Agri Techniek Slingeland

What Agri Techniek Slingeland does

Agri Techniek Slingeland is a privately held, family-owned agricultural machinery dealer and service provider headquartered in Giessenburg, Netherlands. Operating under its current name since a 2014 rebrand, the business traces its origins to the 1960s as the Harrewijn family blacksmith shop and later operated as LMB H. de Leeuw. The company is led by owner Henk van den Dool alongside two named sales representatives, a workshop manager, a warehouse manager, six mechanics, and administrative and marketing/ICT staff, totaling approximately 13 people. Its customer base consists of Dutch agricultural businesses, agricultural contractors (loonbedrijven), green maintenance companies, and municipalities.

The company's core offering is a multi-brand dealership across new and used equipment, paired with after-sales service and parts. Authorized OEM relationships span Massey Ferguson and Solis tractors, Manitou telehandlers, Takeuchi and Kubota mini-excavators, Giant wheel loaders, Strautmann forage equipment, Roelama fertilizer machines, Fella hay equipment, Royal de Boer stable equipment, and Albers Alligator Winbag manure storage systems. Beyond resale, the company operates an in-house ATS machinebouw division that fabricates bespoke attachments, custom machinery, and mobile Winbag manure bag roll-up systems for customers whose needs are not commercially served. A five-bay workshop, a parts warehouse, and five fully equipped mobile service vehicles supporting a 24-hour emergency response capability form the operational backbone of the service motion.

Revenue is generated primarily through hardware sales of new and used agricultural and construction equipment, supplemented by recurring professional services (repairs, maintenance, installation), parts supply, and customer financing facilitated through AGCO Finance. Most new equipment is priced on request, used machinery is listed with specific prices ranging from hundreds to tens of thousands of euros, and select new tractors (e.g., Massey Ferguson 5S.125 at €112,500) are offered with promotional multi-year zero-interest financing. The go-to-market is sales-led and direct, relying on personal relationships, WhatsApp communication, walk-in traffic at the Giessenburg site, trade-in programs, and active international import/export of used machinery, supported by English and German language websites signaling cross-border ambitions.

Name

Agri Techniek Slingeland

Legal name

Agri Techniek Slingeland

Website

https://agritechniekslingeland.nl

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Agri Techniek Slingeland is a privately held Dutch agricultural machinery dealer in Giessenburg, Netherlands, selling and servicing new and used tractors, telehandlers, mini-excavators, and implements from brands including Massey Ferguson, Manitou, Takeuchi, and Strautmann for contractors, farms, green maintenance firms, and municipalities.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Dealership

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Farm Machinery & Equipment (3523), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

akta.pro secondary industries

Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC), Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE), Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Hay & Bale Handling Equipment (IMAHACAF)

Keywords

• Agricultural machinery dealer
• Tractor sales
• Farm equipment service
• Machinery repair
• Equipment parts supply

Headquarters

HQ city

Giessenburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Agricultural Equipment Sales: Sales of new tractors (Massey Ferguson, Solis), telehandlers (Manitou), mini-excavators (Kubota, Takeuchi), and implements from various brand partners including Fella, Strautmann, Roelama, Record, Zuidberg, Kemp, Flingk, Zocon, AP, Gievema, Celli, Votex, Royal de Boer, and others.
2. Used Equipment Sales (Occasions): Active trading of used agricultural machinery, tractors, implements, earth-moving equipment, and telehandlers. Extensive inventory of over 50 used machines listed with prices ranging from hundreds to tens of thousands of euros. Financing options available through AGCO Finance.
3. Workshop Services and Repairs: Full-service workshop providing repair, maintenance, and service for all types of agricultural machinery. Includes diagnostic equipment, five fully equipped service vehicles for on-site service, 24-hour emergency service capability, alignment services, and air conditioning maintenance.
4. Parts and Spare Parts Supply: Extensive parts warehouse with broad inventory ensuring quick delivery of correct parts for customers and in-house mechanics.
5. Stable Equipment Installation: Custom stable equipment installation services including feed fences, drinking troughs, boxes, cubicle sweeps, and complete stable layouts using Royal de Boer components.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Agri Techniek Slingeland is an agricultural and construction equipment dealer based in Giessenburg, Netherlands. The company sells new and used tractors (Massey Ferguson, Solis), telehandlers (Manitou), mini-excavators (Takeuchi, Kubota), wheel loaders (Giant), and a broad range of agricultural implements (Strautmann, Roelama, Fella, Royal de Boer, etc.). It also provides a full-service workshop with mobile service vehicles, a 24-hour emergency breakdown service, parts supply, custom machine construction (ATS machinebouw), stable equipment installation, and bespoke attachment manufacturing.

Product overview

Agri Techniek Slingeland operates as an agricultural and construction equipment dealer and service provider based in Giessenburg, Netherlands. The company offers a comprehensive portfolio comprising new and used tractors (Massey Ferguson, Solis), earthmoving equipment (Takeuchi mini excavators), material handling equipment (Manitou telehandlers, Giant articulated loaders), and agricultural implements (Strautmann forage equipment, Roelama fertilizer machines, Fella hay equipment). The company provides custom machine construction services under the ATS machinebouw brand, including unwinding systems for Winbag manure storage systems, as well as stall/barn interior installation services and custom attachment parts. Service offerings include a workshop with mobile maintenance capabilities, 24-hour emergency service, wheel alignment, and air conditioning services. The company also maintains an extensive inventory of used machines (occasions) across all product categories.

Differentiator

Problem solved

Functional benefit

Brands

• ATS machinebouw: In-house machine construction division producing custom machines, winding systems for mobile Winbag manure bags, and bespoke solutions.

Products and services

• Massey Ferguson Tractors New and used Massey Ferguson tractors across the 5S, 7S, and 7700 series with power outputs from 100 to 210 PK, sold and serviced for agricultural businesses and contractors.
• Manitou Telehandlers Manitou telehandlers and agricultural material handling equipment sold as new and used units for agricultural operations.
• Takeuchi Mini Excavators Takeuchi mini-excavators and earth-moving machines for construction and agricultural digging applications, sold new and used.
• Giant Wheel Loaders Giant articulated wheel loaders and compact skid steer loaders including G2500HD Xtra and G2300HD models, sold with various attachments.
• Strautmann Forage Equipment Strautmann pickup wagons, feed mixing wagons, and silage cutters (Magnon, Giga Vitesse, Siloblitz models) for forage harvest and feed preparation.
• Roelama Fertilizer Machines Roelama manure tanks, slurry spreaders, and fertilizer application equipment including RT tank models and mobile manure spreaders.
• Solis Compact Tractors Solis compact and utility tractors for agricultural and professional use.
• Fella Hay Equipment MF (Fella) hay making machines including mowers, rakes, tedders, and balers for forage harvest.
• ATS Machine Construction Custom machine building services under the ATS machinebouw brand, including unwinding systems for Winbag mobile manure bag storage and bespoke solutions tailored to customer specifications.
• Stable Equipment Installation Custom stall and barn interior installations including feed fences, drinking troughs, cubicles, manure scrapers, and replacement parts using Royal de Boer components.
• Custom Attachment Manufacturing Custom-manufactured attachment parts and implements tailored to specific machines for optimal working pleasure when commercial alternatives are unavailable.
• Workshop & Maintenance Services Full-service workshop with qualified mechanics, parts warehouse, maintenance, wheel alignment, air conditioning refilling, and mobile service with five fully equipped service vans.
• 24-Hour Emergency Service Emergency breakdown service available 24 hours for unexpected equipment failures, with mobile diagnosis and on-site repairs across the region.
• Used Equipment (Occasions) Inventory of over 50 used agricultural and construction machines including tractors, implements, earthmoving equipment, telehandlers, and accessories across multiple brands, with financing available through AGCO Finance.

Quantifiable outcome

• 24-hour service availability minimizes machine downtime
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

24 partnerships are on record, tiered core and minor.

• Massey FergusoncoreChannel Partner/ Reseller/ DistributorPrimary tractor brand partner. Distributor of Massey Ferguson tractors including the 5S, 7S series and larger models. Offers promotional financing deals and summer actions on Massey Ferguson equipment.
• ManitoucoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Manitou telehandlers. Offers sales, service, and parts for Manitou equipment including various loader models and attachments.
• TakeuchicoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Takeuchi mini-excavators and earth-moving equipment in the Benelux region.
• Giant (Tobroco-Giant)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Giant wheel loaders and skid steer loaders, including the G2500HD Xtra and G2300HD models.
• KubotacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Kubota mini-excavators including the U10-3 model.
• StrautmanncoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Strautmann forage wagons, feeding mixers, and silage cutters including Magnon, Giga Vitesse, and Siloblitz models.
• RoelamacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Roelama fertilization machines including RT tank models and mobile manure spreaders.
• Royal de BoercoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Royal de Boer stable equipment including feed fences, drinking troughs, boxes, and cubicle sweeps for barn interior design.
• SoliscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Solis tractors, offering compact tractor solutions.
• Fella (Massey Ferguson)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Fella hay making machines including mowers, rakes, and tedders under the Massey Ferguson brand.
• Record TrailersminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Record trailers including dumper models like the TPN 24.
• KempminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Kemp attachments including buckets, feed pushers, and bale handlers.
• FlingkminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Flingk bedding spreaders and other farm equipment.
• ZoconminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Zocon grassland equipment including pasture aerators.
• AP MachinebouwminorChannel Partner/ Reseller/ DistributorAuthorized dealer for AP silage grabbers and feed dosing buckets.
• Albers Alligator WinbagcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Albers Alligator Winbag mobile manure storage systems including roll-up systems and manure bags.
• RauchminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Rauch fertilizer spreaders including Axera and MDS series models.
• GievemaminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Gievema sweeping brushes for yard and farm maintenance.
• CelliminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Celli power harrows and spading machines.
• VotexminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Votex flail mowers and vegetation management equipment.
• RexNordicminorChannel Partner/ Reseller/ DistributorAuthorized dealer for RexNordic Airrex infrared heaters for workshop and barn heating.
• TriolietminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Trioliet feed mixing wagons including Triomix series.
• KroneminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Krone implements including rakes and other hay equipment.
• ClaasminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Claas equipment including Liner rake models.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mechan Groep: Dutch agricultural machinery dealer with multiple branches offering new and used tractors, implements and service. Comparable regional dealer model targeting Dutch contractors and farmers.
• Abemec: Dutch agricultural machinery dealer group offering tractors, implements, precision agriculture and full-service workshop capabilities. Closely comparable multi-branch dealer with similar product and service mix.
• Pols Mechanisatie: Regional Dutch agricultural equipment dealer with new/used tractor sales, workshop and parts operations. Comparable mid-size dealer targeting contractor and farm customers.
• Kamps de Wild: Dutch agricultural machinery dealer group selling and servicing tractors, implements and earthmoving equipment across multiple locations. Direct competitor to ATS for Massey Ferguson and complementary brand sales in the Netherlands.
• Van Gemeren Mechanisatie: Mid-sized Dutch agricultural machinery dealer offering tractor, implement and service packages to regional farming customers. Closely comparable family-run dealer of similar scale.
• HEMA Mechanisatie: Dutch agricultural machinery dealer offering new and used equipment plus service. Directly comparable in scale, regional focus and customer profile to ATS.

Others

• Mascus: Pan-European online marketplace for used agricultural, construction and material-handling equipment. Indirectly competitive by enabling farmers to bypass regional dealers for used inventory discovery.
• Kramp Group: Europe's largest agricultural parts distributor supplying dealers and farmers. Comparable in the parts-warehouse function that supports ATS's service operations and a potential supply-side competitor on parts availability.

Broad incumbents

• Reesink Agri & Construction (Royal Reesink): Large Dutch dealer group distributing multiple premium agricultural and construction equipment brands across the Netherlands. Larger, broader portfolio competitor to ATS but operating in the same customer space.
• GroeNoord: John Deere agricultural equipment dealer in the northern Netherlands selling tractors, implements and providing full workshop service. Larger incumbent serving similar farmer and contractor customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agri-techniek-slingeland

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agri Techniek Slingeland