SchoolMaker
SchoolMaker is a cloud-based SaaS course platform founded in 2022 that enables experts, coaches, and training organizations to build structured online programs combining video lessons, gamified step-by-step progression, built-in community, coaching, and AI-powered support, serving 1,800+ creators and 500,000+ students.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SchoolMaker does
SchoolMaker is a cloud-based SaaS course platform founded in 2022 that enables experts, coaches, and training organizations to build structured online programs combining video lessons, step-by-step progression, built-in community, coaching sessions, and live events. The platform differentiates from generic LMS tools by centering the learner experience around a Steps & Milestones architecture with gamified progression, an integrated community (replacing external tools like Facebook or Discord), automated video Q&A (Consultations), and AI Coach agents trained on course content. Technical capabilities include a REST API with webhooks, native Stripe checkout with multi-tier bundles, Zapier and Make integrations, a Progressive Web App for mobile, and Qualiopi compliance tooling for the French professional training market. The business model is seat-based recurring subscription with four tiers (Lite $29/mo to Business $249/mo), a 14-day free trial with no credit card required, and a 20-40% recurring affiliate program. Go-to-market is product-led and content-led, combining SEO competitor comparisons, free utility tools, and community testimonials. The company serves 1,800+ creators reaching 500,000+ students across primarily French-speaking and English-speaking markets, with no public funding rounds disclosed, indicating a bootstrapped operating profile.
SchoolMaker firmographics
Firmographics- Name
- SchoolMaker
- Legal name
- SchoolMaker
- Website
- https://schoolmaker.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SchoolMaker is a cloud-based SaaS course platform founded in 2022 that enables experts, coaches, and training organizations to build structured online programs combining video lessons, gamified step-by-step progression, built-in community, coaching, and AI-powered support, serving 1,800+ creators and 500,000+ students.
- Ownership category
- akta.pro rank
SchoolMaker industry classification
Industry- Product category
- Online Course Platform
- NAICS
- Exam Preparation and Tutoring (611691), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)
- akta.pro secondary industry
- Study Skills, Executive Function & Academic Coaching (Small-Group) (EDANAHAC)
Keywords
Where SchoolMaker is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
SchoolMaker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Monthly or annual subscription plans (Lite, Starter, Pro, Business) priced based on number of active members. All plans include unlimited courses, unlimited admins, built-in community, and all core features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lite - Up to 100 members, 1 online course, 1 owner account, 50GB storage |
| Subscription | Monthly | Starter - Up to 500 members, 15 online courses, 5 team accounts, unlimited storage |
| Subscription | Monthly | Pro - Up to 2,500 members, 30 online courses, 10 team accounts |
| Subscription | Monthly | Business - Up to 5,000 members, unlimited online courses, unlimited team accounts |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
SchoolMaker product offering
Product offeringCore offering
SchoolMaker is a SaaS online course platform that lets experts, coaches, and creators build structured training programs combining courses, community features, coaching tools, AI assistants, and integrated payments. It is positioned as an all-in-one platform for launching monetized online learning and coaching products.
Product overview
SchoolMaker is an online course platform that helps experts create programs students actually complete. The platform combines course building and hosting with community features, coaching tools, AI assistance, and integrated payment processing. Core modules include Courses (content delivery with video, PDF, text), Steps & Milestones (guided progression with gamification), Community (built-in forums replacing external platforms), Live (Zoom-integrated video sessions), Consultations (automated video Q&A), Coaching (1-on-1/group session management), Checkout & Offers (Stripe payment processing with bundle creation), Auto Testimonials (automated social proof collection), and AI Coaches (AI-powered support trained on course content). The platform serves 1,800+ experts training 500,000+ students. Integrates natively with Stripe, ThriveCart, Zoom; supports automation via Zapier and Make; and offers AI capabilities via OpenRouter/OpenAI API keys. Free tools include certificate, refund policy, and pricing calculators.
Differentiator
Problem solved
Functional benefit
Products and services
- SchoolMaker Online Course Platform SaaS platform that lets experts, coaches, and creators build and sell structured online training programs combining courses, community features, coaching tools, and integrated payments.
- AI Coaches
Quantifiable outcome
- 88.9% of students rated SchoolMaker as 'very good' after their instructor switched platforms
- +1 more outcomes
Companies that use SchoolMaker
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles1 record
SchoolMaker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature10 records
SchoolMaker partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- StripecoreStripe is integrated as the primary payment processor for SchoolMaker's checkout system. Supports multiple payment methods including credit cards. Platform handles one-time, subscription, and multiple-installment pricing.
- ZapiercoreZapier integration allows users to automate workflows including member joins, step completion, offer access management, and drip boost updates. Available on all plans.
- Make (formerly Integromat)coreMake integration matches the current Zapier functionality, allowing automation of member management and program access. Available for all SchoolMaker users.
- OpenRouter / OpenAIcoreAI Coach feature supports bring-your-own-API-key model using OpenRouter (multiple models including ChatGPT, Gemini, Claude) or OpenAI (ChatGPT only).
Scale indicators2 records
Recent moves3 records
Expansion highlights6 records
SchoolMaker competitors and assessment
Company assessmentDirect peers
- Podia: Podia is an all-in-one platform for courses, downloads, webinars, and community. Listed as a direct competitor on SchoolMaker's comparison pages with similar creator-focused SaaS positioning.
- Teachable: Teachable is a major online course platform with built-in coaching and community features (especially after its 2024 rebrand). SchoolMaker explicitly lists Teachable as a competitor on its comparison pages and offers free migration from it.
- Systeme.io: Systeme.io is an all-in-one marketing platform with funnel, email, course, and community features at low price points. Listed by SchoolMaker as a direct competitor, with overlapping feature set in the SMB creator segment.
- Thinkific: Thinkific is a course creation and hosting platform serving creators and businesses. SchoolMaker explicitly lists Thinkific as a competitor and provides free migration from it, indicating direct feature overlap in course delivery and community.
- LearnyBox: LearnyBox is a French course and membership platform with strong presence in the French market and Qualiopi certification support — making it the closest geographic and regulatory competitor to SchoolMaker.
- Teachizy: Teachizy is a French-language course platform targeting the same SMB creator segment as SchoolMaker. SchoolMaker explicitly lists Teachizy in its competitor comparison content, signaling direct feature and pricing overlap.
- Mighty Networks: Mighty Networks is a community-first platform with built-in courses and memberships. SchoolMaker explicitly lists it as a competitor — both platforms sell the combination of community engagement with course delivery to creators.
- Skool: Skool combines gamified community with courses and is explicitly named as a SchoolMaker competitor. Overlaps heavily on community-as-selling-point and structured learning, often cited in 'Skool vs SchoolMaker' comparisons.
Broad incumbents
- Kajabi: Kajabi is the leading all-in-one creator platform combining courses, coaching, community, and marketing tools. Directly competes with SchoolMaker across the full 'school' stack but at significantly larger scale and brand recognition.
- ClickFunnels: ClickFunnels is a sales-funnel and marketing platform that has expanded into courses and community. Listed by SchoolMaker as a competitor; broader portfolio means less specialization in the course/coaching workflow but large existing creator base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SchoolMaker social profiles
Digital presenceSchoolMaker financial estimates
Financial estimateRevenue estimate
Valuation estimate
SchoolMaker leadership team
Management profileNumber of profiles
SchoolMaker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SchoolMaker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SchoolMaker
What does SchoolMaker do?
SchoolMaker is a SaaS online course platform that lets experts, coaches, and creators build structured training programs combining courses, community features, coaching tools, AI assistants, and integrated payments. It is positioned as an all-in-one platform for launching monetized online learning and coaching products.
Is SchoolMaker a public or private company?
SchoolMaker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SchoolMaker founded?
SchoolMaker was founded in 2022. It employs 1 to 10 people.
Where is SchoolMaker based?
SchoolMaker is headquartered in San Francisco, United States, in the North America region.
How does SchoolMaker make money?
One revenue line is on record: subscription SaaS.
Who are SchoolMaker's main competitors?
Direct peers on record are Podia, Teachable, Systeme.io, Thinkific, LearnyBox, Teachizy, Mighty Networks and Skool. Broad incumbents are Kajabi and ClickFunnels.
Does SchoolMaker have an API?
Yes. The SchoolMaker REST API allows managing members and tracking school activity. Available on Pro and Business plans. Base URL: https://schoolmaker.co/api/v1. Authentication via Bearer token. Rate limiting: 5 requests per second per IP. Supports the following endpoints: Members (get details, list, get accesses, suspend, ban, delete), Admins (list and get details), Offers (list, get details, update, set drip boost, set access for member), Programs (list, get details), Coachings (create appointments, list types), Conversations (create groups, send messages), Gamification (get leaderboard ranking), Webhooks (list, create, delete). Webhooks available for events: element_completed, element_pending, member_joining_offer, new_payment, member_inactivity, gamification_level_passed, conversation_message_received. Developer documentation is at docs.schoolmaker.com/quickstart.
What industry is SchoolMaker in?
SchoolMaker's product category is Online Course Platform. Its primary akta.pro industry code is EDANAGAL, Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors), with a secondary code of EDANAHAC, Study Skills, Executive Function & Academic Coaching (Small-Group). Its NAICS code is 611691 and its SIC code is 8200.