mefi

What mefi does

mefi is a privately held, bootstrapped Romanian SaaS company operating under legal entity S.C. LIKE WEB S.R.L. and headquartered in Bacău. Founded in 2017 and led by founder Ciprian Negru (Administrator), mefi sells an all-in-one cloud-based business management platform that combines CRM, ERP, Project Management, and Business Intelligence in a unified ecosystem of 40+ modules, with additional add-on modules for surveys, objectives/targets, and workflow automation. The platform is built as a web application with native iOS and Android apps, hosted on Amazon Web Services infrastructure in Frankfurt, and emphasizes Romanian-specific integrations including ANAF eFactura, local banking via Open Banking, Termene.ro for company data, and Romanian payment processors (NETOPIA, Stripe). The most recent AI capability is the 2026 launch of a 3CX telephony integration that provides AI-powered call transcription, summarization, and sentiment scoring synced to CRM client records.

mefi serves primarily Romanian small and medium-sized businesses — companies with at least three employees and at least three years of market maturity — across service, accounting, distribution, and light manufacturing verticals. The company reports 500+ customer companies, 10,000+ active users, and a 4.9/5 rating from over 100 reviews. Customer concentration is distributed across many small accounts rather than concentrated in enterprise anchors.

The business model is subscription SaaS billed monthly, quarterly, semi-annual, or annually, with pricing driven by an online price calculator (notably the only one in Romania), a 7-day free trial, and module add-ons such as WhatsApp Business integration at €9/month. Custom development and personalized onboarding are offered as professional services. Go-to-market blends product-led growth (self-serve signup) with an inside-sales motion for demos and an enterprise consultant-led motion for larger deployments, supported by content marketing (blog, newsletter), paid digital advertising (Google, Facebook/Instagram, LinkedIn, TikTok), community channels (Facebook group, WhatsApp community), and founder-led brand building via podcast appearances and conference sponsorships. Operating geography is domestic Romania only; no international expansion or external institutional funding is disclosed, and founder Ciprian Negru has reportedly declined two acquisition offers (€900,000 and €2,000,000), preserving independent operation.

Name

mefi

Legal name

S.C. LIKE WEB S.R.L.

Website

https://mefi.ro

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

mefi is a bootstrapped Romanian SaaS company (S.C. LIKE WEB S.R.L.) selling an all-in-one cloud platform combining CRM, ERP, Project Management, and BI (40+ modules) to Romanian SMBs, with deep local integrations to ANAF, local banks, and payment processors, and a self-serve subscription model.

Ownership category

akta.pro rank

Product category

Business Management Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

ERP Managed Services & AMS (Application Management) (BPAEAGAB)

akta.pro secondary industries

CRM Managed Services & Support (BPAEAGAD), Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI)

Keywords

• Cloud CRM software
• ERP platform
• Project management software
• Business intelligence tools
• Business management SaaS

Headquarters

HQ city

Bacau

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Subscription-based access to the mefi platform including CRM, ERP, PM, and BI modules. Available in monthly, quarterly, semi-annual, and annual billing cycles. Pricing varies by number of users and modules selected.
2. Module Add-ons: Additional modules and premium features beyond base subscription. WhatsApp integration available at 9 EUR/month.
3. Custom Development: Custom extensions, additional functionality, or personalization beyond standard subscription available under separate agreement with additional costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

mefi provides an all-in-one cloud-based business management platform combining CRM, ERP, Project Management, and Business Intelligence capabilities into a single ecosystem for Romanian businesses. The platform offers 40+ integrated modules covering sales pipeline management, invoicing, supplier management, project tracking, and analytics, with native integrations to Romanian-specific systems including ANAF eFactura, local banks, and Termene.ro. Delivered as SaaS with native iOS and Android apps on AWS infrastructure, it targets SMBs with 3+ employees and includes self-serve signup, 7-day free trial, and consultant-led implementation services.

Product overview

mefi is an all-in-one Romanian business management platform combining CRM, ERP, Project Management (PM), and Business Intelligence (BI) capabilities in a single ecosystem. The platform consists of four core integrated products: mefi CRM for sales, marketing, and service management; mefi ERP for invoicing, supplier relationships, and inventory control; mefi PM for project and task management; and mefi BI for analytics and reporting. Additional modules include Survey (Sondaje), Objectives/Targets (Obiective/Targete), and Workflow (Flux) automation. The platform offers 40+ modules and integrates with Romanian local systems including ANAF eFactura, Termene.ro, and multiple communication and payment providers. mefi provides native mobile apps for iOS and Android, with hosting on Amazon Web Services.

Differentiator

Problem solved

Functional benefit

Brands

• mefi CRM: Customer Relationship Management module for sales, marketing, and service — vânzări, marketing, service
• mefi ERP
• mefi PM
• mefi BI

Products and services

• mefi CRM Customer relationship management module handling sales pipeline, marketing campaigns, and post-sale service operations. Includes lead management, detailed client profiles, quote and contract generation, calendar, tasks, appointments, surveys, and GDPR compliance. Targets Romanian SMB sales teams and customer-facing staff.
• mefi ERP Enterprise resource planning module for financial operations including invoice and proforma invoice generation, supplier order management, stock and inventory tracking, cash register, cost tracking, timekeeping, and GDPR compliance. Targets Romanian SMB finance and operations teams.
• mefi PM Project management module for planning tasks with clear deadlines, monitoring team progress and resource allocation, and tracking project delivery. Targets Romanian SMB project teams, service companies, and consulting businesses.
• mefi BI Business intelligence module providing dashboards and dynamic reports for analyzing team performance, sales, and costs. Enables data-driven decision-making for Romanian SMB leadership and management.
• Sondaje (Surveys Module) Survey module enabling collection of feedback and structured data from clients and leads directly within the mefi CRM platform. Targets Romanian SMB sales and customer experience teams.
• Obiective/Targete (Objectives/Targets Module) Objectives and targets module for setting, monitoring, and tracking business goals and sales targets within the mefi platform. Targets Romanian SMB leadership and sales managers.
• Flux (Workflow Module) Workflow automation module for creating and managing automated business workflows between departments, reducing manual errors and improving operational efficiency. Targets Romanian SMB operations and process owners.
• mefi Mobile App (iOS and Android) Native mobile applications available on Apple App Store and Google Play, providing full mefi platform access on iOS and Android devices for on-the-go business management.
• mefi Implementation and Consulting Services Professional services covering business analysis evaluation, complete platform implementation and configuration, operational procedures documentation, and personalized platform demonstrations. Targets Romanian businesses requiring structured onboarding and process optimization support.

Quantifiable outcome

• 45% conversion improvement for CRM users
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability6 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or Integration · 25 May 2018Cloud infrastructure provider hosting mefi platform on AWS servers in Frankfurt, Germany. Provides the underlying compute, storage, and database services for the SaaS platform. Data processing agreement in compliance with GDPR and EU-U.S. Data Privacy Framework.
• Stripe Payments EuropecoreTechnology or Integration · 25 May 2018Payment processing partner for online card payments. Handles payment tokenization and PCI DSS Level 1 compliant transaction processing for subscription billing.
• NETOPIA (Netopia Payments)coreTechnology or IntegrationRomanian payment processor for online card transactions. Provides local payment methods and card tokenization with PCI DSS compliance.
• Twilio Inc. (SendGrid/Twilio SMS)coreTechnology or IntegrationEmail delivery via SendGrid and SMS transmission via Twilio SMS for platform notifications, marketing communications, and customer engagement.
• Meta Platforms (WhatsApp Business API)coreTechnology or IntegrationWhatsApp Business integration enabling direct customer messaging from the CRM platform. Available as add-on service.
• Intercom Inc.coreTechnology or IntegrationCustomer engagement platform providing in-app chat and messaging functionality for real-time customer support and communication.
• 3CXcoreTechnology or IntegrationVoIP phone system integration with AI transcription, call sentiment analysis, and call history synchronization directly into CRM client records.
• Smart FintechcoreTechnology or IntegrationOpen Banking integration enabling automatic bank transaction synchronization directly into the CRM, providing real-time payment tracking and financial visibility.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Salesforce: Salesforce is the global CRM market leader with an expanding platform including Sales Cloud, Service Cloud, and AppExchange ecosystem — a broader incumbent whose SMB-focused tiers (Salesforce Starter Suite) increasingly compete with all-in-one platforms like mefi.
• HubSpot: HubSpot is a global CRM platform with adjacent marketing, sales, service, and operations hubs, widely adopted by SMBs — overlapping with mefi's CRM-centric SMB motion but operating at much larger scale and with stronger brand recognition.
• Sage: Sage provides accounting, ERP, and payroll software for SMBs globally, including Eastern European markets — a broader incumbent with comparable ERP, invoicing, and financial management capabilities that overlaps with mefi ERP.
• Microsoft Dynamics 365: Microsoft Dynamics 365 combines CRM and ERP modules (Sales, Customer Service, Finance, Supply Chain) on the Microsoft cloud — a broader incumbent targeting the same business-management software category with deeper enterprise and integration capabilities.

Regional players

• SmartBill: SmartBill is a Romanian cloud accounting and invoicing platform (with ANAF/e-Factura integration) — a regional competitor overlapping with mefi's ERP and invoicing capabilities, but lacking the broader CRM/PM/BI suite.

Direct peers

• Zoho: Zoho offers a broad suite of integrated business applications including Zoho CRM, Zoho Books (ERP), Zoho Projects, and Zoho Analytics — a structurally similar all-in-one SaaS positioning, though operating at global scale rather than a single national market.
• Odoo: Odoo is an open-source ERP+CRM suite combining sales, accounting, inventory, project management, and BI in a modular platform — the same integrated business-management value proposition mefi targets, but with a global open-source ecosystem.
• Bitrix24: Bitrix24 is a CRM, project management, and collaboration platform with Eastern European origins, offering a comparable all-in-one bundle targeting SMBs — the closest geographic and product-mix analogue to mefi.

Emerging players

• vTiger: vTiger is an SMB-focused CRM platform with sales, support, and marketing modules — an emerging player competing for the same Romanian SMB customer segment with a more limited integrated ERP offering.
• Pipedrive: Pipedrive is a sales-focused CRM for SMBs with workflow automation capabilities — partial overlap with mefi's CRM module, but lacks the integrated ERP/PM/BI breadth of the mefi platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mefi_ro
• Facebookfacebook.com/mefi.ro
• LinkedInlinkedin.com/company/mefi-ro
• Instagraminstagram.com/mefi_ro
• TikToktiktok.com/@mefi.ro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mefi