Beyond Wellness

What Beyond Wellness does

Beyond Wellness is a privately held, owner-operated CBD wellness retailer headquartered in El Dorado Hills, California, operating a single physical storefront at 4420 Town Center Blvd Ste. 130 alongside an integrated Shopify e-commerce site (thebeyondwellnessstore.com). The company sells a catalog of approximately 45 SKUs of cannabinoid-based wellness products spanning high-potency topical creams (up to 10,000 MG), topical lotions (up to 9,000 MG full spectrum), tinctures (CBD isolate, CBG isolate, full spectrum up to 12,000 MG), roll-ons, isolate powders, bath salts and bombs, fresh-baked dog treats, pet tinctures, massage oils, soy wax candles, and gift cards. Core technology centers on CO2 extraction methodology producing GMP-certified, solvent-free cannabinoid isolates, with multi-cannabinoid full-spectrum formulations leveraging the entourage effect at non-psychoactive THC levels (<0.03%) and third-party lab testing with published Certificates of Analysis for every product.

The business operates on a direct-to-consumer model with two channels: a physical retail location open daily 10am-9pm with in-person consultations and a Shopify-powered e-commerce store. Revenue is generated through one-time unit purchases across a tiered pricing structure ($6 candles to $175 tinctures) plus a single subscription line on dog treats offering 15-20% discounts for recurring delivery. Distribution is exclusively first-party — no wholesale, no third-party retail, no international shipping (U.S. addresses only). The company serves three primary consumer segments: health-conscious adults using topicals and tinctures for chronic pain, arthritis, inflammation, anxiety, and sleep issues; pet owners using fresh-baked treats and tinctures for canine mobility and wellness; and wellness/self-care enthusiasts purchasing bath products, massage oils, and candles. Customer testimonials documented use cases ranging from arthritis and fibromyalgia pain relief to multiple sclerosis symptom management, post-surgical recovery, and blood pressure management, with the site carrying approximately 183-187 customer reviews averaging 4.9/5.

The company holds a BBB A+ rating and GMP certifications for its CBD and CBG isolates. Beyond Wellness is privately held by owner Heather Brady, has no disclosed external funding, no disclosed headcount, no parent company, and no M&A activity. Geographic reach is restricted to California-based customers and U.S. domestic shipping. Customer acquisition relies on organic social (Instagram, Facebook, Twitter/X, TikTok), email and SMS marketing, farmers market presence, and customer review-driven social proof rather than paid performance marketing. The company is positioned in the premium/high-potency tier of the U.S. CBD market rather than competing on commodity isolate pricing.

Name

Beyond Wellness

Legal name

Beyond Wellness

Website

https://livebeyondcbd.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Beyond Wellness is an owner-operated, El Dorado Hills-based CBD wellness retailer selling high-potency cannabinoid topicals, tinctures, roll-ons, pet products, and isolates through a single retail store and Shopify e-commerce site, serving health-conscious consumers and pet owners.

Ownership category

akta.pro rank

Product category

CBD & Cannabinoid Wellness Products

NAICS

Health and Personal Care Retailers (456), Other Health and Personal Care Retailers (45619), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Food (Health) Supplement Retailers (456191)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRANAHAB

CBD/Hemp Topicals & Beauty Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYCRANAHAC

CBD/Hemp Wellness & Supplements Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYCRANAHAA

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYCRANAHAF

CBD/Hemp Pet Products Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

Keywords

• CBD wellness products
• Cannabinoid tinctures
• Topical CBD creams
• CBD pet products
• Full spectrum extracts

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. E-commerce Product Sales: Online direct-to-consumer sales through Shopify storefront. Products include tinctures, topical creams, lotions, roll-ons, bath salts, isolate powders, pet products, massage oils, lip balms, and candles. One-time purchase model with some subscription options for recurring deliveries.
2. Retail Storefront Sales: Physical retail location in El Dorado Hills, CA open daily 10am-9pm. Sells full product catalog with in-person consultations and farmers market presence.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Beyond Wellness manufactures and sells high-potency CBD, CBG, CBN, and Full Spectrum cannabinoid wellness products, including topical creams, lotions, roll-ons, bath salts, massage oils, tinctures, isolate powders, lip balms, candles, and pet tinctures. Products are distributed through a Shopify e-commerce store, a physical retail location in El Dorado Hills, CA, and farmers market pop-ups.

Product overview

Beyond Wellness is a CBD wellness company offering a diverse portfolio of cannabinoid-based products for humans and pets. The core product lines include high-potency topical creams (7500-10,000 MG), topical lotions (2000-9000 MG in lavender, menthol, and unscented 'Naked' formulations), tinctures (CBG, CBN, and Full Spectrum in 1000-12,000 MG potencies), roll-ons (1500-4000 MG in various essential oil blends), massage oils, and pet products. The company also offers isolate powders (CBD, CBG, Full Spectrum), bath products (salts and bombs), soy wax candles, and gift cards. Products emphasize high potency formulations utilizing full spectrum, CBD isolate, CBG isolate, and CBN isolate, with CO2 extraction methods and solvent-free processing. The company positions itself around sustainability using eco-friendly packaging and vegan formulations.

Differentiator

Problem solved

Functional benefit

Products and services

• CBD Topical Creams and Lotions

Quantifiable outcome

• 4.9/5 average rating from 187 reviews
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the online storefront. Handles payment processing, inventory management, customer accounts, and order fulfillment infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Medterra: CBD wellness brand offering isolates, topicals, sleep/calm formulations, and pet products through DTC. Similar product breadth and science-forward positioning to Beyond Wellness.
• CBDfx: DTC CBD brand with broad topical (creams, balms, roll-ons), tincture, and pet lines sold primarily through their own e-commerce storefront. Closely comparable product mix and GTM to Beyond Wellness.
• CBDistillery: Large direct-to-consumer CBD brand offering tinctures, topicals, capsules, and pet products through their own e-commerce storefront. Directly comparable business model and product mix to Beyond Wellness, though at materially larger scale.
• Lazarus Naturals: DTC CBD retailer selling tinctures, topicals, capsules, and pet products with an emphasis on high-potency, affordable formulations. Directly comparable product catalog and value-based positioning to Beyond Wellness.
• Receptra Naturals: DTC CBD brand specializing in topicals (creams, balms) and tinctures targeting athletes and chronic-pain users. Highly comparable target customer and product mix to Beyond Wellness.
• Papa & Barkley: California-based cannabinoid wellness brand with high-potency topicals, tinctures, and pet products sold via DTC and select retail. Strong geographic and category overlap with Beyond Wellness.
• Elixinol: Globally distributed CBD brand with tinctures, topicals, and capsules targeted at wellness consumers. Comparable product architecture and quality-led branding to Beyond Wellness.

Broad incumbents

• Green Roads: Established CBD wellness company selling tinctures, topicals, edibles, and pet products through DTC and pharmacy partners. Comparable product categories but broader distribution reach than Beyond Wellness.
• cbdMD: Public CBD brand offering tinctures, topicals, gummies, sleep aids, and pet products with strong DTC presence and national retail. Comparable core categories at much larger scale.
• Charlotte's Web: Market-leading CBD wellness brand with tinctures, topicals, gummies, and pet products sold across DTC and major retail. Comparable product categories and quality positioning (lab-tested, branded), but materially larger scale and broader distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/beyond_cbd
• Facebookfacebook.com/thebeyondwellnessstore
• Instagraminstagram/thebeyondwellnessstore
• TikToktiktok.com/beyond_wellness_
• LinkedInlinkedin.com/company/livebeyondcbd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beyond Wellness