Misha Rudrastyh Digital

What Misha Rudrastyh Digital does

Misha Rudrastyh Digital is a sole proprietorship operated by Individual Entrepreneur Mikhail Rudrastykh, focused on building commercial WordPress and WooCommerce plugins. The company maintains a catalog of more than 20 plugins covering conditional shipping and payments, WooCommerce order and inventory synchronization across both standalone sites and WordPress Multisite networks, multisite media management, user sync, content crossposting, and a suite of Gutenberg blocks (carousel, taxonomy filter, search filter, maps, load more). Underlying technology is PHP-based WordPress plugin development with Gutenberg block components built in React, plus REST API integration (used by Simple WP Crossposting with Application Passwords authentication) and Multisite network administration tooling. All plugin source code is released under the GPLv2-or-later license, consistent with WordPress ecosystem norms.

The business makes money through three channels: premium plugin licenses (sold directly on rudrastyh.com with 14-day or 1-year support and update windows, auto-renew enabled by default, refunds within 14 days), custom WordPress/WooCommerce development services performed directly by the founder, and a paid Gutenberg Block Development video course with source code. Go-to-market is product-led and self-serve: free versions of the plugins are distributed through the official WordPress Plugin Repository for organic discovery, while premium versions, licenses, and the course are sold through rudrastyh.com. The founder supplements this with an extensive SEO-driven tutorial blog, WordCamp conference speaking, and online/offline WordPress teaching. The company is bootstrapped with no disclosed funding, operates from Georgia, and serves a global, predominantly SMB customer base that includes both individual developers and WooCommerce store owners using WordPress Multisite networks.

Name

Misha Rudrastyh Digital

Legal name

Individual Entrepreneur Mikhail Rudrastykh

Website

https://rudrastyh.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Misha Rudrastyh Digital is a bootstrapped, solo-operated WordPress plugin business run by Mikhail Rudrastykh, selling 20+ commercial plugins and a Gutenberg block development course that serve WordPress developers, WooCommerce store owners, and Multisite network administrators globally.

Ownership category

akta.pro rank

Product category

WordPress Plugins (WooCommerce, Multisite, and Gutenberg extensions)

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

akta.pro secondary industry

ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)

Keywords

• WordPress plugin development
• WooCommerce extensions
• WordPress Multisite tools
• Gutenberg block plugins
• WordPress development tutorials

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Premium WordPress Plugin Licenses: Premium plugin sales with support and updates. Licenses are sold with either 14-day or 1-year support periods. After the support period expires, customers must renew their license to continue receiving support and updates. Automatic renewal is enabled by default for subscriptions.
2. Custom WordPress/WooCommerce Development: Custom development services for WordPress or WooCommerce websites offered directly by Mikhail Rudrastykh.
3. Gutenberg Block Development Course: Paid video course for learning Gutenberg block development, with source files available for purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Misha Rudrastyh Digital develops, sells, and maintains a portfolio of more than 20 commercial WordPress plugins covering WooCommerce shipping/payments, order and inventory synchronization, WordPress Multisite management, media library organization, Gutenberg block development, and content crossposting. In addition to software, the company offers free developer tools (SQL query generators and an unserialize utility), a paid Gutenberg Block Development video course, custom WordPress/WooCommerce development services, and an extensive free tutorial blog aimed at WordPress developers and site administrators.

Product overview

Misha Rudrastyh Digital is a WordPress developer offering a portfolio of commercial plugins and free developer tools. The core product line includes WooCommerce extensions (conditional shipping/payments, order sync, inventory sync, variation swatches) and WordPress Multisite tools (shared media library, crossposting, user sync, site duplication). The company also offers Gutenberg block plugins (carousel, search filter, taxonomy filter, maps, load more) and Simple Fields for meta box creation. Developer tools include an unserialize utility and SQL query generators. Educational offerings include a paid Gutenberg Block Development course covering block creation, dynamic blocks, and the Interactivity API.

Differentiator

Problem solved

Functional benefit

Products and services

• Simple Conditional Shipping and Payments WooCommerce plugin that restricts or allows payment and shipping methods based on parameters such as cart total, weight, product or category, customer country, postcode, date/time, user role, coupons, and tags/brands, aimed at WooCommerce store owners.
• Simple WP Crossposting Plugin for syncing posts, pages, custom post types, and WooCommerce products between standalone WordPress sites using the WordPress REST API with Application Password authentication, including optional media file synchronization.
• Simple Multisite Crossposting Plugin for crossposting content between sites within a WordPress Multisite network, supporting posts, pages, WooCommerce products, and pattern synchronization.
• Multisite Shared Media Library Plugin that converts the media library of a specific site in a WordPress Multisite network into a network-wide shared media library accessible across all sites.
• Simple Media Library Folders Plugin that adds folder and subfolder organization to the WordPress media library, with support for importing folder structures from other media folder plugins.
• Order Sync for WooCommerce Plugin for synchronizing WooCommerce orders across multiple separate sites, with automatic coupon creation and bulk sync actions from the Orders page.
• Multisite Order Sync for WooCommerce Plugin for synchronizing WooCommerce orders across sites within a WordPress Multisite network, with WooCommerce webhooks support and both automatic and manual sync modes.
• WooCommerce Multisite Global Cart Plugin that provides a shared shopping cart across sites in a WordPress Multisite network, with improved network session handling.
• Simple Taxonomy Filter Block Gutenberg block plugin that adds product collection filtering for WooCommerce, supporting product category, tag, and brand filters and integrating with the Product Collection block.
• Simple Carousel Block Gutenberg block plugin for creating image carousels and sliders in the WordPress Block Editor.
• Simple Google Maps Block Gutenberg block plugin for embedding Google Maps in WordPress posts and pages.
• Simple Load More Block Gutenberg block plugin that adds a load-more button for paginated content in the WordPress Block Editor.
• Simple Search Filter Block Gutenberg block plugin for creating search-based content filters in the WordPress Block Editor.
• Duplicate Site for WordPress Multisite Plugin for duplicating WordPress sites within a Multisite network.
• Inventory Sync for WooCommerce Plugin for synchronizing WooCommerce inventory across multiple sites or stores.
• Duplicate SKU Stock Sync Plugin for managing duplicate SKU stock synchronization in WooCommerce.
• Multisite Indexer Plugin for indexing content across sites in a WordPress Multisite network.
• Simple Fields Plugin for creating custom meta boxes and options pages in WordPress without coding, providing a PHP-based alternative to Gutenberg sidebar development.
• Simple Mailchimp Sync Plugin for synchronizing WordPress data with the Mailchimp email marketing service.
• Simple User Sync Plugin for synchronizing WordPress users across multiple standalone sites.
• Simple Multisite User Sync Plugin for synchronizing users across WordPress Multisite network sites.
• Simple Variation Swatches for WooCommerce Plugin for displaying WooCommerce product variation options as visual swatches (colors, images) instead of dropdown menus.
• Bulk Edit Variations for WooCommerce Plugin for bulk-editing WooCommerce product variations.
• Conditional Attributes for WooCommerce Plugin for adding conditional logic to WooCommerce product attributes.
• SQL Queries to Change WordPress Site Domain Free online developer tool that generates SQL queries for changing a WordPress site's domain when moving sites between domains.
• SQL Queries to Change WordPress Database Prefix Free online developer tool that generates SQL queries for changing WordPress database table prefixes for security purposes.
• Unserialize Tool Free online developer tool for parsing PHP serialized strings using var_dump() or print_r(), with results displayed as JavaScript objects in the browser console.
• Gutenberg Block Development Course Paid video course on creating custom Gutenberg blocks using @wordpress/create-block, @wordpress/scripts, block.json, dynamic blocks, the Interactivity API, and AI-assisted block development; includes source code.
• Custom WordPress and WooCommerce Development Custom development services for WordPress or WooCommerce websites offered directly by founder Mikhail Rudrastykh.

Quantifiable outcome

• Plugins released since 2012 with regular updates (several plugins updated within days/weeks of each other)

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MemberPress: MemberPress is a leading premium WordPress membership plugin vendor operating on the same commercial-license + subscription support model, selling directly to WordPress site owners and developers.
• IconicWP: IconicWP is a boutique WooCommerce plugin vendor offering premium extensions for shipping, products, and checkout — the same niche as Misha Rudrastyh Digital's WooCommerce-focused portfolio, with a similar solo/small-team premium plugin business model.
• Brainstorm Force (Astra): Brainstorm Force builds the Astra WordPress theme and a suite of premium plugins and starter templates, exemplifying a multi-product premium WordPress commercial ecosystem with cross-sell dynamics similar to Misha Rudrastyh's plugin suite.
• WP Overnight: WP Overnight develops premium WooCommerce plugins (PDF Invoices, WooCommerce Email Customizer, Follow-Up Emails), serving the same SMB-to-mid-market WooCommerce merchant segment with a comparable premium-plugin commercialization model.
• LearnDash: LearnDash is a premium WordPress LMS plugin company with a similar product-led growth model — selling commercial plugins via direct website checkout with recurring licenses, and targeting professional/agency WordPress users.
• WPForms: WPForms is a top-grossing premium WordPress form plugin with a freemium + license + addon-extension model that closely parallels the way Misha Rudrastyh Digital monetizes free core plugins with paid premium tiers.
• SkyVerge: SkyVerge is a well-known WooCommerce plugin development shop (now part of GoDaddy) historically focused on shipping, payments, and checkout extensions — the same WooCommerce sub-categories where Misha Rudrastyh Digital competes.

Emerging players

• Elementor: Elementor is a leading WordPress site builder and Gutenberg competitor, offering premium block-based page-building plugins; it competes for the same WordPress developer/design budget and overlaps on Gutenberg block functionality.

Broad incumbents

• Yoast: Yoast is the most established premium WordPress plugin brand (Yoast SEO), offering a comparable premium-plugin + subscription-update + educational content (Yoast SEO Academy) model, but at significantly larger scale.
• Automattic: Automattic owns WordPress.com, WooCommerce, and Jetpack — the broader ecosystem on which all of Misha Rudrastyh Digital's products are built. As a platform incumbent, Automattic shapes the rules of distribution (WordPress.org repo) and could absorb plugin functionality into first-party offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/rudrastyh
• LinkedInlinkedin.com/company/misharudrastyhdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Misha Rudrastyh Digital