Livewire IT
Livewire IT is a privately held Australian managed service provider founded in 2006, delivering managed IT support, cybersecurity, Microsoft 365 administration, backup and disaster recovery, and cloud hosting to small and medium businesses across Australia.
- Company typePrivate
- Founded2006
- HeadquartersBrighton, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Livewire IT does
Livewire IT is a privately held Australian managed service provider (MSP) headquartered in South Brighton, South Australia, founded in 2006. The firm delivers proactive IT management, 24/7 security operations, cybersecurity, backup and disaster recovery, and Microsoft 365 administration to small and medium businesses primarily in South Australia with a stated Australia-wide service footprint. Its core technology stack is built on multi-vendor integrations — Datto for BCDR, Kaseya Quote Manager for procurement, RocketCyber and PRTG for monitoring, Fortinet and WatchGuard for firewalls, Duo and LastPass for identity — supplemented by a South Australia-based Private Cloud for customers requiring local data residency.
The company operates a Managed Services Agreement (MSA) subscription model on a monthly billing cadence with quote-based pricing, complemented by one-time hardware and software resale through its Kaseya-powered online store (store.livewireit.net.au). Recurring revenue is anchored in proactive IT support contracts with unlimited remote helpdesk hours, while non-recurring revenue comes from hardware sales and project-based work. The customer base is distributed across at least nine verticals including accounting, agriculture, financial services, insurance, manufacturing, professional services, wine/POS, recruitment, and early childhood learning, with SMBs as the primary segment.
The firm is led by Managing Director Simon Duffield and operates with a 1-10 employee team, consistent with a boutique regional MSP. Go-to-market is sales-led through direct engagement, supported by an Australian partner network, SEO, LinkedIn, and referral channels. No external institutional funding, acquisitions, or parent company affiliations are disclosed.
Livewire IT firmographics
Firmographics- Name
- Livewire IT
- Legal name
- Livewire IT
- Website
- https://livewireit.net.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Livewire IT is a privately held Australian managed service provider founded in 2006, delivering managed IT support, cybersecurity, Microsoft 365 administration, backup and disaster recovery, and cloud hosting to small and medium businesses across Australia.
- Ownership category
- akta.pro rank
Where Livewire IT is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Livewire IT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- Managed Services: Monthly or annual subscription-based managed services agreements providing proactive IT support, monitoring, security management, and helpdesk services. Includes unlimited business hours remote support, 24/7 server and network monitoring, backup and recovery, and firewall management.
- Hardware & Software Supply: One-time sales of IT peripherals including servers, workstations, laptops, and accessories. Cost-effective pricing with rapid delivery and expert installation and setup services.
- Cloud Solutions & 3CX PBX Hosting: VOIP and cloud hosted telephony services with 24/7 monitoring. Data centre hosting and co-location services for secure and efficient data management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Managed Services Agreement (MSA) with monthly subscription model providing cost predictability |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Livewire IT product offering
Product offeringCore offering
Livewire IT provides managed IT services for businesses, including proactive network, application, infrastructure, and security administration delivered through subscription-based Managed Services Agreements. Core offerings include a 24x7 Security Operations Center, Cyber Security & Compliance, Backup & Disaster Recovery, Support & Helpdesk, VOIP & Cloud Hosted Telephony, and Microsoft 365 management, complemented by an online hardware and software procurement store.
Product overview
Livewire IT is an Australian managed service provider (MSP) based in Adelaide, South Australia, founded in 2006. The company offers a unified portfolio of managed IT services centered around proactive IT support, cybersecurity, and cloud solutions. The core offerings include Managed Services with 24x7 Security Operations Center monitoring, Cyber Security & Compliance, Backup & Disaster Recovery (BCDR), Support & Helpdesk, and VOIP & Cloud Hosted Telephony. These core services are complemented by add-on modules including Microsoft 365 & Workstation Management, Full SaaS Monitoring & Remediation, 3CX Phone Systems, Datacentre Hosting & Co-location Services, In-house Penetration & Vulnerability Testing, Security & Awareness Simulations, Firewall & WAN Management, and Private Cloud solutions. The company also operates an online procurement store (store.livewireit.net.au) powered by Kaseya Quote Manager for hardware and software resale, including products from brands like Zotac (mini PCs/barebone systems) and Zebra (barcode scanners, printers, mobile computers).
Differentiator
Problem solved
Functional benefit
Products and services
- Managed Services Subscription-based Managed Services Agreement (MSA) providing proactive IT management and maintenance, unlimited remote hours support, 24/7 server and network monitoring, and ongoing technical support for businesses across Australia.
- 24x7 Security Operations Center Round-the-clock SOC offering continuous monitoring, threat detection, and management of IT systems and infrastructure to ensure optimal performance and faster issue resolution for managed clients.
- Cyber Security & Compliance Security services that protect systems, users, networks, and applications from digital attacks through threat monitoring, response, and 24/7 protocol enforcement for business clients.
- Backup & Disaster Recovery (BCDR) Business continuity service that securely stores critical data, duplicates it in remote locations, and restores it quickly to minimize downtime and data loss in a disaster event.
- Support & Helpdesk Helpdesk service providing troubleshooting, issue resolution, and ongoing technical support to keep business IT operations running smoothly.
- VOIP & Cloud Hosted Telephony Hosted 3CX PBX telephony service combining call clarity, seamless system integration, advanced features (call forwarding, voicemail-to-email), scalability, and 24/7 monitoring for business clients.
- Hardware & Software Supply Online procurement store supplying IT peripherals including servers, workstations, laptops, and accessories, with member pricing, rapid delivery, and optional installation and setup services.
- NBN, Fibre & 5G Connectivity Managed NBN, fibre, and 5G internet connectivity service delivered with end-to-end setup, ongoing support, scalability, and reliable performance for Australian businesses.
- Private Cloud (South Australia) Dedicated private cloud infrastructure hosted in South Australia, providing a single organisation with enhanced control, security, and customization of compute resources.
- Datacentre Hosting & Co-location Services Data centre hosting and co-location services provided through Australian facilities (partnered with YourDC) for secure and efficient data management.
- In-house Penetration & Vulnerability Testing In-house security testing service that identifies and addresses vulnerabilities through penetration tests, security assessments, and audits to keep business environments secure.
- Security & Awareness Simulations Employee security training service using simulated phishing and scam campaigns to protect clients from email-based threats and deliver actionable remediation insights.
Companies that use Livewire IT
Customer profileSegments10 records
Ideal customer profiles3 records
Livewire IT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Livewire IT partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- DattocoreDatto provides business continuity and disaster recovery solutions. Livewire IT integrates Datto services as part of their backup and BCDR offerings to ensure critical data is safely stored and can be quickly restored.
- KaseyacoreKaseya provides IT management software platform. Livewire IT uses Kaseya Quote Manager for their online store and integrates Kaseya solutions into their managed services delivery.
- MicrosoftcoreMicrosoft partner providing Microsoft 365 services, Azure solutions, and related Microsoft technologies. Livewire IT specializes in Microsoft 365 Stack implementation and management.
- FortinetcoreFortinet provides cybersecurity solutions including firewalls and network security. Livewire IT offers firewall and WAN management services using Fortinet technology.
- WatchGuard TechnologiesmajorWatchGuard provides network security and intelligence solutions. Integrated into Livewire IT's security offerings for comprehensive protection.
- 3CXcore3CX is a VoIP phone system provider. Livewire IT is a 3CX Partner Program member, providing hosted PBX services and phone system setup for clients.
- RocketCybermajorRocketCyber provides cybersecurity monitoring services. Integrated into Livewire IT's SOC offerings for threat detection and response.
- PRTGmajorPRTG provides network monitoring solutions. Used by Livewire IT for 24/7 server and network monitoring services.
- Duo SecuritymajorDuo provides multi-factor authentication and secure access solutions. Integrated into Livewire IT's cybersecurity offerings.
- YourDCmajorYourDC provides data center services in Australia. Partnered with Livewire IT for datacentre hosting and co-location services.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Livewire IT competitors and assessment
Company assessmentDirect peers
- BlueCrystal IT: Smaller Australian MSP offering managed IT, cybersecurity, and cloud services to SMBs — direct peer at similar scale, comparable service mix, and overlapping target customers.
- Brennan IT: Large Australian managed services provider offering managed IT, cloud, security, and BCDR to SMB and mid-market clients across Australia — a direct competitor in the same product category and customer base.
- The Missing Link: Australian MSP/MSSP delivering managed IT, cybersecurity, and cloud services to SMB and enterprise — competing head-to-head with Livewire in the Australian SMB managed services and SOC market.
- Macquarie Cloud Services: Australian cloud hosting and managed services provider offering datacenter, private cloud, and managed IT — overlapping with Livewire's cloud hosting, BCDR, and private cloud offerings, with similar data-residency positioning.
- Somerville Group: Australian managed IT, cloud, and communications provider serving SMBs nationally — direct competitor with a similar full-stack MSP + VoIP/telephony bundle.
Emerging players
- Pax8: Global cloud distributor and enablement platform for MSPs — not a direct MSP but competes indirectly by enabling other MSPs to deliver managed cloud (M365, Azure) services more efficiently than a small operator like Livewire can in-house.
- NinjaOne: RMM/endpoint management platform widely used by SMB MSPs — competes for the RMM layer that Livewire currently sources from Kaseya, and increasingly enables smaller MSPs to deliver managed services at lower cost.
Broad incumbents
- Dialog Information Technology: Australian IT services firm providing managed services, infrastructure, and security across SMB to enterprise — broader portfolio but competes for managed services contracts in the same verticals.
- Datacom: Large Australia/NZ IT services and managed services provider covering cloud, cybersecurity, BCDR, and managed IT — broader portfolio than Livewire but competes for the same Australian SMB/mid-market managed services deals.
- TPG Telecom (Business IT Services): Major Australian telco offering managed network, connectivity, and cloud services to business customers — adjacent incumbent competing for the same SMB IT services wallet, especially around connectivity and managed WAN.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Livewire IT social profiles
Digital presenceLivewire IT financial estimates
Financial estimateRevenue estimate
Valuation estimate
Livewire IT leadership team
Management profileNumber of profiles
Profiles1 record
Livewire IT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Livewire IT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Livewire IT
What does Livewire IT do?
Livewire IT provides managed IT services for businesses, including proactive network, application, infrastructure, and security administration delivered through subscription-based Managed Services Agreements. Core offerings include a 24x7 Security Operations Center, Cyber Security & Compliance, Backup & Disaster Recovery, Support & Helpdesk, VOIP & Cloud Hosted Telephony, and Microsoft 365 management, complemented by an online hardware and software procurement store.
Is Livewire IT a public or private company?
Livewire IT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Livewire IT founded?
Livewire IT was founded in 2006. It employs 1 to 10 people.
Where is Livewire IT based?
Livewire IT is headquartered in Brighton, Australia, in the Oceania region.
How does Livewire IT make money?
Three revenue lines are on record. Managed Services are the primary driver. The others are hardware & Software Supply and cloud Solutions & 3CX PBX Hosting.
Who are Livewire IT's main competitors?
Direct peers on record are BlueCrystal IT, Brennan IT, The Missing Link, Macquarie Cloud Services and Somerville Group. Emerging players are Pax8 and NinjaOne. Broad incumbents are Dialog Information Technology, Datacom and TPG Telecom (Business IT Services).
Does Livewire IT have an API?
No public API is recorded for Livewire IT.