Live Transfer Fees: EDM Lead Network generates revenue by connecting publishers who generate high-intent inbound phone calls with advertisers. Publishers earn per qualified call and EDM takes a margin. Call types include Live Transfers (real-time connections to sales agents), Inbound Calls, Form Fills, and Website Traffic. Advertisers pay per qualified call based on duration thresholds, industry vertical, and call quality criteria.
2. White-Label Platform Licensing: Marketing agencies and companies can white-label EDM Lead Network's exchange platform under their own brand. Revenue is generated through a monthly license fee ($250/month) plus a per-minute usage rate ($0.05 per minute of user call time), providing a revenue-share model post-COGS.
3. Aged Data Marketplace: Platform allows publishers to monetize aged, opt-in data by connecting with advertisers looking to re-engage consumers, turning historical lead data into ongoing revenue.
4. Broker Program Revenue: Independent brokers facilitate pay-per-call deals between publishers and advertisers. Brokers earn a percentage of gross profit on each transaction, with residual revenue on ongoing deals. Broker earnings example: advertiser pays $25–$150 per qualified call, publisher charges $18–$120, and the broker takes a percentage of the gross profit.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

EDM Lead Network operates a performance marketing and lead generation platform that connects advertisers seeking qualified prospects with publishers and brokers who supply high-intent inbound calls, live transfers, form fills, and website traffic. The proprietary EDM Network Software powers real-time campaign management, dynamic pricing, automated billing, pre-ping lead validation, and fraud protection across six verticals: insurance, financial services, home services, legal, travel, and real estate.

Product overview

EDM Lead Network operates as a unified performance marketing platform delivering pay-per-call lead generation services across six core verticals: Insurance, Financial Services, Home Services, Legal, Travel, and Real Estate. The platform connects advertisers seeking high-intent leads with publishers monetizing traffic through four primary product types: Live Transfers, Inbounds, Form Fills, and Website Traffic. The core EDM Network Software enables advertisers to create, configure, and manage campaigns with real-time reporting and automated billing. EDM Marketplace extends access to individual agents and smaller businesses. White-Label Solutions allow marketing agencies to rebrand the platform for their own clients. The EDM Broker Program provides training for independent brokers. Additional features include the Aged Data Marketplace for retargeting, Creative Catalog for ad templates, and Advanced Pre-Ping Technology for lead qualification. The platform processes approximately 150+ active campaigns, 20,000 calls per day, and $500,000 in weekly publisher payouts.

Differentiator

Problem solved

Functional benefit

Brands

• EDM Marketplace: Platform created for individual agents to access high-quality leads and calls for insurance, home services, and financial services. Powered by EDM Lead Network.
• EDM Nexus

Products and services

• EDM Lead Network Platform A performance marketing platform that connects advertisers with publishers to deliver pay-per-call leads, live transfers, inbounds, form fills, and targeted traffic across insurance, financial services, home services, legal, travel, and real estate verticals.
• EDM Network Software Proprietary self-serve software enabling advertisers to create, configure, and manage campaigns with real-time tracking, reporting, and automated billing features.
• EDM Marketplace A platform for individual agents and non-enterprise companies to access EDM campaigns and verticals, delivering inbound calls, live transfers, real-time leads, and aged leads directly to the agent's phone.
• EDM Broker Program Training and mentorship program for independent brokers to earn commissions by connecting advertisers with publishers in the pay-per-call industry, with residual commissions and access to premium campaigns.
• White-Label Solutions (EDM Nexus) Fully customizable branded platform interface for marketing agencies to deliver EDM Lead Network's exchange under their own brand, including client account management, campaign analytics, automated billing, and revenue-share economics.
• Live Transfers Real-time phone call connections between consumers and sales agents, delivering high conversion rates and immediate engagement with potential customers.
• Inbounds Robust network generating inbound traffic from highly interested prospects who have demonstrated clear interest in advertised offerings.
• Form Fills Strategically placed lead capture forms collecting prospect details for further nurturing and conversion.
• Website Traffic Targeted website visitor campaigns bringing engaged visitors likely to convert and enhance digital presence.
• Aged Data Marketplace Marketplace for retargeting aged, opt-in data to prospects primed for engagement, monetizing past leads across multiple industries.

Quantifiable outcome

• 150+ active campaigns across multiple verticals
• +5 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature12 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LeadsMarket: Lead generation network operating across insurance, financial services, and home services. Directly comparable vertical mix, lead-exchange model, and publisher/affiliate monetization approach.
• RingPartner: Pay-per-call affiliate network connecting advertisers with publishers across insurance, home services, and financial verticals. Directly comparable in marketplace model, call-routing technology, and publisher monetization.
• Trackdrive: Pay-per-call tracking and routing platform with marketplace functionality for buyers and sellers of inbound calls. Comparable in call-routing tech, real-time bidding, and affiliate/publisher integrations.

Broad incumbents

• Marchex: Public-listed call analytics and pay-per-call marketplace operator. Comparable in call-tracking, pay-per-call exchange, and advertiser-facing analytics, but operates at much larger scale and as a broader multi-product incumbent.
• CallRail: Call tracking and analytics platform with pay-per-call and lead-form attribution. Comparable in call-routing and advertiser-side analytics, though more SMB-focused and less of a pure pay-per-call exchange.
• Invoca: AI-driven call tracking and analytics platform with pay-per-call marketplace capabilities. Comparable in inbound call monetization, AI-powered call intelligence, and enterprise advertiser focus, but serves as a broader incumbent with deeper analytics stack.
• ClickDealer: Global affiliate and performance marketing network with lead generation and traffic monetization offerings. Comparable in two-sided marketplace model and global publisher footprint.
• MaxBounty: Established CPA affiliate network with lead-generation campaigns across financial, insurance, and home services verticals. Comparable affiliate/publisher monetization model, though more CPA-led than pay-per-call.

Emerging players

• ActiveProspect: Lead compliance and consent management platform (TrustedForm) widely used by performance marketers. Adjacent to EDM's pre-ping and fraud-protection stack — comparable where compliance meets lead routing.
• Jornaya: TCPA-compliant lead verification and intelligence platform used by lead buyers and sellers. Comparable in the lead-quality / compliance verification layer of the EDM value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCG8wWfoFB2D_EI6LeB2HZFA
• Facebookfacebook.com/edmleadnetwork
• LinkedInlinkedin.com/company/edm-lead-network
• Instagraminstagram.com/edmleadnetwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EDM Lead Network