LINK Community Transport
LINK Community Transport is a Melbourne-based not-for-profit social enterprise providing community transport and integrated in-home care services — including home help, gardening, outings, and carers — to elderly, disabled, and mobility-challenged individuals across greater Melbourne, funded through government programs, private pay, partnerships, and donations.
- Company typePrivate
- Founded1991
- HeadquartersMelbourne, Australia
- Headcount—
- GTM typeB2C
- OfferingServices
What LINK Community Transport does
LINK Community Transport is a not-for-profit, community-based social enterprise headquartered in Melbourne, Australia, founded in 1991 and operating under the trading names 'LINK' and 'In-Home Care Melbourne.' The organization delivers an integrated suite of in-home care and community transport services to elderly, disabled, and mobility-challenged individuals across Northern, North Eastern, North Western, and Western Melbourne, plus selected regional areas. It operates Victoria's largest community transport fleet from two community hub locations, with services executed by professional staff and a sizable volunteer community. The organization is not a referral intermediary; services are delivered directly by LINK or through carefully managed trusted partners.
The service catalog spans home cleaning, gardening and minor repairs, home maintenance, fun social outings, community transport (including medical appointments and family visits), assisted shopping, carers (ranging from occasional help to high-needs care), meals preparation, companionship, and support calls. LINK also runs a Support at Home Partners program positioning the firm as a delivery partner to care managers under Australia's new Support at Home funding framework. The organization manages a website and phone-based contact center for inbound service requests and organizes a Board-approved Statement of Principles that frames its mission-oriented positioning.
Revenue is generated through four streams: (1) government program funding covering the Commonwealth Home Support Programme (CHSP), Support at Home, and NDIS; (2) user-pays/private-pay services for ineligible or self-funding clients; (3) commercial partnerships with aged care providers, disability organizations, schools, local councils, government programs, and community groups; and (4) philanthropy and donations processed through the GivenNow platform. Pricing is not publicly disclosed; the firm assists clients in identifying eligibility and structuring support. Customer acquisition relies on word-of-mouth, volunteer networks, healthcare practitioner referrals, and direct inbound contact rather than paid marketing.
LINK Community Transport firmographics
Firmographics- Name
- LINK Community Transport
- Legal name
- LINK Community Transport
- Website
- https://linkcommunitytransport.org.au
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Short description
- LINK Community Transport is a Melbourne-based not-for-profit social enterprise providing community transport and integrated in-home care services — including home help, gardening, outings, and carers — to elderly, disabled, and mobility-challenged individuals across greater Melbourne, funded through government programs, private pay, partnerships, and donations.
- Ownership category
- akta.pro rank
LINK Community Transport industry classification
Industry- Product category
- Community Transport and In-Home Aged Care Services
- NAICS
- Special Needs Transportation (485991), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Other Transit and Ground Passenger Transportation (48599), Transit and Ground Passenger Transportation (485)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Services-Social Services (8300), Transportation Services (4700)
- akta.pro primary industry
- Door-to-Door Senior Ride Services (Non-Medical) (HSABAOAB)
- akta.pro secondary industries
- Recreational Outings, Community Participation & Mobility Support (Non-Clinical) (HSABAAAI), Social, Community & Senior Center Outings Transport (HSABAOAG), Transportation, Escort & Appointment Accompaniment (Non-Medical) (HSABAAAF), Medical / Assisted Transport (Non-Emergency) (THADAEAJ), Mobility & Transfer Assistance (HSABABAD), Senior & Assisted-Living Demand-Responsive Transport (THAIAHAE), Community & Senior Transportation Shuttles (Dial-a-Ride, Non-ADA) (TLAFAJAI), Community Resources, Social Services & Transportation Coordination (HLADALAK)
Keywords
Where LINK Community Transport is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
LINK Community Transport business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others
Revenue model
- Government Funding: LINK receives funding from multiple government programs including CHSP (Commonwealth Home Support Programme), Support at Home, and NDIS (National Disability Insurance Scheme) to deliver community transport and in-home care services.
- User-Pays Services: Self-funded individuals who do not qualify for government support or prefer to pay directly for services. The organization explicitly states 'No funding? Self Funded?' indicating availability of private pay options.
- Philanthropy and Donations: The organization accepts donations through GivenNow platform and emphasizes that volunteer contributions allow LINK to provide more help than government funding alone covers.
- Commercial Partnerships: Partnership arrangements with aged care providers, disability care organizations, schools, local councils, and government programs for service delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Government-funded services (CHSP, Support at Home, NDIS) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
LINK Community Transport product offering
Product offeringCore offering
LINK Community Transport is a not-for-profit community-based social enterprise that delivers integrated in-home care and community transport services to elderly, disabled, and transport-disadvantaged individuals across Melbourne, Victoria. Its offerings span home help (cleaning, gardening, home maintenance, meals preparation, companionship, support calls), personal care (carers), assisted shopping, fun social outings, and community transport for medical appointments and family visits. The organization operates Victoria's largest Community Transport fleet from two community hub locations and supports clients in navigating government funding eligibility under CHSP, Support at Home, and NDIS programs.
Product overview
LINK Community Transport operates as a not-for-profit community-based social enterprise offering an integrated suite of in-home care and community services. The organization delivers its services through a portfolio of distinct offerings including Home Cleaning, Gardening & Repairs, Fun Social Outings, Community Transport, Assisted Shopping, Carers, Home Maintenance, Medical Appointments, Family Visits, Meals Preparation, Companionship, and Support Calls. LINK also partners with care managers through its Support at Home Partners program to provide coordinated services. The company manages Victoria's largest Community Transport fleet serving Northern, North Eastern, North Western, and Western Melbourne from two community hub locations, with helper services delivered by a volunteer community supported by professional staff.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Living well at home - enabling safety, happiness and health in client's own homes
- +2 more outcomes
Companies that use LINK Community Transport
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
LINK Community Transport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LINK Community Transport partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Support at Home Partners (Care Managers)coreLINK supports care managers to deliver services that are meaningful, well-utilised and aligned to client goals - strengthening participation, confidence and independence at home. LINK works with care managers under the Support at Home program to provide a range of coordinated services.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
LINK Community Transport competitors and assessment
Company assessmentBroad incumbents
- Bolton Clarke: One of Australia's largest NFP aged care providers, delivering in-home care, retirement living, and clinical services nationally. Comparable to LINK on home-care delivery but operates at much larger scale across multiple states.
- Mercy Health: Victorian-based NFP health and aged care provider with home care and community programs. Comparable to LINK on Victorian geography, NFP status, and CHSP-funded in-home service delivery.
- KinCare: National for-profit home care provider delivering CHSP, Home Care Package, and NDIS services across Australia. Comparable to LINK on in-home aged/disability care delivery, but operates as a commercial national operator.
- Australian Unity: Diversified NFP mutual offering aged care, home care, and disability services across Australia. Comparable on funding mix (CHSP/NDIS) and integrated community care, with broader product portfolio than LINK.
- Calvary Health Care: Large national NFP providing community care, aged care, and hospital services. Overlaps with LINK on in-home and community aged care delivery, particularly in Victoria.
Direct peers
- mecwacare: Melbourne-based not-for-profit aged care provider offering in-home care, residential care, and community services across Victoria. Directly comparable to LINK on geography, NFP status, and integrated aged/disability service mix.
- Simply Helping: Australian home care provider offering domestic assistance, personal care, transport, and social support to elderly and disabled clients. Comparable to LINK on service mix including community transport and in-home support.
- Baptcare: Victorian and Tasmanian NFP providing home care, residential aged care, and community services, with active CHSP and NDIS delivery. Comparable to LINK on funding model, target population, and integrated community care delivery.
- TransitCare: Victorian NFP community transport organisation serving elderly and disabled clients with volunteer-supported transport. Most directly comparable to LINK's core Community Transport offering and volunteer-driven model.
- Uniting AgeWell: NFP aged care provider operating across Victoria and Tasmania with home care, respite, and community programs. Comparable to LINK on CHSP/NDIS-funded in-home services for elderly and disabled clients.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LINK Community Transport social profiles
Digital presenceLINK Community Transport financial estimates
Financial estimateRevenue estimate
Valuation estimate
LINK Community Transport leadership team
Management profileNumber of profiles
LINK Community Transport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LINK Community Transport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LINK Community Transport
What does LINK Community Transport do?
LINK Community Transport is a not-for-profit community-based social enterprise that delivers integrated in-home care and community transport services to elderly, disabled, and transport-disadvantaged individuals across Melbourne, Victoria. Its offerings span home help (cleaning, gardening, home maintenance, meals preparation, companionship, support calls), personal care (carers), assisted shopping, fun social outings, and community transport for medical appointments and family visits. The organization operates Victoria's largest Community Transport fleet from two community hub locations and supports clients in navigating government funding eligibility under CHSP, Support at Home, and NDIS programs.
Is LINK Community Transport a public or private company?
LINK Community Transport is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was LINK Community Transport founded?
LINK Community Transport was founded in 1991.
Where is LINK Community Transport based?
LINK Community Transport is headquartered in Melbourne, Australia, in the Oceania region.
How does LINK Community Transport make money?
Four revenue lines are on record. Government Funding is the primary driver. The others are user-Pays Services, philanthropy and Donations and commercial Partnerships.
Who are LINK Community Transport's main competitors?
Broad incumbents on record are Bolton Clarke, Mercy Health, KinCare, Australian Unity and Calvary Health Care. Direct peers are mecwacare, Simply Helping, Baptcare, TransitCare and Uniting AgeWell.
Does LINK Community Transport have an API?
No public API is recorded for LINK Community Transport.
What industry is LINK Community Transport in?
LINK Community Transport's product category is Community Transport and In-Home Aged Care Services. Its primary akta.pro industry code is HSABAOAB, Door-to-Door Senior Ride Services (Non-Medical), with a secondary code of HSABAAAI, Recreational Outings, Community Participation & Mobility Support (Non-Clinical). Its NAICS code is 485991 and its SIC code is 4100.