13 Partners

What 13 Partners does

13 Partners is a CPA/CPL affiliate marketing network headquartered in Kyiv, Ukraine, founded in 2022. The company operates a two-sided platform connecting affiliates (webmasters, media buyers, and traffic sources) with direct advertisers seeking quality leads, primarily in crypto, forex, and finance verticals, with additional exposure to e-commerce, dating, gambling, nutra, sweepstakes, and gaming. The platform accepts traffic from any source and any GEO, ranging from Tier-1 to Tier-3 markets, and offers 1,000+ offers to its network of 500+ active partners.

The network's core technology includes a proprietary anti-fraud system, anti-shave mechanisms, and SRG/CRG dynamic pricing mechanics. The CRG formula (CRG = CPA × actual approval / stated KPI) recalculates rates based on actual performance, providing downside protection for partners. The platform supports API and PostBack integration, real-time statistics, and 24/7 technical support. Three work models are offered: CPL (over 80% of deals), CPA ($500-$1,500 per FTD), and a hybrid CPA+CRG model. Weekly payouts are made in USDT (TRC-20/ERC-20) and BTC, with both PrePay and PostPay options.

The business operates on a transaction-fee model, taking a margin on lead generation and CPA payouts. The company has developed internal sub-brands including 13Buyers (in-house media buying team) and 13Hunters (HR/recruitment), and co-organizes Speed Dating industry events with the Forex Alliance. Distribution is conducted through a self-serve website, CRM platform (crm.13partners.net), Telegram blog, and offline networking events. The company is privately held with no disclosed funding rounds and appears to be owner-operated.

Name

13 Partners

Legal name

13Partners

Website

https://13partners.net

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

13 Partners is a Kyiv-based CPA/CPL affiliate network founded in 2022 that connects 500+ media buyers and affiliates with advertisers across crypto, forex, and other verticals, offering 1,000+ offers via proprietary anti-fraud and dynamic CRG pricing systems.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Network

NAICS

Miscellaneous Intermediation (523910)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

akta.pro secondary industries

Fintech & Payments Partner / ISO Referral Networks (FSAEAMAK), B2B Lead Generation for Betting Suppliers (Platforms, Payments, KYC) (MPAEAMAL)

Keywords

• Affiliate marketing network
• CPA marketing
• Cost per lead
• Lead generation
• Performance marketing

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. CPA Commissions: Commission-based model where partners earn fixed payments for each first-time deposit (FTD) generated. Rates typically $500-$1500 per action depending on GEO.
2. CPL Commissions: Cost-per-lead model where partners are paid for each validated lead. Over 80% of deals use this model. Price recalculated using SRG mechanics based on actual approval rates.
3. CPA+CRG Revenue: Hybrid model combining fixed CPA payments with dynamic rate adjustments based on approval performance. Provides downside protection and upside bonuses.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

13 Partners operates a B2B affiliate marketing network that connects affiliates (webmasters and media buyers) with direct advertisers across crypto, forex, finance, and other verticals. The platform offers three pricing models — CPL (Cost Per Lead), CPA (Cost Per Acquisition), and CPA+CRG (hybrid with dynamic rate recalculation) — and provides 1,000+ offers, API/PostBack integrations, real-time statistics, anti-fraud systems, and weekly payouts in USDT and BTC.

Product overview

13 Partners is an affiliate marketing CPA/CPL network offering three main work models: CPL (Cost Per Lead), CPA (Cost Per Acquisition), and a hybrid CPA + CRG model. The platform connects affiliates (webmasters) monetizing traffic with advertisers seeking quality leads. The network operates backed by internal teams including 13BUYERS (media buying professionals) and 13HUNTERS (HR support). The company offers over 1000 offers across verticals including crypto, finance, e-commerce, dating, gambling, nutra, sweepstakes, and gaming, with API/PostBack integration support and 24/7 technical assistance.

Differentiator

Problem solved

Functional benefit

Brands

• 13Buyers: Internal media buying team consisting of professionals in their field, involved in traffic acquisition.
• 13Hunters

Products and services

• CPL (Cost Per Lead) Model A payment model where partners receive compensation for each validated lead generated. Used by over 80% of deals on the network, with price typically quoted by the media buyer based on tested traffic quality. Call center operates 10:00-19:00 European time (UTC+2) for lead validation.
• CPA (Cost Per Acquisition) Model A payment model where partners receive fixed payment for specific target actions, most commonly FTD (First Time Deposit). Payments range from $500 to $1500 per action depending on GEO, with minimum deposit sizes from $50 to $250 depending on geography. Fixed payment per acquisition regardless of client's subsequent deposits.
• CPA + CRG Model A hybrid payment model combining CPA with a dynamic rate recalculation based on approval rates using the formula CRG = CPA × (actual approval / declared KPI). Protects against approval dips and provides earnings stability with both downside protection and upside bonuses when approval exceeds KPI.

Quantifiable outcome

• 1000+ offers available
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, minor and flagship.

• KeitarocoreTechnology or IntegrationTracker integration partner. Recommended and used by the 13Partners team for campaign tracking and analytics.
• CRM MatecoreTechnology or IntegrationCRM system partner providing customer relationship management solutions for network operations.
• DidGlobalminorChannel Partner/ Reseller/ DistributorTraffic and leads partner providing additional distribution for the network.
• PalaiMediaminorChannel Partner/ Reseller/ DistributorMedia partner for traffic acquisition and distribution.
• Traffic UltrasminorChannel Partner/ Reseller/ DistributorTraffic partner for lead generation and distribution.
• PartnerkinminorChannel Partner/ Reseller/ DistributorAffiliate marketing platform partner for partner discovery and networking.
• AffhubminorChannel Partner/ Reseller/ DistributorAffiliate marketing community and platform partner.
• WPGminorChannel Partner/ Reseller/ DistributorTraffic partner providing additional distribution channels.
• Leadtimes.mediaminorChannel Partner/ Reseller/ DistributorLead generation partner for quality traffic acquisition.
• Forex AllianceflagshipStrategic or Co-development PartnerStrategic alliance for organizing Speed Dating meetups in Kyiv. Organized two industry conferences together, gathering key market players. Joint business meetups for affiliates, brokers, and partners with timed networking rounds via Telegram bot.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• MyLead: Affiliate network with a similar CPA/CPL model serving affiliates and direct advertisers across multiple verticals including finance, e-commerce, and dating. Comparable size and Eastern European operating base.
• CrakRevenue: Affiliate network specialized in adult, dating and gaming verticals with CPA/RevShare pricing. Comparable in performance-based payout mechanics and direct advertiser relationships.
• PIN-UP Partners: iGaming-focused affiliate program with CPA, RevShare and hybrid models. Comparable in targeting crypto-adjacent gambling advertisers and offering weekly payouts.
• Mobidea: Affiliate network offering CPA, CPL and Smartlink monetization across mobile and web traffic. Comparable in traffic-source-side tools (anti-fraud, smartlinks) and global GEO coverage.
• ClickDealer: Global performance marketing network offering CPA, CPL and CPI campaigns. Directly comparable in product offering, multi-vertical catalog, and affiliate/advertiser matchmaking model.
• AdCombo: Affiliate network with a strong nutra, finance and sweepstakes vertical focus, operating a CPA/CPL model with similar direct-advertiser positioning to 13 Partners.
• OGAds: Content-locker and affiliate monetization network primarily serving webmasters and app developers, with comparable CPA mechanics and anti-fraud tooling.

Broad incumbents

• Affilka by SOFTSWISS: Affiliate tracking platform for iGaming operators, offering a SaaS-based affiliate management system. Overlaps with 13 Partners' gambling vertical from the advertiser-side tooling perspective.

Emerging players

• A4D (Affiliate for Dating): Smaller, vertical-focused affiliate network with comparable CPA/CPL model and direct advertiser base, though narrower vertical scope than 13 Partners.

Others

• Partnerkin: Affiliate marketing media, community and events platform. Listed as a 13 Partners partner; provides comparable industry content and networking infrastructure for the affiliate ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/13partners
• Instagraminstagram.com/13partners

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 13 Partners