ORYX Assistance

Name

ORYX Assistance

Legal name

ZUBAK GRUPA d.o.o.

Website

https://oryx-assistance.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Roadside and Emergency Assistance Services

NAICS

Telephone Call Centers (56142)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Vehicle Services On‑Demand Platforms (Car Wash, Maintenance, Roadside) (BPAMAHAL)

akta.pro secondary industry

Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL)

Keywords

• Roadside assistance
• Home emergency assistance
• Insurance assistance programs
• Vehicle breakdown services
• Motorist assistance network

Headquarters

HQ city

Sesvete

HQ country

Croatia

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. B2B Assistance Services: ORYX Assistance provides assistance services (roadside, home, medical, sea) to corporate partners who bundle these as value-added services with their products. Revenue is generated through partnership agreements with banks, insurance companies, leasing firms, and telecom operators across 8 countries.
2. Membership-based Services: Services provided to over 1.2 million memberships through partner relationships. Annual turnover exceeds 130,000,000 EUR.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels3 records

Core offering

ORYX Assistance is a B2B assistance provider delivering nine branded services — Roadside Assistance, Drive Angel (accident-detection mobile app), Kingsize Help, Backup Car, Autopass, Home Assistance (plumbing, electrical, locksmith, glazier, carpentry), Medins (medical), MobiExpress (door-to-door mobile phone repair) and Sea Help (marine) — to corporate partners (banks, insurers, telecoms, leasing firms, automotive companies) across eight European countries, coordinated through its own 24/7 multi-lingual contact center.

Product overview

ORYX Assistance is a high-quality European assistance company offering a portfolio of 9 innovative services covering roadside assistance, home assistance, medical assistance, and specialty services. The core products include Roadside Assistance (for vehicles up to 3.5 tons with country, regional, and Europe-wide coverage) and Drive Angel (a mobile app that monitors driving behavior and automatically detects accidents to alert emergency services). Additional offerings include Kingsize Help (for large vehicles), Backup Car (vehicle replacement), Autopass (technical inspection assistance), Home Assistance (plumbing, electrical, locksmith services), Medins (medical support), MobiExpress (mobile phone repair), and Sea Help (marine assistance). Services are distributed through business partnerships with banks, insurance companies, telecom operators, and leasing companies across 8 European countries.

Differentiator

Problem solved

Functional benefit

Brands

• Drive Angel: Innovative application that makes mobile phones a true angel in distress - alerts drivers during insecure driving, offers emergency calls, breakdown calls and more.
• Kingsize Help
• Backup Car
• Autopass
• Home
• Medins
• MobiExpress
• Sea Help
• Roadside

Products and services

• Roadside Assistance Road technical assistance service for vehicle breakdowns, accidents and emergencies covering passenger cars and light commercial vehicles up to 3.5 tons. Available in country-specific, regional and Europe-wide packages and offered to B2B partners (banks, insurers, telecoms, leasing and automotive companies) for bundling with their products.
• Drive Angel Mobile application that alerts drivers during unsafe driving, offers emergency and breakdown calls, and automatically detects traffic accidents to alert emergency services. Offered to B2B partners for distribution to end customers.
• Kingsize Help Specialized roadside assistance service for oversized vehicles and large commercial transport requiring king-size solutions on the road.
• Backup Car Vehicle replacement service providing fast and reliable car replacement when a vehicle fails, ensuring business and personal obligations remain intact.
• Autopass Assistance service for vehicle technical-inspection failures, providing repairs of identified defects and re-inspection coordination.
• Home Assistance Comprehensive home assistance service for urgent technical interventions covering plumbing, drainage, electrical installations, external doors and windows. Provides access to professional tradespeople (plumbers, electricians, carpenters, glaziers, locksmiths); offered through B2B partners as a value-added benefit.
• Medins Medical assistance service providing medication delivery, hospital transport, diagnosis assistance and medical support in crucial moments.
• MobiExpress Door-to-door express mobile phone repair service for moments when users cannot be separated from their phone.
• Sea Help Sea assistance service providing help in stormy situations at open sea.

Quantifiable outcome

• 1.2 million+ memberships managed across 8 countries
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

35 partnerships are on record, tiered core and minor.

• OTP BankacoreChannel Partner/ Reseller/ Distributor · 2 July 2026Long-standing partnership expanded with integration of Roadside Assistance and Home Assistance into OTP bank's new current account packages (Active, Advanced, Flexible, Premium+). Services available 24/7 via toll-free number.
• Aura OsiguranjecoreChannel Partner/ Reseller/ Distributor · 16 June 2026Strategic partnership launched offering Roadside Assistance (PLUS, EKSKLUZIV, ULTRA packages) and Drive Angel app to Aura osiguranje policyholders in Bosnia and Herzegovina.
• Hrvatska poštanska banka (HPB)coreChannel Partner/ Reseller/ Distributor · 3 June 2026Partnership enhanced with Home Assistance + Medins, Roadside Assistance, Autopass, Backup Car, and MobiExpress through HPB account packages (STUDENT+, OBITELJ 3+, SUPER, PREMIUM).
• A1 SerbiacoreChannel Partner/ Reseller/ Distributor · 1 June 2026New partnership providing Home Assistance service to A1 Serbia users for emergency technical interventions at residential properties.
• IUTE DOOEL SkopjeminorChannel Partner/ Reseller/ Distributor · 4 May 2026Partnership offering Home ORYX Assistance Basic to IUTE financial services clients in Macedonia, covering plumbing, electrical, and locksmith emergencies.
• Avtoflota SloveniacoreChannel Partner/ Reseller/ Distributor · 23 March 2026New partnership offering tailored roadside assistance packages (FLOTA Basic SLO, Regija SLO, Europa SLO, Europa Premium SLO) for passenger cars and light commercial vehicles.
• A1 SloveniacoreChannel Partner/ Reseller/ Distributor · 17 March 2026Partnership launching 'A1 Mojster' brand for premium home assistance covering plumbing, electrical, locksmith, glazier, and carpenter services. Available 24/7 via dedicated phone number.
• Makedonija Osiguruvanje AD - Vienna Insurance GroupcoreChannel Partner/ Reseller/ Distributor · 2 February 2026Partnership enabling clients to access ORYX Assistance services through MTPL and CMI policies. Offers Roadside Assistance packages for Macedonia, Region, and Europe.
• NLB Banka AD SkopjecoreChannel Partner/ Reseller/ Distributor · 26 January 2026Partnership providing Roadside Assistance packages (Macedonia, Region, Europe) and Home Assistance packages (Basic, Standard, Extra) through banking packages and accounts.
• Milenijum OsiguranjeminorChannel Partner/ Reseller/ Distributor · 12 January 2026Partnership offering Roadside Assistance and Home Assistance to Milenijum Osiguranje customers in Serbia for emergency situations.
• Addiko BankacoreChannel Partner/ Reseller/ Distributor · 7 January 2026Partnership providing Roadside Assistance Europe and Backup Car for Addiko Bank credit card users in Croatia and across Europe.
• HOLDINA (INA and Energopetrol gas stations)minorChannel Partner/ Reseller/ Distributor · 10 December 2025Partnership offering Roadside Assistance, Home Assistance, and Drive Angel to HOLDINA gas station customers in Bosnia and Herzegovina.
• Groupama osiguranjecoreChannel Partner/ Reseller/ Distributor · 1 December 2025Strengthened partnership introducing Medins Basic medical assistance package for Groupama policyholders in Croatia.
• A1 HrvatskaminorChannel Partner/ Reseller/ Distributor · 19 November 2025Partnership providing free Home Assistance service to all A1 Croatia employees for emergency household interventions.
• SAVA osiguranjecoreChannel Partner/ Reseller/ Distributor · 14 October 2025Strengthened partnership offering Road Assistance (Regional and Europe), Backup Car, and Home Assistance to SAVA osiguranje/NLB Komercijalna Bank clients.
• Halkbank AD SkopjeminorChannel Partner/ Reseller/ Distributor · 9 July 2025Partnership offering Home ORYX Assistance through selected Halkbank credit card offers in Macedonia.
• NEPTUN MacedoniaminorChannel Partner/ Reseller/ Distributor · 30 June 2025Partnership offering Roadside Assistance (Macedonia, Region, Europe) and Home Assistance (Standard, Extra) through NEPTUN stores.
• UNIQA SIGAL AlbaniaminorChannel Partner/ Reseller/ Distributor · 23 June 2025Strengthened partnership offering Roadside Assistance package Region (Macedonia & Montenegro) to SIGAL UNIQA Albania clients.
• LAQO osiguranjeminorChannel Partner/ Reseller/ Distributor · 2 June 2025Expanded partnership offering Moj Majstor home assistance package including plumber, electrician, carpenter, glazier, and locksmith services.
• Big BangminorChannel Partner/ Reseller/ Distributor · 10 April 2025Partnership offering Home Assistance packages (Basic, Standard, Premium) for Big Bang service users in Serbia.
• Croatia OsiguranjecoreChannel Partner/ Reseller/ Distributor · 1 April 2025Strengthened partnership introducing Croatia Assistance MOTO for motorcycle policyholders with roadside assistance in Croatia and Europe.
• Alta LeasingminorChannel Partner/ Reseller/ Distributor · 28 March 2025Partnership offering Roadside Assistance packages (Serbia, Region, Europe) to Alta Leasing customers.
• Triglav InsurancecoreChannel Partner/ Reseller/ Distributor · 15 January 2025Partnership offering Triglav Europe Roadside Assistance with roadside help for traffic accidents, breakdowns, and external impacts across Croatia and Europe.
• SIGAL UNIQA KosovominorChannel Partner/ Reseller/ Distributor · 19 December 2024Partnership offering Roadside Assistance Europe and Europe Plus packages to SIGAL UNIQA Kosovo clients.
• SIGAL UNIQA AlbaniaminorChannel Partner/ Reseller/ Distributor · 4 December 2024Partnership offering Roadside Assistance Europe and Europe Plus packages to SIGAL UNIQA Albania clients.
• Groupama Zavarovalnica SloveniacoreChannel Partner/ Reseller/ Distributor · 1 October 2024Expanded partnership adding Roadside ORYX Assistance (Slovenija, Regija, Evropa, MOTO) and Backup Car ORYX Assistance for Groupama Slovenian clients.
• Porsche Leasing d.o.o. SarajevocoreChannel Partner/ Reseller/ Distributor · 27 May 2024Partnership offering Roadside Assistance (Evropa package), Backup Car, and Drive Angel to Porsche Leasing clients in Bosnia and Herzegovina.
• A1 MacedoniacoreChannel Partner/ Reseller/ Distributor · 13 May 2024Expanded partnership adding Home ORYX Assistance (Standard package) to existing Roadside Assistance and Drive Angel offerings.
• Yettel BankcoreChannel Partner/ Reseller/ Distributor · 11 July 2023Strategic partnership offering Roadside ORYX Assistance (Evropa package) and Home ORYX Assistance (Basic package) to Serbia's first digital bank clients.
• Groupama osiguranje HrvatskacoreChannel Partner/ Reseller/ Distributor · 13 June 2023Partnership offering Roadside Assistance (Hrvatska, Regija, Evropa packages) and Home Assistance (Start, Plus, Premium packages) to Groupama Croatian clients.
• Union BankaminorChannel Partner/ Reseller/ Distributor · 10 March 2023Partnership offering Roadside (BiH, Region), Home, MobiExpress, and Drive Angel to Union Banka clients in Bosnia and Herzegovina.
• BH TelecomcoreChannel Partner/ Reseller/ Distributor · 1 March 2023Partnership offering 5 ORYX Assistance products including Roadside (BiH, Region, Europe), Backup Car, Home, MobiExpress, and Drive Angel.
• Grawe HrvatskacoreChannel Partner/ Reseller/ Distributor · 20 January 2023Expanded partnership adding Roadside Assistance packages (GRAWE MOBIL Croatia and GRAWE MOBIL Europe) to existing Backup Car services.
• Inter Cars d.o.o.minorChannel Partner/ Reseller/ Distributor · 7 December 2022Partnership offering Roadside Assistance (Region, Europe packages) and Backup Car to Inter Cars clients in Bosnia and Herzegovina.
• UniCredit Bank SerbiacoreChannel Partner/ Reseller/ Distributor · 4 November 2022Partnership offering ORYX Assistance products to UniCredit Bank Serbia clients.

Scale indicators7 records

Recent moves2 records

Expansion highlights3 records

Broad incumbents

• ADAC: Germany's largest automobile club with ~21M members, providing roadside, travel, and home assistance as part of a much broader membership portfolio. Comparable in core roadside product but operates a consumer-direct membership model rather than ORYX's B2B-partner-only approach.

Direct peers

• Allianz Assistance (AWP): Global leader in roadside, travel, and home assistance, owned by Allianz Partners. Directly comparable to ORYX across all major product lines and B2B distribution into insurers, banks, and automakers, but at massively greater scale.
• Mapfre Asistencia: Spanish-headquartered global assistance provider (part of MAPFRE Group) offering roadside, home, travel, and medical assistance. Closely mirrors ORYX's B2B partnership model and multi-product assistance platform, with significant presence in Latin America and Europe.
• ARAG SE: German-based international insurance and assistance group, providing legal, roadside, and home assistance primarily as a white-label or embedded service to insurers and banks — directly comparable to ORYX's partner-channel go-to-market.
• AXA Partners: AXA Group's assistance and specialty insurance arm operating across roadside, home, and travel assistance. Highly comparable to ORYX in B2B distribution via insurance and banking partners across Europe.
• Europ Assistance: Generali-owned global assistance platform (founded 1963) offering roadside, home, medical, and travel assistance to insurers, banks, and corporates — directly overlapping ORYX's product portfolio, embedded B2B model, and multi-country service network.
• Mutuaide Assistance: French assistance company owned by Crédit Agricole, providing travel, roadside, home, and medical assistance to banking and insurance partners. Closely comparable to ORYX in its bank-anchored B2B embedded distribution model.
• IMA Assistance: French assistance and insurance services group (Inter Mutuelles Assistance) providing roadside, home, and medical assistance to mutuals, insurers, and banks across Europe — directly comparable B2B embedded model and product mix.
• Falck: Danish-headquartered emergency services and assistance provider operating roadside, home, and healthcare assistance across Europe. Comparable to ORYX in vehicle and home assistance delivery with a strong partner-driven B2B model.

Emerging players

• International SOS: Global medical and security assistance firm serving multinational corporates, insurers, and governments. Overlaps with ORYX on the medical assistance and 24/7 contact center dimensions, with a more specialized and higher-value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oryx-assistance
• Facebookfacebook.com/oryxasistencija

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORYX Assistance