Apex Media Partners

Name

Apex Media Partners

Legal name

Apex Media Partners

Website

https://apexmedia.com

Company type

Private

Founded year

1995

Operating status

Operating

Ownership category

akta.pro rank

Product category

Media Agency Services

NAICS

Media Buying Agencies (54183), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Representatives (541840)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Affiliate & Partner Media Buying (BPAFABAJ)

akta.pro secondary industries

Public Media Digital Platforms & Streaming (Apps, On-demand, Podcasts) (MPABADAG), Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO), Public Media Partnerships & Content Co-productions (NGO/Cultural) (MPABADAN)

Keywords

• B2B media agency
• Streaming distribution services
• Broadcast ad sales
• Faith-based media solutions
• Enrollment marketing services

Headquarters

HQ city

Scottsdale

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ad Sales Services: Leverages decades of sales relationships and proprietary software to maximize ad revenue for broadcast stations, networks, cable systems, and streaming platforms. Brings high-value, long-term qualified leads and top A-list advertisers to media partners.
2. Sales Optimization: Revenue growth services including trade/bill payer services, station representation, contract negotiations, trafficking operations, and accounting functions. Maximizes monetization of inventory for media outlets.
3. Streaming Services: Manages streaming channels for content providers including master control, content curation, promotions, data and analytics, and global distribution. Pioneered and manages the In Touch+ streaming platform.
4. Performance CPM (PCPM) Program: Revenue program for rated stations that adds predictable incremental revenue by connecting stations with A-list advertisers. Stations are paid based on impressions delivered, measured to the fourth decimal of Nielsen ratings.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Apex Media Partners is a B2B media agency that partners with ministries, nonprofits, educational institutions, and direct response advertisers to design and execute omnichannel media strategies for audience engagement, fundraising, and enrollment growth. The company also operates as a sales partner for broadcast stations, national networks, cable systems, and streaming platforms, providing ad sales, sales optimization (including the Performance CPM program), and managed streaming services such as the In Touch+ platform, which distributes a 15,000+ title library of Dr. Charles Stanley's biblical content across major streaming and cable platforms.

Product overview

Apex Media Partners operates a multi-product portfolio anchored by In Touch+, a streaming platform providing biblical programming through Dr. Charles Stanley's library of over 15,000 titles, distributed across major streaming platforms (Amazon Prime, DIRECTV, Comcast, Roku, FireStick, Apple TV, Google TV). Supporting this core streaming offering are proprietary revenue solutions including Performance CPM (PCPM) for station revenue optimization and data-driven analytics tools. The company also delivers industry-specific services for ministries, education institutions, and nonprofits, along with ad sales, streaming infrastructure (Master Control), and sales optimization services. The platform leverages relationships with over 600 broadcast and streaming stations to provide omnichannel audience engagement for mission-driven organizations.

Differentiator

Problem solved

Functional benefit

Brands

• In Touch+: A streaming platform delivering the teachings of Dr. Charles Stanley with over 15,000 titles, available across multiple digital and cable platforms including Amazon Prime, DIRECTV, Comcast, Roku, FireStick, AppleTV, and GoogleTV.

Products and services

• In Touch+ Streaming Platform A streaming platform delivering Dr. Charles Stanley's biblical teachings through a library of over 15,000 titles, distributed across Amazon Prime, DIRECTV, Comcast, Roku, FireStick, Apple TV, and Google TV. The platform is managed by Apex Media with US-based 24/7 master control operations.
• Performance CPM (PCPM) Program A revenue optimization program for rated broadcast stations that adds incremental revenue by connecting stations with A-list advertisers through unsold avails surfaced by the proprietary Rate Optics tool. Stations are paid based on impressions delivered, measured against Nielsen ratings to the fourth decimal; over 600 broadcast stations currently participate in the program.
• Ministry Solutions Strategic media solutions for faith-based ministries designed to help organizations engage meaningfully with their congregations across omnichannel media platforms. Provided to ministries as a tailored audience growth and engagement service.
• Education Enrollment Marketing Services Enrollment marketing solutions for universities and distance learning organizations that use data-driven strategies and audience targeting technology to identify, engage, and convert ideal student segments at target cost-per-enrollment levels.
• Non-Profit Fundraising Solutions Strategic partnerships and impact-driven donor engagement campaigns for nonprofits to acquire donors, retain support, and diversify fundraising strategies through omnichannel media.
• Ad Sales Services Agency representation leveraging three decades of sales relationships and proprietary software to maximize ad revenue on behalf of broadcast stations, networks, cable systems, and streaming platforms, including direct response advertiser placement.
• Sales Optimization Services A five-step revenue optimization methodology covering rate structure development, research, technology, quality products, and station staff augmentation, including trade/bill payer services and station representation to unlock new and existing revenue streams.
• Master Control Streaming Operations US-based 24/7 staffed master control operations delivering streaming channels across connected TVs, mobile, and tablets, with programming continuity, cost-effective content delivery, and promotional attribution.

Quantifiable outcome

• Over 10 million viewers can access In Touch+ content via Comcast Heartland expansion
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• In Touch MinistriesflagshipStrategic or Co-development Partner · 1 January 2001Apex Media has proudly partnered with In Touch Ministries since 2001 as the Agency of Record for all TV and Radio broadcasts. Apex pioneered the In Touch+ Channel on multiple streaming platforms, bringing Dr. Charles Stanley's biblical teachings to audiences worldwide. The partnership includes over 15,000 titles of faith-based content distributed across digital and cable platforms.
• ComcastcoreChannel Partner/ Reseller/ DistributorIn Touch+ biblical programming expanded to Comcast Northeast and Heartland regions, providing access to millions of viewers via cable and digital platforms. The expansion to Comcast Heartland covers Michigan, Indiana, and Kentucky with access to over 10 million viewers.
• DIRECTVcoreChannel Partner/ Reseller/ DistributorIn Touch+ biblical programming partnership with DIRECTV announced in March 2025, bringing Dr. Charles Stanley's teachings to DIRECTV subscribers as part of nationwide streaming expansion.
• Amazon Prime VideocoreChannel Partner/ Reseller/ DistributorIn Touch+ streaming platform available on Amazon Prime Video as part of nationwide rollout bringing Dr. Charles Stanley's teaching to millions of Amazon Prime subscribers.
• Streaming Platform VendorscoreTechnology or IntegrationApex Media partners with best-in-class vendors to provide scalable streaming platforms. Third-party vendors include streaming device providers (Roku, FireStick, AppleTV, GoogleTV) and content delivery networks. US-based Master Control operations manage streaming services 24/7.
• Broadcast Station PartnerscoreChannel Partner/ Reseller/ DistributorPartnership with broadcast stations, national networks, and cable systems for station sales solutions. Currently 600+ stations utilizing the Performance CPM (PCPM) program. Partners include major broadcast groups represented in the operators section.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Salem Media Group: Public faith-based radio and digital media operator (Salem Communications) running multiple broadcast stations and Christian programming networks. Highly comparable to Apex given its shared focus on faith audiences, broadcast inventory, and integrated digital/streaming distribution.
• Bonneville International: Family-owned broadcast media company operating radio stations with a faith and values-driven programming emphasis. Comparable to Apex as a values-driven broadcast operator and a customer-type for ad sales and revenue optimization services.
• Katz Media Group: Largest media sales representation firm in the US, selling advertising on behalf of broadcast TV, radio, and digital stations. Highly comparable to Apex's PCPM and Ad Sales services for broadcast station clients.
• RightNow Media: Faith-based video streaming platform serving churches, ministries, and families. Directly comparable to In Touch+ in product category, with similar ministry/faith audience and digital distribution model.
• Trinity Broadcasting Network (TBN): Largest faith-based television broadcaster in the US, operating TBN and several sub-channels distributed via cable, satellite, and streaming. Directly comparable to Apex's In Touch+ for faith TV distribution and ministry-funded streaming.
• Educational Media Foundation (EMF Broadcasting / K-LOVE / Air1): Nonprofit operator of K-LOVE and Air1 radio networks with broad digital and app distribution of faith-based music and content. Comparable to Apex because both serve as content owners AND distribution/streaming operators targeting Christian audiences via broadcast, digital, and mobile platforms.

Emerging players

• Pushpay: Vertical SaaS provider for churches and faith-based nonprofits across giving, engagement, and streaming. Comparable as a faith-vertical platform targeting the same ministry and nonprofit decision-makers as Apex.
• Subsplash: Faith-based engagement platform offering mobile apps, giving, streaming, and media tools for churches and ministries. Adjacent competitor in the faith-media-tech stack, with overlap on streaming and audience engagement that competes for the same ministry clients.

Broad incumbents

• Premiere Networks (iHeartMedia): Largest radio network and media sales rep firm in the US, monetizing broadcast inventory on behalf of affiliates. Comparable to Apex's ad sales/representation services for radio stations and networks.
• Crown Media Family Networks (Hallmark Channel): Owner of Hallmark Channel and Hallmark Movies & Mysteries, distributing family-friendly content across cable, streaming, and digital platforms. Comparable to In Touch+ as a 'values-based' content brand distributed through cable/streaming, though broader in scope and family-oriented rather than explicitly faith-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/apex-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Media Partners