200 Magazine

What 200 Magazine does

200 Magazine (legal entity: Foutrement Large Éditions) is a privately held French publishing company founded in 2014 and headquartered in Saint-Julien-de-Coppel, near Clermont-Ferrand, with operations support at CARTEL in Clermont-Ferrand. The company publishes "200 — le magazine vélo," a print cycling magazine positioned around road-cycling adventure, cyclo-tourism, and bikepacking rather than competition, distributed across France and French-speaking regions via its own e-commerce storefront, French newsstands, and subscription delivery through La Poste's COLISSIMO service. Issue #50 was released in July 2026 and the title is transitioning from four to six issues per year starting in 2026.

The company's product surface extends well beyond the magazine itself. It monetizes six revenue streams: (1) recurring 1-year (€42 France / €51 Europe) and 2-year (€78 / €95) subscriptions, (2) single-copy sales at €7.90, (3) special hors-série issues at €8.50 (e.g., "Débuter à vélo," "Voyage(s)," "Bikepacking"), (4) the October 2024 commemorative book "Partez !" published with Éditions Ulmer at €28 or €80, (5) branded merchandise including GOTS-certified organic cotton t-shirts made in France, cycling caps manufactured by Tactic in Spain, FSC-recycled posters of iconic cols, and collector postcards, and (6) display advertising sold through the "Annoncez dans 200" program. Payments are processed via Stripe, PayPal, and Klarna on a WooCommerce storefront. The marketing mix is led by organic social (Facebook, Instagram), email, and a sponsor-a-friend referral ("parrainage") program, supported by the Club 200 loyalty community.

Strategically, 200 Magazine is a niche lifestyle publisher doubling down on depth rather than scale: it is extending the editorial cadence, broadening the merchandise assortment, and adding entry-level and gift-oriented SKUs while remaining a single-division, eight-employee operation with no external investors, no parent company, and no subsidiaries. Its primary moat is its decade of accumulated cycling-adventure editorial content, a registered "200" brand, and an entrenched loyalist subscriber base — but with limited technology differentiation and no disclosed AI capabilities.

Name

200 Magazine

Legal name

Foutrement Large Éditions

Website

https://200-lemagazine.cc

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

200 Magazine (Foutrement Large Éditions) is a French print cycling-adventure magazine publisher, selling subscriptions, single issues, special editions, a 10-year anniversary book, and branded merchandise directly to cycling enthusiasts across France and Europe.

Ownership category

akta.pro rank

Product category

Cycling Lifestyle Print Magazine

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

akta.pro secondary industry

Travel & Outdoors Magazines (MPAJAEAH)

Keywords

• Cycling magazine publishing
• Road cycling content
• Cycling adventure publication
• Print magazine subscriptions
• Cycling branded merchandise

Headquarters

HQ city

Saint-Julien-de-Coppel

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscriptions: Recurring subscription revenue from annual and biennial magazine subscriptions providing 6 or 12 issues per year delivered every 2 months
2. Single Issue Sales: Individual magazine issue sales at 7.90€ per copy, available through e-commerce and newsstands
3. Book Sales: Sale of the commemorative book 'Partez!' celebrating 10 years of the magazine at 28-80€
4. Merchandise Sales: Sale of branded merchandise including t-shirts, caps, posters, and postcards
5. Special Issues: Sale of hors-série (special issues) focused on specific cycling themes at 8.50€ each
6. Advertising: Revenue from advertisers (see 'Annoncez dans 200' section on website)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

200 Magazine publishes a French print cycling magazine focused on road cycling adventures, cols, landscapes, and travel stories, distributed on a bi-monthly schedule (six issues per year from 2026). Its commercial offerings include annual and biennial subscriptions, single issues, themed hors-série special editions, a 10th-anniversary commemorative book, and branded merchandise such as organic cotton t-shirts, cycling caps, posters of iconic cols, and collector postcards.

Product overview

200 Magazine is a French cycling magazine publishing road cycling adventure stories, available via subscription (1-year/6 issues or 2-year/12 issues) or single copy purchase. The company operates a multi-product e-commerce platform offering: the core magazine (print/digital), special issues (hors-séries) on topics like bikepacking and cycling travel, the 'Partez !' commemorative book marking 10 years of publication, and branded merchandise including organic cotton t-shirts (Memphis, Massifs, Logo designs), cycling caps (Memphis, Smoky, Massifs, Cartoon, Terrazzo), posters of iconic mountain cols (Bonette, Stelvio, Sorba, Granon, Strada dell'Assietta), and collector postcards. The publication transitioned to 6 issues per year starting in 2026. The company is published by Foutrement Large Éditions based in Clermont-Ferrand, France.

Differentiator

Problem solved

Functional benefit

Products and services

• 200 Magazine Subscription Recurring subscription to the print edition of 200 Magazine, the French cycling-adventure publication, delivered every two months (six issues per year from 2026). Available as 1-year (€42 France / €51 Europe) or 2-year (€78 France / €95 Europe) subscriptions, with an add-on bundle that includes Carnets d'aventures notebooks.
• Numéro 50 (Current Issue) Single-issue purchase of the current print issue of 200 Magazine (Issue #50, July 2026), featuring cycling-adventure editorial. Sold at €7.90 per copy through the e-commerce store and at newsstands.
• Hors-série "Débuter à vélo" Special hors-série edition of 200 Magazine aimed at beginner cyclists, providing guidance and encouragement for those starting out in the sport. Priced at €8.50 per copy.
• Hors-série "Voyage(s)" First themed hors-série edition of 200 Magazine, featuring travel-focused cycling content and adventure stories.
• Hors-série "Bikepacking" Second themed hors-série edition of 200 Magazine (164 pages), celebrating bikepacking with advice, encouragement, and itineraries. Priced at €8.50 per copy.
• Book "Partez !" 10th-anniversary commemorative book (208 pages, 19x25 cm) compiling ten of the best texts from 200 Magazine, covering cycling adventures across the Alps, Jura forests, Corsica, Provence, and Massif Central. Published in October 2024 by Éditions Ulmer, available as book only (€28) or book with numbered photo (€80).
• 200 Magazine T-shirts (Memphis blanc, Memphis noir, Massifs, Logo designs) Branded 200 Magazine t-shirts in multiple designs (Memphis blanc, Memphis noir, Massifs, Logo), made in France from GOTS-certified 160g brushed organic cotton, with double stitching and classic European fit. Priced at €32 each, available in sizes S, M, L, XL.
• 200 Magazine Cycling Caps Branded 200 Magazine cycling caps in multiple designs (Memphis, Smoky, Cartoon, Terrazzo), featuring a rigid visor and lightweight 3-panel construction, manufactured by Tactic in Spain. Priced at €25 individually or €66 for a pack of three.
• 200 Magazine Iconic Col Posters Art posters (420x594 mm) featuring 200 Magazine's iconic cycling cols — Bonette, Stelvio, Sorba, Granon, and Strada dell'Assietta. Printed on FSC-recycled 170g coated semi-matte paper and delivered in triangular cardboard tubes. Priced at €14 each.
• 200 Magazine Collector Postcard Sets Collector set of 5 postcards featuring 200 Magazine's iconic cycling cols (Bonette, Sorba, Stelvio, Gorafe, Agnel), printed on FSC-recycled 350g coated semi-matte paper with quadri (front) and black (back) printing. Priced at €8 per set.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered minor.

• Éditions UlmerminorOthersPublisher of the commemorative book 'Partez!' released in October 2024. Foutrement Large Editions collaborated with Éditions Ulmer to produce and distribute the 10th anniversary book.
• TacticminorOthersSpanish manufacturer of cycling caps sold through the 200 Magazine boutique. Caps are designed in France and manufactured by Tactic in Spain.
• La Poste (COLISSIMO)minorOthersShipping and delivery partner for magazine subscriptions. Orders are shipped via COLISSIMO service with tracking and delivery without signature.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Peloton Magazine: US road cycling culture magazine with strong printed editorial product covering riding, travel and lifestyle. Closely comparable niche positioning (road/cycling culture vs. competition) and similar pricing/format of issues, plus direct-to-consumer subscription model.
• Procycling: UK monthly magazine dedicated to professional road cycling, with print issues plus reviews and travel features. Overlaps with 200 Magazine on the road-cycling tourism and route discovery angle, and competes for the same enthusiast subscriber wallet in adjacent geographies.
• Bike Magazine: French cycling magazine from the same enthusiast segment, with comparable print + digital mix and editing around rides, gear and destinations. Most directly overlaps 200 Magazine on the French newsstand and on the enthusiast subscriber base.
• Cyclist Magazine: UK-based premium cycling magazine focused on road cycling, equipment and adventure routes with a similar editorial sensibility to 200 Magazine — route-led storylines, photography-driven editorial, premium print cover price. Comparable subscription/cover price architecture and reader demographic.
• Rouleur: High-end cycling-culture magazine (print + digital) with deep coverage of road cycling heritage, riders and routes, distributed internationally. Closely comparable positioning to 200 Magazine's adventure-led editorial with an overlapping collector/special-issue model and physical product range.
• Vélo Magazine: Flagship French cycling media brand and the most direct head-to-head competitor to 200 Magazine in France, covering road, MTB and gravel with both digital and print editions. It targets the same enthusiast reader but at much larger scale, competing directly for advertising and subscription spend within the same French cycling audience.

Emerging players

• BikeRadar: Large digital cycling media property (reviews, buying advice, technique) overlapping 200 Magazine on the enthusiast audience but operating without a flagship print magazine. Represents a digital-first competitor/alternative for the same reader's attention and ad dollars.

Broad incumbents

• L'Équipe: Dominant French daily sports media brand with a large cycling section across print, web and mobile. Acts as a broad incumbent competitor for advertising and reader attention rather than a direct subscription rival; covers cycling as part of a much wider sports portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/200magazine
• Instagraminstagram.com/200magazine
• LinkedInlinkedin.com/company/200-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 200 Magazine