Apaya
Apaya is an AI social media production and automation platform that generates brand-voice content, then schedules, publishes, and analyzes it across LinkedIn, Instagram, Facebook, X, and TikTok. It serves small businesses, marketing agencies, and enterprise teams managing multiple brands via tiered per-brand subscriptions and direct sales.
- Company typePrivate
- Founded2024
- HeadquartersWilmington, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Apaya does
Apaya is an AI-powered social media automation platform operated by Kokotree, Inc., a private Delaware corporation headquartered in Wilmington. The platform creates, schedules, publishes, and analyzes social media content across LinkedIn, Instagram, Facebook, X/Twitter, and TikTok. Its distinguishing architectural choice is to start at content production rather than scheduling: a proprietary "Brand Framework" ingests a customer's website, visual identity, audience signals, and assets, then uses natural language processing and sentiment analysis to derive a brand voice that guides downstream AI generation. Content (captions, graphics, hashtags, image variants, campaign drafts, and blog posts) is produced by orchestrating multiple third-party foundation models — OpenAI, Anthropic Claude, Google Gemini, and xAI Grok — with platform-specific optimization applied per channel. Workflow features include multi-brand workspaces, draft/approval gating, role-based sign-off, cross-platform publishing, and an analytics dashboard that closes a feedback loop by feeding performance back into content generation.
The business model is a tiered subscription SaaS priced per brand rather than per seat, with self-serve plans starting at $19/month, mid-tier plans at $52/month, and agency/enterprise tiers (Supernova at $415/month for 10 brands, Galaxy at $832/month for up to 25 brands, and custom enterprise contracts). A 3-day free trial anchors a product-led growth motion for small businesses, while scheduled demos, MSAs/DPAs, SSO, and dedicated CSMs support an enterprise field-sales motion. Adjacent revenue comes from managed posting services, onboarding, and support. The customer base is overwhelmingly SMB-led — supplemented by marketing agencies and a developing enterprise layer — and the platform is sold globally online with operating geography concentrated in North America.
Operationally, Apaya is a small, remote-first engineering team (1–10 employees, three co-founders), built "around systems instead of headcount," running on AWS infrastructure (SOC 2 Type II at the infrastructure layer) with Stripe handling payments and SOC-2-aligned security controls. The founding team previously built Axero Solutions (Communifire), which served over 6 million users before being acquired in 2022, and brings operating experience from enterprise deployments at Toyota, Stanford, Johns Hopkins, TED, and Edwards Lifesciences. The product was founded in 2024 and reached its official public launch on 2026-03-26.
Apaya firmographics
Firmographics- Name
- Apaya
- Legal name
- Kokotree, Inc.
- Website
- https://apaya.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Apaya is an AI social media production and automation platform that generates brand-voice content, then schedules, publishes, and analyzes it across LinkedIn, Instagram, Facebook, X, and TikTok. It serves small businesses, marketing agencies, and enterprise teams managing multiple brands via tiered per-brand subscriptions and direct sales.
- Ownership category
- akta.pro rank
Apaya industry classification
Industry- Product category
- Social Media Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Social Media Management, Scheduling & Community Tools (BPAMALAJ)
- akta.pro secondary industries
- Creative, Content Production & Ad Ops Tools (BPAMALAK), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where Apaya is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Apaya business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Monthly/annual subscription tiers (Spark, Blaze, Supernova, Galaxy) with per-brand pricing. Self-serve plans start at $19/month. Additional brands at +$59/month. Enterprise pricing quote-based.
- Managed Services: Done-for-you daily posting service where the Apaya team handles content production and publishing on behalf of the customer.
- Onboarding Services: Personalized onboarding plans to help customers get started with the platform.
- Support Services: Support with setup, campaigns, and templates for customers needing additional assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Spark plan - entry-level for one brand |
| Subscription | Annual | Blaze plan - single brand with all accounts |
| Subscription | Monthly | Supernova plan - multiple brands for agencies |
| Subscription | Monthly | Galaxy plan - agency scale plan |
| Subscription | Multi-year contract | Enterprise - custom pricing for large teams |
| Subscription | Monthly | Self-serve entry - starter plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Apaya product offering
Product offeringCore offering
Apaya is an AI social media content production, scheduling, publishing, and analytics platform. It generates brand-voice captions, graphics, and hashtags from a brand's website, assets, and inputs, then routes them through approval, scheduling, publishing, and analytics workflows for LinkedIn, Instagram, Facebook, X/Twitter, and TikTok.
Product overview
Apaya is an AI social media production, scheduling, publishing, and analytics platform. It is a unified platform with core features (AI Post Generator, Scheduling Engine, Analytics Dashboard, Social Scanner) plus integrated tools (AI Image Generator, AI Brand Voice, AI Hashtag Generator, AI Content Calendar, Multi-Brand Management, Cross Posting) and additional suite tools (AI Blog Generator, Website Health Checker). The platform is designed for small businesses, marketing agencies, and enterprise teams managing one brand or multiple brands/clients. It creates content automatically using AI while keeping humans in control through approval workflows. Supported social channels include LinkedIn, Facebook, Instagram, X, and TikTok.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Social Media Automation Platform SaaS platform that uses AI to create, schedule, publish, and analyze social media content across LinkedIn, Instagram, Facebook, X/Twitter, and TikTok for one brand, an agency client roster, or an enterprise portfolio.
- Managed Services Done-for-you daily social media posting service in which the Apaya team handles content production and publishing on behalf of the customer.
- Onboarding Services Personalized onboarding plan that helps customers get started with the Apaya platform, including setup, brand framework creation, and training.
- Support Services Done-with-you support services providing help with setup, campaigns, templates, and ongoing optimization for customers needing additional assistance.
Quantifiable outcome
- Saves 20+ hours per week according to FAQ
- +4 more outcomes
Companies that use Apaya
Customer profileNamed customers5 records
Segments9 records
Ideal customer profiles3 records
Apaya technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability9 records
Feature7 records
Apaya partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- OpenAIcoreAI content generation provider. Apaya uses OpenAI's models to analyze websites, create brand frameworks, and generate social media content. The specific AI provider used for any particular content generation is not guaranteed and may vary.
- AnthropiccoreClaude AI services provider. Used for AI content generation including brand voice analysis and social media post creation.
- Google LLCcoreProvides Gemini AI services for content generation and Google OAuth for YouTube integration. Also provides Google Workspace for business email and Google Analytics for website analytics.
- xAI CorpcoreGrok AI services provider. Used as one of the AI providers for content generation.
- Meta PlatformscoreFacebook/Instagram API integration. Apaya connects to Meta platforms to enable automated posting and content publishing on behalf of users.
- LinkedIn CorporationcoreLinkedIn API integration. Enables automated posting and publishing to LinkedIn business and personal accounts.
- X CorpcoreX/Twitter API integration for automated posting to X (formerly Twitter) accounts.
- Amazon Web Services (AWS)coreCloud hosting and CDN infrastructure. SOC 2 Type II certified. All data is stored on AWS with encryption in transit and at rest.
- Stripe, Inc.corePayment processing. All payment data including card numbers is stored by Stripe.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Apaya competitors and assessment
Company assessmentBroad incumbents
- HubSpot: HubSpot is a broad marketing, sales, and CRM platform with a social media management module. It overlaps with Apaya's enterprise offering as one component of a much larger suite and competes for enterprise marketing technology budgets.
- Canva: Canva is a broad creative design platform with growing social media scheduling and content production features (via Magic Studio and Content Scheduler). It competes with Apaya's AI image generation and content workflows as part of a much wider creative suite.
Direct peers
- Hootsuite: Hootsuite is a leading enterprise-grade social media management platform with multi-channel scheduling, analytics, and team workflows. It is a direct competitor for Apaya's enterprise segment and is named as a comparison page on Apaya's site.
- Sprout Social: Sprout Social is a direct competitor offering social media management, scheduling, analytics, and CRM-adjacent features for SMB, mid-market, and enterprise. Apaya lists Sprout Social as a comparison, indicating they compete for the same brand and agency buyers.
- Later: Later is a social media scheduling and visual content planning platform focused on Instagram, TikTok, and other visual channels. It directly overlaps with Apaya's cross-platform scheduling and content planning capabilities and is referenced in Apaya's comparison pages.
- SocialPilot: SocialPilot is a social media scheduling and management platform targeted at SMBs and agencies. It competes with Apaya in the self-serve and agency tiers and shares the same per-brand or per-account pricing philosophy.
- Buffer: Buffer is one of the most widely used social media scheduling and publishing tools, directly comparable to Apaya across SMB and creator segments. Apaya explicitly lists Buffer as a comparison page, and the two compete for the same low-end self-serve social media management buyer.
- Sendible: Sendible is a social media management platform built specifically for agencies managing multiple client brands. Apaya lists Sendible as a comparison and competes head-on for the marketing agency customer segment.
- Loomly: Loomly is a social media management tool offering post creation, scheduling, analytics, and collaboration for brands and agencies. It is comparable to Apaya's mid-market and SMB offerings and is included in Apaya's competitor comparison library.
Emerging players
- Jasper: Jasper is an AI content generation platform focused on marketing copy, blog posts, and brand-voice content. It overlaps with Apaya's AI content generation layer (captions, brand voice, hashtags) but does not provide native scheduling/publishing across social channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Apaya social profiles
Digital presenceApaya compliance and trust
Trust signalCompliance3 records
Apaya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apaya leadership team
Management profileNumber of profiles
Profiles3 records
Apaya funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apaya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apaya
What does Apaya do?
Apaya is an AI social media content production, scheduling, publishing, and analytics platform. It generates brand-voice captions, graphics, and hashtags from a brand's website, assets, and inputs, then routes them through approval, scheduling, publishing, and analytics workflows for LinkedIn, Instagram, Facebook, X/Twitter, and TikTok.
Is Apaya a public or private company?
Apaya is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apaya founded?
Apaya was founded in 2024. It employs 1 to 10 people.
Where is Apaya based?
Apaya is headquartered in Wilmington, United States, in the North America region.
How does Apaya make money?
Four revenue lines are on record. Subscription SaaS are the primary driver. The others are managed Services, onboarding Services and support Services.
Who are Apaya's main competitors?
Broad incumbents on record are HubSpot and Canva. Direct peers are Hootsuite, Sprout Social, Later, SocialPilot, Buffer, Sendible and Loomly. Jasper is listed as an emerging player.
Does Apaya have an API?
Yes. Enterprise API access, webhooks, and integrations are scoped around customer requirements. Google sign-in is supported today. Enterprise SSO, API access, and webhooks are available for enterprise customers with rollout scoped to their specific needs.
What industry is Apaya in?
Apaya's product category is Social Media Management Software. Its primary akta.pro industry code is BPAMALAJ, Social Media Management, Scheduling & Community Tools, with a secondary code of BPAMALAK, Creative, Content Production & Ad Ops Tools. Its NAICS code is 513210 and its SIC code is 7310.