MICS Distribution Company
- Company typePrivate
- Founded1997
- HeadquartersMoscow, Russia
- Headcount101–250
- GTM typeB2B
- OfferingServices
MICS Distribution Company firmographics
Firmographics- Name
- MICS Distribution Company
- Legal name
- MICS Distribution Company
- Website
- https://mics.ru
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where MICS Distribution Company is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
MICS Distribution Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Distribution and Resale: MICS generates revenue by purchasing IT hardware, computer equipment, and consumer electronics from vendor manufacturers (such as Lenovo, Acer, HP, Samsung, Ricoh, Xerox, etc.) and reselling these products to authorized business partners and IT resellers at markup.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
MICS Distribution Company product offering
Product offeringCore offering
MICS Distribution Company is a Russian wholesale distributor that purchases IT hardware, computer equipment, and consumer electronics from major vendor manufacturers and resells these products at markup to authorized business partners and IT resellers. The company operates a multi-profile distribution platform covering notebooks, desktops, monitors, printers/MFDs, peripherals, networking equipment, UPS systems, mobile devices, office equipment, and consumer electronics, with access gated through a partner registration and B2B portal system.
Product overview
MICS Distribution Company is a multi-profile distributor of computer hardware and consumer electronics in Russia, operating since 1997. The company offers a broad portfolio including computer equipment (notebooks, desktops, all-in-one PCs, monitors), peripherals (printers, MFDs, scanners, keyboards, mice, headsets), networking equipment (switches, routers, access points, IP cameras), power equipment (UPS systems), mobile devices (smartphones, tablets), and office equipment. The company also distributes consumables including compatible toner cartridges and drum units under the Smartmate and KREZ brands. Partner vendors include major brands such as Lenovo, Samsung, Acer, Ricoh, Xerox, HP, Canon, Kyocera, Keychron, Royal Kludge, Blackview, and many others.
Differentiator
Problem solved
Functional benefit
Products and services
- IT Hardware and Consumer Electronics Wholesale Distribution Core distribution service purchasing IT hardware, computer equipment, and consumer electronics from major vendor manufacturers (Lenovo, Acer, HP, Samsung, Ricoh, Xerox, Keychron, Royal Kludge, Blackview, TP-Link and others) and reselling at markup to authorized business partners and IT resellers in Russia.
- Smartmate Compatible Printer Consumables
Companies that use MICS Distribution Company
Customer profileSegments2 records
Ideal customer profiles1 record
MICS Distribution Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MICS Distribution Company partnerships and signals
Strategic signalPartnerships
36 partnerships are on record, tiered core, major and minor.
- LenovocoreLenovo is one of MICS's key vendor partners. MICS distributes Lenovo products including ThinkCentre computers, laptops, and monitors. Recent news highlights Lenovo ThinkCentre Neo 50a Gen 5 monoblocks available from MICS warehouse.
- AcercoreAcer is a vendor partner for MICS. The company recently announced incoming shipment of Acer Nitro V 15 gaming laptops with NVIDIA RTX 50-series graphics.
- Royal KludgecoreRoyal Kludge is a key vendor partner for MICS. MICS distributes mechanical keyboards, digital keypads, mice and headsets. The company offers demo fund programs for Royal Kludge products (16.03 - 30.06.2026). Royal Kludge is described as the #1 manufacturer of mechanical keyboards in Asia.
- BlackviewmajorBlackview is a vendor partner for MICS. The company distributes BlackView tablets including Tab 60 Pro and smartphones.
- XeroxcoreXerox is a long-standing vendor partner. MICS distributes Xerox printers, MFDs, and consumables including 758 products catalogued.
- RicohcoreRicoh is a vendor partner for printing solutions. MICS distributes Ricoh printers, MFDs, and supplies including 441 catalogued products.
- SamsungmajorSamsung is a vendor partner distributing consumer electronics and IT products.
- HP Inc.coreHP is a vendor partner distributing printers, MFDs, and consumables including original HP cartridges.
- KeychronmajorKeychron is a vendor partner for MICS distributing mechanical keyboards and gaming mice.
- EnergizermajorEnergizer is a vendor partner distributing charging devices and power banks.
- DOOGEEmajorDOOGEE is a vendor partner distributing smartphones and tablets.
- ONIKUMAmajorONIKUMA is a vendor partner - described as a leading manufacturer of gaming accessories.
- MeetionmajorMICS Distribution exclusively represents Meetion products - gaming accessories brand.
- OceanviewmajorOceanview is a vendor partner distributing monitors. The company recently expanded warranty on monitors to 2 years.
- OukitelmajorOukitel is a vendor partner distributing next-generation smartphones.
- TP-LinkmajorTP-Link is a network equipment vendor partner.
- KensingtonminorKensington is a vendor partner for security and ergonomic accessories.
- IntelminorIntel is a semiconductor vendor partner.
- AMDminorAMD is a semiconductor vendor partner.
- FujitsuminorFujitsu is a vendor partner for scanners and IT solutions.
- LGminorLG Electronics is a vendor partner for consumer electronics.
- RedragonminorRedragon is a vendor partner for gaming peripherals.
- DefenderminorDefender is a vendor partner for computer accessories.
- PlustekminorPlustek is a vendor partner for scanners.
- FellowesminorFellowes is a vendor partner for office equipment including shredders and laminators.
- Acco BrandsminorAcco Brands is a vendor partner for office products.
- Tripp-LiteminorTripp-Lite is a vendor partner for power protection and connectivity equipment.
- TeclastminorTeclast is a vendor partner distributing tablets.
- GENIUSminorGENIUS is a vendor partner for computer peripherals.
- NobominorNobo is a vendor partner for presentation equipment.
- NeovominorNeovo is a vendor partner for professional displays.
- NexTouchminorNexTouch is a vendor partner for interactive displays.
- RexelminorRexel is a vendor partner for office equipment.
- GBCminorGBC is a vendor partner for laminating and binding equipment.
- KATUSHA-ITminorKATUSHA-IT is a vendor partner.
- KeeneticminorKeenetic is a vendor partner for networking equipment.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
MICS Distribution Company competitors and assessment
Company assessmentDirect peers
- OCS Distribution: OCS Distribution is a major Russian IT distributor serving resellers, system integrators, and corporate customers with PCs, peripherals, networking, and software. Its authorized partner program and B2B portal mirror MICS's go-to-market model, making it a direct comparable.
- ASBIS: ASBIS is an international IT distributor with significant CIS and Russian operations, distributing IT components, peripherals, and mobile devices to resellers and retailers. It is comparable to MICS in multi-vendor B2B distribution of IT hardware across the Russia/CIS region.
- Treolan: Treolan is a Russian IT distributor specializing in networking, server, and enterprise hardware distribution to resellers. It overlaps with MICS in the B2B distribution of major IT vendor products through authorized partner channels.
- RRC Group: RRC Group (RRC) is a Russian IT distributor with a portfolio covering components, networking, mobility, and peripherals. Its multi-vendor B2B partner model and authorized reseller focus closely mirror MICS's core business.
- MERLION: MERLION is Russia's largest IT distributor, operating a B2B distribution model across PCs, peripherals, components, networking, and printing for resellers and system integrators. It directly competes with MICS on multi-vendor IT hardware distribution to the Russian reseller channel.
- ELKO: ELKO is an IT distribution group with operations across Russia and the CIS, distributing components, peripherals, and networking equipment to B2B customers. It is comparable to MICS in serving IT resellers through a multi-vendor authorized distribution model.
Broad incumbents
- DNS: DNS is a large Russian electronics retailer and distributor with a broad retail footprint in addition to B2B operations. It overlaps with MICS in IT hardware and consumer electronics distribution but serves a broader retail/end-user channel.
- CROC: CROC is a major Russian IT distribution and systems integration company offering hardware distribution alongside integration, services, and managed offerings. It is comparable to MICS in IT hardware distribution but operates at a broader scale with adjacent services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
MICS Distribution Company social profiles
Digital presenceMICS Distribution Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
MICS Distribution Company leadership team
Management profileNumber of profiles
MICS Distribution Company subsidiaries and ownership
Company hierarchySubsidiaries1 record
MICS Distribution Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MICS Distribution Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MICS Distribution Company
What does MICS Distribution Company do?
MICS Distribution Company is a Russian wholesale distributor that purchases IT hardware, computer equipment, and consumer electronics from major vendor manufacturers and resells these products at markup to authorized business partners and IT resellers. The company operates a multi-profile distribution platform covering notebooks, desktops, monitors, printers/MFDs, peripherals, networking equipment, UPS systems, mobile devices, office equipment, and consumer electronics, with access gated through a partner registration and B2B portal system.
Is MICS Distribution Company a public or private company?
MICS Distribution Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MICS Distribution Company founded?
MICS Distribution Company was founded in 1997. It employs 101 to 250 people.
Where is MICS Distribution Company based?
MICS Distribution Company is headquartered in Moscow, Russia, in the Europe region.
How does MICS Distribution Company make money?
One revenue line is on record: distribution and Resale.
Who are MICS Distribution Company's main competitors?
Direct peers on record are OCS Distribution, ASBIS, Treolan, RRC Group, MERLION and ELKO. Broad incumbents are DNS and CROC.
Does MICS Distribution Company have an API?
No public API is recorded for MICS Distribution Company.