Maastricht Sport

What Maastricht Sport does

Maastricht Sport is the municipal sports and movement execution organization of Gemeente Maastricht (Municipality of Maastricht), Netherlands. It operates as an arm of the local government (legal entity Gemeente Maastricht) and is headquartered at Discusworp 4 in the Geusseltbad building. Its mandate is to enable all inhabitants of Maastricht to sport and move throughout their lives. The organization serves a broad cross-section of the city's population — children and youth (Gym Extra, Vangnet Sport & Bewegen), adults and seniors (Beweeg Bewust, Valpreventie), people with disabilities (Iedereen Kan Sporten Zuid-Limburg), people distant from the labor market (FIT&GO), schools and kindcentra (Gezond Kindcentrum in Beweging, Gezond VO in Beweging), and local sports clubs (Clubondersteuning).

The portfolio combines program delivery, facility operations, and partnership orchestration. Core programs include the school-anchored Gezond Kindcentrum in Beweging (deployed across 25 kindcentra with 17 combination functionaries and ~60+ sport student interns), the 12-week adult exercise intervention Beweeg Bewust (delivered via healthcare referrals from MUMC+, GPs, and GLI coaches), the Valpreventie fall-prevention program (run through 15+ physiotherapy practices), FIT&GO (labor-market reintegration via Sociale Zaken and Annex BV), and inclusive sports via IKS Zuid-Limburg. Supporting infrastructure includes municipal sports facility rental (gymnasiums, sports halls, outdoor fields, swimming pool at Geusseltbad), the Beweeg in Maastricht digital portal, and the Good2Move app — a child-facing tool for self-reviewing recorded movement exercises.

The business model is predominantly publicly funded and access-driven rather than fee-driven. Most programs are free for target populations (children 4-12, adults 65+ with elevated fall risk, patients with healthcare referrals, people distant from the labor market). Commercial revenue is limited to sports facility rentals, structured as transaction fees with both unit (per-hour / forfait) and subscription (seasonal user discount) pricing tiers, with rates not publicly disclosed. Distribution is omnichannel: direct-to-consumer via website and social media, sales-led for facility bookings, and community-led via referrals from schools, healthcare providers, and social services. The organization operates exclusively in the Netherlands (Maastricht), with a workforce of 51-100 employees plus an extensive intern pipeline from VISTA College and CIOS (~80-90 placements per year). Strategic positioning is reinforced by the inclusion of Gezond Kindcentrum in Beweging in the municipal coalition agreement 2026-2030 and by national recognition in LO Magazine and on SBS6/Net5.

Name

Maastricht Sport

Legal name

Gemeente Maastricht

Website

https://maastrichtsport.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Maastricht Sport is the municipal sports organization of Gemeente Maastricht, Netherlands, operating sports facilities and delivering free movement, health, and inclusion programs to residents of all ages via schools, healthcare partners, and local clubs.

Ownership category

akta.pro rank

Product category

Municipal Sports and Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Vocational Rehabilitation Services (624310)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

akta.pro secondary industries

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Athletics Facilities & Venue Management (EDALAIAL)

Keywords

• Municipal sports services
• Sports facility management
• Community health programs
• Youth movement programs
• Inclusive sports participation

Headquarters

HQ city

Maastricht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Sports Facility Rentals: Revenue generated from renting municipal sports facilities including gymnasiums, sports halls, and outdoor sports parks to individuals, clubs, and organizations through an online reservation system.
2. Program Fees: Some programs like Beweeg Bewust are free for participants (with healthcare provider referral), while Gym Extra is provided free to children aged 4-12. Valpreventie courses are free for those meeting risk criteria.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Maastricht Sport is the municipal sports organization for the city of Maastricht, operated by Gemeente Maastricht, that delivers sports and movement programs for residents of all ages and manages the city's public sports facilities. Its core offerings include child/youth health programs (Gezond Kindcentrum in Beweging, Gezond VO in Beweging, Gym Extra), adult health interventions (Beweeg Bewust, Valpreventie), labor-market reintegration (FIT&GO), sports club support (Clubondersteuning), inclusive sports for people with disabilities (IKS), and rental of municipal sports facilities (gymnasiums, sports halls, outdoor parks, swimming pool) via a web-based reservation system.

Product overview

Maastricht Sport operates as a municipal sports organization offering a comprehensive portfolio of sports programs and services for residents of all ages. The core offerings include Gezond Kindcentrum in Beweging and Gezond VO in Beweging (school-based health and movement programs), Beweeg Bewust (adult exercise intervention), Valpreventie (senior fall prevention), FIT & GO (labor market reintegration), Clubondersteuning (club support), and Gym Extra (motor development for children). Supporting infrastructure includes sport accommodation rental services and the Beweeg in Maastricht digital portal. The organization also offers inclusive sports programs like Iedereen Kan Sporten and technology-enabled solutions including the Good2Move app for children's movement education.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Children in Maastricht achieve 75 minutes of moderate to intense physical activity per school day vs. 55 minute European average
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Huis voor de Sport LimburgcoreImplementation/ SI/ Consulting Partner · 1 January 2026Implementation partner for Iedereen Kan Sporten (IKS) program in Maastricht, working closely with Maastricht Sport and local partners to support people with disabilities in sports participation.
• Fontys Sport & BewegencoreStrategic or Co-development Partner · 1 January 2014Long-standing partnership since 2014 for scientific research, development and evaluation of the Gezond Kindcentrum in Beweging program. Fontys Move to Be research institute conducts annual monitoring and provides evidence-based insights.
• VISTA CollegecoreStrategic or Co-development PartnerSupplies approximately 60+ sport student interns annually who work as combination functionaries at kindcentra, contributing to program delivery while gaining practical experience.
• MosaLiracoreStrategic or Co-development PartnerEducational foundation integrating Gezond Kindcentrum in Beweging within their schools, with combination functionaries providing customized programs.
• Stichting kom LerencoreStrategic or Co-development PartnerEducational foundation facilitating implementation of healthy lifestyle programs within their schools in cooperation with Maastricht Sport.
• MIK & SpelenderwijsminorStrategic or Co-development PartnerChildcare organization integrating movement and nutrition programs in their daycare locations, developing activities contributing to young children's motor development.
• Samen SpelenminorStrategic or Co-development PartnerOrganization working with Maastricht Sport to integrate inclusive movement programs in kindcentra so every child can participate in sports and play.
• JOGG / GGD Zuid-LimburgcoreStrategic or Co-development PartnerCoordinates initiatives around healthy nutrition and movement within schools. Connects different partners to realize a healthy learning and living environment.
• Stichting Maastricht Vitale StadcoreStrategic or Co-development PartnerSupports collaboration between partners within the program and assists with execution of health initiatives together with Maastricht Sport.
• Various physiotherapy practices (15+)coreImplementation/ SI/ Consulting Partner15 physiotherapy practices in Maastricht deliver the Valpreventie program, coordinated by Maastricht Sport. Includes Fysio Zuyd, Envida, Fysiotherapie Heer, ICL Fysio, Fysio Annadal, Cerfontaine-van der Loop, and others.
• Beweeghuis / MUMC+coreStrategic or Co-development PartnerHealthcare network connecting medical specialists, GPs, physiotherapists and movement coaches. Refers patients to Maastricht Sport for Beweeg Bewust program. Recognized nationally as example of care-sports integration.
• Various healthcare providers and GLI coachescoreChannel Partner/ Reseller/ DistributorMultiple healthcare providers refer patients to Beweeg Bewust including MUMC+ departments (oncological rehabilitation, cardiac rehabilitation, rheumatology, orthopedics), GP practices, and independent GLI coaches.
• Sociale Zaken Maastricht-HeuvellandcoreStrategic or Co-development PartnerGovernment department helping inhabitants with work, income, Wmo, education and youth care. Refers clients to FIT&GO program and supports social participation.
• Annex BVcoreImplementation/ SI/ Consulting PartnerRe-integration company for municipalities in the region. Coordinates referral process for FIT&GO and evaluates participants' progress toward labor market.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NOC*NSF: The Dutch Olympic Committee and Sports Federation, the national umbrella organization for sports. Relevant for policy, funding, and as the broader coordinator of organized sport in which Maastricht Sport operates.

Direct peers

• Amsterdam Sport (Gemeente Amsterdam): City of Amsterdam's sports division, running sports facilities, school programs, and city-wide movement initiatives. Same municipal execution model as Maastricht Sport, at much larger scale.
• Sport en Cultuur Eindhoven: Municipal sport and culture operator in Eindhoven, combining sports facilities, programs, and community initiatives. Comparable in scope and Dutch municipal execution model.
• Sport Utrecht: Municipal sports organization for Utrecht, delivering sports programs, facility rentals, and community sport initiatives. Directly comparable in mission and operating model to Maastricht Sport.
• Sportbedrijf Arnhem: Municipal sports organization for Arnhem, providing facility rental, sports programs, and community cooperation on youth and senior health. Structurally very similar to Maastricht Sport.
• Sportbedrijf Rotterdam: Municipal sports organization for Rotterdam, operating similar sport facilities, programs, and club support services. Closest direct peer to Maastricht Sport in structure, scope, and governance model.

Others

• JOGG (Jongeren Op Gezond Gewicht): National Dutch program/approach for healthy youth weight, coordinating municipality, school, and partner activities. Directly complements and often co-funds Maastricht Sport's Gezond Kindcentrum work.
• Kenniscentrum Sport & Bewegen: National Dutch knowledge center for sport and physical activity, providing evidence base, training, and program support. Comparable as an ecosystem enabler for community sport programming.

Regional players

• Sportservice Limburg (Huis voor de Sport Limburg): Provincial sports support organization in Limburg, focused on club support, inclusion (IKS), and sport advice. Direct implementation partner of Maastricht Sport and a regional functional peer.

Emerging players

• Beweeghuis (MUMC+): Healthcare-sports collaboration network in the Maastricht region connecting medical specialists, GPs, physiotherapists, and movement coaches. Direct partner of Maastricht Sport and a comparable care-sports integration model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAP4S71j9j1l75viB51LbBA
• Facebookfacebook.com/MaastrichtSport
• Instagraminstagram.com/maastrichtsport
• Xx.com/MaastrichtSport
• LinkedInlinkedin.com/company/maastricht-sport

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maastricht Sport