DAZA

What DAZA does

DAZA (大智), operating through Shenzhen Dazhi Innovation Technology Co., Ltd., is a Shenzhen-headquartered automotive electronics manufacturer specializing in high-definition dashcams, connected cloud-mirror devices, and OEM-fitted vehicle-specific dashcams. The company sells a layered product portfolio spanning entry-level universal dashcams (G225, G271, G516, G601 priced RMB 199-549), premium single-lens dashcams (G330 at RMB 549), dual-lens and rearview-mirror units (G822 at RMB 299, A80 at RMB 799), vehicle-specific OEM-style units (M01 at RMB 1,680), 4G/3G connected cloud mirrors (N91, N96, G869, G866, G862, G863), and a 360° panoramic driving recorder system with 4-channel 1080P star-level cameras and seamless image stitching. Underlying technology centers on 16MP-class HD CMOS sensors, six-layer all-glass lenses with blue coating, Ambarella/MediaTek/Allwinner SoCs, 4G/Wi-Fi connectivity, mobile app control, ADAS, voice control, and G-SENSOR-based collision detection.

The company operates a vertically integrated model with an 30,000+ sqm manufacturing base in Shenzhen (8 high-speed SMT lines, 12 assembly lines, 3M+ unit annual capacity), R&D centers in Shenzhen, Hong Kong, Shanghai, Beijing, Taipei, and Germany, and a ~200-engineer engineering team. It monetizes through three channels: (1) consumer/aftermarket sales via Tmall/JD flagship stores and a nationwide dealer/distributor and 4S-store network, (2) OEM/ODM supply to automotive brands including Haval, JAC, BMW, Audi, Toyota, Honda, Nissan, Ford, Hyundai, Kia, Jaguar, Land Rover, and Volvo, and (3) overseas distribution through 60+ overseas branches serving 140+ countries. Product-line extensions include Android in-car infotainment/navigation platforms, electronic rearview mirror (CMS) modules, and in-cabin fragrance systems, signaling a broader "front-cabin electronics" adjacency beyond pure dashcams.

The company traces its origins to Hong Kong in 2001 and began China operations in 2002 with HK$15 billion in founding capital, listed on China's NEEQ in December 2016 (stock code 839975 — the first listed dashcam technology company in mainland China), and most recently opened a Guangdong subsidiary in Huicheng District in May 2024 to deepen its automotive industry chain presence. Claims made in the company's own promotional materials (e.g., "China's #1 HD dashcam brand," 10M+ global customers) are not independently verified in the input data.

Name

DAZA

Legal name

深圳市大智创新科技股份有限公司

Website

https://daza168.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

DAZA (大智) is a Shenzhen-based automotive electronics manufacturer producing HD dashcams, 4G connected cloud mirrors, 360° panoramic recorders, and OEM-fitted vehicle-specific dashcams for consumer, automotive supplier, and 140+ country overseas channels.

Ownership category

akta.pro rank

Product category

Automotive Electronics

NAICS

Automotive Parts and Accessories Retailers (441330)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Electronics & Infotainment Accessories Manufacturing (Audio/Navigation/Dash Cams/Alarms/Remote Start) (IMACANAH)

Keywords

• Automotive dashcams
• Car electronics
• Vehicle OEM
• Connected car
• Car navigation

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. 行车记录仪产品销售: 生产销售各类行车记录仪产品，包括专车专用型、通用型、云镜型、360全景型等，通过经销商和电商渠道销售
2. OEM/ODM贴牌生产: 为汽车品牌提供原厂配套行车记录仪的ODM服务，包括为哈弗、江淮等品牌代工生产
3. 车载DVD导航及影音系统: 车载影音系统、智能液晶仪表等产品线

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

DAZA designs, manufactures, and sells automotive electronics products, with its core offering being a broad lineup of HD dashcams, connected smart rearview-mirror cloud mirrors (4G/3G), 360-degree panoramic driving recorders, vehicle-specific OEM dashcams, and Android in-vehicle navigation/infotainment systems. The company serves both end consumers through its own-brand online stores (Tmall, JD) and automotive OEMs through factory-matched hidden dashcam supply, producing more than 3 million units per year at its 30,000+ square meter Shenzhen facility for distribution across 100+ countries.

Product overview

DAZA (大智) is a Shenzhen-based automotive electronics company specializing in dashcams and connected car devices. The product portfolio is organized across four main categories: (1) Standard/general-purpose dashcams including the G330 flagship, G516 universal, T01 automotive-grade, and legacy A-series models (A60, A80); (2) Smart rearview mirror dashcams (后视镜行车记录仪) such as the G822 dual-lens model; (3) LTE/3G-connected cloud mirror smart devices (车联网云镜) including the N96 and N91 flagship cloud mirrors, G869 'King' 4G octa-core model, G866 'Erlang God' 4G mirror, N90 'Supreme' full-screen model, and G863/G862 3G smart mirrors; (4) 360-degree panoramic driving recorder systems; (5) Vehicle-specific OEM-style dashcam sub-brands (专车专用) covering Toyota, Honda, Nissan, Ford, Audi, BMW, Hyundai, Kia, Jaguar, Land Rover, and Volkswagen; and (6) Android in-car infotainment/navigation systems plus electronic rearview mirror (CMS) and fragrance modules under the 前装座仓电子 category. The company also operates an ODM (original design manufacturing) division.

Differentiator

Problem solved

Functional benefit

Products and services

• G516 Original-Vehicle Universal Dashcam

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• 台湾知名IC公司coreTechnology or Integration · 1 January 20062006年在上海成立软件研发基地并与台湾知名IC公司联合研发，掌握了芯片核心技术，进一步提高了产品的性能
• 长城汽车（哈佛品牌）coreOEM/ Whitelabel/ Licensing Partner为哈佛品牌提供原厂配套行车记录仪，产品型号涵盖哈佛系列多款车型
• 江淮汽车coreOEM/ Whitelabel/ Licensing Partner强强联合，江淮原厂行车记录仪合作

Scale indicators11 records

Recent moves15 records

Expansion highlights6 records

Direct peers

• Thinkware: Korean premium dashcam maker with global distribution. Competes with DAZA's higher-end universal dashcams (G330, T01) and shares the vehicle-specific OEM-style positioning, though more weighted to North America, Europe, and Korea.
• VIOFO: Specialist dashcam maker with global online distribution. Competes with DAZA in the value-to-mid-tier universal HD dashcam segment with similar sensor and lens specifications.
• 70mai: Xiaomi-backed Chinese dashcam and connected-car electronics brand. Competes head-to-head with DAZA in the Chinese aftermarket HD dashcam and smart rearview mirror categories, with overlapping price bands and similar feature roadmaps (4G, ADAS, app control).
• Nextbase: UK-based dashcam specialist and European market leader. Comparable product categories (universal HD dashcams, rear-view mirror variants) and similar premium positioning to DAZA's flagship G-series.
• BlackVue (Pittasoft): Premium Korean dashcam brand with strong global footprint. Comparable to DAZA's premium cloud-mirror and connected dashcam SKUs, with similar emphasis on HD imaging, cloud connectivity, and ADAS features.
• DDPai (盯盯拍): China-focused dashcam specialist with strong presence in consumer e-commerce channels (Tmall/JD) and connected mirror products. Directly comparable product portfolio, pricing, and go-to-market motion to DAZA's aftermarket business.
• JADO (捷渡): Chinese smart rearview mirror and dashcam brand. Overlaps directly with DAZA's cloud mirror (N96, N91, G869) and dual-lens dashcam SKUs in the same Chinese aftermarket channels.

Broad incumbents

• Garmin: Global navigation and consumer electronics incumbent that has expanded into dashcams. Overlaps with DAZA in GPS/navigation, ADAS, and HD recording but as part of a much broader automotive, marine, and wearables portfolio.
• Philips Automotive: Global consumer electronics brand with a dashcam line. Comparable product feature set (HD, wide-angle, WiFi) but operates as one category within a much larger automotive lighting and accessories portfolio.

Emerging players

• 360 (Qihoo 360) Dashcam: Chinese internet security/IoT company that markets connected dashcams under the 360 brand. Comparable on smart/connected dashcam features and Chinese e-commerce distribution, but a non-specialist entrant rather than a dedicated dashcam incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAZA