DoubleTick
DoubleTick is a WhatsApp Business API platform that centralizes multi-number conversations, AI agents, broadcasting, and CX governance for enterprises. Operated by Apport Software Solutions, it serves businesses globally across BFSI, travel, and commerce with compliance-grade SaaS.
- Company typePrivate
- Founded2021
- HeadquartersMumbai, India
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What DoubleTick does
DoubleTick is an enterprise WhatsApp Business API platform operated by Apport Software Solutions Private Limited, an Indian private limited company incorporated in 2021 and headquartered in Mumbai. The platform is positioned as an "Agentic AI Operating System for WhatsApp at Scale" that centralizes multiple WhatsApp business numbers, departments, and conversations into a single command center. Named enterprise customers span financial services (Piramal Finance, AU Small Finance Bank), travel (MakeMyTrip), and adjacent regulated verticals, with the company claiming thousands of global business customers and marquee case studies showing outcome metrics such as 50% reduction in turnaround time, 70% faster conversions, and 90% reduction in relationship-manager response time.
The platform is built on the WhatsApp Business API and Meta Business Manager integration, with six modular components: Unified Inbox (multi-number team collaboration with AI summaries, notes, and hierarchical roles), AI Agents (24/7 autonomous conversational agents trained on business knowledge), Bot Studio (no-code workflow automation), Multi-Number Broadcasting (segmented campaigns with conditional filters and CTWA ad tracking), AI CX Governance (real-time SLA, sentiment, and compliance monitoring), and Enterprise Analytics. Supporting infrastructure includes a public REST API with webhooks and developer documentation, native iOS and Android applications, and integrations with Salesforce, HubSpot, Zoho, LeadSquared, Bitrix24, Shopify, CleverTap, Zapier, Pabbly, WooCommerce, and IndiaMART. The company holds ISO 27001, GDPR, and SOC 2 compliance certifications, supports 500+ WhatsApp numbers per account, and was named Meta Emerging Technology Partner of the Year.
DoubleTick runs a B2B SaaS model with subscription plans on monthly, quarterly, yearly, and multi-year terms, supplemented by pass-through Meta conversation and template message charges. Go-to-market is enterprise-led via direct field sales with demo-led conversion, supplemented by a Channel Partner Program for resellers and integrators, plus a self-serve product-led growth surface (web app, mobile apps, free WhatsApp chat-link and QR generators). The company has 101–250 employees, no disclosed external funding rounds, and serves horizontal business units — marketing, sales, and customer service/operations teams — with multi-year enterprise contracts anchoring the top of the customer base.
DoubleTick firmographics
Firmographics- Name
- DoubleTick
- Legal name
- Apport Software Solutions Private Limited
- Website
- https://doubletick.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DoubleTick is a WhatsApp Business API platform that centralizes multi-number conversations, AI agents, broadcasting, and CX governance for enterprises. Operated by Apport Software Solutions, it serves businesses globally across BFSI, travel, and commerce with compliance-grade SaaS.
- Ownership category
- akta.pro rank
DoubleTick industry classification
Industry- Product category
- Conversational CRM / WhatsApp Business API Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Telephone Call Centers (56142), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industries
- Upsell/Cross-sell & Customer Expansion Calling (BPAAADAF), Call Center/Telemarketing & Outbound Customer Engagement (MPAAAIAN)
Keywords
Where DoubleTick is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
DoubleTick business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Monthly, quarterly, yearly, and multi-year subscription plans for platform access. Subscriptions renew automatically unless cancelled in writing. All services rendered are non-refundable. Subscription fee does not include Meta conversation charges or template message charges.
- Conversation Charges: Per-conversation costs charged by Meta Platforms for WhatsApp messages. Rates vary by destination country. DoubleTick passes through Meta's pricing with no markup control.
- Template Message Charges: Additional charges from Meta for template messages sent outside the 24-hour conversation window, separate from subscription fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise plans with advanced features for large organizations |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
DoubleTick product offering
Product offeringCore offering
DoubleTick is a SaaS platform built on the WhatsApp Business API that centralizes multiple business phone numbers, teams, and conversations into a unified team inbox with AI-powered automation, multi-number broadcasting, chatbots, voice calling, and CX governance. It enables enterprises to manage WhatsApp-based sales, marketing, and customer support workflows at scale, with native CRM/e-commerce integrations and enterprise-grade security compliance.
Product overview
DoubleTick is an Agentic AI Operating System for WhatsApp at scale, built by Apport Software Solutions Private Limited. The platform operates as a comprehensive WhatsApp Business API solution that centralizes multiple phone numbers, departments, and conversations into a unified command center. The product portfolio centers on the DoubleTick Platform as the core offering, supported by six integrated modules: Unified Inbox (team collaboration), AI Agents (autonomous customer handling), Automation/Bot Studio (no-code workflow builder), Broadcasting (multi-number campaign management), AI Governance (real-time CX monitoring), and AI Analytics (enterprise reporting). Additional products include AI Suite (AI Chat Summary, AI Custom Field, AI Writing Assistance), AI Voice Calling (WhatsApp voice calls with transcription), WhatsApp Team Inbox, WhatsApp Enterprise, WhatsApp Chatbot, WhatsApp Flows, WhatsApp Forms, and free tools (WhatsApp Chat Link Generator, WhatsApp QR Code Generator). The platform integrates with major CRMs (HubSpot, Salesforce, Zoho, LeadSquared, Bitrix24), iPaaS tools (Zapier, Pabbly), e-commerce (Shopify, WooCommerce), and communication platforms. DoubleTick offers native mobile apps for iOS and Android, a comprehensive public API for developer integration, and operates as a Meta Emerging Technology Partner.
Differentiator
Problem solved
Functional benefit
Products and services
- DoubleTick Platform Core SaaS platform built on the WhatsApp Business API that centralizes multiple business phone numbers, departments, and conversations into a unified command center with AI-powered automation, broadcasting, chatbots, voice calling, CX governance, and analytics for enterprise marketing, sales, and support teams.
- WhatsApp Business API Official WhatsApp Business API platform integration enabling businesses to leverage WhatsApp's official business API for customer communication at scale, with Meta Business Manager integration and BSP capabilities.
- WhatsApp Chatbot AI-powered chatbot solution for WhatsApp enabling automated customer interactions, lead capture, and 24/7 support without human intervention.
- WhatsApp Enterprise Enterprise-tier WhatsApp Business API solution with advanced security (ISO 27001, GDPR, SOC 2), compliance features, hierarchical team management, SLA tracking, and scalable multi-number management for large organizations.
- WhatsApp Team Inbox Shared team inbox product enabling collaborative WhatsApp customer service across multiple agents and phone numbers with role-based access, advanced filters, notes, and chat/call summaries.
- WhatsApp Flows WhatsApp-native form and flow builder for creating interactive customer experiences within WhatsApp conversations, supporting lead capture and structured data collection.
- WhatsApp Forms WhatsApp-native form solution for capturing customer data and leads directly within WhatsApp conversations, enabling structured data input within chat flows.
- AI Voice Calling AI-powered voice calling feature for WhatsApp enabling outbound business-to-customer calls with call transcription and summarization capabilities.
- DoubleTick Mobile App Dedicated mobile application for iOS and Android (Google Play and Apple App Store) enabling team members to manage WhatsApp operations on the go, 24/7, with full inbox access and team management capabilities.
- WhatsApp Chat Link Generator Free tool for generating clickable WhatsApp chat links that open a WhatsApp conversation with a pre-filled message to a business number.
- WhatsApp QR Code Generator Free tool for generating QR codes that link to WhatsApp Business accounts for easy customer contact and lead generation.
Quantifiable outcome
- 50% reduction in turnaround time and 70% faster conversions for financial services
- +2 more outcomes
Companies that use DoubleTick
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
DoubleTick technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability11 records
Feature7 records
DoubleTick partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- HubSpotcoreCRM integration partner enabling automated workflows and journeys based on lead stage. Real-time sync of customer and team data with bi-directional data flow.
- SalesforcecoreCRM integration enabling automated workflows and data synchronization with Salesforce CRM platform.
- ZohocoreCRM integration partner for automated workflows and customer data synchronization.
- LeadSquaredcoreMarketing automation and CRM integration partner with dedicated integration documentation.
- ZapiercoreIntegration via Zapier for connecting DoubleTick with 5000+ applications and automating workflows.
- MetaflagshipCore WhatsApp Business API technology provider and partner. DoubleTick is Meta Emerging Technology Partner of the Year. Platform is built on WhatsApp Business API and Meta Business Manager integration.
- QuickSellcorePart of the same SAAS product suite as QuickSell, designed to meet diverse needs of modern businesses. DoubleTick and QuickSell together form a comprehensive sales and communication platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
DoubleTick competitors and assessment
Company assessmentDirect peers
- Wati: Wati is a WhatsApp Business API platform offering shared inbox, broadcasts, chatbots, and CRM integrations — directly competing with DoubleTick across the same SMB and enterprise WhatsApp engagement use cases, particularly strong in APAC and India.
- AiSensy: AiSensy is an India-based WhatsApp Business API provider with shared team inbox, bulk messaging, chatbots, and Click-to-WhatsApp ad campaigns — competing head-to-head with DoubleTick for Indian SMB and mid-market WhatsApp marketing customers.
- Interakt (by Jio Haptik): Interakt is a WhatsApp Business API solution from Jio Haptik offering shared inbox, automation, broadcasts, and CRM integrations — directly comparable to DoubleTick across SMB and enterprise WhatsApp customer engagement, with stronger backing from Reliance Jio.
- Gupshup: Gupshup is a conversational AI platform with deep WhatsApp Business API capabilities, AI agents, and multi-channel messaging — competing with DoubleTick at the enterprise and platform level, particularly for AI-driven customer engagement at scale.
- Yellow.ai: Yellow.ai provides an AI-first customer experience automation platform with strong WhatsApp and multi-channel support, autonomous agents, and enterprise governance — overlapping with DoubleTick's AI Agents, AI Governance, and enterprise positioning.
- Haptik: Haptik (a Reliance Jio company) builds enterprise conversational AI platforms with WhatsApp and multi-channel support, AI agents, and CX analytics — competing with DoubleTick in the same enterprise AI/WhatsApp CX category.
- Verloop.io: Verloop.io is a customer support automation platform with WhatsApp Business API support, AI chatbots, and agent assist features — comparable to DoubleTick for support-led and conversational AI use cases, particularly in India and the Middle East.
- 360dialog: 360dialog is a WhatsApp Business API solution provider focused on enabling businesses and resellers to access the official WhatsApp API with a partner-driven model — directly comparable to DoubleTick as a WhatsApp-native BSP for SMBs and partners.
Broad incumbents
- Twilio: Twilio is a large-scale cloud communications platform that offers the WhatsApp Business API alongside SMS, voice, and other channels — a broad incumbent competing with DoubleTick primarily in larger enterprise and developer-led WhatsApp integrations.
- Bird (formerly MessageBird): Bird is a multi-channel customer communication platform offering WhatsApp Business API alongside SMS, email, and voice — competing with DoubleTick in the broader CPaaS/conversational engagement space, especially for enterprise and European customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
DoubleTick compliance and trust
Trust signalCompliance3 records
DoubleTick financial estimates
Financial estimateRevenue estimate
Valuation estimate
DoubleTick leadership team
Management profileNumber of profiles
Profiles1 record
DoubleTick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DoubleTick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DoubleTick
What does DoubleTick do?
DoubleTick is a SaaS platform built on the WhatsApp Business API that centralizes multiple business phone numbers, teams, and conversations into a unified team inbox with AI-powered automation, multi-number broadcasting, chatbots, voice calling, and CX governance. It enables enterprises to manage WhatsApp-based sales, marketing, and customer support workflows at scale, with native CRM/e-commerce integrations and enterprise-grade security compliance.
Is DoubleTick a public or private company?
DoubleTick is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DoubleTick founded?
DoubleTick was founded in 2021. It employs 101 to 250 people.
Where is DoubleTick based?
DoubleTick is headquartered in Mumbai, India, in the Asia region.
How does DoubleTick make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are conversation Charges and template Message Charges.
Who are DoubleTick's main competitors?
Direct peers on record are Wati, AiSensy, Interakt (by Jio Haptik), Gupshup, Yellow.ai, Haptik, Verloop.io and 360dialog. Broad incumbents are Twilio and Bird (formerly MessageBird).
Does DoubleTick have an API?
Yes. DoubleTick offers a comprehensive public API that enables developers to integrate with and automate WhatsApp Business communication workflows. The REST API supports multiple endpoint categories: Outgoing Messages (template, text, video, audio, image, document, location, interactive buttons/lists/carousels), Chat Messages (export, retrieve), Chats (fetch inbox), Broadcast Groups (send, create, delete, manage), Templates (create, delete, edit, get), Customers (details, assign tags/fields, block/unblock, assign team members), Team Members (assign/unassign from chats, logout), Wallet (balance), Teams (get, change hierarchy), Roles, Media (upload), Webhooks (register, get, delete, edit), Notes (CRUD operations), Embed (chat conversation), Quick Replies (CRUD), Collaborators (add/remove), Agent status, WhatsApp Group management (create, get info, update settings, list, get participants), WhatsApp Calls (create outgoing, accept incoming, decline/end, reconnect, ping, get permissions). The API uses REST architecture with webhook-based event delivery for real-time updates. Documentation available at docs.doubletick.io with developer portal at learn.doubletick.io. Base URL for public APIs: https://public.doubletick.io/ Developer documentation is at docs.doubletick.io.
What industry is DoubleTick in?
DoubleTick's product category is Conversational CRM / WhatsApp Business API Platform. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of BPAAADAF, Upsell/Cross-sell & Customer Expansion Calling. Its NAICS code is 51821 and its SIC code is 7370.