Sara Davison
Sara Davison is a UK-based breakup and divorce coaching firm that delivers online coaching, self-study programmes, corporate employee support, and accredited coach training to individuals and enterprises globally.
- Company typePrivate
- Founded1994
- HeadquartersStudley, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Sara Davison does
Sara Davison is a UK-based mental health coaching firm focused on breakup, divorce, and toxic relationship recovery, operating as Sara Davison Global Enterprises Limited from Studley. The company delivers support directly to individuals navigating relationship breakdown and serves corporate buyers seeking employee wellbeing programmes. Core offerings span a monthly subscription membership (The Breakup & Divorce Club at $9.99/month), self-study digital programmes (Breakup Breakthrough and Toxic Recovery Virtual Retreat at £247 each), 1:1 coaching sessions from £120/hour, four published books distributed via Amazon, and a continuous podcast (Heartbreak to Happiness, 346+ episodes, 550k+ downloads).
The underlying technology stack is conventional rather than proprietary: Zoom-based video coaching delivery, a digital membership portal, and self-study video programmes. The principal differentiation is in methodology and brand, not technology - the company leverages a proprietary coaching toolkit developed by founder Sara Davison across 30 years of practice and personal divorce experience. Distribution is primarily direct-to-consumer via saradavison.com with global reach enabled by online delivery, complemented by Amazon marketplace book sales and podcast platforms.
Revenue is generated across consumer subscriptions, professional coach training programmes (£1,997-£2,997 for Practitioner tier, plus Master and Platinum tiers), corporate/B2B employee support packages, and book royalties. The business has trained 650+ coaches across 28 countries through the International Divorce Coach Centre of Excellence (IDCCOE), creating a secondary revenue stream from coach certification and an annual IDCCOE membership (£399/year). The company operates without external venture or private equity investment, is founder-owned, and runs with an 11-50 employee headcount.
Sara Davison firmographics
Firmographics- Name
- Sara Davison
- Legal name
- Sara Davison Global Enterprises Limited
- Website
- https://saradavison.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sara Davison is a UK-based breakup and divorce coaching firm that delivers online coaching, self-study programmes, corporate employee support, and accredited coach training to individuals and enterprises globally.
- Ownership category
- akta.pro rank
Sara Davison industry classification
Industry- Product category
- Breakup and Divorce Coaching Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Corporate/Workplace Wellness Coaching (HSADAGAL)
- akta.pro secondary industries
- Stress Management & Burnout Prevention Coaching (HSADAGAD), Behavior Change & Motivational Coaching (HSADAGAF)
Keywords
Where Sara Davison is headquartered
LocationHeadquarters
- HQ city
- Studley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sara Davison business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Monthly Membership Subscription: The Breakup & Divorce Club at $9.99/month provides recurring revenue through live group coaching sessions, community access, and exclusive member discounts.
- 1:1 Coaching Sessions: Private coaching sessions with accredited coaches at £120+ per hour. VIP coaching directly with Sara Davison available by application.
- Coach Training Programmes: Three-tier accreditation programmes: Practitioner (£1,997-£2,997), Master Practitioner, and Platinum Practitioner. Includes ICF CCE and CPD accredited certification.
- Self-Study Programmes & Digital Products: Breakup Breakthrough programme (£247), Toxic Recovery Virtual Retreat (£247), and books (Uncoupling, The Split, Emotional Alchemy, Screw You Watch This!) sold via Amazon.
- Corporate/Enterprise Services: B2B employee support packages including 1:1 coaching, group sessions, and domestic abuse training for corporate clients. Brochure downloadable for enterprise sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Breakup & Divorce Club - Monthly membership with live coaching, community, and discounts |
| One time/ perpetual license | Pay-as-you-go | Breakup Breakthrough Self-Study Programme |
| One time/ perpetual license | Pay-as-you-go | Toxic Recovery Virtual Retreat |
| Unit Pricing | Pay-as-you-go | 1:1 Coaching Sessions |
| One time/ perpetual license | Multi-year contract | Practitioner Training Programme |
| Subscription | Annual | IDCCOE Annual Membership (after first year) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Sara Davison product offering
Product offeringCore offering
Sara Davison delivers breakup, divorce, and toxic relationship recovery coaching through 1:1 and group sessions, a monthly subscription membership (The Breakup & Divorce Club at $9.99/month), self-study video programmes, bestselling books, and accredited training programmes that certify new breakup and divorce coaches via the International Divorce Coach Centre of Excellence. The firm also provides corporate employee wellbeing packages for employers, supported by a podcast, live retreats, and a community of 650+ accredited coaches across 30+ countries.
Product overview
Sara Davison operates a multi-channel coaching and training platform focused on breakup, divorce, and relationship recovery. The offering combines digital products (courses, books, podcast, self-study programmes) with live services (1:1 coaching, group sessions, corporate training) and accredited professional training programmes. Core products include The Breakup & Divorce Club membership, Breakup Breakthrough Programme, Toxic Recovery Virtual Retreat, and the Heartbreak to Happiness Podcast. Professional training includes Practitioner, Master Practitioner, and Platinum Practitioner accreditation programmes through the International Divorce Coach Centre of Excellence. The company also serves corporate clients with employee support services. The ecosystem is connected through books, a Resources Hub, and community membership, creating multiple entry points for individuals at different stages of relationship recovery.
Differentiator
Problem solved
Functional benefit
Brands
- Heartbreak to Happiness Podcast: Podcast for anyone hurting or struggling with a breakup, featuring 346+ episodes and 160+ expert guests
- Breakup & Divorce Club
- Heartbreak to Happiness Online Support Groups
- Breakup Recovery Retreat
- The International Divorce Coach Centre of Excellence
Products and services
- The Breakup & Divorce Club Monthly subscription membership providing weekly group coaching, a 30-day guided recovery journey, community support chat, and exclusive discounts on premium programmes for individuals navigating breakup and divorce recovery.
- Breakup & Divorce Coach Practitioner Training Programme Accredited online training programme teaching coaching skills, techniques, and business development for breakup and divorce coaching, including 40+ videos, live coaching, monthly expert webinars, 100+ page workbook, and accreditation.
- Breakup & Divorce Coach Master Practitioner Programme Advanced coaching certification focusing on domestic abuse support, trauma recovery, and complex breakup situations, triple-accredited by Sara Davison, CPD Standards Office, and The Dash Charity.
- Breakup & Divorce Coach Platinum Practitioner Programme Two-day live training for presenting skills and group workshop delivery, including licence to deliver Sara's Breakup Recovery Retreat and business tools for event marketing.
- Heartbreak to Happiness Podcast Podcast featuring 346+ episodes with 160+ expert guests offering expert advice, practical strategies, and inspiring interviews covering breakup, divorce, toxic relationship recovery, co-parenting, and confidence rebuilding, with over 550k downloads across Apple Podcasts, Spotify, Audible, TuneIn, iHeart, and Amazon Music.
- Breakup Breakthrough Programme Comprehensive online self-study video programme with 20 videos, a 71-page workbook, and personal action plan, teaching Sara's recovery framework for moving from heartbreak to happiness.
- Toxic Recovery Virtual Retreat Five-week online retreat with 5 live webinars, video training, 125-page workbook, action plan, and support group access for recovering from toxic, narcissistic, or emotionally manipulative relationships.
- Uncoupling Bestselling book on surviving and thriving after breakup and divorce, based on Sara's personal experience and work as a divorce coach and NLP Master Practitioner.
- The Split Bestselling transformative 30-day step-by-step guide to help navigate breakup and take back power from heartbreak.
- Emotional Alchemy #1 Amazon Bestseller co-authored by Sara Davison and 18 accredited coaches, showing how heartbreak can become the catalyst for profound personal transformation.
- Screw You, Watch This! Bestselling guide to rebuilding life after toxic or narcissistic relationships, with practical tools, expert advice, and step-by-step strategies.
- International Divorce Coach Centre of Excellence Membership Annual membership providing business coaching webinars, mentor access, expert corner webinars, digital marketing training, community access, and event invitations, described as worth over £10,000 in benefits.
- Corporate Breakup & Divorce Support Services Enterprise employee support packages including 1:1 coaching, group sessions, domestic abuse awareness training, and coaching accreditation, sold directly to corporate clients with quote-based pricing and a downloadable brochure.
- 1:1 Breakup, Divorce & Toxic Relationship Recovery Coaching Private coaching sessions with accredited Breakup, Divorce & Domestic Abuse Coaches, providing personalised support and bespoke action plans from £120 per hour, with VIP coaching directly with Sara Davison available by application.
Quantifiable outcome
- Reduces employee productivity loss by up to 40% for a period of three years
- +6 more outcomes
Companies that use Sara Davison
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Sara Davison technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sara Davison partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- The Dash CharitycoreSara Davison serves as patron of The Dash Charity (Domestic Abuse Stops Here), a UK regulated domestic abuse charity. The Master Practitioner training is accredited by The Dash Charity, ensuring materials meet high standards of a registered UK domestic abuse charity. A donation to The Dash Charity is made from every Toxic Recovery Retreat ticket.
- NuCalmminorIn partnership with NuCalm for Sara's toolkit of wellness products. Sara uses NuCalm daily for sleep, stress and focus. Promotion code SARA provides 15% off for life for Sara's audience.
- Tristar DigitalminorWeb design and hosting partnership providing hugely discounted web design and hosting packages exclusively for coaches in the IDCCOE community.
- Andrea McLeanminorExclusive media training programme partnership with celebrity journalist and broadcaster Andrea McLean, available only to coaches who are part of the IDCCOE community.
- Right to EqualityminorNon-profit partnership for podcast series on child removal in private family proceedings. Two-part series produced in partnership examining domestic abuse and family court issues.
- PensionBeeminorPodcast sponsor for Heartbreak to Happiness. Leading online pension provider sponsoring episodes with pension and divorce resources.
- Parents PromiseminorSara is a member of Parents Promise which launched an initiative in Parliament (January 2023) to increase awareness of divorce impact on employees and business bottom line.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Sara Davison competitors and assessment
Company assessmentBroad incumbents
- Calm: Leading mental wellness app with subscription content plus Calm Business enterprise offering. Comparable to Sara Davison on digital subscription model, content-led marketing, and corporate wellness positioning.
- Talkspace: Public online therapy platform offering individual, couples, and teen therapy via messaging and video. Closely comparable to Sara Davison's online-coaching model, with B2B (Talkspace for Business) enterprise channel analogous to the corporate breakup support offering.
- BetterHelp: Largest online therapy platform connecting users to licensed therapists via subscription. Overlaps with Sara Davison on online-delivered mental and relationship support, with broader scope and insurance integration.
- Headspace: Consumer and enterprise mental wellness platform offering meditation, therapy (via Ginger), and coaching. Overlaps with Sara Davison in digital mental wellness content, subscription model, and B2B (Headspace for Work) channel.
Regional players
- Relate: UK's largest relationship support charity offering counselling for couples, individuals, families, and children. Comparable to Sara Davison in target market (relationship breakdown support) and UK footprint, though delivered through charity-funded counsellors rather than private coaching.
Direct peers
- Spring Health: Employer-focused mental health benefit providing therapy, coaching, and wellness resources. Comparable to Sara Davison's enterprise employee support motion, with overlapping buyer (HR/benefits) and outcome framing (productivity, retention).
- Lyra Health: Mental health benefits platform for employers offering therapy, coaching, and medication management. Directly comparable to Sara Davison's B2B corporate breakup/divorce support package, though broader in scope and significantly better capitalized.
Others
- iPEC Coaching: ICF-accredited coach training organization offering core competency and specialty coach certifications. Comparable to the IDCCOE training arm of Sara Davison on coach accreditation model and ICF CCE positioning.
Emerging players
- Blueheart: App-based couples therapy and relationship support platform. Comparable to Sara Davison in narrow focus on relationship/breakup recovery and digital-first delivery, with overlapping consumer audience.
- Modern Health: Global mental health platform for employers combining therapy, coaching, and self-guided courses. Comparable go-to-market and product mix to Sara Davison's corporate packages, including the coaching-tier overlap.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sara Davison social profiles
Digital presenceSara Davison compliance and trust
Trust signalCompliance3 records
Sara Davison financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sara Davison leadership team
Management profileNumber of profiles
Profiles1 record
Sara Davison funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sara Davison M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sara Davison
What does Sara Davison do?
Sara Davison delivers breakup, divorce, and toxic relationship recovery coaching through 1:1 and group sessions, a monthly subscription membership (The Breakup & Divorce Club at $9.99/month), self-study video programmes, bestselling books, and accredited training programmes that certify new breakup and divorce coaches via the International Divorce Coach Centre of Excellence. The firm also provides corporate employee wellbeing packages for employers, supported by a podcast, live retreats, and a community of 650+ accredited coaches across 30+ countries.
Is Sara Davison a public or private company?
Sara Davison is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sara Davison founded?
Sara Davison was founded in 1994. It employs 11 to 50 people.
Where is Sara Davison based?
Sara Davison is headquartered in Studley, United Kingdom, in the Europe region.
How does Sara Davison make money?
Five revenue lines are on record. Monthly Membership Subscription is the primary driver. The others are 1:1 Coaching Sessions, coach Training Programmes, self-Study Programmes & Digital Products and corporate/Enterprise Services.
Who are Sara Davison's main competitors?
Broad incumbents on record are Calm, Talkspace, BetterHelp and Headspace. Relate is listed as a regional player. Direct peers are Spring Health and Lyra Health. iPEC Coaching is listed as an others. Emerging players are Blueheart and Modern Health.
Does Sara Davison have an API?
No public API is recorded for Sara Davison.
What industry is Sara Davison in?
Sara Davison's product category is Breakup and Divorce Coaching Services. Its primary akta.pro industry code is HSADAGAL, Corporate/Workplace Wellness Coaching, with a secondary code of HSADAGAD, Stress Management & Burnout Prevention Coaching. Its NAICS code is 621330 and its SIC code is 8090.