Simply Helping
Simply Helping is a privately held Australian in-home care franchise network founded in 1998, delivering aged care, NDIS disability support, community nursing and lifestyle services through ~20 locally owned offices across six states and territories.
- Company typePrivate
- Founded1998
- HeadquartersHorsham, Australia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Simply Helping does
Simply Helping is an Australian in-home care and support services provider founded in 1998 and headquartered in Regional Victoria. The company delivers aged care, disability care, personal care, domestic assistance, respite, social support, transport, gardening, home maintenance, pet sitting, babysitting, community nursing, palliative care and recovery coaching services to clients in their own homes. It operates as a registered NDIS (National Disability Insurance Scheme) provider and an approved Support at Home aged care provider, with a self-funded/private-pay option layered on top.
The business runs on a franchise model introduced in 2008: independent franchisees own and operate approximately 20 regional offices across Victoria, New South Wales, Queensland, Western Australia, Tasmania and the Australian Capital Territory, each delivering the full service portfolio under a shared national brand. Revenue is generated through four streams: government-funded NDIS services, government-funded Support at Home aged care services (eight quarterly funding tiers), private/self-funded services, and franchise fees/licensing royalties. Pricing for clinical care is set by the Australian Government, while contribution rates for non-clinical supports vary by client income and assets.
The company employs 1,001–5,000 staff (predominantly care workers, support workers, nurses and franchise office personnel), is privately held with no external private equity or venture capital disclosed, and operates without proprietary technology products — its platform is its franchise network and its workforce. Distribution is sales-led and locally driven, with each franchise office responsible for client acquisition, community engagement and service delivery in its catchment, supported by national brand standards, regulatory compliance (NDIS Worker Screening, Working with Children Checks) and a national website and Facebook presence for top-of-funnel discovery.
Simply Helping firmographics
Firmographics- Name
- Simply Helping
- Legal name
- Simply Helping Pty Ltd
- Website
- https://simplyhelping.com.au
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Simply Helping is a privately held Australian in-home care franchise network founded in 1998, delivering aged care, NDIS disability support, community nursing and lifestyle services through ~20 locally owned offices across six states and territories.
- Ownership category
- akta.pro rank
Simply Helping industry classification
Industry- Product category
- In-Home Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (62161)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)
- akta.pro secondary industry
- Parent’s Helper (Non-Infant) & Child Supervision (HSAAAGAA)
Keywords
Where Simply Helping is headquartered
LocationHeadquarters
- HQ city
- Horsham
- HQ country
- Australia
- HQ region
- Oceania
Offices20 records
Markets served
Simply Helping business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Government-funded care services (NDIS): Registered NDIS provider delivering disability support services funded through the National Disability Insurance Scheme. Services include personal care, domestic assistance, community access, and support coordination for NDIS participants.
- Support at Home (Aged Care): Registered provider under Australia's Support at Home program for aged care services. Government-funded home care for people aged 65+ (or 50+ for Aboriginal/Torres Strait Islander peoples), offering clinical care, independence support, and everyday living assistance with funding based on individual assessment across eight funding levels.
- Private/self-funded services: Private pay services available to individuals who prefer to self-fund their care without government funding. Covers all service types including domestic assistance, personal care, gardening, and transportation for lifestyle purposes.
- Franchise fees: Franchise model operating since 2008, with franchisees paying franchise fees to operate under the Simply Helping brand and access operational support, training, and brand recognition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | Support at Home funding levels (8 tiers) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Simply Helping product offering
Product offeringCore offering
Simply Helping is a personal care and support services company offering a comprehensive portfolio of in-home care services for aged care recipients and people with disabilities across Australia. Services are delivered through a network of locally-owned franchise offices across multiple Australian states and territories, providing flexible, personalised in-home support to help individuals maintain independence in their own homes.
Product overview
Simply Helping is a personal care and support services company, not a software platform. It offers a comprehensive portfolio of in-home care services primarily for aged care recipients and people with disabilities across Australia. The service offering is structured around core care services (Aged Care, Disability Care, In-Home Care) supported by various assistance services (Domestic Assistance, Personal Care, Respite Care, Social Support, Transport, Gardening, Home Maintenance, Pet Sitting, Babysitting), specialised clinical services (Community Nursing, Palliative Care, Recovery Coaching), and government funding program integration (Support at Home, NDIS Services). Services are delivered through a network of locally-owned franchise offices across multiple Australian states and territories, providing flexible, personalised in-home support to help individuals maintain independence in their own homes.
Differentiator
Problem solved
Functional benefit
Products and services
- Aged Care In-home care services for older Australians, providing support to help them remain living independently in their own homes through the Support at Home program.
- Disability Care NDIS-registered disability support services offering personalised in-home care for people with disabilities, tailored to individual needs and goals.
- In-Home Care Comprehensive in-home care services delivered in the comfort of the client's home, supporting daily living activities and personal wellbeing.
- Domestic Assistance Household support services including cleaning, laundry, ironing, shopping, and general home upkeep to help clients maintain a safe and comfortable living environment.
- Personal Care
- Respite Care
- Social Support
- Transport
- Gardening
- Home Maintenance
- Pet Sitting and Dog Walking
- Babysitting
- Recovery Coaching
- Community Nursing
- Palliative Care
- Support at Home Program Australia's government-funded aged care program (formerly Home Care Packages) designed to help older people live independently at home, with flexible service options across clinical care, independence, and everyday living support.
- NDIS Services National Disability Insurance Scheme registered provider services offering funded supports for people with permanent and significant disability, including personal care, home help, social support, and community participation.
Companies that use Simply Helping
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Simply Helping technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Simply Helping partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ReclinkminorSimply Helping Lower North Perth is a member of Reclink, an organisation that connects people with community sports and recreation activities. Service users can access Reclink programs with their support worker.
Scale indicators4 records
Recent moves10 records
Expansion highlights5 records
Simply Helping competitors and assessment
Company assessmentDirect peers
- KinCare: Major Australian in-home care provider offering personal care, nursing, and domestic assistance under government-funded and private programs. Highly comparable to Simply Helping across the same aged care, disability, and private-pay service mix in Australia.
- BaptistCare: Australian faith-based aged care and community services provider delivering in-home care, disability support, and respite across multiple states. Comparable to Simply Helping on government-funded home care, disability support, and respite services.
- Silverchain Group: Australia's largest in-home health and aged care provider, delivering community nursing, palliative care, and home support across multiple states. Overlaps with Simply Helping on community nursing, palliative care, and government-funded aged care service delivery.
- Catholic Healthcare: Major Australian aged care and home care provider serving NDIS and aged care clients across NSW, QLD, and VIC. Overlaps with Simply Helping's in-home support, domestic assistance, and respite service categories.
- Sapphire Care: Australian home care provider delivering personal care, domestic assistance, and nursing across VIC and other states. Comparable to Simply Helping's Victorian-rooted franchise-style home care operations.
- Home Instead Australia: Australia's largest in-home care franchise network for seniors, delivering personal care, dementia support, and respite through locally owned offices. Closely comparable to Simply Helping on franchise-led in-home care delivery and target customer (older Australians seeking to age at home).
Broad incumbents
- Healthcare Australia: Large Australian healthcare staffing and home care provider with community nursing and aged care service lines. Comparable to Simply Helping as a broader incumbent competing in community nursing and in-home aged care staffing.
- Bolton Clarke: Large Australian not-for-profit provider of home care, retirement living, and residential aged care. Comparable to Simply Helping as a broader incumbent offering overlapping in-home aged care services as part of a wider portfolio.
Emerging players
- Mable: Australia's leading NDIS-registered online platform connecting participants directly to independent support workers. Competes with Simply Helping for NDIS participants who prefer self-directed, digitally-mediated matching of support workers.
- Hireup: NDIS-registered platform for matching disability participants and aged care clients with support workers in Australia. Competes with Simply Helping's NDIS and aged care in-home support services through a digital marketplace model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Simply Helping social profiles
Digital presenceSimply Helping financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Helping leadership team
Management profileNumber of profiles
Profiles6 records
Simply Helping funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Helping M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Helping
What does Simply Helping do?
Simply Helping is a personal care and support services company offering a comprehensive portfolio of in-home care services for aged care recipients and people with disabilities across Australia. Services are delivered through a network of locally-owned franchise offices across multiple Australian states and territories, providing flexible, personalised in-home support to help individuals maintain independence in their own homes.
Is Simply Helping a public or private company?
Simply Helping is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simply Helping founded?
Simply Helping was founded in 1998. It employs 1,001 to 5,000 people.
Where is Simply Helping based?
Simply Helping is headquartered in Horsham, Australia, in the Oceania region.
How does Simply Helping make money?
Four revenue lines are on record. Government-funded care services (NDIS) is the primary driver. The others are support at Home (Aged Care), private/self-funded services and franchise fees.
Who are Simply Helping's main competitors?
Direct peers on record are KinCare, BaptistCare, Silverchain Group, Catholic Healthcare, Sapphire Care and Home Instead Australia. Broad incumbents are Healthcare Australia and Bolton Clarke. Emerging players are Mable and Hireup.
Does Simply Helping have an API?
No public API is recorded for Simply Helping.
What industry is Simply Helping in?
Simply Helping's product category is In-Home Care Services. Its primary akta.pro industry code is HLADAGAA, Personal Care & ADL Assistance (bathing, dressing, toileting, mobility), with a secondary code of HSAAAGAA, Parent’s Helper (Non-Infant) & Child Supervision. Its NAICS code is 62412 and its SIC code is 8082.