What SteenGoed does

SteenGoed & Partners is a Dutch real estate transformation consultancy headquartered in Apeldoorn, Netherlands, founded in 2014. The firm specializes in repositioning vacant and underperforming commercial and institutional properties, operating a partnership-as-platform model that coordinates more than 20 specialist partners covering architecture, interior design, sustainability consulting, branding, legal and tax advisory, energy management, visualization, social media, and property marketing. Its service portfolio spans the full property lifecycle — from initial concept development and architectural design through transformation execution, branding, lease-up, and ongoing technical and administrative property management — and includes 35+ completed projects across 20+ Dutch cities such as Rotterdam, Leeuwarden, Arnhem, Delft, and Breda.

The firm's core technical offering combines multidisciplinary consultancy with proprietary digital tooling, most notably mijnKANTOORgemak — a bespoke property management application developed with partner MijnKantoorgemak that supports meeting room reservations, maintenance reporting, shared mobility booking, and calendar/social media integrations. Marketing differentiation is delivered through Funda ranking optimization via partner By James, and 3D impressions and 360° tours produced by partner Droom Visualisaties. The firm also directly acquires and manages properties, deriving revenue from rental income and asset appreciation in addition to professional service fees, with named project references spanning Robeco headquarters, Spaces Hofplein, WoonFriesland, CJG Rotterdam-Rijnmond, and Concept H22 in Heerenveen.

SteenGoed's business model combines three revenue streams: (1) negotiated professional service fees for transformation and multidisciplinary consultancy delivered on a project basis; (2) rental income and asset appreciation from directly-owned and managed commercial properties; and (3) capital raised via the SteenGoed Vastgoed Obligaties — a retail bond instrument distributed through subsidiary SteenGoed Concept & Real Estate B.V., offering a 5.5% annual yield over a 3-year term with a EUR 100,000 minimum and first mortgage rights on specific properties. The firm serves four primary Dutch customer segments — investors and asset managers, property owners, project developers, and government entities — and operates as a sales-led, referral-driven business with broker partnerships and a LinkedIn/content-led marketing presence. The company is privately held and led by founder Mike Verhoeven (Regisseur).

Name

SteenGoed

Legal name

Steengoed & partners

Website

https://steengoed.partners

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

SteenGoed & Partners is a Dutch real estate transformation consultancy that coordinates 20+ specialist partners to reposition vacant and underperforming commercial properties for investors, owners, developers, and government entities across the Netherlands.

Ownership category

akta.pro rank

Product category

Real Estate Transformation Consulting

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Services-Management Consulting Services (8742), Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)

Keywords

• Real estate transformation
• Commercial property consulting
• Building repositioning
• Sustainable real estate
• Property management services

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services (Transformation Consultancy): SteenGoed & Partners earns fees for bundled professional services including architecture, interior design, sustainability consulting, branding, object marketing, project management, legal advisory, real estate tax advice, energy management, and visualization. Services are coordinated across its specialist partner network and delivered as an integrated package from initial concept through completion.
2. Property Acquisition and Management: The firm acquires underperforming commercial properties, transforms them (via its partner network), and manages them on an ongoing basis. Revenue is generated through rental income from tenants and appreciation of transformed properties.
3. SteenGoed Vastgoed Obligaties: Through SteenGoed Concept & Real Estate B.V., the firm offers bonds to retail investors starting at EUR 100,000, yielding 5.5% per annum over a 3-year term with first mortgage rights on specific properties. This serves as a funding mechanism for the firm's property transformation projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SteenGoed & Partners is a Dutch real estate transformation bureau that acquires, transforms, repositions, and manages underperforming commercial properties across the Netherlands. Through a coordinated network of 20+ specialist partners, the firm delivers an integrated package of services spanning architecture, interior design, sustainability, branding, object marketing, legal and tax advisory, energy procurement, project management, hospitality consulting, and 3D visualisation. The firm also raises capital for its transformation projects by issuing SteenGoed Vastgoed Obligaties to retail investors from EUR 100,000.

Product overview

SteenGoed & Partners is a Dutch real estate transformation company offering a comprehensive suite of services centered around bringing buildings back to life. The core offering consists of transformation services, architecture and interior design, project management, and hospitality consulting. The company has developed a proprietary digital product called mijnKANTOORgemak - a property management application. Supporting services include communication/branding/PR, object marketing, social media management, 3D visualizations and 360° tours, subsidy services, legal advice, real estate tax advisory, energy services, and sustainability/greening services. The company also offers a real estate investment product called SteenGoed Vastgoed Obligaties. The portfolio operates as a coordinated ecosystem where transformation forms the core, supported by specialized partner services spanning the entire property lifecycle from concept to realization.

Differentiator

Problem solved

Functional benefit

Brands

• SteenGoed Concept & Real Estate B.V. The entity through which SteenGoed offers real estate bonds with 5.5% annual returns.

Products and services

• Transformatie (Building Transformation) Building transformation service that brings vacant and underperforming buildings back to life by creating leading, inspiring, and unique identities matched to the use and users of the property.
• Architectuur & Interieur Architecture and interior architecture services combining knowledge of architecture, interior design, and housing advisory to translate client vision, goals, and needs into designed spaces.
• Projectbegeleiding (Project Management) Project management service guiding parties and monitoring planning, costs, quality, information, and project organisation from initiation through delivery and aftercare.
• Hospitality Consulting Hospitality consulting services for hospitality and recreation businesses, healthcare institutions, and office complexes, covering strategic policy plans, reorganisations, facility management, and food & beverage management.
• mijnKANTOORgemak Property Management Application A bespoke property management application enabling rapid meeting room reservations, easy fault reporting, shared car/bike booking, and calendar and social media integrations, customised for each SteenGoed client.
• Communicatie / Branding / PR Communication, branding, and public relations services positioning companies, products, or services in the market with unique identities through online and offline communications.
• Objectmarketing Property-specific marketing service creating unique identities for each property and optimising market positioning, including Funda ranking optimisation and property-specific social media presence.
• Social Media Management Social media management services for LinkedIn, Facebook, and Instagram accounts, including content creation, photography, videos, and strategic social media campaigns.
• Visualisaties (3D Impressions and 360° Tours) 3D impressions and 360-degree virtual tours for properties under construction or renovation, both interior and exterior, adding immersive experience to concepts.
• Subsidiëring (Subsidy Advisory) Subsidy and financing scheme service identifying applicable government subsidies for sustainable construction, monument preservation, and technical innovation to generate additional investment budget.
• Juridisch advies (Legal Advice) Legal advice covering all legal aspects of real estate from tender and permit procedures to rental/lease, sales, and construction disputes.
• Vastgoedbelasting (Real Estate Tax Advisory) Real estate tax advisory for VAT and transfer tax within the real estate sector, including optimisation of transfer tax positions and VAT savings models.
• Energie (Energy Procurement) Energy contract service specialised in accessing energy contracts on the forward market and contracting the right providers for gas and electricity consumption of real estate.
• Verduurzaming (Sustainability Consulting) Sustainability and greening service initiating, developing, and guiding projects in sustainable energy and energy saving, monitoring developments in sustainable construction.
• SteenGoed Vastgoed Obligaties Real estate bond investment product offering 5.5% annual return over a 3-year term with first mortgage rights, starting from EUR 100,000 participation, used to fund SteenGoed's property transformation projects.

Quantifiable outcome

• The Elfstedenhal project achieved 5% lower energy consumption than average through LED lighting and no natural gas use.
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

21 partnerships are on record, tiered core and supporting.

• EkwadraatcoreStrategic or Co-development PartnerEkwadraat is a sustainability consultancy led by Cor van de Haar. It initiates, develops, and guides projects in sustainable energy and energy conservation. Ekwadraat combines existing knowledge with new influences to create innovative solutions in sustainability. The firm monitors developments in sustainability and sustainable energy in the construction sector. Ekwadraat relocated its headquarters to the Energiecampus Leeuwarden in 2018/2019, with SteenGoed supporting the 'Het Nieuwe Werken' (New Way of Working) implementation.
• Independent Tax Partners & Advisors (ITPA)coreImplementation/ SI/ Consulting PartnerITPA, represented by Ewoud Pranger, provides expert advisory services on turnover and transfer taxes within the real estate industry. ITPA guides entrepreneurs in new business activities and optimises transfer tax positions, identifying risks and opportunities in the real estate sector with special attention to VAT and transfer tax aspects.
• SmartPowercoreStrategic or Co-development PartnerSmartPower, represented by Arnoud Tomassen, is a SteenGoed energy specialist that makes energy contracts on the (energy) futures market accessible. SmartPower contracts the right energy providers for the gas and electricity consumption of real estate, helping SteenGoed clients save significantly on energy costs and generate extra budget for investment or profit.
• Vangoud AdvocatencoreImplementation/ SI/ Consulting PartnerVangoud is a boutique law firm specialising exclusively in real estate and government matters. Led by Claes van Deutekom and Harm van Gaal, the firm supports clients across all legal facets of real estate: from procurement and permit processes to leasing, sales, and construction disputes. Vangoud brings legal opportunities and risks into view at an early stage.
• Droom VisualisatiescoreTechnology or IntegrationDroom Visualisaties, led by Annemiek Kardolus, creates clear and inspiring 3D impressions and 360° virtual tours of properties under construction or renovation. Founded in 2014, the firm serves both interior and exterior visualisation needs, adding maximum experience to property concepts for new-build homes, repurposed buildings, commercial properties, and complete residential areas.
• Mediabureau Koos / Koos LuijkcoreGTM or Marketing PartnerMediabureau Koos, led by Koos Luijk, is a social media specialist that manages LinkedIn, Facebook, and Instagram accounts for SteenGoed projects. It creates newsworthy posts with background information for target audiences including (potential) tenants, local residents, and stakeholders. The agency also provides social media training and strategy development.
• Degen & LeideritzcoreGTM or Marketing PartnerDegen & Leideritz, led by Ruben Degen (offline branding) and Bastiaan Leideritz (online branding), is a branding agency specialising in off- and online branding. The firm ensures that brands remain unique and recognisable both online and offline, developing concepts and executing with detailed precision for the best brand experience. Services include corporate identity, logo design, and web/app development.
• By JamescoreGTM or Marketing PartnerBy James, led by Sander Hansen and Robert Jan Buis, is an object marketing specialist. It establishes unique identities for properties and ensures optimal market positioning. By James uses products and strategies to improve ranking on Funda (the dominant Dutch real estate platform) and creates property-specific social media identities with their own follower communities.
• Facility HospitalitysupportingImplementation/ SI/ Consulting PartnerFacility Hospitality, led by Bas Oosterbaan (director), provides hospitality consulting for hospitality companies, care institutions, and office complexes. With over 35 years of experience at strategic, tactical, and operational levels, it advises on support services, strategic policy plans, reorganisations, facility management, and food & beverage management.
• Wim van VlietsupportingImplementation/ SI/ Consulting PartnerWim van Vliet provides project management and project guidance services. With knowledge, effective communication, precision, and drive, he has successfully managed projects for 25 years. He guides parties throughout the process and monitors planning, costs, quality, information, and project organisation from initiation to delivery and aftercare.
• SMO BijdehandsupportingImplementation/ SI/ Consulting PartnerSMO Bijdehand, led by Marion Kunkeler, provides Secretarial and Management Support services. It assists with project guidance, mailings, complete office relocations, and secretariat structuring.
• FacdcoreImplementation/ SI/ Consulting PartnerFacd, led by Marcel Schouten, specialises in interior architecture and architecture. The firm optimally houses organisations through integrated knowledge of architecture, interior architecture, and housing advisory services, translating the vision, goals, and needs of clients into physical space.
• FacilitylinQ (Ronald Vermeulen)supportingImplementation/ SI/ Consulting PartnerFacilitylinQ, led by Ronald Vermeulen, provides office, healthcare, and educational institution furnishing services. The firm offers 'Circulair2.0' — paying for usage rather than ownership — remaining involved in the growth and contraction of organisations and aligning furnishing needs accordingly.
• TechnoprojectsupportingImplementation/ SI/ Consulting PartnerTechnoproject, led by Eppo Laninga (director), has delivered custom solutions for 25 years. With its own factory producing systems and custom work, and its own construction and installation company, it delivers complete interior fitting and renovation of new and existing commercial spaces at the highest quality.
• Interior Way HomesupportingImplementation/ SI/ Consulting PartnerInterior Way Home, led by Eline van Duijn, is an interior architecture firm based in Apeldoorn. The firm creates workable interiors with their own identity, combining form and function with a clear conceptual story. Interiors are designed from a sustainable perspective using honest materials.
• Another NotesupportingGTM or Marketing PartnerAnother Note, led by Annelous Neven, is a communications, branding, and public relations firm. It helps clients fulfil promises and revive their identity, working quickly to discover what makes an organisation unique. The firm covers all aspects of communication, branding, and PR, expressing existing and new identities in unique tones in both image and text.
• IncombinatiesupportingGTM or Marketing PartnerIncombinatie, led by Gonnie Heerema and Laura de Ridder, is a real estate communications agency. It handles the marketing communication of real estate projects online, offline, and on location, with dedication, care, and attention for the identity of the area or project. The firm advises and coordinates projects through to construction start.
• CommencecoreGTM or Marketing PartnerCommence, led by Han van Deelen and Boukje Peren, is a commercial real estate brokerage and marketing agency. It combines broker expertise with real estate marketing, using current data to identify companies seeking new accommodation. Commence targets potential tenants via phone, email, LinkedIn, and online campaigns. Its 'Verhuur Accelerator' methodology reportedly achieves leasing three times faster than traditional brokers.
• MijnKantoorgemaksupportingTechnology or IntegrationMijnKantoorgemak, led by Gerrit Gerrmann, provides a bespoke property management application that enables rapid meeting room reservations, easy fault reporting, shared car/bike booking, and calendar and social media integrations. Custom applications are created for all SteenGoed clients.
• Van DraeckeburghsupportingImplementation/ SI/ Consulting PartnerVan Draeckeburgh, led by Mitchell Gmelich, specialises in making subsidies and financing schemes accessible. The firm identifies the right subsidy schemes for sustainable construction, monument preservation, and technical innovation. Van Draeckeburgh helps clients save money and generate extra budget for investment through government subsidies.
• Dock84supportingImplementation/ SI/ Consulting PartnerDock84, led by Sander Hakkennes (owner/project manager), is a project furnisher. Founded in 1970 with 25 years of industry experience, Dock84 creates sustainable and inspiring work environments. The firm believes that sharing knowledge with partners, clients, and interior architects creates something unique.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Edge Technologies: Dutch smart-building developer combining architecture, technology, and sustainability for next-generation offices. Comparable to SteenGoed's integrated sustainability + technology-enabled transformation positioning.
• Sustainer Homes: Dutch firm specialising in sustainable transformation and redevelopment of residential and mixed-use properties. Comparable to SteenGoed's verduurzaming and transformation focus but with a residential tilt.

Direct peers

• HEYBOER Vastgoed: Dutch real estate services and development firm with comparable activities in advising owners, investors, and developers on commercial real estate positioning and transaction advisory in the Netherlands.
• Boelens de Groot Vastgoed: Dutch real estate advisory and brokerage firm serving owners, investors, and occupiers. Comparable to SteenGoed in providing bundled advisory services for Dutch commercial real estate clients.
• NewIndustry: Dutch firm focused on transforming industrial and commercial real estate into new-use assets. Comparable to SteenGoed in the integrated transformation-of-underutilised-properties niche within the Dutch market.

Broad incumbents

• Arcadis: Major Dutch-listed design, engineering, and management consultancy with deep CRE advisory and sustainability practices. Comparable to SteenGoed in bundling sustainability, real estate, and management advisory under one roof.
• Cushman & Wakefield Netherlands: Global real estate services firm with Dutch operations covering advisory, valuation, and project management. Provides bundled CRE advisory services comparable to SteenGoed at much larger scale.
• CBRE Netherlands: Global CRE advisory and investment firm operating in the Netherlands. Comparable to SteenGoed as a full-service CRE advisor serving investors, owners, and occupiers.
• JLL Netherlands: Global CRE services platform with a substantial Dutch practice spanning advisory, brokerage, and project management. Overlaps with SteenGoed's advisory and transformation-coordination services at much greater scale.
• Colliers Netherlands: Global CRE services and investment firm with a Dutch practice. Comparable to SteenGoed as a multi-discipline advisor to investors, owners, and developers in the Dutch commercial real estate market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/steengoed-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SteenGoed