SINERGIA CATALUNYA

What SINERGIA CATALUNYA does

SinergIA is a Mexico-based B2B AI automation provider that deploys autonomous voice and chat agents for small-to-mid-market businesses across Mexico and Latin America. The company's agents operate 24/7 to handle customer service, lead qualification, appointment scheduling, and sales conversations, with primary verticals including healthcare and dental clinics (anchored by a public Clínica del Sol demo), e-commerce businesses, and professional services firms, plus a horizontal SMB segment. The free initial consultation and WhatsApp Business-first GTM reflect a consultative SMB sales motion rather than self-serve onboarding.

The platform is assembled from a multi-vendor technology stack rather than proprietary models. OpenAI and Claude Code power conversational intelligence, ElevenLabs provides voice synthesis, n8n orchestrates workflow automation, Supabase and Redis handle data persistence and caching, Chatwoot manages multichannel support, Google Calendar is integrated for appointment scheduling, and the WhatsApp Cloud API (via Evolution API and Meta Business) serves as the primary customer-facing channel. The differentiator is the integration architecture and applied agent workflow design delivered on each client's own server with a 2–4 week implementation timeline, not the underlying AI itself.

Revenue combines a Month 1 one-time implementation fee covering diagnosis, infrastructure setup, agent creation, testing, and deployment with a recurring monthly subscription from Month 2 onward covering maintenance, WhatsApp-based support (under 24 hours), and continuous AI improvements. Pricing is quote-based and not publicly disclosed. Distribution is direct sales via WhatsApp and the company website, with no resellers, marketplaces, or self-serve purchase option disclosed. No funding rounds, headcount figures, parent entities, or financial disclosures are present in the available materials.

Name

SINERGIA CATALUNYA

Legal name

SinergIA

Website

https://sinergia.business

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

SinergIA is a Mexico-based B2B AI automation provider that deploys autonomous voice and chat agents for SMBs in healthcare, e-commerce, and professional services, integrating with WhatsApp, CRM systems, and Google Calendar on a setup-fee plus monthly subscription model.

Ownership category

akta.pro rank

Product category

Conversational AI Automation Platform

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Custom Computer Programming Services (541511), Telephone Call Centers (56142)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)

akta.pro secondary industries

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG), Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)

Keywords

• Conversational AI agents
• Workflow automation
• WhatsApp business automation
• AI agent deployment
• CRM integration services

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AI Agent Implementation & Setup: Month 1 covers full creation, training, and implementation of the AI agent and infrastructure. This is a one-time setup/project fee covering diagnosis, configuration, agent creation, testing, and deployment.
2. Monthly Maintenance & Continuous Improvement: From month 2 onward, a recurring monthly fee covers ongoing maintenance, support via WhatsApp (<24h response), continuous AI improvements, and monthly updates. This is a subscription-style recurring revenue model.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

SinergIA deploys and manages autonomous AI voice and chat agents for B2B clients, primarily SMBs and mid-market businesses in Mexico and Latin America. The offering bundles AI agent implementation, n8n workflow automation, API and CRM/ERP integration, WhatsApp Business automation, and intelligent dashboards into a managed service delivered via a one-time implementation fee followed by recurring monthly maintenance.

Product overview

SinergIA is a B2B AI automation platform offering a unified product centered on autonomous AI agents (voice and chat) that operate 24/7. The platform integrates n8n workflow automation, WhatsApp Cloud API, Google Calendar, Chatwoot, and CRM systems. Key offerings include AI agents for customer service and sales, process automation with n8n, API and CRM integration services, automated sales and marketing (WhatsApp, email, prospecting), and intelligent dashboards with real-time metrics. The architecture combines AI agents as the core interface layer, n8n as the orchestration/automation engine, and Supabase/Redis for data and caching infrastructure. Implementation is delivered as a managed service with 2-4 week deployment and ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Agents (Agentes de IA) Autonomous voice and chat AI agents that operate 24/7 to attend customers, sell products, respond to inquiries, qualify leads, and integrate with business processes in real-time without human dependency. Targeted at SMBs and mid-market businesses in Mexico and Latin America.
• AI Automation with n8n Workflow automation services using n8n to systematize operational processes, connect CRM/ERP/tools, and centralize data, customers, and operations for B2B clients.
• API and CRM Integration Integration services that connect clients' existing CRM, ERP, and tools with AI agents, synchronizing data in real-time across the business technology stack.
• Sales and Marketing Automation Automated prospecting, follow-up sequences, email, and WhatsApp campaigns designed to scale B2B clients' revenue without additional manual effort.
• Intelligent Dashboards Real-time business intelligence dashboards displaying key operational metrics and KPIs for strategic decision-making and performance measurement.
• Strategy and Technology Consulting Combined AI, design, and strategy consulting service that creates personalized AI automation roadmaps to enhance business performance for B2B clients.

Quantifiable outcome

• 70% reduction in appointment cancellations
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• n8ncoreTechnology or Integrationn8n is used as the core workflow automation engine, connecting AI agents with CRM systems, databases, and business tools. SinergIA installs and configures n8n on the client's server as part of its infrastructure setup, using it to orchestrate automated operational flows.
• OpenAIcoreTechnology or IntegrationOpenAI's language models power the conversational intelligence of SinergIA's voice and chat AI agents, enabling natural language understanding, generation, and context-aware customer interactions.
• Claude Code (Anthropic)coreTechnology or IntegrationClaude Code is listed alongside OpenAI as a model powering SinergIA's AI agents, suggesting a multi-model approach to conversational AI with different models serving different agent functions.
• SupabasecoreTechnology or IntegrationSupabase serves as the database backend for storing and managing customer data, operational records, and CRM information. SinergIA configures Supabase as part of its client infrastructure setup.
• ChatwootcoreTechnology or IntegrationChatwoot provides multichannel customer support functionality integrated with SinergIA's AI agents. The platform enables unified customer conversations across channels, with AI-driven automated responses and follow-up sequences.
• Google CloudsupportingTechnology or IntegrationGoogle Cloud serves as the cloud infrastructure hosting platform for SinergIA's client deployments, providing compute, storage, and scalability for AI agents and automated workflows.
• RedissupportingTechnology or IntegrationRedis is used as an in-memory data store and caching layer within the infrastructure, supporting real-time data synchronization and low-latency agent responses.
• Evolution APIcoreTechnology or IntegrationEvolution API is used to connect with WhatsApp Cloud API, enabling SinergIA to send and receive WhatsApp messages, manage conversations, and trigger automated workflows based on incoming messages.
• Meta Business (WhatsApp Cloud API)coreTechnology or IntegrationMeta's WhatsApp Cloud API is the messaging platform through which SinergIA's AI agents communicate with end users. WhatsApp Business is the primary customer-facing communication channel for automated interactions.
• ElevenLabssupportingTechnology or IntegrationElevenLabs provides voice synthesis capabilities used for AI voice agents, enabling natural-sounding and human-like voice interactions in phone and voice-based customer engagements.
• Google CalendarcoreTechnology or IntegrationGoogle Calendar integration enables automated appointment scheduling and management. SinergIA's AI agents can book, confirm, reschedule, and send reminders for appointments directly through the client's Google Calendar, as demonstrated in their dental clinic case study.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Twilio: Twilio is a large cloud communications platform offering messaging, voice, and customer engagement APIs, with growing AI agent and conversational AI capabilities (Twilio Flex, Segment, Voice AI). It is a broader incumbent that overlaps with SinergIA on WhatsApp messaging, voice/IVR, and contact-center-style workflows, but at a much larger scale and with self-serve API products rather than SMB-focused managed services.
• Sinch: Sinch is a global communications platform providing messaging, voice, and customer engagement solutions with significant LATAM presence and WhatsApp Business API offerings. It competes with SinergIA on the WhatsApp automation, contact center, and conversational AI layers, but as a large multi-product incumbent rather than a niche LATAM AI agent specialist.

Direct peers

• ManyChat: ManyChat is a leading chat automation platform focused on WhatsApp, Instagram, and Messenger for SMBs and DTC brands. It is highly comparable to SinergIA in target customer (SMB, e-commerce, service businesses), primary channel (WhatsApp), and offering (automated sales, lead qualification, and 24/7 customer engagement), and is especially strong across Latin America.
• Zenvia: Zenvia is a Brazilian communications and AI platform providing WhatsApp Business automation, AI agents, and customer engagement tools across Latin America. It directly competes with SinergIA in the same geography and overlapping verticals (retail, healthcare, services), with a similar mix of automation, AI agents, and integrations.
• Bland AI: Bland AI builds autonomous AI phone agents for sales, scheduling, and customer support, with natural-sounding voice and telephony integration. It is highly comparable to SinergIA on the voice-agent side of the offering (virtual receptionist, appointment scheduling, 24/7 inbound handling), though Bland targets a broader, primarily English-language market.
• Vapi: Vapi provides developer infrastructure for building and deploying AI voice agents, including telephony integration, voice synthesis, and LLM orchestration. It overlaps with SinergIA on voice-AI agent capability and 24/7 autonomous customer handling, though Vapi is positioned as a developer platform rather than a turnkey LATAM-focused service.
• Voiceflow: Voiceflow is a platform for designing, prototyping, and deploying conversational AI agents across voice and chat. It is comparable to SinergIA in product (voice + chat AI agents), customer profile (businesses building customer-facing automations), and integrations (CRMs, telephony), though Voiceflow targets a broader, more enterprise-leaning market and is primarily a tooling vendor rather than a managed service.
• Tidio: Tidio provides AI-powered customer service chatbots and live chat for SMBs, especially e-commerce merchants. It overlaps with SinergIA on chat-agent automation, e-commerce and SMB targeting, and SaaS-style recurring pricing — though Tidio is primarily a self-serve SaaS product rather than a managed service.

Emerging players

• Retell AI: Retell AI provides infrastructure for building production-grade conversational AI voice agents, including telephony, low-latency voice synthesis, and LLM orchestration. It is comparable to SinergIA on voice-agent capability and 24/7 autonomous phone handling, but sells primarily as a developer platform rather than a managed LATAM service.
• Botpress: Botpress is an AI agent platform for building chatbots and autonomous agents with NLU, integrations, and multi-channel deployment. It competes with SinergIA on chat-agent capability and SMB/mid-market use cases (customer service, lead qualification), though Botpress is primarily a self-serve platform rather than a managed implementation service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sinerg__ia
• LinkedInlinkedin.com/company/sinergia-business

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SINERGIA CATALUNYA