Emovur WhatsApp Business API
Emovur is a Bengaluru-based digital marketing agency and SaaS company that provides an official Meta-partner WhatsApp Business API platform — featuring bulk messaging, chatbots, flows, catalogue integration, and a multi-agent inbox — plus a Google Business Profile management tool, serving SMBs and mid-market businesses across India and 10+ countries.
- Company typePrivate
- Founded2017
- HeadquartersBengaluru, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Emovur WhatsApp Business API does
Emovur is an India-based digital marketing and SaaS company operating under the legal entity Audentrix Private Limited and headquartered in Bengaluru. Its core product is a WhatsApp Business API platform delivered as an official Meta Tech Partner, providing Indian and international businesses with bulk messaging, chatbot automation, WhatsApp Flows (in-chat forms), catalogue/e-commerce integration, a multi-agent Team Inbox, broadcast journeys, and webhook-based integrations. The company differentiates on a 0% markup pricing model on Meta's WhatsApp conversation charges and bundles white-glove onboarding in its ₹1,999/month Advanced plan, undercutting competitors such as Wati, AiSensy, Interakt, Gallabox, and Gupshup.
The platform architecture combines Meta's official WhatsApp Business API infrastructure with a chat layer built on the open-source Chatwoot project, augmented by proprietary modules for bots, flows, broadcasts, insights, and a webhook builder. Emovur has extended its SaaS surface beyond WhatsApp with a Google Business Profile (GBP) Management Tool offering AI-generated review responses, local SEO tracking, competitor insights, and bulk post publishing. AI capabilities — including bot replies, agent suggestions in the Team Inbox, and generative review responses — are feature-layer rather than core differentiators, with no proprietary model disclosed.
Commercially, Emovur operates a product-led growth motion via a self-serve portal at app.emovur.com alongside sales-assisted enterprise onboarding and a 100+ global reseller partner network spanning 10+ countries. Revenue is generated through freemium-to-paid subscription tiers (free plan and ₹1,999/month Advanced plan), usage-based pass-through of Meta's WhatsApp conversation charges, and complementary digital marketing services (SEO, social media, PPC, creative, strategy, and development). The company claims 10,000+ platform users, 120+ named clients (including Doosan Bobcat India, RNS Motors, and Technobind), and 50M+ messages delivered, and appears to be bootstrapped with no external funding rounds disclosed.
Emovur WhatsApp Business API firmographics
Firmographics- Name
- Emovur WhatsApp Business API
- Legal name
- Audentrix Private Limited
- Website
- https://emovur.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Emovur is a Bengaluru-based digital marketing agency and SaaS company that provides an official Meta-partner WhatsApp Business API platform — featuring bulk messaging, chatbots, flows, catalogue integration, and a multi-agent inbox — plus a Google Business Profile management tool, serving SMBs and mid-market businesses across India and 10+ countries.
- Ownership category
- akta.pro rank
Emovur WhatsApp Business API industry classification
Industry- Product category
- Conversational Messaging Platform
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Custom Computer Programming Services (541511), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
- akta.pro secondary industries
- Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), Appointment Scheduling & Service Dispatch Support (BPAAABAO)
Keywords
Where Emovur WhatsApp Business API is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Emovur WhatsApp Business API business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- WhatsApp Business API Subscription: Monthly subscription plans for WhatsApp Business API access. Includes Advanced plan at ₹1,999/month with unlimited contacts, custom attributes, tags, and agents even in Starter plan. Revenue generated from subscription fees plus Meta's conversation charges passed through at 0% markup.
- Conversation Charges: Meta conversation charges for WhatsApp messages. Marketing conversations at ₹0.865 and Utility conversations at ₹0.115. Company offers 0% markup on conversation charges as a key differentiator.
- Dedicated Onboarding Services: 1-1 white-glove onboarding, pilot implementation and training included with Advanced plan. Enterprise-level dedicated onboarding available at ₹14,999 for competitors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Entry-level WhatsApp API access |
| Subscription | Monthly | Advanced Plan - ₹1,999/month |
| Usage-based | Pay-as-you-go | Marketing Conversation Charges |
| Usage-based | Pay-as-you-go | Utility Conversation Charges |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Emovur WhatsApp Business API product offering
Product offeringCore offering
Emovur provides an official Meta Tech Partner WhatsApp Business API platform enabling businesses to send bulk messages, build chatbots, automate customer journeys, and manage multi-agent WhatsApp communications at 0% markup on Meta conversation charges. The company also offers an AI-powered Google Business Profile management tool and a portfolio of digital marketing agency services including SEO, social media marketing, PPC advertising, creative, strategy/consulting, and web development.
Product overview
Emovur is a digital marketing and SaaS company operating as a Meta Official Partner, offering two core products: the WhatsApp Business API Platform and the Google Business Profile (GBP) Management Tool. The WhatsApp Business API Platform is a modular system comprising Team Inbox (multi-agent chat management with AI integration), Bot (automated chatbot responses), WhatsApp Flows (interactive in-chat forms), E-commerce catalogue integration, Broadcast messaging (single and automated journey sequences), WhatsApp Templates, Insights analytics, and webhook-based Integrations for third-party connectivity. The platform charges 0% markup on WhatsApp conversation rates. The GBP Management Tool is an AI-powered standalone platform for managing local business listings across Google with reputation management, competitor analysis, and bulk posting. Complementary to these SaaS products, Emovur provides digital marketing services including Strategy & Consulting, Creative Services, PPC Advertising, Social Media Marketing, SEO & Organic Growth, and Development Services.
Differentiator
Problem solved
Functional benefit
Brands
- WhatsApp Business API Platform: Official WhatsApp Business API provider in India with 0% markup on conversation charges, offering bulk messaging, chatbot building, and customer journey automation.
- GMB Management Tool
Products and services
- WhatsApp Business API Platform
Quantifiable outcome
- 60% faster service booking for automotive service centers
- +11 more outcomes
Companies that use Emovur WhatsApp Business API
Customer profileNamed customers12 records
Segments9 records
Ideal customer profiles3 records
Emovur WhatsApp Business API technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature12 records
Emovur WhatsApp Business API partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Meta (Facebook)coreEmovur is an official Meta Tech Partner providing WhatsApp Business API solutions. As a certified partner, Emovur enables businesses to access official WhatsApp Business API features including bulk messaging, chatbot automation, and Meta-compliant template messaging.
- Facebook and Google (Advertising Partners)minorEmovur uses Facebook and Google advertising services for retargeting and remarketing purposes when customers give consent, helping drive customer acquisition through paid digital channels.
Scale indicators7 records
Recent moves1 record
Expansion highlights6 records
Emovur WhatsApp Business API competitors and assessment
Company assessmentBroad incumbents
- Infobip: Global CPaaS leader offering WhatsApp Business API as part of a wider omnichannel messaging, contact center, and customer engagement platform.
- Twilio: Global cloud communications platform offering WhatsApp Business API via Twilio Messaging, with significantly broader product portfolio and enterprise scale than Emovur.
Direct peers
- Zoko: WhatsApp commerce and marketing platform targeting Shopify brands with broadcasts, automation, and shared inbox — overlapping customer segment with Emovur.
- Gallabox: India-focused WhatsApp Business API and conversational commerce platform serving D2C and SMBs with shared inbox, broadcasts, and Shopify integration.
- Wati: India- and Hong Kong-based WhatsApp Business API platform offering shared inbox, broadcasts, chatbots, and ecommerce flows — directly comparable product and target market to Emovur.
- QuickReply.ai: India-based WhatsApp Business API and conversational AI platform used by D2C brands for automated customer support, broadcasts, and Shopify integration.
- AiSensy: Indian WhatsApp Business API provider with similar pricing-led positioning, chatbot builder, and shared team inbox for SMBs and enterprises.
- DoubleTick: Indian WhatsApp Business API solution with team inbox, broadcasts, and ecommerce features targeting SMBs and direct-to-consumer brands.
- Interakt: Jio Haptik-owned WhatsApp Business API platform targeting Indian SMBs and enterprises with shared inbox, campaigns, and ecommerce integrations.
- Gupshup: Well-funded conversational messaging platform with WhatsApp Business API offering, chatbot framework, and enterprise APIs at greater scale than Emovur.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Emovur WhatsApp Business API social profiles
Digital presenceEmovur WhatsApp Business API financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emovur WhatsApp Business API leadership team
Management profileNumber of profiles
Profiles1 record
Emovur WhatsApp Business API funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emovur WhatsApp Business API M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emovur WhatsApp Business API
What does Emovur WhatsApp Business API do?
Emovur provides an official Meta Tech Partner WhatsApp Business API platform enabling businesses to send bulk messages, build chatbots, automate customer journeys, and manage multi-agent WhatsApp communications at 0% markup on Meta conversation charges. The company also offers an AI-powered Google Business Profile management tool and a portfolio of digital marketing agency services including SEO, social media marketing, PPC advertising, creative, strategy/consulting, and web development.
Is Emovur WhatsApp Business API a public or private company?
Emovur WhatsApp Business API is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Emovur WhatsApp Business API founded?
Emovur WhatsApp Business API was founded in 2017. It employs 11 to 50 people.
Where is Emovur WhatsApp Business API based?
Emovur WhatsApp Business API is headquartered in Bengaluru, India, in the Asia region.
How does Emovur WhatsApp Business API make money?
Three revenue lines are on record. WhatsApp Business API Subscription is the primary driver. The others are conversation Charges and dedicated Onboarding Services.
Who are Emovur WhatsApp Business API's main competitors?
Broad incumbents on record are Infobip and Twilio. Direct peers are Zoko, Gallabox, Wati, QuickReply.ai, AiSensy, DoubleTick, Interakt and Gupshup.
Does Emovur WhatsApp Business API have an API?
Yes. Emovur provides public APIs for programmatic WhatsApp messaging operations. The platform offers a Send Template Message API that enables developers to send template messages from CRM or custom software/tools. API endpoints are generated for each approved template through the dashboard (Dashboard -> WhatsApp -> Templates -> View/Edit Webhook details). The API supports: static media messages with dynamic variables, dynamic media URLs (with public secure URLs), and CTA buttons with dynamic URLs. Receiver numbers use format: <mobile number> (e.g., +917411223344). Response includes messaging_product, contacts (input and wa_id), and message status. Additional APIs include: Initiate Broadcast API (accessed via Dashboard -> WhatsApp -> Broadcast -> Broadcast Journey -> Webhook details), and Webhook integration for Flows responses and order updates. API logs are available at Dashboard -> WhatsApp -> Account -> Developers -> API Logs, tracking message initiation time, template name, recipient number, delivery status, and response details. Developers can create custom webhooks at Dashboard -> WhatsApp -> Integration to capture data from third-party software and automate message delivery. Developer documentation is at support.emovur.com/developers/api-documentation.
What industry is Emovur WhatsApp Business API in?
Emovur WhatsApp Business API's product category is Conversational Messaging Platform. Its primary akta.pro industry code is MPAAAAAC, Brand Campaign & Integrated Communications Agencies, with a secondary code of BPAAABAN, Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations. Its NAICS code is 541810 and its SIC code is 7310.