Europe Congress

What Europe Congress does

Europe Congress s.r.o., a privately held Czech limited liability company headquartered in Prague, organizes curated MICE (Meetings, Incentives, Conferences, Exhibitions) B2B forums that connect qualified event planners with destinations, hotels, DMCs, and event service suppliers across Europe. Founded in 2011, the company runs a portfolio of regional forums (MCE Central & Eastern Europe, MCE South Europe, MCE North & West Europe), vertical-specialized forums (Events Club Associations Forum, Events Club Life Sciences Forum), and a flagship Events Club Forum, each attracting 150-200 attendees under a strict hosted-buyer qualification process that includes telephone interviews, reference checks, and pre-registration. The product is fundamentally a service business built on event organization methodology, pre-scheduled one-on-one matchmaking, and destination showcases rather than any proprietary software platform.

The company monetizes primarily through tiered supplier participation packages (Combination/B2B/Exhibition/Shared variants plus Early Bird pricing), supplemented by a recurring Events Club loyalty program with points and tiered benefits that drive repeat participation, and a smaller Travel & Event Marketing Consultancy offering covering brand development, PR, representation, and fam trips. Distribution is direct via the company website (buyer/supplier access portals) combined with channel partners — over 20 European convention bureaus and tourism boards co-host forums and co-promote to their networks, with major hotel groups (Accor, Hilton, IHG, Marriott, Radisson, Corinthia) and DMCs (Kuoni, Penta, AIM Group) providing venues and logistics.

Operationally, Europe Congress is small (11-50 employees), independent (no parent company, no disclosed external funding), GDPR-compliant, and actively expanding event cadence and vertical specialization. Reported scale signals include 42 forums organized, 1,290+ destinations promoted, 200,000+ established B2B relationships since 2011, and 80% supplier retention at recent editions — characteristics consistent with a stable, owner-operated niche business rather than a venture-backed high-growth company.

Name

Europe Congress

Legal name

Europe Congress s.r.o.

Website

https://europecongress.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Europe Congress is a Prague-headquartered B2B forum organizer that runs curated MICE events across Europe, connecting qualified event planners with destinations, hotels, and event suppliers through hosted-buyer matchmaking formats. The firm monetizes via tiered supplier participation fees, a loyalty program, and marketing services.

Ownership category

akta.pro rank

Product category

MICE B2B Event Organization

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

akta.pro secondary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• MICE B2B forums
• Hosted buyer events
• Event industry matchmaking
• Convention bureau partnerships
• Corporate event sourcing

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Forum Participation Fees: Europe Congress charges participation fees to both buyers and suppliers attending its MICE B2B forums. Supplier packages range from shared B2B packages to full combination packages that include exhibition space, 24-48 meetings, return airport/railway transfers, 2 nights DSU accommodation with breakfast, full program access including networking activities, luncheons, receptions and dinners, and company branding in event materials. Extra delegate fees of €1,000 apply.
2. Events Club Loyalty Program: Events Club loyalty program rewards returning clients with multi-level discounts, services, and bonuses. Members earn points for attending events (1 point for share package, 2 points for full package), with additional points for referring new clients or providing extra assistance. Points expire if no events are attended within 5 years. Benefits include airport transfers, complementary rooms, and other preferential services at higher tiers.
3. Marketing Services: Europe Congress offers bespoke travel and event marketing consultancy services including brand development, representation/sales campaigns, PR services, fam trips and events, and content marketing. These are billed as tailor-made packages based on client needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Europe Congress organizes curated hosted-buyer MICE B2B forums across Europe, bringing together qualified event planners and MICE suppliers (destinations, hotels, DMCs) for pre-scheduled one-on-one meetings, exhibitions, keynotes, fam trips, and networking activities. Its portfolio includes the flagship Events Club Forum, regional MCE forums (South, Central & Eastern, North & West Europe), and specialized forums for Associations and Life Sciences, supported by the Events Club loyalty program and a Host a Forum service. The company also offers bespoke travel and event marketing consultancy services including brand development, PR, representation, and content marketing.

Product overview

Europe Congress offers a portfolio of MICE (Meetings, Incentives, Conferences, Exhibitions) B2B forum products designed to connect event industry professionals. The core product lineup includes regional forums (MCE South Europe, MCE Central & Eastern Europe, MCE North & West Europe), specialized forums (Events Club Associations Forum, Events Club Life Sciences Forum), and the flagship Events Club Forum. All forums feature match-made B2B meetings, exhibitions, keynote sessions, and networking opportunities. Supporting services include the Events Club loyalty program (offering points, discounts, and hotel upgrades for repeat participants) and Travel & Event Marketing Consultancy services (brand development, PR, representation, fam trips, content marketing). The company also enables destinations to host their own forums through the Host a Forum service. Events range from 2.5 to 3 days and are held in major European destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Events Club Forum Europe Congress' flagship event that brings together top event planners and high-quality suppliers for three days of match-made B2B meetings, exhibition, and networking opportunities, allowing attendees to gain valuable business contacts within just two days.
• MCE South Europe Regional MICE B2B forum bringing together destinations and event suppliers from South Europe to meet with international event planners, featuring curated B2B meetings, keynote sessions, interactive workshops, and networking opportunities.
• MCE Central & Eastern Europe
• MCE North & West Europe Regional MICE B2B forum bringing together top destinations and event suppliers from North & West Europe with international event planners to meet new business partners.
• Events Club Associations Forum Specialized MICE event for Congress Business where destinations, congress venues, and large conference hotels meet with qualified international associations and PCOs to spark large-scale MICE events.
• Events Club Life Sciences Forum Specialized, invitation-only MICE event for event planners in the life sciences industry, allowing networking with service providers eager to offer services for planning large-scale life sciences events, with 2.5 days of B2B meetings and networking activities.
• Events Club (Loyalty Program) Free-to-join loyalty rewards program where members earn points by attending Europe Congress events (1 point for share package, 2 points for full package, additional points for referrals). Benefits include discounted participation, hotel room upgrades, a company page in the members directory, airport transfers, complementary rooms, and other preferential services at higher tiers.
• Travel & Event Marketing Consultancy Bespoke marketing services with tailor-made packages including brand development (strategic planning, website and brand design, presentations, photography & videography), PR services, representation/sales campaigns, fam trips and events, and content marketing.
• Host a Forum Service enabling Convention Bureaus, Tourism Boards, Hotels, Hotel Chains, DMCs, Congress & Exhibition Centers to host boutique MICE B2B forums to showcase their destination and services to key event planner decision makers.

Quantifiable outcome

• 200,000+ established cooperation through B2B meetings since 2011
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

50 partnerships are on record, tiered core, major and minor.

• Czech Convention BureaucoreStrategic or Co-development PartnerCzech Convention Bureau is a key destination partner supporting Europe Congress events, particularly those held in Prague. The partnership promotes Czech destinations to international event planners through forum participation and hosting arrangements.
• Visit PortugalcoreStrategic or Co-development PartnerVisit Portugal promotes Portuguese destinations (Algarve, Lisbon region) to international event planners through MCE South Europe forums held in Portugal.
• Visit BerlincoreStrategic or Co-development PartnerVisit Berlin has co-hosted MICE forums in Berlin, leveraging EC's platform to reach international event planners and showcase Berlin as a MICE destination.
• InterContinental Hotel GroupmajorChannel Partner/ Reseller/ DistributorIHG properties including InterContinental, Hotel Indigo, and related brands serve as hosting venues and partners for EC forums across Europe, providing accommodation and event facilities.
• Accor HotelsmajorChannel Partner/ Reseller/ DistributorAccor brands including Sofitel, Melia, Sheraton, Movenpick, and Novotel serve as hosting hotel partners at EC forums across Europe.
• Hilton Hotel GroupmajorChannel Partner/ Reseller/ DistributorHilton properties including Hilton Prague, Hilton Porto Gaia, and others host EC forum events and serve as accommodation partners for hosted buyers.
• Marriott InternationalmajorChannel Partner/ Reseller/ DistributorMarriott properties including Marriott International, Renaissance Hotels, and AC Hotels by Marriott serve as venue partners for EC forums across European destinations.
• Radisson Hotel GroupmajorChannel Partner/ Reseller/ DistributorRadisson Blu properties across Europe (Prague, Riga, Budapest, Helsinki) serve as hosting hotels and venue partners for multiple EC MICE forums.
• Turkish AirlinesminorChannel Partner/ Reseller/ DistributorTurkish Airlines is listed as an airline partner providing travel connectivity for forum participants, particularly for events in Istanbul and South Europe.
• Kuoni DMCminorChannel Partner/ Reseller/ DistributorKuoni Destination Management serves as a DMC partner, providing destination services and supporting EC events in various European locations.
• Penta DMCminorChannel Partner/ Reseller/ DistributorPenta DMC & PCO has provided destination management services for EC forums in Zagreb and other Central European locations.
• Corinthia HotelsminorChannel Partner/ Reseller/ DistributorCorinthia Hotels (Prague, Budapest) have served as hosting venues for MCE Central & Eastern Europe forums, providing conference facilities and accommodation.
• Salzburg Convention BureaucoreStrategic or Co-development PartnerSalzburg Convention Bureau partners with EC to host MCE Central & Eastern Europe and Events Club Associations forums in Salzburg, promoting the destination to international planners.
• Valencia Convention BureaucoreStrategic or Co-development PartnerValencia Convention Bureau co-hosts MCE South Europe forums in Valencia, showcasing the destination to European event planners through forum participation and hosting.
• Meet RigacoreStrategic or Co-development PartnerMeet Riga / Riga Convention Bureau is a key partner hosting Events Club Associations Forum and Life Sciences Forum in Riga, Latvia, promoting the Baltic destination.
• Madrid Convention BureaucoreStrategic or Co-development PartnerMadrid Convention Bureau partners with EC for MCE South Europe forums held in Madrid and the Events Club Life Sciences Forum, promoting Madrid as a MICE destination.
• Prague Convention BureaucoreStrategic or Co-development PartnerPrague Convention Bureau supports EC's flagship Events Club Forum events in Prague, promoting the Czech capital as a premier European MICE destination.
• Budapest Convention BureaucoreStrategic or Co-development PartnerBudapest Convention Bureau co-hosts MCE Central & Eastern Europe forums in Budapest, promoting Hungary's capital as a Central European MICE hub.
• Mallorca Convention BureauminorStrategic or Co-development PartnerMallorca Convention Bureau partnered with EC for MCE South Europe 2024 in Palma de Mallorca, showcasing the island as a MICE destination.
• Warsaw Convention BureauminorStrategic or Co-development PartnerWarsaw Convention Bureau supported EC's MCE Central & Eastern Europe forum in Warsaw, promoting Poland's capital as a MICE destination.
• Croatia Convention BureauminorStrategic or Co-development PartnerCroatia Convention Bureau partnered with EC for forums in Zagreb and Dubrovnik, promoting Croatia as a MICE destination.
• Finland Convention BureauminorStrategic or Co-development PartnerFinland Convention Bureau supported MCE North & West Europe 2024 in Helsinki & Espoo, promoting Finland as a Nordic MICE destination.
• Austrian National Tourist OfficeminorStrategic or Co-development PartnerAustrian National Tourist Office (ANTO) supports EC events in Austria, promoting Austria's tourism and MICE offering.
• Hungary Convention BureauminorStrategic or Co-development PartnerHungary Convention Bureau partners with EC to promote Hungary and Budapest as a MICE destination through forum hosting.
• VOQINminorChannel Partner/ Reseller/ DistributorVOQIN' Emotions Creators provides event entertainment and production services at EC forums, particularly in Portugal and southern Europe.
• AIM Group InternationalminorChannel Partner/ Reseller/ DistributorAIM Group International is listed as a partner providing event management and PCO services, supporting EC's Events Club Forum events in Prague.
• Inspiria Event ManagementminorChannel Partner/ Reseller/ DistributorInspiria provides event management services for EC forums in Salzburg and other locations, specializing in event production and logistics.
• EventeamminorChannel Partner/ Reseller/ DistributorEventeam is a Portuguese DMC and event partner supporting EC events in the Algarve region, including MCE South Europe 2025.
• Project Travel & EventsminorChannel Partner/ Reseller/ DistributorProject Travel & Events (Portugal) supports EC forums in Porto and Portugal, providing destination management and travel coordination services.
• Air BalticminorChannel Partner/ Reseller/ DistributorAir Baltic is listed as an airline partner providing connectivity for EC forum participants, particularly for Baltic and Riga-based events.
• Wizz AirminorChannel Partner/ Reseller/ DistributorWizz Air is listed as an airline partner serving EC forums in Central and Eastern Europe, providing budget travel connectivity.
• Austrian AirlinesminorChannel Partner/ Reseller/ DistributorAustrian Airlines is listed as an airline partner for EC forums in Vienna and Salzburg.
• SongDivisionminorChannel Partner/ Reseller/ DistributorSongDivision provides interactive music entertainment at EC forums, bringing unique team-building musical experiences to networking events.
• FilmoryminorChannel Partner/ Reseller/ DistributorFilmory provides event video production and multimedia services for EC forums across Europe, creating promotional and recap content.
• MeetologyminorChannel Partner/ Reseller/ DistributorMeetology provides meeting optimization and science-based meeting design services for EC forums, enhancing the quality of B2B matchmaking.
• Events ClubcoreChannel Partner/ Reseller/ DistributorEvents Club is Europe Congress' proprietary loyalty rewards program and member community, serving as a distribution channel for repeat participation and member-exclusive access to EC events.
• Mondial DMCminorChannel Partner/ Reseller/ DistributorMondial provides destination management services for EC events in Vienna and other locations.
• Haxel DMCminorChannel Partner/ Reseller/ DistributorHaxel is a Polish DMC providing destination management services for EC forums in Central & Eastern Europe, particularly Warsaw.
• Visual Europe GroupminorChannel Partner/ Reseller/ DistributorVisual Europe Group provides event production, AV, and visual services for EC forums, particularly in Hungary and Central Europe.
• AV Media EventsminorChannel Partner/ Reseller/ DistributorAV Media Events provides audio-visual and event technology services for EC forums in Prague and the Czech Republic.
• BrahlerminorChannel Partner/ Reseller/ DistributorBrahler provides conference and interpretation technology services for EC forums, particularly in Dresden and German-speaking locations.
• Revolution RentalminorChannel Partner/ Reseller/ DistributorRevolution Rental provides event equipment rental services (furniture, set design) for EC forums in Salzburg and other Austrian locations.
• Hard Rock CafeminorChannel Partner/ Reseller/ DistributorHard Rock Cafe serves as an entertainment and dining venue partner for EC events in Prague.
• Prague Congress CentrecoreChannel Partner/ Reseller/ DistributorPrague Congress Centre is the primary venue for Events Club Forum events in Prague, serving as a key hosting partner for EC's flagship gatherings.
• Dresden Convention BureauminorStrategic or Co-development PartnerDresden Convention Bureau partnered with EC for MCE Central & Eastern Europe 2023 in Dresden, Germany.
• Helsinki PartnersminorStrategic or Co-development PartnerHelsinki Partners (Helsinki Convention Bureau) supported MCE North & West Europe 2024 in Helsinki & Espoo, promoting the Finnish capital.
• Vienna Convention BureaucoreStrategic or Co-development PartnerVienna Convention Bureau partnered with EC for MCE Central & Eastern Europe 2020 in Vienna, promoting Austria's capital as a premier MICE destination.
• Bella Center CopenhagenminorChannel Partner/ Reseller/ DistributorBella Center Copenhagen is the hosting venue for MCE North & West Europe 2026 in Copenhagen, Denmark, serving as a premier conference facility partner.
• Salzburg CongresscoreChannel Partner/ Reseller/ DistributorSalzburg Congress serves as a key hosting venue for Events Club Associations Forum in Salzburg, Austria.
• Palma Congress CenterminorChannel Partner/ Reseller/ DistributorPalma Congress Center partnered with EC as the venue for MCE South Europe 2024 in Palma de Mallorca, Spain.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Micebook: Micebook is an online community and marketplace for MICE professionals, including a directory of venues and suppliers, magazine content, and event listings. It overlaps with Europe Congress's Events Club directory and hosted-buyer community model, serving the same European event-planning buyer base through a digital-first approach.
• Bizzabo: Bizzabo is an event experience platform with registration, engagement, networking, and analytics tooling for in-person, virtual, and hybrid events. While Europe Congress focuses on live hosted-buyer forums, Bizzabo powers the digital infrastructure that increasingly complements and in some segments replaces physical MICE matchmaking events.
• Eventive (event technology): Eventive is an event ticketing and attendee engagement platform used by film festivals and live events. It represents the broader digital-event tech wave that competes for supplier/attendee attention and budget, with overlap to Europe Congress in hosted programming and registration workflows.

Regional players

• Kuoni / Tumlare DMC: Kuoni Tumlare / JTB Destination Management is a major European DMC that partners with Europe Congress on events while also serving corporate and incentive clients directly. Kuoni competes in adjacent MICE-adjacent territory (DMC services and hosted buyer sourcing) and is one of Europe Congress's listed channel partners.

Direct peers

• The Meetings Show: The Meetings Show (UK) is an annual MICE trade exhibition connecting UK and international event buyers with destinations, hotels, and DMCs through hosted-buyer meetings. Compares to Europe Congress as a regionally focused MICE B2B forum with a similar hosted-buyer/pre-scheduled one-to-one meeting format and supplier exhibition layer.
• IMEX Group: IMEX operates the flagship MICE B2B trade shows IMEX Frankfurt and IMEX America plus IMEX Asia, hosting thousands of hosted buyers and exhibitors. Like Europe Congress, IMEX is a MICE B2B forum operator built around pre-scheduled meetings, hosted-buyer programs, and supplier-buyer matchmaking, making it the closest direct competitor in business model even if larger in scale.
• IBTM (RX Global): IBTM World (Barcelona) and IBTM Events portfolio (CIBTM in China, AIME in Australia) are the other flagship MICE B2B exhibitions under RX Global, owned by RELX. They run hosted-buyer forums with pre-scheduled meetings and supplier-buyer matchmaking virtually identical in structure to Europe Congress's MCE series, competing head-to-head for European hosted-buyer sponsorship.

Others

• AIM Group International: AIM Group International is one of Europe's largest PCOs (Professional Conference Organizers) and is itself listed as a partner of Europe Congress for the Events Club Forum. While AIM delivers full PCO services (delegates management, logistics, abstract handling) and EC operates hosted-buyer forums, both play intermediary roles in the European MICE value chain and share client overlap.
• SoolNua: SoolNua is an Irish MICE marketing agency providing destination and supplier marketing services within the meetings industry, including representation, PR, fam trips, and event design. It mirrors the Travel & Event Marketing consultancy services offered by Europe Congress and targets the same European destinations and venues.

Broad incumbents

• American Express Meetings & Incentives: American Express Global Business Travel (Amex GBT) Meetings & Incentives is a large-scale corporate meetings and incentives division operating across the European MICE buyer ecosystem — also a named hosted-buyer customer of Europe Congress. They are a broad incumbent comparator addressing the same corporate event-buyer segment, though via agency/services model rather than forum organizing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EuropeCongress
• YouTubeyoutube.com/user/mceseries
• Facebookfacebook.com/EuropeCongress
• LinkedInlinkedin.com/company/europe-congress
• Instagraminstagram.com/europecongress

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Europe Congress