Reetro
- Company typePrivate
- Founded-
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Reetro firmographics
Firmographics- Name
- Reetro
- Legal name
- Reetro ApS
- Website
- https://reetro.io
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Reetro industry classification
Industry- Product category
- Agile Team Collaboration Software
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- IT Incident, Problem & Change Management Platforms (HDAEALAI)
Keywords
Where Reetro is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices4 records
Markets served
Reetro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Pro Plan: Per-team subscription model at $10/month or $100/year for teams requiring advanced features including 60 team members, API integrations, anonymous retrospectives, mask cards, monthly penTest reports, advanced polls, enhanced security, and priority support.
- Subscription - Pro Unlimited: Organization-wide subscription at $49/month for unlimited teams, users, and features including AI-based advanced reporting, custom onboarding, dedicated account manager, and 24/7 priority support.
- Enterprise Custom Pricing: Custom quotation for larger organizations with specific security, compliance, and support requirements including SSO, 2FA, role-based access, data center security, and deployment options.
- Free Tier: Free forever tier offering 3 teams, 9 members each, 10 active boards per team, basic polls and health checks. Serves as top-of-funnel acquisition channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for individuals and teams just getting started |
| Subscription | Monthly | Pro tier for single team needing all features |
| Subscription | Monthly | Pro Unlimited for whole organization at fixed price |
| Subscription | Multi-year contract | Enterprise for large organizations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Reetro product offering
Product offeringCore offering
Reetro is a cloud-based SaaS platform that enables agile and scrum teams to run digital retrospective meetings, collect anonymous feedback through six card types (Text, GIF, Poll, Kudos, Draw, Action Item), manage action items across boards, and conduct team health checks and polls. The platform offers three retrospective board formats (Standard, Phased, Whiteboard) and adds AI-powered features including meeting summaries, team sentiment analysis, organizational insights, and an AI bot for facilitation. It integrates with JIRA, Azure DevOps, Confluence, MS Teams, Slack, Outlook, Gmail, and Trello.
Product overview
Reetro is a unified AI-powered retrospective and team collaboration platform offering multiple integrated modules. The core product is the Retrospective Board, available in three formats (Standard, Phased, Whiteboard) with six feedback card types. Supporting modules include Action Tracker for action item management, Health Checks & Polls for feedback collection, IceBreakers & Team Building Games for engagement, and AI-Powered Retrospectives for intelligent insights. The Enterprise tier adds SSO, 2FA, and role-based access. All modules share a common interface and data architecture, enabling teams to run comprehensive retrospectives with automation, analytics, and integrations with JIRA, Azure DevOps, Confluence, and other tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Retrospective Board
Quantifiable outcome
- 99.9% uptime in last 2 years
- +1 more outcomes
Companies that use Reetro
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles3 records
Reetro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability8 records
Feature18 records
Reetro partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- JiracoreExport action items and feedback cards directly to Jira with single click. API integration available on Pro and higher plans enabling seamless sync with project management workflows.
- Azure DevOpscoreExport retrospective action items directly into Azure DevOps for streamlined development processes and task tracking.
- ConfluencecoreExport retrospectives in Confluence-friendly formats, making it simple to store and share within teams or organizations. API integration available on Pro+ plans.
- Microsoft TeamscoreIntegrate Reetro directly into Microsoft Teams allowing retrospectives to run within the Teams platform. Send meeting notifications to Teams channels.
- SlackcoreRun retrospectives, collect feedback, and automate action items directly within Slack workspace. Send meeting notifications to Slack channels.
- StripecorePayment processing provider for handling subscriptions and payments. Stripe is used for all credit card transactions.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
Reetro competitors and assessment
Company assessmentDirect peers
- Parabol: Parabol is a purpose-built agile retrospective and team check-in tool with freemium and enterprise tiers. It is the closest direct competitor to Reetro, targeting the same scrum-master and agile-team buyer with overlapping AI summarization and action-tracking features.
- Scrumpster: Scrumpster is a free, lightweight retrospective tool targeting small agile teams and scrum masters. It competes with Reetro's free tier for self-serve adoption in the same product category.
- Retrium: Retrium is a dedicated retrospective platform for agile teams, with templates, facilitation features, and enterprise plans. It competes head-to-head with Reetro for the same scrum-master buyer and use case.
- Metro Retro: Metro Retro is an online retrospective tool focused on real-time, distributed team retrospectives. It is a comparable SaaS alternative in the same product category and similar price band as Reetro.
- EasyRetro (Ideaboardz): EasyRetro, now Ideaboardz, is one of the original retro tools used by agile teams worldwide. It overlaps directly with Reetro on retrospective templates, voting, and team collaboration.
- RetroTool: RetroTool is a lightweight, self-serve retrospective tool aimed at small agile teams. It targets the same bottom-of-funnel PLG buyer as Reetro's free and Pro tiers.
Emerging players
- Range: Range is a team check-in and meeting tool focused on status updates, health checks, and async collaboration. It overlaps with Reetro's health-checks and team-sentiment use cases from a different angle.
Broad incumbents
- Miro: Miro is a broad collaborative whiteboard platform that includes retrospective templates and integrations. It competes with Reetro as an incumbent that bundles retrospective workflows into a much larger collaboration suite.
- Atlassian (Jira): Atlassian's Jira dominates agile project management and offers retrospective templates, integrations, and an app marketplace. Reetro's Jira integration puts it inside the Atlassian ecosystem, while Jira itself is a structural competitive threat.
- Mural: Mural is an enterprise digital workspace offering retrospective facilitation as one of many use cases. It is comparable as a broader incumbent encroaching on Reetro's agile-collaboration niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Reetro compliance and trust
Trust signalCompliance4 records
Reetro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reetro leadership team
Management profileNumber of profiles
Reetro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reetro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reetro
What does Reetro do?
Reetro is a cloud-based SaaS platform that enables agile and scrum teams to run digital retrospective meetings, collect anonymous feedback through six card types (Text, GIF, Poll, Kudos, Draw, Action Item), manage action items across boards, and conduct team health checks and polls. The platform offers three retrospective board formats (Standard, Phased, Whiteboard) and adds AI-powered features including meeting summaries, team sentiment analysis, organizational insights, and an AI bot for facilitation. It integrates with JIRA, Azure DevOps, Confluence, MS Teams, Slack, Outlook, Gmail, and Trello.
Is Reetro a public or private company?
Reetro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reetro founded?
Reetro was founded in -1. It employs 1 to 10 people.
Where is Reetro based?
Reetro is headquartered in Copenhagen, Denmark, in the Europe region.
How does Reetro make money?
Four revenue lines are on record. Subscription - Pro Plan is the primary driver. The others are subscription - Pro Unlimited, enterprise Custom Pricing and free Tier.
Who are Reetro's main competitors?
Direct peers on record are Parabol, Scrumpster, Retrium, Metro Retro, EasyRetro (Ideaboardz) and RetroTool. Range is listed as an emerging player. Broad incumbents are Miro, Atlassian (Jira) and Mural.
Does Reetro have an API?
Yes. API integrations with JIRA, Azure boards, and Confluence are available on Pro and Pro Unlimited plans. Export to JIRA, Azure DevOps, and Confluence is available via API integration. The Free plan only offers single-click export functionality.
What industry is Reetro in?
Reetro's product category is Agile Team Collaboration Software. Its primary akta.pro industry code is HDAEALAI, IT Incident, Problem & Change Management Platforms. Its NAICS code is 5415 and its SIC code is 7372.