Viking Imports
Viking Imports Inc. is a Halifax-based wine and spirits marketing agency that represents approximately 70+ international boutique producers in the Canadian B2B market, supplying retailers, restaurants, bars, and hotels across Canada.
- Company typePrivate
- Founded2014
- HeadquartersHalifax, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Viking Imports does
Viking Imports Inc. is a privately held wine and spirits marketing and import agency headquartered in Halifax, Nova Scotia, Canada. Founded in 2014, the company represents international boutique and craft producers seeking distribution access to the Canadian market, operating as a B2B intermediary that handles import logistics, marketing representation, and sales to Canadian retailers, restaurants, bars, and hotels.
The company's portfolio is organized into two core product categories: Wines, featuring approximately 50+ producers from 13 countries including Argentina, Australia, Bulgaria, Chile, Croatia, France, Hungary, Italy, New Zealand, Portugal, South Africa, Spain, and the UK; and Spirits, featuring approximately 20+ distilleries and brands from Canada, Scotland, Ireland, Japan, Iceland, France, and the USA. Notable producer relationships include Altos Las Hormigas, Bodegas Protos, Champagne Lombard, Dingle Distillery, Kaiyo Japanese Whisky, Kelt Cognac, Koval, Ridgeview, and Te Kano Estate. The company's website also features a link to Master Distiller Software, suggesting a possible ancillary software offering tied to spirits production.
Viking Imports generates revenue through a transaction-fee distribution model, sourcing international producers and reselling to Canadian B2B customers. Pricing is quote-based and not publicly disclosed. The company has no disclosed funding, no parent company, no subsidiaries, and no publicly known management team beyond a general contact email. Geographic operations are confined to the Canadian market, with no disclosed expansion into additional countries despite the international breadth of its supplier base.
Viking Imports firmographics
Firmographics- Name
- Viking Imports
- Legal name
- Viking Imports Inc.
- Website
- https://vikingimports.ca
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Viking Imports Inc. is a Halifax-based wine and spirits marketing agency that represents approximately 70+ international boutique producers in the Canadian B2B market, supplying retailers, restaurants, bars, and hotels across Canada.
- Ownership category
- akta.pro rank
Viking Imports industry classification
Industry- Product category
- Alcoholic Beverage Distribution
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)
- akta.pro secondary industry
- Craft & Specialty Beverage Wholesale (Local/Artisanal) (AFAIAGAH)
Keywords
Where Viking Imports is headquartered
LocationHeadquarters
- HQ city
- Halifax
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Viking Imports business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Wine and Spirits Distribution: Revenue generated from marketing and distributing wine and spirits products from international producers to Canadian retailers and hospitality businesses.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Viking Imports product offering
Product offeringCore offering
Viking Imports is a Canadian wine and spirits marketing agency that serves as the exclusive marketing partner for international boutique producers. The company represents a curated portfolio of over 50 boutique wineries and more than 20 distilleries and brands, distributing their products nationally across Canada from coast to coast to retailers, restaurants, bars, and hotels.
Product overview
Viking Imports is a wine and spirits marketing agency located in Halifax, Nova Scotia. The company operates as a portfolio of wine and spirits brands from international producers, organizing offerings into two main product categories: Wines (sourced from multiple countries including Argentina, Australia, Bulgaria, Chile, Croatia, France, Hungary, Italy, New Zealand, Portugal, South Africa, Spain, and UK) and Spirits (featuring distilleries and brands from regions including Scotland, Ireland, Japan, Canada, Iceland, and France). The portfolio includes approximately 50+ wine producers and 20+ spirits distilleries/brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Boutique Wine Distribution Marketing, sales, and distribution services for over 50 boutique wineries worldwide, made available to Canadian retailers, restaurants, bars, and hotels through national coast-to-coast reach.
- Premium Spirits Distribution Exclusive marketing, sales, and distribution representation for over 20 international distilleries and spirits brands, made available to Canadian on-trade and off-trade accounts.
Companies that use Viking Imports
Customer profileSegments2 records
Ideal customer profiles2 records
Viking Imports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Viking Imports partnerships and signals
Strategic signalPartnerships
51 partnerships are on record, tiered minor.
- Distillerie des AppalachesminorCanadian distributor for Distillerie des Appalaches spirits products in Canada.
- Badachro DistilleryminorCanadian distributor for Badachro Distillery spirits products in Canada.
- Crucial DrinksminorCanadian distributor for Crucial Drinks spirits products in Canada.
- Cirka DistilleriesminorCanadian distributor for Cirka Distilleries spirits products in Canada.
- Dingle DistilleryminorCanadian distributor for Dingle Distillery spirits products in Canada.
- Kaiyo Japanese WhiskyminorCanadian distributor for Kaiyo Japanese Whisky products in Canada.
- Jack Ryan DistilleryminorCanadian distributor for Jack Ryan Distillery spirits products in Canada.
- Raasay DistilleryminorCanadian distributor for Raasay Distillery spirits products in Canada.
- Gael Spirits CompanyminorCanadian distributor for Gael Spirits Company products in Canada.
- Lind and Lime GinminorCanadian distributor for Lind and Lime Gin products in Canada.
- Six Saints RumminorCanadian distributor for Six Saints Rum products in Canada.
- Stillhead DistilleryminorCanadian distributor for Stillhead Distillery spirits products in Canada.
- Lost Distillery Co.minorCanadian distributor for Lost Distillery Co. spirits products in Canada.
- Kelt CognacminorCanadian distributor for Kelt Cognac products in Canada.
- Eyland Spirits IcelandminorCanadian distributor for Eyland Spirits Iceland products in Canada.
- Moon SpiritsminorCanadian distributor for Moon Spirits products in Canada.
- KovalminorCanadian distributor for Koval spirits products in Canada.
- Dunbrody Irish WhiskeyminorCanadian distributor for Dunbrody Irish Whiskey products in Canada.
- Altos Las HormigasminorCanadian distributor for Altos Las Hormigas Argentine wines in Canada.
- Antigal Winery & EstatesminorCanadian distributor for Antigal Winery & Estates Argentine wines in Canada.
- CasarenaminorCanadian distributor for Casarena Argentine wines in Canada.
- Rogue VintnerminorCanadian distributor for Rogue Vintner Australian wines in Canada.
- Edoardo MirogliominorCanadian distributor for Edoardo Miroglio Bulgarian wines in Canada.
- Aya Estate VineyardsminorCanadian distributor for Aya Estate Vineyards Bulgarian wines in Canada.
- Vina MorandeminorCanadian distributor for Vina Morande Chilean wines in Canada.
- Vina VikminorCanadian distributor for Vina Vik Chilean wines in Canada.
- Black Island WineryminorCanadian distributor for Black Island Winery Croatian wines in Canada.
- Testament WineryminorCanadian distributor for Testament Winery Croatian wines in Canada.
- Terroirs OriginelsminorCanadian distributor for Terroirs Originels French wines in Canada.
- LorgerilminorCanadian distributor for Lorgeril French wines in Canada.
- J. de VilleboisminorCanadian distributor for J. de Villebois French wines in Canada.
- Champagne LombardminorCanadian distributor for Champagne Lombard French champagnes in Canada.
- CLR VinsminorCanadian distributor for CLR Vins French wines in Canada.
- Maison HebrardminorCanadian distributor for Maison Hebrard French wines in Canada.
- Domaine Tour Saint MichelminorCanadian distributor for Domaine Tour Saint Michel French wines in Canada.
- Carpinus WineryminorCanadian distributor for Carpinus Winery Hungarian wines in Canada.
- VenegazzuminorCanadian distributor for Venegazzu Italian wines in Canada.
- Cottini ViniminorCanadian distributor for Cottini Vini Italian wines in Canada.
- DievoleminorCanadian distributor for Dievole Italian wines in Canada.
- La SpinonaminorCanadian distributor for La Spinona Italian wines in Canada.
- Aresca ViniminorCanadian distributor for Aresca Vini Italian wines in Canada.
- Borgo PaglianettominorCanadian distributor for Borgo Paglianetto Italian wines in Canada.
- Te Kano EstateminorCanadian distributor for Te Kano Estate New Zealand wines in Canada.
- Quinta da MurtaminorCanadian distributor for Quinta da Murta Portuguese wines in Canada.
- Pessoa WinesminorCanadian distributor for Pessoa Wines Portuguese wines in Canada.
- DTK WinesminorCanadian distributor for DTK Wines South African wines in Canada.
- Fishwives Boutique WineryminorCanadian distributor for Fishwives Boutique Winery South African wines in Canada.
- Bodegas PanizaminorCanadian distributor for Bodegas Paniza Spanish wines in Canada.
- Bodegas MasaveuminorCanadian distributor for Bodegas Masaveu Spanish wines in Canada.
- Bodegas ProtosminorCanadian distributor for Bodegas Protos Spanish wines in Canada.
- RidgeviewminorCanadian distributor for Ridgeview UK wines (English sparkling wine) in Canada.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
Viking Imports competitors and assessment
Company assessmentDirect peers
- Lifford Wine & Spirits: Lifford is a Canadian agency representing a portfolio of international wine and spirits producers to provincial liquor boards and on-premise accounts, competing head-to-head with Viking Imports for boutique supplier mandates.
- Trialto Wine Group: Trialto is a Canadian wine agency importing a curated portfolio of international wineries into provincial liquor boards and private retailers, directly comparable to Viking Imports' wine representation model.
- Dandurand Group: Dandurand is a Canadian importer and agent representing premium international wine and spirits brands in the Canadian market, structurally very similar to Viking Imports as a boutique-focused agency rather than a mass-market distributor.
- Authentic Wine & Spirits Merchants: Authentic Wine & Spirits Merchants is a Canadian importer focused on family-owned and craft international producers, with a boutique agency structure closely resembling Viking Imports.
- Pacific Wine & Spirits Inc. Pacific Wine & Spirits is a Canadian import agency representing international wine and spirits brands across provincial liquor boards, directly comparable in scale and agency-style operations.
- Profile Wine Group: Profile Wine Group is a Canadian wine and spirits agency focused on premium and craft international producers, with a similar small-team, relationship-led distribution model to Viking Imports.
- Vinexx (Vintage Innovation Exchange): Vinexx is a Canadian specialty wine and spirits agency importing boutique international producers into provincial liquor boards, comparable in size and curation strategy to Viking Imports.
- Eurovintage International Imports: Eurovintage is a Canadian specialty wine importer representing family-owned European and international wineries, mirroring Viking Imports' boutique, multi-country curation approach.
Broad incumbents
- Corby Spirit and Wine Limited: Corby is a major Canadian marketer and distributor of spirits and wines, representing both global and craft brands; it is a broad incumbent whose premium and import division overlaps with Viking Imports' portfolio mandate.
- Mark Anthony Group: Mark Anthony is one of Canada's largest beverage alcohol companies, distributing a broad portfolio that includes craft and imported brands; it competes with Viking Imports for shelf space and supplier relationships but operates at far greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Viking Imports social profiles
Digital presenceViking Imports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viking Imports leadership team
Management profileNumber of profiles
Profiles1 record
Viking Imports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viking Imports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viking Imports
What does Viking Imports do?
Viking Imports is a Canadian wine and spirits marketing agency that serves as the exclusive marketing partner for international boutique producers. The company represents a curated portfolio of over 50 boutique wineries and more than 20 distilleries and brands, distributing their products nationally across Canada from coast to coast to retailers, restaurants, bars, and hotels.
Is Viking Imports a public or private company?
Viking Imports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Viking Imports founded?
Viking Imports was founded in 2014. It employs 11 to 50 people.
Where is Viking Imports based?
Viking Imports is headquartered in Halifax, Canada, in the North America region.
How does Viking Imports make money?
One revenue line is on record: wine and Spirits Distribution.
Who are Viking Imports's main competitors?
Direct peers on record are Lifford Wine & Spirits, Trialto Wine Group, Dandurand Group, Authentic Wine & Spirits Merchants, Pacific Wine & Spirits Inc., Profile Wine Group, Vinexx (Vintage Innovation Exchange) and Eurovintage International Imports. Broad incumbents are Corby Spirit and Wine Limited and Mark Anthony Group.
Does Viking Imports have an API?
No public API is recorded for Viking Imports.
What industry is Viking Imports in?
Viking Imports's product category is Alcoholic Beverage Distribution. Its primary akta.pro industry code is CRAOAIAB, Alcohol Importers & Brand Owners (Wholesale), with a secondary code of AFAIAGAH, Craft & Specialty Beverage Wholesale (Local/Artisanal). Its NAICS code is 424820 and its SIC code is 5180.