911Mx

What 911Mx does

911Mx (legal entity 911 MEX-USA, S.A. de C.V.) is a Monterrey-headquartered private company that operates a mobile-application-based emergency response and dispatch coordination service for individual consumers and households in Mexico. Its core product is the 911MX mobile app, which lets subscribers press an emergency button that auto-connects them to a 24/7 call center staffed by operators trained to US 911 and NENA standards. The platform captures real-time geolocation via Google Maps, conducts telephone-based medical first-aid guidance, and coordinates dispatch with private ambulances, municipal police, fire, Red Cross, civil protection, federal police, military, and traffic authorities. The firm also markets emotional and psychological crisis support staffed by medical specialists.

The business model is a single-tier monthly subscription at MX$46 (~$2.50 USD), priced to include unlimited ambulance dispatches subject to staff physician approval, plus 24/7 telephone medical consultation. Revenue is recurring and collected via credit/debit card, phone-based billing, or through a Naturgy gas-utility bill integration. Distribution is primarily product-led via the mobile app, supplemented by phone-based sales and onboarding, a corporate channel through Socios Comerciales, and utility-bill marketing via Naturgy. The company is small (6 employees), with no disclosed funding, no management team surfaced, and no disclosed revenue figures; it positions itself as a pioneer in Mexico for US-standard private emergency dispatch, supported by NENA membership and a recognition letter from the Governor of Texas.

The underlying technology stack is unusually light for a SaaS/AI startup: a mobile client, Google Maps geolocation, and a staffed call-center/emergency dispatch operation. There is no public API, no SDK, no AI/ML components, and no disclosed integrations beyond the Naturgy billing relationship. Differentiation rests on human-operator training (US 911 / NENA protocols), pre-collected subscriber medical data, and a broad roster of emergency-response coordination partners rather than on proprietary software.

Name

911Mx

Legal name

911 MEX-USA, S.A. DE C.V.

Website

https://911mexico.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

911Mx is a Monterrey-based mobile app and subscription service that provides 24/7 emergency response coordination in Mexico, dispatching private ambulances, police, fire, and medical telephone advice to individual subscribers using US 911-trained operators and geolocation.

Ownership category

akta.pro rank

Product category

Emergency Response Services

NAICS

Telephone Call Centers (56142), Telephone Answering Services (561421)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Emergency Dispatch Center Services (PSAP/911 Support, Private Dispatch) (BPAKAFAJ)

akta.pro secondary industries

Personal Emergency Response (PERS) & Medical Alert Monitoring (HSAHAAAL), Mobile PERS & GPS Medical Alert Services (HSAHAHAA)

Keywords

• Emergency dispatch services
• Mobile emergency response
• Geolocation emergency services
• Medical helpline services
• Ambulance dispatch services

Headquarters

HQ city

Monterrey

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Subscription: Primary revenue stream from monthly subscriptions at $46 pesos per month. Provides unlimited ambulance dispatches and 24/7 emergency phone service. No additional charges for ambulance use (subject to approval by staff physicians). Collected via gas bill (Naturgy), credit/debit card, or phone-based billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

911Mx provides a mobile app-based emergency response subscription service for individuals and households in Mexico. For $46 pesos per month, subscribers get 24/7 access to US 911-trained telephone operators who provide real-time geolocation-enabled emergency coordination, telephone medical advice from staff physicians, unlimited private ambulance dispatches, and dispatch coordination with police, fire, Red Cross, civil protection, and other emergency response bodies. The service operates 365 days per year and uses the subscriber's pre-collected medical profile to deliver personalized emergency response.

Product overview

911Mx operates as a private initiative company specializing in 24/7 telephone-based emergency response coordination for cellular phone users through a mobile application, available 365 days a year. The core product consists of a mobile application (app) that connects users to trained telephone operators who provide first response assistance, medical guidance, geolocation services, and coordination with various emergency response bodies (police, fire department, ambulances, Red Cross, civil protection). The service is delivered exclusively through the mobile application as the primary interface for users, supplemented by telephone-based medical advice and emotional support services. The company operates as an intermediary between users and emergency response organs (ORA), coordinating the dispatch of assistance without guaranteeing immediate availability of response units.

Differentiator

Problem solved

Functional benefit

Products and services

• 911MX Mobile Application A mobile application (iOS/Android) that enables subscribers to contact 911MX's emergency call center by pressing an emergency button, which automatically generates a call to the Emergency Attention Call Center staffed by US 911-trained telephone operators. The app transmits the user's real-time location via cellular internet and displays it on Google Maps for operators, enabling dispatch even if the caller cannot speak. Designed for individual consumers and households in Mexico subscribing to the 911MX emergency response service.
• 24/7 Emergency Medical Attention Service 24/7 telephone-based emergency attention service delivered by trained operators and in-house physicians, including first aid guidance, emotional and psychological emergency support, and coordination of private ambulance and emergency response body dispatches. Available 365 days a year and included with the monthly subscription for individual consumers and households in Mexico.
• Unlimited Private Ambulance Dispatch Service Unlimited dispatch of properly equipped private ambulances to subscribers in emergency situations, subject to approval by 911MX staff physicians. Included at no additional charge beyond the $46 pesos monthly subscription fee. Available to individual subscribers and households in Mexico.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• NENA (National Emergency Number Association)coreStrategic or Co-development PartnerNENA is the US-based association that sets standards for emergency communications. 911MX is a member and uses NENA standards and protocols. The partnership involves verification of compliance with NENA membership obligations. This partnership provides credibility and ensures the company adheres to international emergency services standards.
• Naturgy (formerly Gas Natural)coreChannel Partner/ Reseller/ DistributorNaturgy serves as the billing partner, allowing 911MX subscription fees to be collected through monthly gas utility bills. This enables convenient payment collection for subscribers and provides access to Naturgy's existing customer base in Mexico.
• Emergency Response Organizations (Police, Fire, Ambulance, Red Cross, Civil Protection, Army, Navy, Traffic Authority)coreOthers911MX coordinates with multiple public and private emergency response organizations to dispatch appropriate services when needed. These include Municipal Police, Civil Protection, Municipal Fire Department, Municipal Traffic and Transit Authority, Federal Highway Police, Army, private ambulance companies, subscriber's doctor, hospital or medical center, and subscriber's major medical insurance company.

Scale indicators2 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Life Alert: US-based subscription personal emergency response service for seniors and households, providing 24/7 monitoring and dispatch via emergency buttons. Comparable subscription model, 24/7 call-center dispatch, and consumer-emergency-response value proposition.
• OnStar (General Motors): Subscription-based automotive emergency response service providing crash response, stolen vehicle assistance, and 24/7 advisors via in-vehicle telematics. Closely comparable subscription model, geolocation-based dispatch, and 24/7 call-center architecture aimed at consumer safety.
• Medical Guardian: Subscription personal emergency response and medical alert service offering mobile GPS-enabled devices linked to 24/7 monitoring centers. Overlapping consumer subscription model, mobile GPS-based location, and trained-operator dispatch functions.
• SkyAlert: Mexico-based mobile emergency and disaster-alert subscription service that notifies users of earthquakes, accidents, and other incidents. Operates in the same mobile-subscription emergency-services category in Mexico and serves as the closest direct competitor to 911MX's consumer offering.
• Bay Alarm Medical: Subscription PERS and medical alert provider with mobile GPS devices and 24/7 monitoring centers. Closely comparable consumer subscription model, mobile GPS location, and emergency dispatch services.
• Priority Dispatch: Provider of emergency dispatch protocols (MPDS/ProQA), training, and software used by PSAPs and emergency call centers worldwide. Direct overlap with 911MX's NENA-protocol/Trained-Operator positioning and the standards-based emergency-dispatch service category.

Broad incumbents

• ADT: Large US-based monitored security and emergency-response company operating 24/7 monitoring centers with dispatch to police, fire, and medical services. Comparable monitored-emergency-response business model and infrastructure, though broader in scope (security, intrusion, smart home) and operating in the US market.

Emerging players

• SafeRide Health: Non-emergency medical transportation coordination platform connecting patients to rides and ambulance services, often via health-plan and insurer partnerships. Comparable coordination layer between patients and emergency/medical transport providers, though primarily non-emergency and B2B.
• Carbyne: Cloud-based emergency response platform delivering live video, location, and chat to PSAPs and private emergency call centers. Comparable technology stack (geolocation, multimedia intake, dispatch integration) and a directly overlapping private-emergency-call-center customer base.
• RapidSOS: Emergency response data platform that connects connected devices (apps, vehicles, smart home) directly to 911/PSAP call centers with real-time location and sensor data. Comparable emergency-dispatch technology layer and public-private PSAP integration, though it serves agencies rather than end consumers directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/911MexUSA
• Facebookfacebook.com/911MexUsa
• LinkedInlinkedin.com/company/911mx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 911Mx