CONVERTA
CONVERTA is a UK-based B2B specialist lead generation and lead management agency using its proprietary CONVERTA CRM to combine data modelling, digital marketing, and telephone engagement for enterprise and mid-market clients across manufacturing, energy, automotive, and professional services.
- Company typePrivate
- Founded2012
- HeadquartersHarrogate, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
What CONVERTA does
CONVERTA is a UK-based specialist lead generation and lead management agency serving enterprise and mid-market B2B clients. Founded in September 2012 in Harrogate as Think Methodology by joint founders Scott Mackintosh and James Moore, the firm operates a Define-Nurture-Activate methodology that combines data modelling, digital marketing, and telephone engagement to produce sales-qualified opportunities. The company targets complex, high-value verticals including manufacturing, energy, automotive, professional services, logistics, and technology, with named clients such as Shell, Linde Material Handling (an 8+ year relationship), Lotus Cars, IVECO, Morgan, Portakabin, and Napthens.
The technology backbone is CONVERTA CRM, a proprietary in-house data management and marketing automation platform extended through the 2018 controlling acquisition of Kulahub, a CRM and email marketing business. The platform supports lead scoring, marketing automation, look-alike modelling, prospect segmentation, and demand estimation, and integrates with client websites, apps, and digital campaigns. Around this platform, CONVERTA delivers five integrated services: Lead Generation, Data Certainty, Digital Results, Smart Dialogue (telephone outreach), and Lead Management. The firm maintains multi-lingual inside-sales capability, evidenced by Lotus Cars' global enquiry-handling use case.
CONVERTA monetises through custom quotation-based professional and managed services engagements billed monthly, with fees tied to scope defined in client quotations. Go-to-market is consultative direct sales targeting blue-chip, challenger and innovative brands, with average client tenure exceeding five years. The firm has scaled from four founders to over 50 employees, operates from a single UK headquarters, and rebranded to CONVERTA in late 2024. No external funding rounds, parent entities, or public revenue disclosures are present in the source data.
CONVERTA firmographics
Firmographics- Name
- CONVERTA
- Legal name
- Converta Agency Ltd
- Website
- https://converta.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- CONVERTA is a UK-based B2B specialist lead generation and lead management agency using its proprietary CONVERTA CRM to combine data modelling, digital marketing, and telephone engagement for enterprise and mid-market clients across manufacturing, energy, automotive, and professional services.
- Ownership category
- akta.pro rank
CONVERTA industry classification
Industry- Product category
- B2B Lead Generation and Demand Generation Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industries
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Outbound Lead Generation & Prospecting (BPAAADAB)
Keywords
Where CONVERTA is headquartered
LocationHeadquarters
- HQ city
- Harrogate
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
CONVERTA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Lead Generation Services: Services that locate and engage with ideal prospects to create more sales opportunities. Combines data modelling, digital marketing and telephone engagement.
- Lead Management Services: Services that boost sales conversion rates by capturing response, qualifying diligently and converting exponentially. Includes CRM platform usage and process management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom quotation-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
CONVERTA product offering
Product offeringCore offering
CONVERTA is a specialist lead generation and lead management agency that fuses data modelling, digital marketing, and telephone engagement to create qualified B2B sales opportunities and improve conversion rates for enterprise clients. Its services are delivered through a Define–Nurture–Activate (DNA) process and operationalised via the proprietary CONVERTA CRM platform, providing end-to-end visibility from prospect identification through to sales-ready appointment setting.
Product overview
CONVERTA is a specialist lead generation agency operating as a platform-plus-services model. The core offering centers on CONVERTA CRM, their proprietary data management and marketing automation platform that serves as the central technology backbone. Around this platform, CONVERTA delivers integrated services including Lead Generation (combining Data Certainty data modeling, Digital Results digital marketing, and Smart Dialogue telephone engagement), and Lead Management for qualifying and converting leads. In 2018, CONVERTA acquired Kulahub, a CRM and email marketing platform, which expanded their technology capabilities. The company previously operated under the name Think Methodology before rebranding.
Differentiator
Problem solved
Functional benefit
Products and services
- CONVERTA CRM Proprietary data management and marketing automation platform that collates, organises and activates sales and marketing strategies. Provides full visibility and accountability for all activity, stores data, activates sales processes, manages, measures and improves sales results. Integrates with digital platforms including websites and apps, and is used by CONVERTA and its clients to operationalise lead generation and lead management programmes.
- Lead Generation Multi-channel lead generation programme combining data, digital marketing and telephone engagement to create qualified leads and nurture them through the customer journey. Uses the Define–Nurture–Activate (DNA) process to drive demand generation and revenue growth for enterprise and mid-market clients.
- Data Certainty Data modelling and profiling service that builds look-alike models to pinpoint ideal sales prospects, segments prospects and estimates demand based on revenue potential, increasing the chance of conversion for B2B clients.
- Digital Results
Quantifiable outcome
- Average client relationship length exceeds 5 years
- +1 more outcomes
Companies that use CONVERTA
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles6 records
CONVERTA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CONVERTA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KulahubcoreIn July 2018, CONVERTA acquired a controlling share in Kulahub, a CRM and email marketing platform with its own client base. This acquisition enabled technology to underpin the company's growth and strategic direction, and Kulahub's capabilities were integrated into the CONVERTA CRM platform.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
CONVERTA competitors and assessment
Company assessmentBroad incumbents
- Salesforce (Sales Cloud / Pardot): Salesforce is the dominant CRM platform with adjacent marketing automation (Pardot / Account Engagement) and sales engagement products. It is a broad incumbent alternative to the CONVERTA CRM platform and the lead management services built around it for enterprise clients.
- Zoominfo: ZoomInfo is a large-scale B2B go-to-market intelligence and data platform offering prospecting, intent and sales enablement as part of a broad portfolio. It serves as a broader incumbent alternative for the data targeting and lead prioritisation work CONVERTA performs within its Define-Nurture-Activate methodology.
- HubSpot: HubSpot is a broad marketing, sales and CRM platform with marketing automation, lead scoring and email capabilities. It is an incumbent alternative to the CONVERTA CRM and Kulahub technology stack for clients wanting to in-source lead management.
- 6sense: 6sense is a B2B revenue intelligence platform combining intent data, account prioritisation and AI-driven demand generation. It competes with CONVERTA at the data and demand generation layer for enterprise B2B tech buyers and represents a broader, software-led alternative to specialist agency models.
Direct peers
- CIENCE: CIENCE is a B2B outsourced sales and lead generation agency combining data, technology and human SDR outreach. It directly competes with CONVERTA in delivering qualified sales opportunities to enterprise and mid-market clients using multi-channel demand generation programmes.
- DemandGen International: DemandGen International is a B2B demand generation agency that builds and executes multi-channel marketing programmes for technology and complex B2B sales cycles. Comparable to CONVERTA in target customer (enterprise/mid-market), service mix (content, data, digital, lead nurturing) and outcome-driven GTM model.
- Cognism: Cognism is a UK-founded B2B sales intelligence and data platform providing prospecting data, intent signals and contact enrichment. It competes with CONVERTA's data modelling and prospect targeting services for the same enterprise B2B sales teams and overlaps in the data certainty layer of the lead generation workflow.
- Really B2B: Really B2B is a UK-based B2B lead generation and content marketing agency targeting complex technology and industrial sales cycles. It mirrors CONVERTA's positioning as a specialist UK B2B lead generation partner serving mid-market and enterprise clients with multi-channel campaigns.
- Lead Forensics: Lead Forensics is a UK-headquartered B2B lead identification and anonymous visitor intelligence platform used to prioritise sales outreach. It overlaps with CONVERTA's data modelling and lead management capabilities, particularly the lead scoring and prospect prioritisation functions.
- Force24: Force24 is a UK marketing automation and email platform provider focused on mid-market B2B clients. It is comparable to CONVERTA in the marketing automation and lead management layer, particularly given the Kulahub acquisition that brought similar platform capability into the CONVERTA stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CONVERTA social profiles
Digital presenceCONVERTA financial estimates
Financial estimateRevenue estimate
Valuation estimate
CONVERTA leadership team
Management profileNumber of profiles
Profiles2 records
CONVERTA subsidiaries and ownership
Company hierarchySubsidiaries1 record
CONVERTA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CONVERTA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CONVERTA
What does CONVERTA do?
CONVERTA is a specialist lead generation and lead management agency that fuses data modelling, digital marketing, and telephone engagement to create qualified B2B sales opportunities and improve conversion rates for enterprise clients. Its services are delivered through a Define–Nurture–Activate (DNA) process and operationalised via the proprietary CONVERTA CRM platform, providing end-to-end visibility from prospect identification through to sales-ready appointment setting.
Is CONVERTA a public or private company?
CONVERTA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CONVERTA founded?
CONVERTA was founded in 2012.
Where is CONVERTA based?
CONVERTA is headquartered in Harrogate, United Kingdom, in the Europe region.
How does CONVERTA make money?
Two revenue lines are on record. Lead Generation Services are the primary driver. The others are lead Management Services.
Who are CONVERTA's main competitors?
Broad incumbents on record are Salesforce (Sales Cloud / Pardot), Zoominfo, HubSpot and 6sense. Direct peers are CIENCE, DemandGen International, Cognism, Really B2B, Lead Forensics and Force24.
Does CONVERTA have an API?
No public API is recorded for CONVERTA.
What industry is CONVERTA in?
CONVERTA's product category is B2B Lead Generation and Demand Generation Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 541511 and its SIC code is 7311.