Ammonite Studios
Ammonite Studios is a London-based creative and technical production studio founded in 2017 that delivers production management, technical direction, and design services for live experiences across West End and Broadway theatre, international tours, festivals, museums, and corporate brand activations for enterprise clients.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Ammonite Studios does
Ammonite Studios Ltd. is a London-based creative and technical production studio founded in 2017 by Rob Casey and Jon Lyle, operating as a private limited company from 68 Hanbury Street. The firm delivers end-to-end production management, technical direction, and design services for live experiences spanning West End and Broadway theatre, international tours, festivals, museum exhibitions, immersive installations, and corporate brand activations. Services are delivered by an 8-person core team (Director/Founder Rob Casey, Technical Director/Director Matt Roper, Creative Producer Matt Veitch, Senior Project Manager Genna Hill, Project Manager Robin Longley, Finance and Commercial Manager Epernay Norman, Studio Manager Grace McCaffrey, and Studio Assistant Thomas Payne) supported by a flexible freelancer network, with project work anchored by repeat collaborators such as Chris Harper Productions, Punchdrunk, Runaway Entertainment, and Fiery Angel.
Underlying technology centres on integrated lighting, sound, video, automation, and interactive systems, including proprietary capability in Zactrack automated followspot deployment (Smart, Pro, and Mini configurations), bespoke set-piece and prop manufacture, immersive media architecture with AI-powered graphics, sustainable battery/solar power systems, and a Performance Simulator using a real-time immersive engine across projection surfaces, jointly developed with the Royal College of Music and Imperial College. The wholly-owned subsidiary Ammonite Technical Services (ATS) supplies equipment rental, hire, and specialist technical consultation, including Zactrack support.
The business model is professional-services-based, quote-by-project, with revenue drawn from production management fees, technical direction and consulting, design services, and equipment hire. Go-to-market is relationship-driven enterprise sales and industry thought leadership (Ammonite Sessions, Soho Green Rooms Festival hosting, press coverage, and social channels), targeting commercial theatre producers, live event organizers, cultural institutions, and brand/corporate clients. The company holds B Corp certification (2024) and Living Wage employer status, embedding sustainability into its value proposition.
Ammonite Studios firmographics
Firmographics- Name
- Ammonite Studios
- Legal name
- Ammonite Studios Ltd.
- Website
- https://ammonite.ltd
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ammonite Studios is a London-based creative and technical production studio founded in 2017 that delivers production management, technical direction, and design services for live experiences across West End and Broadway theatre, international tours, festivals, museums, and corporate brand activations for enterprise clients.
- Ownership category
- akta.pro rank
Where Ammonite Studios is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Ammonite Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Production Management Services: End-to-end production management from concept to post-event debrief including budgeting, scheduling, crewing, technical resourcing, and show operations. Revenue generated through project fees for managing large-scale productions.
- Technical Direction and Consulting: Technical direction services for theatre productions, events, and exhibitions. Includes specialist Zactrack system rental and support services. Revenue from technical consulting and equipment hire.
- Design Services: Creative design services spanning concept to execution for immersive environments, theatrical productions, and experiential installations. Includes theatrical scenic, staging, lighting, sound and video design.
- Sustainable Production Consulting: Sustainability-focused production services with embedded environmental and ethical considerations in design and execution decisions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based professional services with pricing dependent on production scale and requirements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Ammonite Studios product offering
Product offeringCore offering
Ammonite Studios is a London-based creative and technical production studio that designs, manages, and delivers live experiences including theatrical productions, live events, exhibitions, and immersive installations. The studio provides end-to-end creative design, production management, and technical direction services, supported by an in-house technical equipment rental operation branded Ammonite Technical Services.
Differentiator
Problem solved
Functional benefit
Products and services
- Design Services Creative and technical design services for theatre, live events, exhibitions, and immersive installations, covering lighting, scenic, and concept design for producers, venues, and brand clients.
- Production Management End-to-end production management for theatre, live events, exhibitions, and immersive installations, coordinating teams, schedules, logistics, and delivery for producers, venues, and brand clients.
- Technical Direction Technical direction and show control services for theatre, live events, exhibitions, and immersive installations, including Zactrack tracking integration, LED show control, and performance simulation support.
- Ammonite Technical Services (ATS) Equipment Rental In-house technical equipment rental service providing lighting, rigging, and production gear to productions and events, operated as Ammonite Technical Services.
- Sustainable Production Consulting Consulting advising producers, venues, and brand clients on sustainable production practices across theatre, events, exhibitions, and immersive installations.
Quantifiable outcome
- War Horse redesigned with fully LED-powered rig, eliminating approximately 160 dimming channels, reducing energy consumption and enabling remote adjustment from lighting desk
- +2 more outcomes
Companies that use Ammonite Studios
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
Ammonite Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
Ammonite Studios partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered key partner and supporting partner.
- Temple Live Entertainmentkey partnerPartnership with Temple Live Entertainment to deliver two ambitious winter light trails in Sweden at Skansen near Stockholm and Gunnebo Palace in Gothenburg for 2023-2024 festive season. Ammonite handled creative design, interactive technology, and technical delivery.
- White Lightsupporting partnerB Corp certified equipment supplier and industry partner providing lighting solutions for Ammonite productions. Listed as a fellow B Corp collaborator in sustainability efforts.
- SLXsupporting partnerB Corp certified production company partner. Collaborates on sustainability and social value strategies in production operations.
- Universal Pixelssupporting partnerB Corp certified video solutions provider for Ammonite productions. Listed as fellow B Corp collaborator.
- Broadswordsupporting partnerB Corp certified partner in the sustainability ecosystem. Listed as fellow B Corp collaborator.
- Punchdrunkkey partnerTechnical producer, technical director, and delivery partner for Punchdrunk's Lander 23 - a groundbreaking 25th anniversary immersive theatrical experience where audiences become active participants in a live mission.
- Fray Studiokey partnerLong-term creative collaborator on multiple projects including Lander 23 and the projection-mapped finale for the Sweden winter light trails at Gunnebo Palace. Specialist in immersive experience design.
- Royal College of Musickey partnerCreative and Technical Producer collaboration with Royal College of Music, in partnership with Imperial College, to construct a state-of-the-art Performance Laboratory featuring real-time immersive engine across three projection surfaces.
- Imperial Collegesupporting partnerAcademic partner in the Performance Laboratory project alongside Royal College of Music, contributing technical expertise to the simulation technology development.
- G2 Digitalsupporting partnerTechnical collaborator on the Performance Laboratory project, contributing to the development of the performance simulator technology.
- Chris Harper Productionskey partnerOngoing collaboration as appointed Technical Directors and Production Management for multiple productions including Othello, The Lion the Witch and the Wardrobe, and upcoming Now You See Me Live, High School Musical, Rent, and Agatha Christie's The Hollow.
- Runaway Entertainmentkey partnerProduction Management partnership for productions including upcoming summer shows as of May 2026.
- Fiery Angelkey partnerProduction Management partnership for productions including upcoming summer shows as of May 2026.
- Zactrackkey partnerAmmonite are proud suppliers of Zactrack Smart tracking systems, providing specialist support for all configurations including Mini, Pro, and Smart. Early pioneers in Zactrack use with extensive show portfolio including Hercules, Cabaret, HMS Pinafore, Bat Out of Hell, and Back to the Future.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Ammonite Studios competitors and assessment
Company assessmentDirect peers
- Punchdrunk: Pioneering UK immersive theatre company behind shows including Sleep No More and Lander 23 (Ammonite partner). Comparable as a creator of immersive theatrical experiences requiring integrated creative design and technical production.
- Theatre Projects: Global theatre planning and technical design consultancy with deep involvement in West End, Broadway, and major cultural venue projects. Comparable as an integrated creative/technical theatre service provider operating at the overlap of design vision and staging execution.
- Charcoalblue: Independent UK-based theatre consultancy providing theatre design, technical consultancy, and production services for performing arts venues and productions. Directly comparable as a UK creative/technical production services firm serving West End, Broadway, and cultural institution clients.
- Stufish Entertainment Architects: Specialist entertainment architecture and design studio behind major shows and venues (Cirque du Soleil, stage sets for tours). Comparable as a creative/technical studio designing memorable live entertainment experiences.
- LS Live: UK-based live events and broadcast production studio delivering end-to-end production for corporate, broadcast, and live entertainment clients. Comparable as a UK-headquartered competitor offering integrated creative/technical production.
- Haworth Tompkins: Specialist UK theatre architecture and design practice with deep West End credits. Comparable as a long-established creative/technical services firm serving major UK theatres and cultural institutions.
- TAIT: Global specialist in live event staging, automation, and scenic engineering for concerts, theatre, and immersive experiences. Comparable in the technical staging/automation and immersive experience delivery domains where Ammonite competes.
Others
- White Light: UK lighting and production services supplier (and Ammonite B Corp partner) providing lighting solutions, equipment hire, and technical services for theatre and live events. Listed as a fellow B Corp supplier/partner in sustainability efforts.
Broad incumbents
- PRG (Production Resource Group): World's largest provider of live event production services with integrated lighting, video, audio, and rigging solutions. Operates as a broad incumbent with significantly larger scale than Ammonite but overlapping capabilities across event/theatrical production.
- Entertainment Technology Partners: US-based holding/operating company consolidating live entertainment production, lighting, and AV services businesses. Comparable as a broader industry consolidator operating across production services and equipment supply.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ammonite Studios social profiles
Digital presenceAmmonite Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ammonite Studios leadership team
Management profileNumber of profiles
Profiles9 records
Ammonite Studios subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ammonite Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ammonite Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ammonite Studios
What does Ammonite Studios do?
Ammonite Studios is a London-based creative and technical production studio that designs, manages, and delivers live experiences including theatrical productions, live events, exhibitions, and immersive installations. The studio provides end-to-end creative design, production management, and technical direction services, supported by an in-house technical equipment rental operation branded Ammonite Technical Services.
Is Ammonite Studios a public or private company?
Ammonite Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ammonite Studios founded?
Ammonite Studios was founded in 2017. It employs 1 to 10 people.
Where is Ammonite Studios based?
Ammonite Studios is headquartered in London, United Kingdom, in the Europe region.
How does Ammonite Studios make money?
Four revenue lines are on record. Production Management Services are the primary driver. The others are technical Direction and Consulting, design Services and sustainable Production Consulting.
Who are Ammonite Studios's main competitors?
Direct peers on record are Punchdrunk, Theatre Projects, Charcoalblue, Stufish Entertainment Architects, LS Live, Haworth Tompkins and TAIT. White Light is listed as an others. Broad incumbents are PRG (Production Resource Group) and Entertainment Technology Partners.
Does Ammonite Studios have an API?
No public API is recorded for Ammonite Studios.