Emovur WhatsApp Business API

What Emovur WhatsApp Business API does

Emovur is an India-based digital marketing and SaaS company operating under the legal entity Audentrix Private Limited and headquartered in Bengaluru. Its core product is a WhatsApp Business API platform delivered as an official Meta Tech Partner, providing Indian and international businesses with bulk messaging, chatbot automation, WhatsApp Flows (in-chat forms), catalogue/e-commerce integration, a multi-agent Team Inbox, broadcast journeys, and webhook-based integrations. The company differentiates on a 0% markup pricing model on Meta's WhatsApp conversation charges and bundles white-glove onboarding in its ₹1,999/month Advanced plan, undercutting competitors such as Wati, AiSensy, Interakt, Gallabox, and Gupshup.

The platform architecture combines Meta's official WhatsApp Business API infrastructure with a chat layer built on the open-source Chatwoot project, augmented by proprietary modules for bots, flows, broadcasts, insights, and a webhook builder. Emovur has extended its SaaS surface beyond WhatsApp with a Google Business Profile (GBP) Management Tool offering AI-generated review responses, local SEO tracking, competitor insights, and bulk post publishing. AI capabilities — including bot replies, agent suggestions in the Team Inbox, and generative review responses — are feature-layer rather than core differentiators, with no proprietary model disclosed.

Commercially, Emovur operates a product-led growth motion via a self-serve portal at app.emovur.com alongside sales-assisted enterprise onboarding and a 100+ global reseller partner network spanning 10+ countries. Revenue is generated through freemium-to-paid subscription tiers (free plan and ₹1,999/month Advanced plan), usage-based pass-through of Meta's WhatsApp conversation charges, and complementary digital marketing services (SEO, social media, PPC, creative, strategy, and development). The company claims 10,000+ platform users, 120+ named clients (including Doosan Bobcat India, RNS Motors, and Technobind), and 50M+ messages delivered, and appears to be bootstrapped with no external funding rounds disclosed.

Name

Emovur WhatsApp Business API

Legal name

Audentrix Private Limited

Website

https://emovur.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Emovur is a Bengaluru-based digital marketing agency and SaaS company that provides an official Meta-partner WhatsApp Business API platform — featuring bulk messaging, chatbots, flows, catalogue integration, and a multi-agent inbox — plus a Google Business Profile management tool, serving SMBs and mid-market businesses across India and 10+ countries.

Ownership category

akta.pro rank

Product category

Conversational Messaging Platform

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Custom Computer Programming Services (541511), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), Appointment Scheduling & Service Dispatch Support (BPAAABAO)

Keywords

• WhatsApp Business API
• Conversational messaging platform
• Chatbot automation software
• Customer engagement platform
• Digital marketing services

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. WhatsApp Business API Subscription: Monthly subscription plans for WhatsApp Business API access. Includes Advanced plan at ₹1,999/month with unlimited contacts, custom attributes, tags, and agents even in Starter plan. Revenue generated from subscription fees plus Meta's conversation charges passed through at 0% markup.
2. Conversation Charges: Meta conversation charges for WhatsApp messages. Marketing conversations at ₹0.865 and Utility conversations at ₹0.115. Company offers 0% markup on conversation charges as a key differentiator.
3. Dedicated Onboarding Services: 1-1 white-glove onboarding, pilot implementation and training included with Advanced plan. Enterprise-level dedicated onboarding available at ₹14,999 for competitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Emovur provides an official Meta Tech Partner WhatsApp Business API platform enabling businesses to send bulk messages, build chatbots, automate customer journeys, and manage multi-agent WhatsApp communications at 0% markup on Meta conversation charges. The company also offers an AI-powered Google Business Profile management tool and a portfolio of digital marketing agency services including SEO, social media marketing, PPC advertising, creative, strategy/consulting, and web development.

Product overview

Emovur is a digital marketing and SaaS company operating as a Meta Official Partner, offering two core products: the WhatsApp Business API Platform and the Google Business Profile (GBP) Management Tool. The WhatsApp Business API Platform is a modular system comprising Team Inbox (multi-agent chat management with AI integration), Bot (automated chatbot responses), WhatsApp Flows (interactive in-chat forms), E-commerce catalogue integration, Broadcast messaging (single and automated journey sequences), WhatsApp Templates, Insights analytics, and webhook-based Integrations for third-party connectivity. The platform charges 0% markup on WhatsApp conversation rates. The GBP Management Tool is an AI-powered standalone platform for managing local business listings across Google with reputation management, competitor analysis, and bulk posting. Complementary to these SaaS products, Emovur provides digital marketing services including Strategy & Consulting, Creative Services, PPC Advertising, Social Media Marketing, SEO & Organic Growth, and Development Services.

Differentiator

Problem solved

Functional benefit

Brands

• WhatsApp Business API Platform: Official WhatsApp Business API provider in India with 0% markup on conversation charges, offering bulk messaging, chatbot building, and customer journey automation.
• GMB Management Tool

Products and services

• WhatsApp Business API Platform

Quantifiable outcome

• 60% faster service booking for automotive service centers
• +11 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature12 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Meta (Facebook)coreTechnology or IntegrationEmovur is an official Meta Tech Partner providing WhatsApp Business API solutions. As a certified partner, Emovur enables businesses to access official WhatsApp Business API features including bulk messaging, chatbot automation, and Meta-compliant template messaging.
• Facebook and Google (Advertising Partners)minorGTM or Marketing PartnerEmovur uses Facebook and Google advertising services for retargeting and remarketing purposes when customers give consent, helping drive customer acquisition through paid digital channels.

Scale indicators7 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Infobip: Global CPaaS leader offering WhatsApp Business API as part of a wider omnichannel messaging, contact center, and customer engagement platform.
• Twilio: Global cloud communications platform offering WhatsApp Business API via Twilio Messaging, with significantly broader product portfolio and enterprise scale than Emovur.

Direct peers

• Zoko: WhatsApp commerce and marketing platform targeting Shopify brands with broadcasts, automation, and shared inbox — overlapping customer segment with Emovur.
• Gallabox: India-focused WhatsApp Business API and conversational commerce platform serving D2C and SMBs with shared inbox, broadcasts, and Shopify integration.
• Wati: India- and Hong Kong-based WhatsApp Business API platform offering shared inbox, broadcasts, chatbots, and ecommerce flows — directly comparable product and target market to Emovur.
• QuickReply.ai: India-based WhatsApp Business API and conversational AI platform used by D2C brands for automated customer support, broadcasts, and Shopify integration.
• AiSensy: Indian WhatsApp Business API provider with similar pricing-led positioning, chatbot builder, and shared team inbox for SMBs and enterprises.
• DoubleTick: Indian WhatsApp Business API solution with team inbox, broadcasts, and ecommerce features targeting SMBs and direct-to-consumer brands.
• Interakt: Jio Haptik-owned WhatsApp Business API platform targeting Indian SMBs and enterprises with shared inbox, campaigns, and ecommerce integrations.
• Gupshup: Well-funded conversational messaging platform with WhatsApp Business API offering, chatbot framework, and enterprise APIs at greater scale than Emovur.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/emovur_official
• Facebookfacebook.com/emovur.official
• LinkedInlinkedin.com/company/emovur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emovur WhatsApp Business API