Ready Nest Counseling

What Ready Nest Counseling does

Ready Nest Counseling is a private-pay outpatient therapy practice headquartered in Nashville, Tennessee, founded in 2016 by Emily Pardy, LMFT, PMH-C. The practice specializes exclusively in maternal and perinatal mental health, offering individual, couples, and family counseling across six life-stage service modules: conception, pregnancy, postpartum, infertility, parenthood, and loss. All counselors are required to complete perinatal mental health training on top of standard Masters-level preparation, and pre-licensed interns are supervised through an AAMFT-approved process.

The practice operates three physical offices in Nashville (HQ), Knoxville, and Charleston, and delivers secure video-based telehealth appointments to clients in Tennessee, South Carolina, and Florida. Client intake runs through a direct website booking flow supported by Typeform; services are paid out-of-pocket via cash, check, credit card, or HSA/FSA, with superbills provided for clients seeking third-party reimbursement. A counseling intern program offers reduced-rate sessions as a sliding-scale entry point. Distribution leverages content marketing (blog, YouTube, social) plus podcast appearances and earned media to build authority in the perinatal segment.

The business has publicly announced closure on its website, redirecting clients to Gathered Village Therapy and Emily Pardy's individual practice. The practice has no external investors, parent company, or subsidiaries, and never accepted insurance directly, a structural choice intended to preserve client confidentiality by sidestepping mandatory diagnostic coding requirements.

Name

Ready Nest Counseling

Legal name

Ready Nest Counseling

Website

https://readynestcounseling.com

Company type

Private

Founded year

2016

Operating status

Closed

Headcount range

11–50 employees

Short description

Ready Nest Counseling is a private-pay maternal and perinatal mental health therapy practice serving individuals and couples through conception, pregnancy, postpartum, infertility, parenthood, and loss stages via offices in Nashville, Knoxville, and Charleston plus telehealth in Tennessee, South Carolina, and Florida.

Ownership category

akta.pro rank

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Therapy Session Fees: Private pay therapy services for individuals and couples. Clients pay directly for sessions with rates discussed prior to first appointment. The practice accepts cash, check, major credit cards, and HSA/FSA cards. Sliding scale options available based on financial need.
2. Insurance Reimbursement Support: While the practice does not accept insurance directly, they provide clients with receipts and Superbills that can be submitted to insurance providers for potential reimbursement. Clients maintain control and confidentiality of their medical records by paying out-of-pocket.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Ready Nest Counseling is a private therapy practice that provides individual, couples, and group counseling focused on parental and postpartum mental health. Services cover the full family-building journey — conception, pregnancy, postpartum, infertility, pregnancy and infant loss, and early parenthood — delivered in person at offices in Nashville, Knoxville, and Charleston and via telehealth to clients in Tennessee, South Carolina, and Florida. All therapists are trained in or pursuing the Perinatal Mental Health Certification (PMH-C), and the practice operates on a private-pay model with a sliding-scale option for clients not using insurance.

Product overview

Ready Nest Counseling is a maternal mental health and family therapy practice offering a comprehensive suite of counseling services. The core offering consists of specialized therapy modules addressing each phase of the family building journey: Conception Counseling, Pregnancy Counseling, Postpartum Counseling, Infertility Counseling, Parenthood Counseling, and Loss Counseling. These services are delivered through in-person sessions at their Nashville, Knoxville, and Charleston locations, as well as via Online/Virtual Therapy for clients in Tennessee, South Carolina, and Florida. Additional offerings include Speaker/Author/Educator services featuring Founder Emily Pardy. The practice operates as a unified service offering rather than a modular software platform, with all services focused on evidence-based therapeutic support for individuals, couples, and families navigating reproductive and family life transitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Parental and Postpartum Therapy Individual therapy for clients navigating pregnancy, postpartum, and early parenthood, delivered by PMH-C-trained therapists in person or via telehealth; intended for adults experiencing perinatal mood and anxiety disorders, adjustment challenges, and identity shifts in the parental transition.
• Conception and Pregnancy Counseling Therapy for individuals and couples experiencing emotional distress related to conception difficulties and pregnancy, including fertility-related anxiety, pregnancy ambivalence, and mood concerns during gestation.
• Infertility Counseling Therapy for individuals and couples coping with infertility, including the emotional impact of fertility treatments, recurring loss, and decisions around family-building.
• Pregnancy and Infant Loss Counseling Therapy for individuals and couples grieving pregnancy loss, stillbirth, and infant loss, provided by clinicians with perinatal mental health training.
• Couples Therapy Therapy for couples navigating relationship strain across the family-building journey, including conception, pregnancy, postpartum adjustment, and early parenthood.
• Online Therapy (Telehealth) Virtual therapy sessions delivered via secure video to clients located in Tennessee, South Carolina, and Florida, providing the same parental and postpartum mental health services available in person.

Quantifiable outcome

• Significant progress typically within 6-8 sessions
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Maven Clinic: Virtual care platform for women's and family health with a strong perinatal/postpartum mental health offering delivered via employer benefits. Broad incumbent in the same clinical category, distributed through enterprise channels rather than direct private pay.
• Talkspace: Established online therapy platform with insurance partnerships and B2B employer channels. A broad incumbent that increasingly markets specialty tracks (including perinatal) and competes for the same telehealth client pool.
• Alma: Therapist network and practice-management platform enabling independent therapists to accept insurance and grow practices. As a broad incumbent infrastructure provider, it competes for the same therapist talent pool and increasingly offers specialty provider directories.
• Postpartum Support International (PSI): The leading nonprofit organization in the perinatal mental health space, providing provider directories, training, and advocacy. Emily Pardy is a PSI member. PSI is the broad incumbent whose directory and certification ecosystem anchors the category Ready Nest operated in.
• BetterHelp: Largest online therapy platform offering broad mental health services including some specialty tracks. As a broad incumbent, it competes for the same digital-first, self-scheduled clients that Ready Nest served, but with vastly larger therapist supply and subscription pricing.
• Lyra Health: Enterprise mental health benefits platform serving employers with curated therapist networks including specialty categories like postpartum. Broad incumbent competing via employer-channel distribution rather than direct-to-consumer private pay.

Emerging players

• Maternal Mental Health Now: Nonprofit focused on increasing awareness of and access to maternal mental health care, including provider directory and community support. Comparable in mission focus but operates as a resource/referral organization rather than a direct therapy practice.
• Grow Therapy: Therapist platform enabling insurance-billed practices with in-network reach. An emerging player increasingly used by independent perinatal therapists, representing a structural threat to private-pay specialty practices.

Direct peers

• The Motherhood Center: New York-based maternal mental health practice offering specialized therapy and support for pregnancy, postpartum, and parenthood transitions — directly comparable service model, specialization, and private-pay structure.
• Gathered Village Therapy: Directly comparable maternal mental health practice explicitly named on Ready Nest's closure page as the referral destination for clients. Likely a similar specialty therapy practice serving the perinatal/postpartum population in a comparable private-pay model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCy4dW6YmKKTma7IQwdaCp6Q?view_as=subscriber
• Facebookfacebook.com/readynestcounseling
• LinkedInlinkedin.com/company/ready-nest-counseling
• Instagraminstagram.com/readynestcounseling

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ready Nest Counseling