Apricity Psychology
- Company typePrivate
- Founded-
- HeadquartersEdmonton, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
Apricity Psychology firmographics
Firmographics- Name
- Apricity Psychology
- Legal name
- Apricity Psychology
- Website
- https://apricitypsychology.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Apricity Psychology industry classification
Industry- Product category
- Mental Health and Psychotherapy Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330)
- akta.pro primary industry
- Membership/Subscription Concierge Virtual Care (HLALAAAH)
Keywords
Where Apricity Psychology is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Apricity Psychology business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Psychotherapy Sessions: Professional counselling services billed per session. Registered Psychologists charge $220 per 50-minute session (standard PAA rate). Fees range from $140-$220 per session depending on practitioner type and service. EMDR sessions are priced higher at $270-$330 for 80-minute sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Registered Psychologist Session |
| Subscription | Pay-as-you-go | General Counselling Session |
| Subscription | Pay-as-you-go | EMDR Therapy Session |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Apricity Psychology product offering
Product offeringCore offering
Apricity Psychology is a private psychology practice in Edmonton, Alberta that delivers fee-for-service psychotherapy and counselling to individuals, couples, families, and children. Services are billed per session (typically $140–$220 per 50-minute session, with EMDR sessions at $270–$330 per 80 minutes) and delivered by Registered Psychologists, Registered Provisional Psychologists, and Canadian Certified Counsellors using evidence-based modalities including EMDR, CBT, EFT, Narrative Therapy, Play Therapy, and Solution Focused Therapy.
Product overview
Apricity Psychology is a psychology practice offering a portfolio of therapeutic services delivered by Registered Psychologists, Registered Provisional Psychologists, and Canadian Certified Counsellors. The core offering consists of individual therapy services (Anxiety Therapy, Trauma Therapy, PTSD Therapy, Grief Counselling, Stress Management Counselling, Personal Growth and Self-Esteem Counselling, Narrative Therapy, and EMDR Therapy) as well as relational services (Couples Counselling and Relationship Therapy). Several therapists specialize in play-based approaches for children and youth. The practice also offers multiple therapeutic modalities (CBT, DBT, EMDR, Solution Focused Therapy) and charges $140-$220 per standard 50-minute session for most services, with EMDR sessions priced at $270-$330 for 80 minutes.
Differentiator
Problem solved
Functional benefit
Companies that use Apricity Psychology
Customer profileSegments4 records
Ideal customer profiles4 records
Apricity Psychology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Apricity Psychology partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Apricity Psychology competitors and assessment
Company assessmentBroad incumbents
- Talkspace: Subscription-based online therapy platform offering messaging and live sessions with licensed therapists. It targets the same individual therapy market as Apricity but operates a tech-enabled subscription model across multiple US states.
- Two Chairs: Therapy practice group operating multiple clinic locations with in-person and telehealth services, employing licensed therapists across modalities including CBT, EMDR, and DBT. Comparable to Apricity in service mix but operates at multi-city US scale.
- BetterHelp: The largest direct-to-consumer online therapy platform globally, offering licensed therapist matching across anxiety, depression, trauma, and relationship issues. It competes with Apricity for the same DTC mental health demand pool but at much larger scale and lower per-session price points.
- Lyra Health: Mental health benefits platform providing employer-sponsored therapy, coaching, and psychiatry services. Comparable to Apricity's therapy offerings but distributed through employer contracts rather than direct consumer channels.
- Sondermind: Hybrid in-person and online therapy practice network with a therapist-matching model and both clinic-based and virtual delivery. It is the closest analog to Apricity's hybrid model but at multi-state scale with technology-enabled operations.
- Octave: Therapy practice group operating multiple clinic locations with in-person and virtual services across individual, couples, and group therapy. Comparable to Apricity's multi-modality therapy offerings but at multi-city US scale.
Regional players
- Maple: Canadian virtual care platform providing online access to licensed healthcare providers including mental health professionals. Comparable to Apricity's DTC virtual offering but operating as a national tech platform rather than a local practice.
- Telus Health MyCare: Canadian telehealth service operated by Telus providing virtual access to therapists, doctors, and specialists. Comparable to Apricity's telehealth offering but operating nationally across Canada with broader healthcare integration.
Emerging players
- Alma: Therapist-led network providing practice management, billing, and client-matching infrastructure to independent therapy practices. Comparable to Apricity's practice operations but positioned as a B2B platform enabling other practices rather than delivering therapy directly.
- Charlie Health: Virtual intensive outpatient program (IOP) provider for teens and young adults dealing with depression, anxiety, and trauma. Comparable to Apricity's trauma and youth therapy focus but operates a higher-acuity virtual IOP model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Apricity Psychology social profiles
Digital presenceApricity Psychology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apricity Psychology leadership team
Management profileNumber of profiles
Profiles8 records
Apricity Psychology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apricity Psychology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apricity Psychology
What does Apricity Psychology do?
Apricity Psychology is a private psychology practice in Edmonton, Alberta that delivers fee-for-service psychotherapy and counselling to individuals, couples, families, and children. Services are billed per session (typically $140–$220 per 50-minute session, with EMDR sessions at $270–$330 per 80 minutes) and delivered by Registered Psychologists, Registered Provisional Psychologists, and Canadian Certified Counsellors using evidence-based modalities including EMDR, CBT, EFT, Narrative Therapy, Play Therapy, and Solution Focused Therapy.
Is Apricity Psychology a public or private company?
Apricity Psychology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apricity Psychology founded?
Apricity Psychology was founded in -1. It employs 1 to 10 people.
Where is Apricity Psychology based?
Apricity Psychology is headquartered in Edmonton, Canada, in the North America region.
How does Apricity Psychology make money?
One revenue line is on record: psychotherapy Sessions.
Who are Apricity Psychology's main competitors?
Broad incumbents on record are Talkspace, Two Chairs, BetterHelp, Lyra Health, Sondermind and Octave. Regional players are Maple and Telus Health MyCare. Emerging players are Alma and Charlie Health.
Does Apricity Psychology have an API?
No public API is recorded for Apricity Psychology.
What industry is Apricity Psychology in?
Apricity Psychology's product category is Mental Health and Psychotherapy Services. Its primary akta.pro industry code is HLALAAAH, Membership/Subscription Concierge Virtual Care. Its NAICS code is 621330.