What iFootpath does

iFootpath operates as a referral and traffic-acquisition gateway that directs users to AllTrails, a consumer-facing outdoor trail discovery and navigation platform. iFootpath.com functions as an affiliate-style entry point, while the substantive product — AllTrails — is a GPS-based trail navigation and mapping platform built for outdoor enthusiasts including hikers, campers, runners, and trail adventurers. The platform is distributed globally via iOS App Store, Google Play, and a web interface, with QR-code-based mobile acquisition from the website.

AllTrails' core technology includes GPS-based trail navigation, live activity tracking with recaps and sharing, offline map downloads for trails and parks worldwide, a custom route builder, and curated trail collections. The platform is supported by a community-contributed content layer of trail reviews, photos, and ratings, and the company has registered trademarks for ALLTRAILS, FIND YOUR OUTSIDE, PLUS, and PEAK. AllTrails monetizes primarily through a two-tier subscription model (PLUS and PEAK), offering premium features such as advanced trail planning, offline maps, and exclusive deals on outdoor gear. A secondary monetization stream is co-branded trail collections with consumer brands (Sweetgreen, Costa, T-Mobile, REI, Hoka) and destination marketing organizations (Visit Florida, Wyoming Office of Tourism, Maine Tourism, Destination DC, Discover Puerto Rico). The company is organized as AllTrails, LLC, a privately held entity founded in 2010 and headquartered in the United States.

Name

iFootpath

Legal name

AllTrails, LLC

Website

https://ifootpath.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

iFootpath is a referral gateway that directs users to AllTrails, a GPS-based trail discovery and navigation platform serving outdoor enthusiasts with offline maps, route planning, and community-driven trail information.

Ownership category

akta.pro rank

Product category

Outdoor Navigation and Trail Mapping

NAICS

Scenic and Sightseeing Transportation, Land (4871)

akta.pro primary industry

Hiking, Trekking & Mountain Guiding (THAJABAA)

akta.pro secondary industries

Consumer Navigation & Turn-by-Turn Apps (BPAMANAA), Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB)

Keywords

• Trail navigation
• Hiking maps
• Outdoor recreation
• Offline GPS
• Activity tracking

Headquarters

HQ city

Bracknell

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Subscription Membership (AllTrails): AllTrails generates revenue through subscription tiers (Plus and Peak) offering premium features such as exclusive deals on outdoor gear, advanced trail planning tools, and enhanced map features

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

iFootpath operates as a referral gateway that directs users to AllTrails, a GPS-based trail navigation and mapping platform for outdoor enthusiasts. The platform provides trail guides, maps, live activity tracking, offline map downloads, and custom route building tools for hiking, camping, and running. Users can explore trails, parks, cities, and points of interest worldwide, record activities, and access community-driven trail reviews and ratings.

Differentiator

Problem solved

Functional benefit

Brands

• AllTrails PLUS: Premium membership tier offering enhanced trail features and exclusive deals
• AllTrails PEAK

Products and services

• iFootpath Referral Site

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor.

• SweetgreenminorGTM or Marketing PartnerSweetgreen partnered with AllTrails for the 'Summer is Outside' trail collection featuring 40 curated trails. This partnership promotes healthy outdoor eating combined with outdoor activity exploration.
• CostaminorGTM or Marketing PartnerCosta eyewear brand partnered with AllTrails for the 'Waterfront Adventures' collection featuring 22 coastal trails with water views in the Southeast US.
• T-MobileminorGTM or Marketing PartnerT-Mobile partnered with AllTrails for the 'Sunrise and Sunset Hikes in US National Parks' collection featuring 15 trails. Partnership highlights connectivity for outdoor adventures.
• REIminorGTM or Marketing PartnerREI partnered with AllTrails for the 'Going Ultralight: Backpacking trails across the US' collection featuring 30 backpacking trails, combining outdoor retail with trail discovery.
• HokaminorGTM or Marketing PartnerHoka running footwear brand partnered with AllTrails for the 'Setting the Pace: Trail running in LA, NYC, & Chicago' collection featuring 30 urban trail running routes.
• Visit FloridaminorGTM or Marketing PartnerFlorida's official tourism organization partnered with AllTrails for the 'Florida Favorites: Scenic Trails Locals Love' collection featuring 20 local trails in Florida.
• Wyoming Office of TourismminorGTM or Marketing PartnerWyoming's tourism board partnered with AllTrails for the 'Wyoming Weekends: Top Trails & Sights' collection featuring 40 trails showcasing Wyoming attractions.
• Discover Puerto RicominorGTM or Marketing PartnerPuerto Rico's destination marketing organization partnered with AllTrails for the 'Hike Boricua: Trails in Puerto Rico' collection featuring 14 trails across the island.
• Maine TourismminorGTM or Marketing PartnerMaine's tourism organization partnered with AllTrails for the 'Forged by Nature: Hiking in Maine' collection featuring 22 trails showcasing Maine's outdoor beauty.
• Destination DCminorGTM or Marketing PartnerWashington DC's tourism organization partnered with AllTrails for the 'There's Only One DC: Washington's iconic trails' collection featuring 22 trails in the DC area.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Runkeeper: GPS run-tracking app with route discovery and community features; comparable to AllTrails on running/cycling tracking and route planning.
• Strava: GPS-based activity tracking app widely used by runners and cyclists with route discovery and community features; directly overlaps AllTrails on trail/running use cases with stronger social engagement.
• Komoot: Outdoor route planning and navigation app for hiking, biking, and trail running with offline maps and curated recommendations; mirrors AllTrails' core product on hiking and trail navigation.
• Gaia GPS: Backcountry and hiking navigation app focused on detailed topographic and offline maps; closely comparable to AllTrails for serious hikers and outdoor adventurers.
• Hiking Project: Trail database and hiking-focused discovery platform (part of the REI/MTB Project network); directly comparable as a curated, community-driven hiking trail resource.
• Outdooractive: European outdoor trail and route platform with hiking, biking, and mountaineering content; overlaps AllTrails in trail discovery and navigation, especially in EMEA.
• Wikiloc: Community-driven trail and outdoor route sharing platform with global coverage; competes directly on UGC trail discovery and reviews.

Broad incumbents

• MapMyRun: Under Armour-owned running and activity tracking platform; overlaps AllTrails on running routes and activity recording within a broader fitness portfolio.
• Apple Maps: iOS-default navigation app with curated trail content (e.g., AllTrails partnership) and built-in offline maps; competes as a free, pre-installed alternative.
• Google Maps: Default consumer navigation app with growing trail and hiking features and free offline maps; represents the biggest platform-level substitute for AllTrails' navigation layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/alltrails
• Facebookfacebook.com/AllTrails
• LinkedInlinkedin.com/company/ifootpath
• Instagraminstagram.com/alltrails
• TikToktiktok.com/@alltrails

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iFootpath